Krispy Rice Introduce
In the vibrant and fast-paced culinary landscape of New York City, finding a restaurant that stands out can be a delightful discovery. Krispy Rice, a Japanese restaurant located in the heart of the city, offers a fresh and unique approach to sushi and other Japanese favorites. Unlike traditional sushi spots, Krispy Rice specializes in its namesake "krispy rice" creations—a concept that has garnered attention for its distinctive texture and flavor profiles.
This article provides a comprehensive overview of what you can expect when you order from Krispy Rice, from its menu highlights to its services and accessibility. It's designed to help you, a local New Yorker, decide if this unique eatery is the right choice for your next meal, whether you're looking for a quick lunch, a satisfying dinner, or a new solo dining spot.
Krispy Rice has established itself as a go-to spot for those seeking a quick and easy-to-enjoy meal. The atmosphere is consistently described as casual, making it perfect for a no-fuss dining experience. As a virtual brand, its primary focus is on efficient delivery and takeout, catering to the busy lifestyles of New Yorkers. The food is packaged in cute, branded boxes, which many customers appreciate for their aesthetic and practical appeal, especially for on-the-go eating. The restaurant also accepts a variety of payment methods, including credit cards, debit cards, and NFC mobile payments, ensuring a smooth transaction process.
Krispy Rice is situated at 398 10th Ave G, New York, NY 10001, USA. This location places it in a convenient part of the city, making it accessible for a wide range of customers. While the focus is heavily on delivery and takeout, the restaurant itself has features designed for accessibility. A key highlight is the wheelchair-accessible entrance, which ensures that all guests can access the premises with ease. This commitment to accessibility is a valuable feature in a bustling urban environment like New York.
Krispy Rice is built around convenience and flexibility, offering a variety of services to fit your schedule.
- Curbside pickup
- No-contact delivery
- Delivery
- Takeout
- Dine-in (where available)
These options make it simple to get your food exactly how you want it, whether you prefer to pick it up yourself, have it delivered to your door, or grab a quick bite at the restaurant. It is particularly popular for lunch, dinner, and solo dining, making it a versatile option for various occasions.
The menu at Krispy Rice is a celebration of creative and unique Japanese cuisine, centered around the distinctive "krispy rice" concept. Here are some of the standout features and menu highlights that define the Krispy Rice experience.
- The menu offers a range of options, from healthy choices and quick bites to small plates perfect for sharing or a light meal.
- A variety of "GO-TO COMBOS" are available, such as "The Box" and "Krispy Heaven," which are curated assortments of their most popular items.
- Signature "KRISPY RICE A LA CARTE" creations, including The Original Spicy Tuna Krispy Rice and Truffle Avocado Krispy Rice, are a main draw. These items feature a grilled sushi rice base, offering a unique and satisfying texture.
- Hand rolls are another highlight, with options like The Original Baked Crab Handroll and Spicy Hamachi & Wasabi Handroll. They are wrapped in soy paper, a unique touch that sets them apart from traditional seaweed-wrapped rolls.
- For those who prefer a more traditional sushi experience, the menu includes "CUT MAKI ROLLS" like the Cali Krispy Roll and Spicy Tuna Krispy Roll, as well as "SPECIALTY CUT MAKI ROLLS" such as the classic California Roll and Philly Roll.
- Vegetarian options are abundant and well-integrated into the menu, ensuring there's something for everyone. Choices include the Truffle Avocado Roll, Cucumber Roll, and the Low Carb Truffle Avocado Handroll.
- Popular sides like Edamame and Krispy Fried Shrimp are also available to complement your main dish.
While the menu offers a diverse range of items, customer feedback has highlighted mixed experiences. Some patrons praise the delicious and fresh food, along with the attractive presentation and packaging. However, others have reported issues with the quality and preparation of certain dishes, describing them as bland, soggy, or not meeting expectations. It's important to note that the experience may vary, particularly with delivered items.
To place an order or inquire about services, you can reach Krispy Rice using the following contact details.
Address: 398 10th Ave G, New York, NY 10001, USA
Phone: (212) 960-8251
Mobile Phone: +1 212-960-8251
When considering Krispy Rice, it's worth understanding what sets it apart and what might make it a good choice for your dining needs. The restaurant's primary appeal lies in its unique menu concept. The "krispy rice" creations are a creative twist on classic sushi, offering a different textural experience that many people enjoy. For those who are fans of crispy, fried textures combined with fresh ingredients, this could be a perfect match. The variety of go-to combos makes ordering a breeze, and the menu is designed for quick decision-making and speedy service.
The brand's strong focus on delivery and takeout is another significant advantage in a city like New York. The seamless process from order to delivery, along with the convenient and visually appealing packaging, makes it an excellent option for a meal at home or in the office. The menu also caters to a variety of dietary preferences, with a robust selection of vegetarian and healthy options. For a casual lunch, a hassle-free dinner, or a new spot for a solo meal, Krispy Rice offers a straightforward and convenient solution.
However, it is important to be aware of the mixed reviews from customers regarding quality and consistency, especially with delivery orders. Some have noted issues with sogginess, particularly with the fried rice, which can be a risk with food that is meant to be crispy. Others have pointed out that the food can sometimes be bland or that the portions feel small for the price.
Ultimately, Krispy Rice is a choice for those who are intrigued by a non-traditional sushi experience and prioritize convenience and unique flavors. If you're seeking a quick, casual, and visually appealing meal that's a departure from the typical sushi fare, and you're willing to try a new take on an old favorite, Krispy Rice is worth considering. Its menu is creative, its service options are flexible, and it provides a fresh alternative in the New York dining scene.
Krispy Rice Vibe
GO-TO COMBOS
- The Box $35.00
The Original Spicy Tuna Krispy Rice (2 pc) The Original Baked Crab Handroll (2 pc) Salmon & Yuzu Roll (4 pc) Krispy Shrimp Handroll (2 pc) California Cut Roll (4 pc) Spicy Yellowtail Cut Roll (4 pc) Edamame
- Krispy Heaven $45.00
The Original Spicy Tuna Krispy Rice (2pc) Salmon & Yuzu Krispy Rice (2pc) Spicy Hamachi & Wasabi Krispy Rice (2pc) Truffle Avocado Krispy Rice (2pc) The Original Spicy Tuna Handroll (2pc) The Original Baked Crab Handroll (2pc) California Rol...
- Forever Krispy Rice $45.00
The Original Spicy Tuna Krispy Rice (2pc) The Original Baked Crab Handroll (2pc) The Original Spicy Tuna Handroll (2pc) Spicy Hamachi & Wasabi Krispy Rice (2pc) Salmon & Yuzu Roll (4pc) California Cut Roll (4pc) Spicy Yellowtail Cut Roll (4pc)
- Just Krispy $25.00
The Original Spicy Tuna Krispy Rice (2pc) Salmon & Yuzu Krispy Rice (2pc) Spicy Hamachi & Wasabi Krispy Rice (2pc) Truffle Avocado Krispy Rice (2pc) Krispy Fried Shrimp (3pc)
- Handroll Set $25.00
The Original Spicy Tuna Handroll (2pc) The Original Baked Crab Handroll (2pc) Krispy Shrimp Handroll (2pc) Krispy Fried Shrimp (3pc)
- Two of a Kind Box $55.00
Spicy Tuna Krispy Rice (2pc) Spicy Hamachi & Wasabi Krispy Rice (2pc) Truffle Avocado Krispy Rice (2pc) Salmon & Yuzu Krispy Rice (2pc) Philly Roll (2pc) California Cut Roll (2pc) Spicy Tuna & Avocado Roll (2pc) Spicy Yellowtail & Serrano R...
- Krispy Krunch Box $45.00
Krisp Shrimp Roll (3pc) Spicy Tuna Krispy Roll (3pc) Krispy Shrimp Handroll (2pc) The Original Baked Crab Handroll (2pc) The Original Spicy Tuna Krispy Rice (2pc) Truffle Avocado Krispy Rice (2pc) Spicy Hamachi & Wasabi Krispy Rice (2pc) Ca...
KRISPY RICE A LA CARTE
- The Original Spicy Tuna Krispy Rice $7.95
Spicy Tuna Tartare, Grilled Sushi Rice topped with Serrano (2 pieces)
- Truffle Avocado Krispy Rice $5.95
Truffle Avocado, Grilled Sushi Rice, topped with Serrano (2 pieces)
- Salmon & Yuzu Krispy Rice $7.95
Salmon Yuzu, Grilled Sushi Rice, topped with Serrano (2 pieces)
- Spicy Hamachi & Wasabi Krispy Rice $7.95
Spicy Hamachi, Grilled Sushi Rice, topped with Kizami Wasabi (2 pieces)
HAND ROLLS A LA CARTE
- The Original Baked Crab Handroll $8.95
Baked Crab, Sushi Rice Wrapped in Soy Paper (2 pieces)
- The Original Spicy Tuna Handroll $9.95
Spicy Tuna Tartare, Avocado, Sushi Rice Wrapped in Soy Paper (2 pieces)
- Krispy Shrimp Handroll $8.95
Krispy Panko Shrimp, Tartar Sauce, Sushi Rice Wrapped in Soy Paper (2 pieces)
- Spicy Hamachi & Wasabi Handroll $9.95
Spicy Hamachi, Kizami Wasabi, Sushi Rice Wrapped in Soy Paper (2 pieces)
- Salmon & Yuzu Handroll $9.95
King Salmon, Yuzu, Sushi Rice Wrapped in Soy Paper (2 pieces)
- Truffle & Avocado Handroll $6.95
Truffle Avocado, Sushi Rice Wrapped in Soy Paper (2 pieces)
- Low Carb Truffle Avocado Handroll $6.95
Truffle avocado mix, cucumber, avocado wrapped in soy paper. 3 pieces
- Low Carb California Handroll $6.95
Kani kama, avocado, cucumber wrapped in soy paper. 3 pieces
CUT MAKI ROLLS
6 pieces per order
- Cali Krispy Roll (6 piece) $11.00
Kanikama, Krispy Panko Shrimp, Avocado, Cucumber, Sesame Seeds, Sushi Rice, Nori
- Spicy Tuna Krispy Roll (6 piece) $12.50
Spicy Tuna, Krispy Panko Shrimp, Avocado, Cucumber, Sesame Seeds, Sushi Rice, Nori
SPECIALTY CUT MAKI ROLLS
- Philly Roll $6.00
Salmon, Cream Cheese, Cucumber, Sesame Seeds, Sushi Rice, Nori
- Spicy Yellowtail & Serrano Roll $6.00
Spicy Hamachi, Kizami Wasabi, Cucumber, Masago, Sesame Seeds, Serrano, Sushi Rice, Nori
- Spicy Tuna & Avocado Roll $6.00
Spicy Tuna, Avocado, Sesame Seeds, Sushi Rice, Nori
- California Roll $4.50
Kanikama, Avocado, Cucumber, Sesame Seeds, Sushi Rice, Nori
- Krispy Shrimp Roll $4.50
Krispy Panko Shrimp, Tartar Sauce, Sesame Seeds, Sushi Rice, Nori
- Truffle Avocado Roll $4.00
Truffle Avocado, Cucumber, Sesame Seeds, Sushi Rice, Nori
- Cucumber Roll $4.50
Persian Cucumber, Sushi Rice, Nori
- Salmon & Yuzu Roll $6.00
Salmon, Yuzu, Cucumber, Sesame Seeds, Sushi Rice, Nori
VEGETARIAN OPTIONS
- Truffle Avocado Roll $4.00
Truffle Avocado, Cucumber, Sesame Seeds, Sushi Rice, Nori
- Cucumber Roll $4.50
Persian Cucumber, Sushi Rice, Nori
- Truffle & Avocado Handroll $6.95
Truffle Avocado, Sushi Rice Wrapped in Soy Paper (2 pieces)
- Low Carb Truffle Avocado Handroll $6.95
Truffle avocado mix, cucumber, avocado wrapped in soy paper. 3 pieces
- Truffle Avocado Krispy Rice $5.95
Truffle Avocado, Grilled Sushi Rice, topped with Serrano (2 pieces)
SIDES
- Edamame $4.00
Tossed with Coarse Salt
- Krispy Fried Shrimp $9.00
Krispy Panko Shrimp with a side of Tartar Sauce (3 pieces)
Krispy Rice Details
Service options
- Curbside pickup
- No-contact delivery
- Delivery
- Takeout
- Dine-in
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Healthy options
- Quick bite
- Small plates
Dining options
- Lunch
- Dinner
Atmosphere
- Casual
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Krispy Rice Photos










Krispy Rice Location
Krispy Rice Reviews
pricereviewssmellchopstickspicturesgingerpackagingoilboyfriendcat
★ 5★ 4★ 3★ 2★ 1I'd give this place no stars, but for the sake of warning others, 1 star will have to suffice.Ordered this from uber eats and absolutely terrible. It came in such cute boxes too. Food was much smaller than regular sushi and overall tasted terrible.They messed up 2 orders, all looked like they were wrapped by someone with no knowledge of sushi wrapping, and food looked inedible.The fried rice wasn't crunchy... it was soggy (I'm sure since it was delivered, it wouldn't be) and was incredibly salty. I took a bite of each and they were bland and made me feel like I might get sick from eating anymore.Stay clear of this place.Also, they're a TGI Fridays affiliate since the tape on the boxes and delivery bag were from TGI Fridays. Absolutely appalling that they'd serve something this terrible to people.P.S. my boyfriend tried some and said it leaves a bad taste in your mouth. So there's that too.We also took a look at their page on uber eats and you cannot see their ratings or any reviews so I guess they turned it off knowing how many complaints they were getting. So I hope this reaches someone before it's too late.
August 22 · Amanda StalcupI'm so disappointed. I was really in the mood for real sushi, but I got this sad display of leftovers they were trying to save from going bad. Edamame was not fresh, and a few were rotten. There was literally no crispy rice on anything either. The rolls were pathetic, I've seen better craftsmanship from toddlers, and they were all falling apart. I also ordered the spicy tuna avocado roll, and they came to me with no fish. It was just avocado, and rice rolled up. They also give you a mountanous scoop of flavorless horseradish instead of wasabi. If the idea was to save money, they could cut the packaging and spend it on training and better cuts of fish. I couldn't eat this. Save yourself the money, get some real food, and let this place go out of business.
February 13 · Mariah RenaldoWould have given 3 or 4 stars but I want to balance out all the hate reviews. I think the one star reviews are being a bit dramatic. The food was good, the packaging was great, the price sucked, the ginger was amazing.Got a big bento krunch box of stuff to split with my boyfriend. Sushi rolls all tasted great, edamame was great too. Loved the handrolls. Krispy Rice things did taste oily but still enjoyable. Came with soy sauce, Wasabi, and packet of ginger in sweet vinegar. We used one packet on the sushi but the other I ate straight it ws so good.As a graphic designer, the packaging was AMAZING. Adorable. The colors and style are playful and modern and really enhanced the experience with opening such high quality bag, box and even chopstick sleeves!Price, however, hurt. As a date night it can be justified spending $50 on some sushi delivery, but NOT something I would get for a regular weekday dinner unless I wanna break the bank. Definitely good for a late night sushi date though!
August 13 · Zoe Schlapa (Zobo Art)We love the packaging design—well done on that! However, the compartment for chopsticks, sauce, and ginger was empty, which was disappointing and frustrating. We’ve been to other Krispy Rice locations where the rice wasn’t soggy, so we hope the team will rework the service and ensure proper training moving forward.Additionally, there were no options to request spicy mayo or other additional sauces, which was surprising. It seems there's still much work to be done, and perhaps ordering online versus in-person leads to different experiences.
October 02 · Anoj GurungThis place should shut down. Rice was so gummy that it became one solid block of white when you bit into it. Never fried and definitely not crispy. The sushi is small, tastes and smells horrible, worse than gas station sushi. Threw it out after I wasted $60 there. I’m eating a Costco tamale for dinner now. Horrible.
April 14 · J M
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