Baked by Melissa

- 2325 Broadway, New York, NY 10024

In a city known for its bold flavors and larger-than-life experiences, Baked by Melissa has carved out a unique and beloved niche with its signature bite-sized cupcakes. This iconic New York City-based bakery, founded by Melissa Ben-Ishay, has transformed the way people enjoy dessert by offering a guilt-free way to taste a variety of flavors in one sitting. What began as a passionate hobby in a small apartment has blossomed into a multi-million-dollar empire with locations across the city, including a charming spot on the Upper West Side. It’s a testament to the power of a simple, brilliant idea: delicious, perfectly portioned cupcakes that are as fun to look at as they are to eat.

The philosophy behind Baked by Melissa is simple yet powerful: to "make life sweeter, one bite at a time." This is a dessert shop that has always been about more than just sweets; it's about the joy of sharing and the simple pleasure of indulgence without the post-dessert guilt trip. The brand's vibrant personality, from its colorful Tie-Dye flavor to its creative and evolving menu, reflects the fun and optimistic spirit of its founder. As a women-owned business, it also embodies a story of passion and determination, turning a hobby into a thriving company that empowers women. For locals and visitors alike, a visit to Baked by Melissa is a delightful experience, whether you're picking up a treat for yourself or a beautifully packaged gift box for a friend. It’s a happy, colorful spot that perfectly captures the playful and creative side of New York City.

Conveniently situated in the bustling Upper West Side, the Baked by Melissa location at 2325 Broadway, New York, NY 10024 is easily accessible to anyone in the neighborhood. Broadway is a central artery of Manhattan, making the shop a straightforward stop for those traveling by foot, subway, or bus. While street parking can be challenging in this area, the excellent public transportation system ensures that the shop is within easy reach. The store’s storefront is inviting and well-positioned to attract both locals on a quick coffee run and tourists looking for a taste of New York's famous treats. Its accessibility and location make it an ideal place to pop in for a quick visit, whether you're headed to Central Park, catching a show, or just craving a little something sweet to brighten your day.

Baked by Melissa offers a range of services designed for maximum convenience, reflecting the fast-paced nature of New York City life. The business understands that customers need efficient ways to get their sweet fix. The services available include:

• Delivery: Customers can have their favorite cupcakes delivered right to their door, perfect for surprising a loved one or satisfying a late-night craving from the comfort of home.
• In-store pickup: For those who prefer to place their order online and pick it up at their convenience, this service allows for a seamless and quick transaction.
• In-store shopping: The classic experience of visiting the shop, where you can browse the dazzling array of flavors and select your favorites in person.
• Takeout: All cupcakes are packaged for easy transport, making them the perfect grab-and-go treat.

This mix of modern and traditional service options ensures that Baked by Melissa can cater to a wide range of customer preferences, from the organized planner to the spontaneous shopper. The ability to order online for pickup or delivery is a major plus, as it allows customers to bypass any potential lines and get their sweet treats without delay.

The distinctive features and highlights of Baked by Melissa are what have made it a unique and enduring success. These elements set it apart from other bakeries and dessert shops and are a huge part of its charm:

• Signature Bite-Sized Cupcakes: The small size is the brand's most famous feature. It allows customers to try a variety of flavors without feeling overwhelmed, and as one customer noted, the flavor is "super powerful" despite the small size.
• Diverse Flavor Menu: The menu is a constantly rotating showcase of creativity, including classic "Greatest" flavors like Tie-Dye and Red Velvet, alongside new and seasonal offerings. Customers rave about the variety, with favorites like Cookies & Cream and Peanut Butter & Jelly being standout choices.
• Specialty Dietary Options: Baked by Melissa is a leader in offering inclusive dessert options. They have an impressive range of gluten-free cupcakes and a dedicated line of vegan cupcakes. This commitment to catering to different dietary needs, such as the Gluten Free Tie Dye and Vegan Triple Chocolate Chip, makes it a destination for a broader audience.
• Women-Owned Business: The company proudly identifies as women-owned, and this sense of empowerment and passion is part of its brand identity. Supporting a female-founded business is a highlight for many customers.
• Creative Gifting Options: The cupcakes are often sold in colorful, eye-catching gift boxes, making them a popular choice for birthdays, holidays, and other special occasions.

These features, from the innovative product design to the thoughtful inclusion of various dietary options, are what make Baked by Melissa a consistent crowd-pleaser and a standout brand in the highly competitive dessert market of New York City. The brand’s focus on quality and customer happiness is evident in every tiny, flavorful bite.

To indulge in these delightful treats or learn more, here is the essential contact information:

Address: 2325 Broadway, New York, NY 10024

Phone: (212) 842-0220

For New Yorkers and visitors alike, choosing Baked by Melissa is a decision rooted in flavor, fun, and convenience. The most compelling reason to choose this shop is its unique concept: mini cupcakes that pack a punch. This allows you to indulge your sweet tooth without the heaviness of a full-sized dessert, making it perfect for a quick snack or a fun tasting session with friends. The variety is a huge draw—you can sample a wide range of imaginative flavors, from the nostalgic Peanut Butter & Jelly to the indulgent Triple Chocolate Fudge. The fact that the brand offers extensive gluten-free and vegan options is a significant benefit, ensuring that everyone can partake in the joy of their products. Reviews consistently highlight the deliciousness and powerful flavor of the cupcakes, as well as the friendliness of the staff and the cleanliness of the stores. The convenience of their delivery and in-store pickup services also makes it a simple and stress-free experience. Baked by Melissa is a brand that has perfected its craft, creating a product that is not just a dessert but a delightful, bite-sized experience. It's the perfect place to make your day, or someone else's, a little bit sweeter.

Baked by Melissa

2325 Broadway, New York, NY 10024, USA