First Watch Introduce
## First Watch Montvale, NJ: Where the Sun Rises on Fresh, Innovative Daytime Dining
For residents across **New Jersey**, the search for a breakfast, brunch, and lunch spot that balances traditional comfort with cutting-edge culinary innovation often leads to **First Watch**. Specifically, the Montvale location, situated at **38 Farm Vw**, has established itself as a premier destination for those who appreciate high-quality ingredients, freshly prepared dishes, and a welcoming, light-filled atmosphere. As an **award-winning daytime dining restaurant concept**, First Watch is committed to serving food made to order from the freshest ingredients available, ensuring a superior experience every time you step through the door.
First Watch operates under the philosophy of “Follow the Sun,” meaning their menu evolves with the seasons. This dedication ensures that guests in North Jersey always have access to the peak flavors of ingredients like California-grown asparagus in the spring or Florida watermelon in the summer. It’s this commitment to **freshness** that elevates the dining experience beyond the typical diner fare, appealing to the modern New Jersey palate that seeks both flavor and health.
The Montvale restaurant is a versatile venue, known equally as a **Breakfast restaurant**, **Brunch restaurant**, **Lunch restaurant**, and a **Health food restaurant**. This broad appeal is reflected in a diverse menu that successfully combines **Comfort food** staples with **Healthy options**, **Organic dishes**, and robust **Vegan options** and **Vegetarian options**. While the atmosphere is described as both **Casual** and **Trendy**, the service is consistently praised for being friendly and helpful, with staff ready to immediately correct any order mistakes—a testament to their focus on guest satisfaction.
Signature menu items, like the legendary **Million Dollar Bacon** and the fan-favorite **Million Dollar Potatoes**, have cemented First Watch’s status as a must-try. The Montvale spot is particularly popular for **Breakfast** and **Solo dining**, offering a serene yet energetic environment to start the day. However, guests should be aware that due to its popularity, there is **Usually a wait**, reflecting the high demand for this exceptional daytime dining experience in **New Jersey**.
## Location and Accessibility
First Watch in Montvale is conveniently located at **38 Farm Vw, Montvale, NJ 07645, USA**, positioning it as an accessible spot for families, groups, and solo diners throughout Bergen County and beyond. This location offers excellent convenience for local **New Jersey** patrons.
The establishment is highly focused on guest comfort and accessibility:
- **Parking**: The restaurant provides multiple stress-free options, including a **Free parking lot** and access to **Free street parking**, making arrival straightforward for all guests.
- **Accessibility**: First Watch Montvale is fully committed to inclusivity, featuring a **Wheelchair accessible entrance**, **Wheelchair accessible parking lot**, **Wheelchair accessible restroom**, and **Wheelchair accessible seating**.
- **Atmosphere**: The bright, modern, and open design contributes to a welcoming environment, accommodating a diverse **Crowd** that includes **Family-friendly** groups, **Tourists**, and the local community, operating as an **LGBTQ+ friendly** space and **Transgender safespace**.
## Comprehensive Services Offered
First Watch Montvale ensures that their full-service concept is backed by a robust suite of service options tailored for modern dining habits in **New Jersey**.
Key services available to guests include:
- **Dining Flexibility**: Provides **Dine-in** service with **Seating** and **Table service**, alongside options for **Outdoor seating** to enjoy nice weather.
- **Off-Premise Options**: Caters to the busy lifestyle of New Jersey residents with seamless **Takeout**, **Delivery**, and **No-contact delivery** options.
- **Daytime Menu Coverage**: Comprehensive **Dining options** spanning **Breakfast**, **Brunch**, and **Lunch**, extending even to **Dessert** for those sweet cravings.
- **Beverage Excellence**: Offers **Great coffee**, including the signature **Project Sunrise Coffee** (sourced from women-run farms in Colombia), along with daily juiced selections from their dedicated **Juice Bar**, though note this specific location typically does not offer alcoholic brunch cocktails.
- **Dietary Accommodations**: A commitment to diverse health needs, offering **Healthy options**, **Organic dishes**, **Vegan options**, and **Vegetarian options** clearly marked on the menu.
- **Family Amenities**: Highly **Good for kids**, the restaurant provides a dedicated **Kids' menu**, **High chairs**, and **Has changing table(s)** in the restroom.
- **Convenience**: Offers complimentary **Wi-Fi** and accepts easy payments via **Credit cards** and **Debit cards**.
## Distinctive Features and Highlights
First Watch's success in the **New Jersey** area is driven by unique offerings and operational commitments that set it apart as a leader in daytime dining.
The most compelling features and highlights include:
- **The Million Dollar Bacon**: This iconic, must-try appetizer consists of four slices of thick-cut, hardwood smoked bacon baked with a glaze of brown sugar, black pepper, and cayenne, finished with a maple syrup drizzle. It offers a unique sweet, savory, and spicy flavor profile that customers rave about.
- **The Million Dollar Potatoes**: As a popular upgrade, these are the signature fresh, seasoned potatoes transformed with **Million Dollar Bacon**, Parmesan cream sauce, and fresh herbs, offering a rich, savory side dish. One customer explicitly noted these are a "must have—creamy, crispy and perfectly seasoned."
- **The Seasonal Menu Rotation**: Adhering to the "Follow the Sun" ethos, the menu features limited-time offers (LTOs) that rotate quarterly, introducing innovative dishes like the **Pumpkin Pancake Breakfast**, **Honey Chipotle Chicken Hash**, or **Strawberry Tres Leches French Toast**, ensuring fresh, in-season flavors year-round.
- **Focus on Freshness**: First Watch is known for its commitment to **freshly prepared** food and its dedication to using **cage-free eggs** and avoiding heat lamps and deep fryers in its preparation process.
- **Specialty Juice Bar**: Freshly pressed juices, such as the colorful **Blazing Dragon** (Strawberry, lemon, cane sugar, and dragon fruit), provide refreshing and nutrient-rich drink options.
- **The Traditional and A.M. Superfoods Bowl**: Identified as two of the most popular dishes at the Montvale location, highlighting its appeal for both classic breakfast lovers (The Traditional) and those seeking lighter, healthier options (A.M. Superfoods Bowl or Avocado Toast).
## Contact Information
To inquire about the menu, check the wait time, or plan your next brunch visit to the Montvale location of First Watch, please use the following contact details:
- **Address**: 38 Farm Vw, Montvale, NJ 07645, USA
- **Phone**: (551) 210-1955
- **Mobile Phone (Alternative)**: +1 551-210-1955
## What is Worth Choosing at First Watch Montvale
For a **New Jersey** resident, the choice at First Watch in Montvale is clear: it’s the place to go for a premium daytime meal that feels simultaneously indulgent and responsible. What is most worth choosing is the experience of sampling their acclaimed specialties.
You absolutely must include the **Million Dollar Bacon** and its savory counterpart, the **Million Dollar Potatoes**, in your order. These are the signature, highly-praised items that provide the "sweet, salty, spicy, and smoky" flavor complexity that has generated immense local buzz.
Furthermore, to fully appreciate First Watch’s unique approach, diners should explore one of the following:
- **A Seasonal Item**: Given the rotating menu, trying an in-season dish—such as the **Pumpkin Pancake Breakfast** in the fall or the **Honey Chipotle Chicken Hash**—will give you the freshest, most innovative flavors the kitchen is offering. This commitment to seasonal ingredients truly sets First Watch apart.
- **A Healthier Side Selection**: Sample one of their fresh, balanced options like the **A.M. Superfoods Bowl** or **Avocado Toast** to pair with a rich side like the Million Dollar Potatoes. This allows you to combine the indulgent **Comfort food** with the **Healthy options** they expertly prepare.
- **A Fresh-Juiced Drink**: Opt for a drink from the **Juice Bar**, like the **Blazing Dragon** or the **Purple Haze** (seasonal), to enjoy a fresh, vibrant, all-natural beverage that completes the innovative brunch experience.
In summary, while the wait can be a factor, the blend of impeccable service, dedication to fresh ingredients, and the unforgettable flavor of the Million Dollar items makes First Watch Montvale an essential choice for anyone seeking the best breakfast, brunch, or lunch in the **New Jersey** region.
First Watch Details
Service options
- Outdoor seating
- No-contact delivery
- Delivery
- Takeout
- Dine-in
Highlights
- Great coffee
Popular for
- Breakfast
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Coffee
- Comfort food
- Healthy options
- Organic dishes
- Quick bite
- Small plates
- Vegan options
- Vegetarian options
Dining options
- Breakfast
- Brunch
- Lunch
- Dessert
- Seating
- Table service
Amenities
- Restroom
- Wi-Fi
- Wi-Fi
Atmosphere
- Casual
- Trendy
Crowd
- Family-friendly
- Groups
- LGBTQ+ friendly
- Tourists
- Transgender safespace
Planning
- Usually a wait
Payments
- Credit cards
- Debit cards
- Credit cards
Children
- Good for kids
- Has changing table(s)
- High chairs
- Kids' menu
Parking
- Free parking lot
- Free street parking
- Parking
First Watch Photos










First Watch Location
First Watch Reviews
brunchservermanagerjuice30 minutesavocado toastmillion dollar baconmeditationshrimp and gritsfarmhouse
★ 5★ 4★ 3★ 2★ 1The food was amazing. I loved it, It was so good and the staff was so friendly and helpful. There was a mess up with the order and they fixed it immediately I love this place. Jennifer was nice .
September 27 · Z CampbellOMG, the million dollar potatoes is a must have—creamy, crispy and perfectly seasoned. The três leches French toast was great, it would be even better if they use fresh strawberries. Coffee is weak. Service was okay, nothing wrong–just okay. Overall, great spot!
July 31 · Priscila GoldsmithThe food is pretty good. It's nice that they give you an entire pot of coffee for the table. The inside is cute. Parking was easy. A mix of a diner and a coffee shop. Easy parking. Would definitely go back or recommend it. It is a chain restaurant.
March 06 · PristineShannon provided great service. Maple Bacon Croissant was amazing, and so was the Honey Chipotle Chicken Hash. Pumpkin Spice donuts were hot and fresh, better than expected. Loved everything we ordered.
September 02 · N PBreakfast here is always a treat and was happy when we found out there is one right here in Montvale, NJ. Healthy and delicious options; a lot of choices for everyone. We love having breakfast everytime we in Orlando.
August 10 · Kavita R
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