Scoops Introduce
For residents and visitors in the Clifton, New Jersey area looking to satisfy a sweet craving, Scoops offers a convenient and family-friendly dessert option. Located at 353 Crooks Ave, Scoops is not a traditional standalone ice cream shop but operates as a dedicated ice cream parlor nestled inside the well-known Wize Guys Brick Oven Pizzeria & Restaurant. This unique setup makes it an ideal stop for those who have just enjoyed a meal at Wize Guys or anyone passing by looking for a quick and simple frozen treat.
Scoops is categorized as an ice cream shop, specializing in hand-scooped ice creams, Italian Ices, and other traditional frozen desserts. The overall atmosphere is casual and designed for a quick visit, making it perfect for families and children. The convenience of being able to grab a slice of authentic brick oven pizza and immediately follow it up with a scoop of ice cream simplifies the dining experience for local patrons. While the exterior signage might feature a prominent ice cream advertisement, customers should note that the experience is integrated within the larger pizzeria environment, a setup that provides both a benefit (easy access after dinner) and a specific type of service (counter-service, limited offerings).
The menu focuses on classic, recognizable items, with approximately 16 flavors of hand-scooped ice cream available at any given time, alongside Italian Ice options. Scoops accepts both credit cards and debit cards, ensuring that a spontaneous stop for dessert is always easy and hassle-free. It has established itself as a simple, reliable spot in Clifton for that final, sweet touch to any evening.
Scoops is conveniently situated at 353 Crooks Ave, Clifton, NJ 07011, USA, sharing its address and premises with Wize Guys Brick Oven Pizzeria & Restaurant. This location is central to Clifton and is easily accessible from surrounding Northern New Jersey towns like Paterson and Elmwood Park, which are within the delivery range of the host restaurant.
The integrated location means that parking and general accessibility align with the pizzeria’s logistics, which typically caters to both dine-in and takeout traffic. For a quick dessert pickup, the location is designed for fast service.
Operationally, Scoops aligns with the general hours of Wize Guys, offering a consistent opportunity for dessert throughout the week:
- Monday – Friday: 11:00 AM – 10:00 PM
- Saturday: 11:00 AM – 11:00 PM
- Sunday: 12:00 PM – 9:00 PM
These extensive hours, particularly the late closing times on weekends, position Scoops as an excellent option for a post-dinner treat or a sweet outing with the kids after an activity. The simple, casual atmosphere inside the pizzeria ensures a relaxed environment for families, though visitors should anticipate a casual, counter-style service that prioritizes speed and efficiency.
As an integrated ice cream parlor within a full-service restaurant, Scoops at Wize Guys offers a focused and practical range of dessert options and services, mainly catering to immediate, casual consumption.
- Hand Scooped Ice Cream: Scoops offers a selection of up to 16 different ice cream flavors daily. Customers can choose from various serving sizes, including a Kids Scoop, Single Scoop, Double Scoop, and Triple Scoop, available in either a cup or a standard sugar cone.
- Italian Ice: A refreshing, non-dairy option is available, a popular choice in the New Jersey and Tri-State area, perfect for a lighter or fruit-forward dessert.
- Sundaes and Milkshakes: The host restaurant, Wize Guys, also offers hand-scooped milkshakes ($7.99) and various creamy desserts, which are often cross-promoted and can be considered part of the overall frozen treat experience at this location.
- Sizes and Pricing: The pricing for hand-scooped ice cream is straightforward, with a Kids Scoop at $2.99, Single Scoop at $4.99, Double Scoop at $5.99, and Triple Scoop at $6.99, making it an affordable family outing.
- Ordering: The primary service option is Takeout, suitable for a quick stop. Orders can be placed in person at the counter within the Wize Guys Pizzeria. Since it is part of the pizzeria, online ordering for the dessert menu may also be possible through the host's platforms.
- Accessibility and Payment: The parlor is family-friendly, good for kids, and accepts all major Credit cards and Debit cards for fast and easy transactions.
The primary appeal of Scoops is its sheer convenience and its function as a one-stop shop for a full meal and dessert in Clifton, NJ.
- Integrated Convenience: The most significant highlight is its strategic location inside Wize Guys Brick Oven Pizzeria & Restaurant. This is exceptionally convenient for local patrons, allowing families to combine an authentic Italian-American dinner, such as brick oven pizza or pasta, with a simple ice cream treat without having to drive to a second location.
- A Simple, Classic Selection: Scoops intentionally keeps its menu streamlined, offering a core selection of approximately 16 flavors of hand-scooped ice cream. This simplicity means quicker service and less decision-making, catering perfectly to customers looking for a reliable, fast-food dessert experience.
- Family-Friendly Value: With pricing starting from a $2.99 Kids Scoop and affordable single-to-triple scoop options, Scoops offers good value for families, making it an economical choice for a quick, casual treat. The simple, non-fussy atmosphere further enhances its appeal to families with children.
- Italian Ice Availability: The inclusion of Italian Ice on the menu is a welcome feature, providing a refreshing, lighter alternative to traditional dairy ice cream, especially appreciated during the warmer New Jersey months.
- Dessert Variety with Wize Guys: Customers benefit from the larger dessert menu of the host restaurant, including milkshakes and other creamy desserts, which expand the frozen options beyond just the standard scoops and Italian Ices.
To contact the ice cream parlor or the host restaurant for information regarding the menu, hours, or services, please use the following details.
- Address: 353 Crooks Ave, Clifton, NJ 07011, USA
- Phone: (973) 772-3332
For a New Jersey resident seeking a dessert experience at Scoops in Clifton, the best choices are those that align with the parlor’s strengths: convenience and simple, classic indulgence.
The primary reason to choose Scoops is its unparalleled convenience following a meal at Wize Guys. If you have just finished a delicious brick oven pizza or a hefty pasta dish, Scoops offers the perfect, no-fuss cool-down.
If you are visiting for the first time, stick to the Hand Scooped Ice Creams in the traditional flavors. While customer feedback has indicated that the quality can sometimes be inconsistent—with some mentioning a less-than-creamy or icy texture, suggesting they may use pre-packaged or institutional brands—the simpler, more robust flavors are generally the safest and most satisfying bet. A classic Single Scoop of Vanilla, Chocolate, or Strawberry will provide the dependable, traditional ice cream experience most people crave.
Additionally, the Italian Ice is always a reliable choice, especially for those who prefer a less rich, fruit-flavored frozen dessert, which is less susceptible to texture issues that sometimes plague dairy-based ice cream. Given the affordable pricing structure, particularly the Kids Scoop at $2.99, it’s an excellent spot for a quick, budget-friendly treat for children.
The integrated nature of Scoops means that the true value lies in treating it as the convenient dessert counter to your main meal at Wize Guys. For a fast, easy, and family-friendly dessert in the heart of Clifton, Scoops provides a straightforward option that simplifies the process of getting from dinner to dessert. We recommend choosing a simple, crowd-pleasing flavor to ensure a satisfying end to your casual dining experience.
Scoops Details
Service options
- Takeout
Atmosphere
- Casual
Crowd
- Family-friendly
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
Children
- Good for kids
Scoops Photos




Scoops Location
Scoops Reviews
pizza
★ 5★ 4★ 3★ 2★ 1The ice cream was sooo bad and I was really craving it, this ice cream was icy and it’s was mixed with another type of pink ice cream. I really hope this place updates its quality and insures that the quality and taste of the ice cream is actually good next time. I WILL NEVER BE GOING BACK EVER AGAIN!
March 18 · Arham IslamInside a pizza parlor with a big ice cream outside the store. A but misleading I thought it was a serve your own ice cream type place. No it has maybe 8 flavors 2 ice melts all typical nothing special. Just restaurant depot ice cream containers. Sprinkles no hot fudge its just chocolate syrup:( 5 dollar price range bowl or standard cone. Good if your eat in pizza there though.
April 16 · MeLove the flavors here, I would recommend the Birthday Cake. They now have new options including crepes, soft serve, mini waffles, waffle sticks, mini donuts and a lot more flavors
July 18 · Taha HamdanGreat and kind-hearted staff, amazing pizza, amazing ice cream. Overall very clean and uncluttered, would definitely recommend.
May 20 · george bjørn$3.19 for 1 scoop of ice cream 🍦 & the ice cream wasn't fresh. I had to throw it in the trash & just ate the cone
March 08 · Marie
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