Willoughby General Introduce
Willoughby General, located at 518A Willoughby Ave in Brooklyn, New York, is far more than your typical neighborhood coffee shop. This beloved establishment has carved out a unique identity as a versatile local hub, serving as a cafe, a curated grocery store, a gift shop, and a health food haven all in one. It’s a place where you can grab a perfectly brewed coffee, enjoy a satisfying meal, and even pick up a few specialty items for your pantry or a thoughtful gift for a friend. This women-owned and small business is a genuine gem in the community, celebrated for its welcoming atmosphere and high-quality offerings that cater to a wide range of tastes and needs.
The vibe at Willoughby General is casual and welcoming, making it an ideal spot for a quick stop or a leisurely visit. Whether you're looking for a quick bite for breakfast, brunch, or lunch, or a cozy spot for dinner or dessert, they have you covered. The space is noted for its family-friendly and LGBTQ+ friendly environment, with a reputation as a transgender safe space, ensuring that everyone who walks through the door feels respected and at home. It’s a place that fosters a true sense of community, a feeling often highlighted in customer reviews that praise the friendly and magnificent staff.
One of the most appealing aspects of Willoughby General is its multifunctionality. It's a place where you can start your day with a delicious breakfast burrito or a sausage biscuit, catch up with friends over a cup of great coffee, and even shop for high-quality, organic ingredients or unique gifts. This blend of services creates a convenient and enriching experience for local residents and visitors alike, solidifying its place as a cornerstone of the Brooklyn community.
Willoughby General is conveniently situated in the heart of Brooklyn at 518A Willoughby Ave, making it easily accessible for residents of surrounding neighborhoods like Williamsburg and Bushwick. The location is an easy walk or a short bike ride from many local residences and is also well-connected by public transportation, though specific transit lines should be checked depending on your starting point. For those who prefer to drive, free street parking is available, which is a significant convenience in a bustling city like New York. The welcoming atmosphere extends to all, as the establishment features a wheelchair accessible entrance, ensuring that it is a space for everyone.
The neighborhood around Willoughby General is vibrant and diverse, and the shop fits right in, acting as a gathering spot for local families, solo diners, and community members from all walks of life. The accessibility is also enhanced by the fact that they are very pet-friendly. Not only are dogs allowed on the outside patio, but they are also welcome inside the shop, a feature that is highly appreciated by dog owners in the city. The combination of easy parking, a central location, and thoughtful accessibility features makes visiting Willoughby General a hassle-free and enjoyable experience.
- Curbside pickup: For those on the go, you can place an order and have it brought right to your car.
- No-contact delivery: Offering a safe and convenient way to get your favorite food and drinks delivered to your home.
- Delivery: A traditional delivery service is also available, bringing their delicious offerings directly to your doorstep.
- Onsite services: You are welcome to come in and enjoy the comfortable, casual atmosphere.
- Takeout: Place your order in person and take it with you to enjoy elsewhere.
- Dine-in: Plenty of seating is available for you to relax and enjoy your meal inside the cafe.
- Great coffee: Known for their rich and smooth coffee, made with care and quality ingredients.
- Great tea selection: The shop offers a wide variety of teas, from classic hot teas to unique options like matcha and chai lattes.
- Live performances: Willoughby General is a cultural hub that occasionally hosts live performances, adding a layer of entertainment and community engagement to the space.
- Delicious breakfast and brunch: A popular destination for a morning meal with options ranging from breakfast burritos to a sausage, egg, and cheese biscuit.
- Prepared foods: In addition to made-to-order meals, the shop offers a selection of prepared foods for a quick and easy bite.
- Vegan and vegetarian options: The menu is inclusive, with a variety of choices for those on a vegan or vegetarian diet, including a turmeric tofu scramble burrito and a supergreen pesto pasta salad.
- Gift shop: Beyond food and drinks, Willoughby General is a great place to find unique gifts for friends, family, or even yourself.
- Organic dishes: Commitment to quality is evident in their use of organic ingredients in many of their dishes.
- Dogs allowed: Both inside and outside, dogs are welcome, making it a favorite spot for pet owners.
Address: 518A Willoughby Ave, Brooklyn, NY 11206, USA
Phone: (718) 676-0364
Willoughby General is worth choosing for many reasons, but what truly sets it apart is its unique blend of offerings and its strong sense of community. It's a single destination that fulfills multiple needs, saving you time and effort. Instead of making separate trips to a coffee shop, a grocery store, and a gift shop, you can accomplish all of these tasks in one welcoming and efficient place. The quality of their offerings is consistently praised by customers, from the "rich and smooth" coffee to the flavorful and fresh sandwiches and burritos. The use of quality ingredients is a key differentiator, ensuring that every meal is not just convenient but also delicious and satisfying.
The atmosphere itself is a major draw. The shop's commitment to being a family-friendly, LGBTQ+ friendly, and transgender safe space creates an inclusive and non-judgmental environment where everyone feels comfortable and valued. This is something you can feel the moment you walk in. The staff are frequently described as kind, wonderful, and magnificent, which speaks volumes about the culture of the business. The fact that it is a women-owned, small business also resonates with many who prefer to support local, community-focused establishments.
Beyond the food and the atmosphere, the added amenities, such as fast Wi-Fi and the option for live performances, make Willoughby General an ideal spot for working, studying, or simply relaxing. It's the kind of place you stumble upon and are "pleasantly surprised by how great everything was," as one customer review put it. For anyone in Brooklyn looking for a spot that offers great food, a warm welcome, and a true sense of community, Willoughby General is an excellent choice. Its ability to serve as a cafe, deli, and general store makes it an essential part of the neighborhood fabric, a place that you'll want to return to again and again.
Willoughby General Vibe
Breakfast
- Egg + Cheese Burrito $11.00
Free range scrambled eggs, cheddar, potatoes, black beans, onions, chipotle on a flour tortilla
- Bacon, Egg + Cheese Burrito $12.00
Free range scrambled eggs, applewood smoked bacon, cheddar, potatoes, black beans, onions, chipotle on a flour tortilla
- Turmeric Tofu Scramble Burrito $10.00
Turmeric tofu scramble, potatoes, black beans, onions, chipotle on a flour tortilla. Vegan
- Sausage, Egg + Cheese on a Cheddar Chive Biscuit $13.00
Colson cheddar chive biscuit, Esposito’s pork sausage, cheese, free range eggs, fig jam. Can be made without sausage
- Croissant Egg + Cheese $11.00
Colson’s buttery croissant, fig jam, free range fried egg and cheddar Add bacon or sausage: +$2
- Side Salsa Verde $1.25
Housemade salsa verde
Sandwiches
- Fig, Prosciutto + Goat Cheese Croissant $12.00
Fig jam, Italian prosciutto, goat cheese, arugula on a croissant
- Chicken or Tuna Salad Croissant $12.00
Rotating. Call for availability
- Caprese Panini $12.00
Fresh mozzarella, tomato, housemade pesto, pickled veggies on focaccia Add Bacon +$2
- Turkey Breast BLT $12.00
Sliced turkey, crispy bacon, lettuce, tomato, garlic herb aioli on focaccia
- Ham + Swiss Sandwich $12.00
Sliced ham, swiss cheese , cornichons, arugula, dijoinaise on focaccia
- Roasted Chicken Sandwich $12.00
Roasted chicken breast, tomato, pickled red onion, arugula, garlic herb aioli on focaccia
Coffee & Tea
- Drip Coffee $3.50
Variety Coffee. 12oz- $3.50 16oz- $4
- Iced Coffee $4.50
16oz
- Cold Brew $5.50
Variety Coffee. 16oz
- Assorted Hot Tea $3.50
$3.50 12oz $4 16oz
- Iced Tea $4.00
Assorted flavors 16oz. $4-4.50
- Iced Tea with Lemonade $4.50
50/50 tea/lemonade. 16oz Chose your tea variety
- Matcha Latte $6.00
Hot or Iced. 16oz
- Chai Latte $6.00
Housemade chai blend. Hot or Iced. 16oz
- Turmeric Latte $6.00
Turmeric, ginger, black pepper. slightly sweet. Chose your milk
- Lemonade $4.50
Made in house
- Matcha Lemonade $6.00
Half matcha, half lemonade
Pastries
- Chocolate Chip Cookie $3.75
- Oatmeal Raisin Cookie $3.75
- Plain Croissant $4.00
- Cheddar Chive Biscuit $4.75
- Chocolate Almond Croissant $4.75
- Walnut Brownie $3.00
- Morning Glory Muffin $4.00
Cubes of fresh apple, plump soaked raisins, carrot, walnut, and a hint of orange pack a ton of flavor into our hearty whole wheat muffin.
- Blueberry Muffin $4.00
- Lemon Loaf (GF) $4.00
Gluten free lemon loaf slice
Soups, Salads + Spreads
- Daily Soup $7.50
12 oz Cup of soup. $9.50 for 16oz. Call for flavor! Some vegetarian and vegan options.
- Supergreen Pesto Pasta Salad $9.50
Fusili, housemade basil pesto, spinach, peas, toasted almonds, lemon
- Seasonal Salads $10.00
$10-12. Give us a call to see whats in season!
Willoughby General Details
From the business
- Identifies as women-owned
- Small business
Service options
- Curbside pickup
- No-contact delivery
- Delivery
- Onsite services
- Takeout
- Dine-in
Highlights
- Great coffee
- Great tea selection
- Live performances
Popular for
- Breakfast
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Coffee
- Comfort food
- Happy hour food
- Organic dishes
- Prepared foods
- Quick bite
- Vegan options
- Vegetarian options
Dining options
- Breakfast
- Brunch
- Lunch
- Dinner
- Dessert
- Table service
Amenities
- Restroom
Atmosphere
- Casual
Crowd
- Family-friendly
- LGBTQ+ friendly
- Transgender safespace
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Parking
- Free street parking
Pets
- Dogs allowed
- Dogs allowed inside
- Dogs allowed outside
Willoughby General Photos










Willoughby General Location
Willoughby General
518A Willoughby Ave, Brooklyn, NY 11206, USA
Willoughby General Reviews
communitygiftsbreakfast burritosgemownerpastriesbreakfast sandwichescandlesartistshot sauce
★ 5★ 4★ 3★ 2★ 1My favorite neighborhood spot. They make the best matcha lattes and I love their breakfast options (sausage biscuit, breakfast burritos, pastries). Their food always tastes amazing and they use quality ingredients - they have great lunch options too for a quick bite if you’re around :) also a great place to pickup some specialty items on your grocery list or get a unique gift for someone (or yourself) - Love this place, all the employees are wonderful people and the owner is just magnificent too. I consider them my neighbors and I’m really happy to see them. They are always very kind even when I roll in to the spot looking busted as if I just got out of bed. Can’t recommend it more if you’re around and looking for something to keep you cool on these hot summer days. Or warm during the winter. Much love 🦁❤️🍵
August 12 · Gianfranco BelloI stumbled upon this coffee shop and was pleasantly surprised by how great everything was. The coffee is rich and smooth—clearly made with care—and the sandwich I had was fresh, flavorful, and satisfying. The atmosphere is cozy yet modern, with plenty of comfortable seating and thoughtful amenities like fast Wi-Fi
April 15 · Cristian GuzmánWhere else can you get a cute "catchall", some energy clearing spray, your fave hot sauce, AND a fluffy delicious turmeric latte along with attentive service and cozy outdoor hang space all while also support a local, independent, woman owned business?I mean, hopefully at least a few places in this world, but Willoughby General is the place to go if you're in NYC.
November 05 · Celina WigleSuch a beautiful and quirky coffee shop/store. Found this on a weekend stay in Bed-Stuy. Great coffee and breakfast burrito. Love this gem, wish it was in my town.
May 08 · Martha Watson LorentzenStopped for a morning coffee after seeing it getting a 4.8 rating. It did not disappoint! Woman working was smiling and pleasant. Loved the vibe of the music inside. I ordered a large drip coffee with whole milk and one of the breakfast burritos w bacon/egg/cheese. There were also roasted potatoes and black beans inside. There was a slight spice that made a perfect amount of dry heat to the meal. Delicious coffee as well. I’d recommend!
November 03 · Ryan MitchellAs much as I love this place in my neighborhood, the service is absolutely abismal. The staff acts like they’re doing favors, never offer a bag for your items, unlikable and everytime I go just dread having to interact with a particular person there who is stand-off ish, and acts with the most disinterest to being of service
September 17 · Manu Miran
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