Joe's Steam Rice Roll Introduce
For New Yorkers seeking a taste of authentic Cantonese cuisine without the formality of a sit-down restaurant, Joe's Steam Rice Roll in Flushing is a name that comes up again and again. This beloved "meal takeaway" spot, located inside the bustling New World Mall, has become a destination for both locals and food enthusiasts. It specializes in a classic breakfast and snack dish: the steamed rice roll, also known as cheung fun. Unlike the pre-made versions often found in other places, Joe's Steam Rice Roll prides itself on making each order from scratch, ensuring a fresh and flavorful experience every time. This commitment to traditional methods and quality ingredients is what has earned them a dedicated following.
The appeal of Joe's Steam Rice Roll lies in its simplicity and focus. The menu is not overwhelming; instead, it is a curated selection of steamed rice rolls with various fillings, allowing them to perfect their craft. This singular focus on a specific type of dish is a hallmark of many great eateries in Flushing, and Joe's is no exception. The rolls are a staple of Cantonese cuisine, often enjoyed for breakfast or as a light meal, and they offer a delicious and filling option for anyone looking for a quick and satisfying bite. While some may find their expectations don't quite align with the reality, as noted in a review, the fact that they are consistently busy and praised for their generous portions speaks to their overall popularity and appeal.
In a city that is always on the move, a place that offers high-quality, made-to-order food in a fast and efficient manner is invaluable. Joe's Steam Rice Roll fits this need perfectly, providing a convenient and flavorful takeaway option. Whether you're grabbing a quick meal before heading to work or a snack while shopping in the mall, the service is designed for speed and convenience, without sacrificing the essence of the dish. The experience is about more than just a meal; it's about a connection to a rich culinary tradition, right here in the heart of Queens.
Joe's Steam Rice Roll is conveniently located at 136-20 Roosevelt Ave # 3, Flushing, NY 11354, USA. This address places it directly inside the New World Mall food court, a major hub of Chinese and Asian cuisine. The New World Mall is an iconic landmark in Flushing, making it incredibly easy to find for both residents and visitors. Its location on Roosevelt Avenue, a main thoroughfare, ensures that it is highly accessible by public transportation. The Flushing-Main Street subway station and numerous bus routes are just a short walk away, connecting the food court to the rest of the city and beyond.
The accessibility of Joe's Steam Rice Roll is one of its biggest advantages. Being part of a major food court means there is a constant flow of foot traffic and a welcoming, casual environment. You can easily walk in, place your order, and watch as your rice roll is prepared right in front of you. This makes it a great spot for a spontaneous meal or a planned food tour of Flushing. The proximity to major transit lines also makes it an ideal spot for a quick meal before or after commuting. The bustle of the mall and the food court adds to the vibrant experience, making a trip to Joe's about more than just the food—it’s about immersing yourself in the local culture.
Services Offered
- Made-to-Order Rice Rolls: The signature service is the preparation of fresh, made-to-order steamed rice rolls, which ensures each serving is hot, tender, and delicious.
- Takeaway: As a food stall, the primary service is "meal takeaway," perfect for customers who want to enjoy their food on the go or at a different location.
- Customizable Fillings: Customers can choose from a variety of fillings and toppings, from the "Joe's Signature" roll with beef, pork, and dried shrimp to simple "Vegetable Rice Roll" options.
- Other Snacks: In addition to rice rolls, the menu also features other popular Chinese snacks, such as "Chinese Pancake" and "Fried Cold Noodles."
- Beverages: A selection of bottled drinks, including sodas, herbal tea, and soy milk, is available to complement the meal.
Features / Highlights
- Authentic Cheung Fun: The establishment is known for serving traditional cheung fun, a Cantonese dish that is a staple in dim sum and breakfast menus.
- Located in New World Mall Food Court: Being a stall in this well-known food court makes it a convenient and easily accessible option for anyone visiting the mall.
- Made Fresh: The "made-to-order" approach is a key highlight, providing a fresh and high-quality product that stands out from pre-prepared alternatives.
- Generous Portions: The rice rolls are noted for being filling and having generous portions of meat and toppings, offering great value for the price.
- Variety on the Menu: With both "Special Rice Roll" and "Regular Rice Roll" sections, along with other snacks, the menu offers a good range of choices to satisfy different cravings.
Contact Information
Address: 136-20 Roosevelt Ave # 3, Flushing, NY 11354, USA
Phone: N/A
What is worth choosing
For a New Yorker looking for an authentic and satisfying meal, Joe's Steam Rice Roll is an excellent choice for several reasons. The main draw is the focus on a single, expertly prepared dish. While some may find the texture of the rice sheets thicker than they prefer, the overall quality and generosity of the portions make it a compelling option. The "Joe's Signature" roll, for example, offers a hearty combination of different meats and vegetables, providing a complex and rich flavor profile that is both authentic and delicious.
The ability to customize your rice roll with various fillings and extra toppings adds to the appeal, allowing you to tailor your meal to your exact preferences. This level of personalization is a small but significant detail that enhances the overall experience. Moreover, the fact that the food is made-to-order ensures that you are getting the freshest possible meal, a luxury not always afforded by fast-food or takeaway joints.
The location within the New World Mall is also a major plus. It offers a clean, casual, and safe environment to enjoy your meal. You can grab your food and find a seat within the food court to enjoy it immediately, or take it with you to enjoy at home. The competitive environment of the food court means that every stall, including Joe's Steam Rice Roll, has to be on top of its game to stand out, which benefits the customer directly through quality and service. For anyone in Flushing looking for a quick, affordable, and genuinely authentic Cantonese meal, Joe's Steam Rice Roll is a top-tier choice that delivers on its promise of a delicious and memorable experience.
Joe's Steam Rice Roll Services
Special Rice Roll 特别肠粉
- Joes Signature 招牌精选 $10.00
Include: Beef,Pork,Dried Shrimp,Eggs,3 Vegetables 包含:牛肉,猪肉,虾米,鸡蛋,3种菜。
- Shrimp Party 鲜虾派对 $10.00
Include: Shrimp,Dried Shrimp,Eggs,3 Vegetables 包含:鲜虾,虾米,鸡蛋,3种菜。
- Large Fish Balls 4pieces 大鱼蛋6颗 $4.00
It's not rice noodle rolls, it only has 6 fish balls 不是肠粉,只有6颗鱼蛋哦
- Phoebes Favorite 老板娘最爱鲜虾叉烧鸡蛋 $12.00
- Meat Lover 经典肠粉牛肉猪肉叉烧鸡蛋 $12.00
Regular Rice Roll 常规肠粉
- Beef Rice Roll 牛肉肠粉
- Pork Rice Roll 猪肉肠粉
- Curry Fish Ball Rice Roll 咖喱鱼蛋肠粉
- Dried Shrimp Rice Roll L 虾米肠粉大 $7.00
- Vegetabls Rice Roll L 斋肠粉素大 $4.00
- R7 Bbq Pork With Chives Rice Noodle Roll 叉烧肠粉
- Steamed Shrimp Rice Rolls 鲜虾肠粉
- Curry Fishball Rice Roll 咖喱鱼蛋肠粉2
Chinese Pancake 手抓饼
- Chinese Pancake 手抓饼
Include:Eggs,Lettuce 包含:鸡蛋,生菜
Fried Cold Noodles 烤冷面
- Fried Cold Noodles 烤冷面 $5.00
Include:Eggs,Scallions,Lettuce 包含:鸡蛋,葱,生菜。
Drinks 饮料
- Water 矿泉水 $2.00
- Chinese Herbal Tea 王老吉 $3.00
- Coke 可乐 $2.00
- Sprite 雪碧 $2.00
- Fanta 芬达 $2.00
- Diet Coke 健怡可乐 $2.00
- Ginger Ale 姜汁汽水 $2.00
- Ice Soy Milk Sweet 冰豆浆甜 $3.00
Joe's Steam Rice Roll Photos



Joe's Steam Rice Roll Location
Joe's Steam Rice Roll
136-20 Roosevelt Ave # 3, Flushing, NY 11354, USA
Joe's Steam Rice Roll Reviews
Maybe I had my expectations too high, but I thought that this place was alright. Now, a stall in the New World mall, this rice roll stand offers a variety of your favorite breakfast dish—rice rolls! They're made-to-order and you can also add a bunch of different toppings to your rice roll (on top of the three free veggie choices that you get upon ordering).I got their specialty rice roll, which includes dried shrimp, beef, and a couple other toppings. I thought that it was okay. Although it was filling and had generous portions of the meat, I thought that the rice sheets were a bit thicker than I would typically like. Nonetheless, it was still a good rice roll spot, but just a bit overhyped.
September 23 · Mia Huynh- September 06 · Ryan Nguyen
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