Juban Introduce
Juban: Discover the Art of Japanese Izakaya Dining in New York City
For those in search of an authentic yet inventive Japanese culinary experience in New York, Juban stands out as a hidden gem in the heart of Chelsea. As an izakaya and sushi restaurant, Juban offers a unique dining concept that is all about shared plates, great conversation, and a relaxed, convivial atmosphere. The term "izakaya" itself translates to a casual Japanese pub, similar to a Spanish tapas bar, where guests can enjoy a variety of small dishes and drinks. Juban successfully embodies this spirit, providing a vibrant and engaging setting that feels both cozy and trendy.
Located on 10th Avenue, the name "Juban" is a clever nod to its location, as "juban" is Japanese for "number 10." The restaurant's ambiance is carefully crafted to be casual yet romantic, making it a perfect spot for a variety of occasions, from a romantic date night to a fun dinner with a group of friends. The decor features elegant touches like soft lighting, paper lanterns, and bamboo, creating a serene and inviting escape from the city's hustle and bustle. The restaurant is also committed to being an inclusive space, welcoming families, groups, and identifying as LGBTQ+ friendly and a transgender safe space.
The menu at Juban is a testament to its izakaya roots, focusing on small plates and skewers that are meant to be shared. It offers a wide range of options, from classic sushi and sashimi to inventive meat and seafood dishes, ensuring there is something to delight every palate. While some customer reviews mention that the portions can be small for the price, the focus here is on the quality of ingredients and the artful preparation of each dish. The culinary team takes care to present fresh, flavorful food that showcases the essence of Japanese dining.
Location and Accessibility
Juban is conveniently located at 207 10th Ave, New York, NY 10011, USA. Situated in the vibrant Chelsea neighborhood, the restaurant is easily accessible for locals and visitors. The area is known for its art scene, with numerous galleries nearby, as well as its proximity to landmarks like the High Line. The restaurant is situated between 22nd and 23rd streets, making it a well-positioned destination for an evening out.
The restaurant is dedicated to providing accessibility for all guests. It features a wheelchair-accessible entrance and seating, allowing for a comfortable and inclusive dining experience. While there is no information on a wheelchair-accessible restroom, the general commitment to accessibility is a notable feature. Its urban location makes it reachable by various forms of public transportation and a great choice for those exploring the area on foot.
Services Offered
- Dining Options: Juban is a dinner destination, offering table service and a full menu for a complete dining experience.
- Reservations: Given its popularity, dinner reservations are highly recommended, particularly for groups or during peak hours. The restaurant accepts reservations to help guests plan their visit.
- Takeout & Delivery: For those who prefer to enjoy Juban’s cuisine from the comfort of their home, both takeout and delivery options are available.
- Catering: The restaurant offers catering services, making it a great choice for events and private parties.
- Private Dining: Juban has a private dining room that is ideal for intimate gatherings or special occasions, providing a more exclusive and quiet dining experience.
- Amenities: The restaurant features an onsite bar, a gender-neutral restroom, and a restroom for guests.
Features / Highlights
- Great Cocktails & Sake: Juban is known for its excellent beverage program. It offers a wide selection of great cocktails, hard liquor, beer, and wine, as well as an extensive list of sake. The cocktail menu includes unique options like the Kyuri Momi and Lychee Classic, while a robust sake list caters to both beginners and connoisseurs.
- Fast Service: Several customer reviews mention the fast service, which is a great highlight for a busy New York City restaurant. This allows for a smooth and efficient dining experience, even during busy periods.
- Great Tea Selection: For those who prefer non-alcoholic options, Juban has a great tea selection to complement the meal.
- Small Plates & Sharing: The izakaya style of dining is a major feature, encouraging guests to try a variety of different dishes and share them with their table, creating a dynamic and fun dining experience.
- Private Dining Room: The availability of a private dining room makes Juban a great option for special events and parties, offering an intimate setting for up to 20 guests.
- Cozy & Romantic Atmosphere: The ambiance of the restaurant is a key highlight. It is described as casual, cozy, and romantic, striking a perfect balance for a variety of social gatherings.
- Wide Range of Offerings: The menu caters to many preferences, offering everything from healthy options and vegetarian dishes to comfort food and small plates.
What is Worth Choosing?
While some reviews mention that the portions can be small and the prices can be high, Juban’s value lies in its unique and authentic dining experience. It is not just about a large meal but about the quality of each bite and the communal pleasure of sharing. The izakaya concept is what makes this place truly worth choosing, allowing you to sample a wide variety of flavors without committing to a single large entrée.
For starters, the "Good Starter" section of the menu is a great place to begin your culinary journey. The "Spicy Cauliflower Tempura With Mentaiko Mayo" and "Panko Brussels Sprouts With Spicy Miso" are standout choices for a flavorful beginning. The skewers are also highly recommended, with options like "Momo" (chicken) and "Beef Short Rib" offering a classic izakaya experience. For the main courses, the "Broiled Black Cod" and "Kobe Beef With Crispy Garlic Rice" are high-end options that showcase the kitchen’s expertise.
When it comes to beverages, it's worth exploring their cocktail and sake lists. While one customer review mentioned the cocktails were not to their liking, other public data and general reviews suggest a compelling beverage program. The menu features unique cocktails like the "Yuzu Bubble" and "Okinawa Mule" that are worth a try. Their extensive sake selection, including offerings like "Dassai 50," is also a major draw for connoisseurs and a great way to explore different Japanese flavors.
In conclusion, Juban is an excellent choice for a night out in New York City, particularly for those who appreciate the communal and diverse nature of izakaya dining. It’s a place for foodies, friends, and couples who want to explore different tastes in a trendy, romantic, and welcoming setting. While it may not be the place for a large, single-portion meal, it's the perfect destination for an evening filled with conversation, unique flavors, and an authentic taste of Japanese culture.
Juban Menu
Salada
- Green Salad With Wasabi Dressing $10.00
Add avocado +4
- Seaweed Salad With Sesame Dressing $13.00
3 kinds all natural seaweed
Meat
- Buta Kimchee $16.00
- Saikoro Steak $16.00
- Homemade Pork & Shrimp Shumai $16.00
- Kobe Beef With Crispy Garlic Rice $38.00
Washugyu
- Chicken Kara Age $14.00
Fried chicken
Seafood
- Tako Wasa- Raw Octopus $8.00
- Snow Crab Cheese Roll $12.00
- Shrimp Tempura $19.00
- Broiled Black Cod $28.00
- Hamachi Kama $28.00
Yellowtail collar limited availability
- Octopus Kara Age $15.00
- Blue Crab Fried Rice $25.00
- Mentaiko Inaniwa Udon $22.00
No broth
Good Starter
- Spicy Pickled Cucumber $8.00
- Spicy Cauliflower Tempura With Mentaiko Mayo $12.00
- Fried Shishito-Japanese Peppers $9.00
Some are hot, some are not, roll the dice & find out
- Panko Brussels Sprouts With Spicy Miso $9.00
- Edamame $6.00
- Miso Soup $5.00
- Homemade White Sesame Tofu Agedashi $14.00
Serves 2 max
- Sauteed Bok Choi With Fried Tofu Skin $9.00
Yuba
- Ohitashi $7.00
Cold soaked spinach
- Garlic Spinach $9.00
Skewer
- Two Skewers Per Order One Skewer Per Person Strongly Recommended Momo $9.00
Chicken thigh
- Beef Short Rib $22.00
- Tsukune $11.00
Chicken meatball
- Grilled Shishito $9.00
Japanese peppers some are hot, some are not, roll the dice & find out
- Kurobuta Pork Sausage $8.00
- King Oyster Mushroom $8.00
Vegetarian Rolls
- Avocado $7.00
- Cucumber $7.00
- Ume Shiso $6.00
(Sour plum)
Rolls
Hand rolls available upon request all "spicy" rolls contain spicy mayo all rolls cut into 6 pieces
- Snow Crab California $13.00
(Real crab)
- Yellowtail Scallion $11.00
- Yellowtail Jalapeño $13.00
- Spicy Tuna Avocado $13.00
- Spicy Tuna $12.00
With tempura flakes
- Tuna Avocado $12.00
- Cured Mackerel Shiso $12.00
- Spicy Salmon $12.00
- Salmon Cucumber $12.00
- Salmon Avocado $12.00
- Shrimp Tempura $13.00
- Sea Urchin $18.00
- Spicy Scallop $13.00
Sides
- Side Ponzu $2.00
- Side Spicy Mayo $2.00
- Sushi Rice $5.00
- Home Made Soy Sauce To Go $20.00
(12oz)
Raw Appetizer
- Minced Tuna Tar Tar $20.00
With seaweed tempura
- Octopus Cucumber $12.00
- Uni & Ikura Hand Roll $30.00
- Yellowtail Jalapeño Carpaccio $15.00
Sashimi
2 pcs per order - no rice
- Yellowtail $10.00
- Tuna $10.00
- Salmon $10.00
- Scallop $10.00
- Octopus $9.00
- Sea Urchin $18.00
- Salmon Roe $16.00
- Cured Mackerel $10.00
- Sashimi 5 Kinds Chef's Choice $49.00
(10pcs)
Sushi
2 pcs per order - with rice
- Yellowtail Namero $12.00
Minced yellowtail with scallion, white miso and shiso
- Yellowtail $10.00
- Spicy Tuna $12.00
With tempura flakes
- Tuna $10.00
- Salmon $10.00
- Ebi $9.00
Cooked shrimp
- Scallop $10.00
- Octopus $9.00
- Sea Urchin $18.00
- Salmon Roe $16.00
- Cured Mackerel $10.00
- Sushi 5 Kinds Chef's Choice $49.00
(10pcs)
Cocktails
- Kyuri Momi $15.00
Cucumber infused tito's vodka, izumi judan ginjo sake, fresh muddled cucumber
- Piccolo's Punch $15.00
-Jalapeño and shishito infusion, corralejo blanco tequila, fresh lime juice
- Forget Me Not $23.00
- Plymouth gin, yuzu, shiso puree
- Hibiku $15.00
- Hibiki harmony, carpano antica sweet vermouth, cloves, oolong tea, black sugar, cherry jus
- Okinawa Mule $14.00
- Mizu lemongrass shochu, muddled fresh ginger, lime & black sugar, coconut water & orange bitters
- Midnight Mojito $14.00
-Gosling's dark rum, fresh muddled ginger, lime and shiso, fever tree ginger beer
- Yuzu Bubble $19.00
Filo dora prosecco, haikara yuzu sake
- Tokyo Sour $14.00
-Nikka pure malt whisky, haikara yuzu sake
- Lychee Classic $13.00
- Tito's vodka, lychee puree, fresh lemon juice
- Ginger Martini $14.00
-Tito's vodka, fresh muddled ginger, lemonade, orange bitters
Nigori-Cloudy
- Kamoizumi
- Dassai 50
- Rihaku "Dreamy Clouds"
- Tatenokawa Dakuryu Nama
Juban Details
Service options
- Delivery
- Takeout
- Dine-in
Highlights
- Fast service
- Great cocktails
- Great tea selection
Popular for
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible seating
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Beer
- Cocktails
- Coffee
- Comfort food
- Hard liquor
- Healthy options
- Private dining room
- Small plates
- Vegan options
- Vegetarian options
- Wine
Dining options
- Dinner
- Catering
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Gender-neutral restroom
- Restroom
Atmosphere
- Casual
- Cozy
- Romantic
- Trendy
Crowd
- Family-friendly
- Groups
- LGBTQ+ friendly
- Transgender safespace
Planning
- Dinner reservations recommended
- Accepts reservations
Payments
- Credit cards
- Debit cards
- Credit cards
Juban Photos










Juban Location
Juban Reviews
sakecocktailskobe beefchelseacauliflowersmall platesbrussel sproutscrab fried riceshort ribtapas
★ 5★ 4★ 3★ 2★ 1Worst restaurant I've been to in a while. Food was mediocre at best, tiiiiny portions but very pricey. The cocktails were disgusting. Tasted diluted, like they put water instead of alcohol. So we got sake for our second round. The server kept pouring our sake when our glasses weren't even empty, like they wanted us to get out. Mind you, we had very early dinner, so the restaurant was not even full.
July 03 · K FThe value just isn’t there. For the price, you’d expect better quality and more portions. I’d skip this one, especially you or your hungry man has big appetite.Cocktail doesn’t look well made based on other review photos so we decide to get beer instead.
August 12 · ShuangerLoved the atmosphere! I went to Juban solo and sat at the bar for a drink and some sushi. The bartender was really helpful and even tailored a cocktail for me based on my preferences. The sushi was also delicious, tasted fresh and the decor is really fun. Will def be coming back!
July 21 · Gwendolyn MejiaMy fiancé and I are always looking for pockets of home (Hawaii) wherever we are, and we’re grateful to have found Juban in New York City. Not only is the food authentic and delicious (yakitori and sushi are to die for!) but the atmosphere is welcoming and cozy and the staff is like family to us. The sake selection is also on point! If you can, stop by for a drink, some skewers and the vibes.
March 23 · Lynsey BethI will try not to be biased as it’s the first time I encounter a business that shares my name, but I have to say I was pleasantly surprised. Very intimate restaurant serving mostly smaller portions. I was a big fan of the sushi and skewers. The sushi was fresh and definitely higher quality. Many things are made in house. My wife liked the homemade Matcha cake. Service was top notch.
February 09 · Seif Juban
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