Juju Cafe and Deli Introduce
In the vibrant and bustling landscape of New York City, discovering a local spot that feels both authentic and welcoming is a true find. For residents and visitors to Brooklyn, Juju Cafe and Deli is precisely that kind of place. Tucked away on Smith Street, this charming establishment is a one-stop-shop for a variety of Japanese-inspired delights, serving as a Japanese delicatessen, a cozy cafe, a convenient sandwich shop, and even a small Asian grocery store. It’s a hidden gem that has quickly built a loyal following for its commitment to fresh, made-to-order food and its warm, friendly atmosphere.
Juju Cafe and Deli specializes in food that is not only delicious but also perfect for a quick bite or a satisfying meal on the go. While its menu is a feast for the senses, the cafe is particularly celebrated for its 'Riceritos'—a unique and generously portioned sushi burrito—and its perfectly crafted rice balls. Beyond the main menu, the shelves are stocked with a carefully curated selection of Japanese and Korean snacks, beverages, and other fun finds, making it an engaging and rewarding place to visit. It’s a place where you can grab a wholesome lunch, a refreshing bubble tea, and a bag of your favorite candy all in one go.
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Juju Cafe and Deli is conveniently located at 143 Smith St, Brooklyn, NY 11201, USA. This address places it in the heart of the desirable Boerum Hill neighborhood, a stone's throw from Carroll Gardens and Cobble Hill. The area is easily accessible for pedestrians and is well-served by public transportation. For those arriving by car, paid street parking is available, though it can be competitive depending on the time of day. The cafe's location makes it an ideal spot for locals running errands or for tourists exploring the charming streets of Brooklyn.
The cafe is designed for a quick and easy visit, making it a perfect spot for those on a tight schedule. While there are some small tables available for a quick sit-down, the atmosphere is predominantly grab-and-go. The establishment is designed to be accessible to all, with an open and welcoming entrance that ensures a smooth experience for every customer.
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Juju Cafe and Deli provides a variety of service options designed to meet the needs of its diverse clientele, ensuring a seamless and convenient experience whether you’re in a hurry or planning a longer stay.
- Dine-in: Customers can enjoy their meal at the small tables inside, making it a great spot for a casual lunch or a quick snack.
- Takeout: The menu is perfectly suited for taking your food to go, allowing you to enjoy a delicious meal wherever your day takes you.
- Delivery: For those who prefer the convenience of staying home, Juju Cafe and Deli offers delivery services, bringing their tasty food and drinks right to your door.
- Onsite Services: In addition to the food and drink menu, the cafe also functions as a small Asian grocery store, offering a unique selection of snacks and beverages not easily found elsewhere.
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What sets Juju Cafe and Deli apart from other cafes in the area is its distinctive menu and commitment to quality, a fact echoed in countless glowing reviews from satisfied customers.
- Fresh, Made-to-Order Food: A key feature of Juju Cafe and Deli is that many of their popular items, such as the rice balls and kimbap, are made to order. This ensures every bite is fresh, warm, and packed with flavor, a detail that customers consistently praise.
- Unique 'Riceritos': A true highlight, the 'Ricerito' is a massive sushi burrito that has gained a cult following. It is celebrated for its generous portion size, incredible flavor combinations, and value for money. The shrimp tempura and buttermilk chicken versions are particularly popular.
- Exceptional Staff: Customers rave about the friendly, attentive, and helpful staff. From teaching a first-timer how to properly unwrap a rice ball to giving tips on a claw machine, the employees create a genuinely positive and memorable experience.
- Varied Menu: Beyond the main attractions, the menu is extensive and includes a wide range of options. You'll find a variety of bubble teas, slushees, over-rice dishes, and classic finger foods, ensuring there’s something for every craving.
- Curated Snack Selection: The deli portion of the cafe offers a fascinating array of Asian snacks, from classic Pocky to unique shrimp chips and gummy assortments. This makes the cafe a fun destination for anyone looking to try something new.
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For inquiries, to place an order for pickup, or for any other questions, you can reach Juju Cafe and Deli directly:
- Address: 143 Smith St, Brooklyn, NY 11201, USA
- Phone: (347) 889-5525
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Navigating the extensive and appealing menu at Juju Cafe and Deli can be a delicious dilemma. However, certain items consistently receive high praise and are considered must-tries. The rice balls are an excellent place to start, with the Shrimp Tempura Rice Ball and the Salmon Mayo Rice Ball being customer favorites. The combination of perfectly seasoned rice and fresh fillings makes for a satisfying and easy-to-eat snack. For a more substantial meal, the 'Ricerito' is a fantastic choice, especially the Shrimp Tempura Rice Rito or the Spicy Tuna Poke Burrito, both known for their huge portions and bold flavors that are guaranteed to impress.
For those looking for something warm and savory, the Chicken Teriyaki Over Rice is a reliable and delicious option that has garnered great reviews. The Veggie Kimbap is also a standout, with one reviewer noting it’s better than options found in Koreatown, a high compliment indeed. And to complement your food, Juju offers an incredible selection of bubble teas and slushees. From the refreshing Lychee Green Tea to the creamy Taro Milk Tea, these drinks are a perfect pairing. Whether you are a local on your lunch break or a New Yorker searching for a new favorite spot, Juju Cafe and Deli offers a unique, friendly, and delicious experience that will undoubtedly have you returning for more.
Juju Cafe and Deli Food & drink
All Day Menu - Bubble Tea
- Taro Slushee Bubble Tea
- Lychee Green Tea
- White Peach Green Tea
- Mango Green Tea
- Honeydew Milk Tea
- Taro Milk Tea
- Jasmine Milk Green Tea
- Chai Milk Tea
- Mango Milk Tea
- Kumquat & Lemon Tea
- Earl Gray Tea
- Classic Milk Tea
Assam black tea with non-dairy creamer.
- Thai Iced Tea
- Strawberry Milk Tea
- Fresh Strawberry Lemon Tea $8.99
Freshly squeezed strawberry lemonade with green tea base and strawberry jelly. Can substitute for boba
- Strawberry Green Tea
- Sakura Rose Milk Tea
- Mocha Milk Tea
- Passion Fruit Green Tea
- Almond Milk Tea
All Day Menu - Beverages
- Boss Coffee Black $4.99
Japanese canned coffee.
- Boss Coffee Cafe Au Lait $4.99
- Kimino Yuzu $4.99
Yuzu Sparkling juice with organic cane.
- Calpico $4.99
- Ramune $4.99
All Day Menu - Ricerito
- Bacon Egg & Cheese Rice Rito $15.99
Bacon, egg, and cheese melted on sushi rice, drizzled with our home-made chipotle mayo. Get a burrito sized sushi roll with your favorite fillings!
- Tochi Rice Rito $16.99
Vegetarian. Fried organic tofu cutlet, kimchi, avocado, spinach, radish, shredded carrots, cucumber, drizzled with kimchi chili sauce. Get a burrito sized sushi roll with your favorite fillings!
- Spicy Tuna Poke Burrito $21.99
Spicy tuna (raw), avocado, konbu, seaweed salad, spinach, carrots, pickled radish, seasoned masago, spicy mayo. Get a burrito sized sushi roll with your favorite fillings!
- Buttermilk Chicken Rice Rito $17.99
Fried buttermilk chicken, onion rings, red cabbage slaw, Mozzarella, Munster cheese, drizzled with home-made chipotle mayo. Get a burrito sized sushi roll with your favorite fillings!
- Shrimp Tempura Rice Rito $18.99
4 shrimp tempura, 4 crab sticks, avocado, cucumbers, spicy mayo, and masago in a giant sushi roll. Get a burrito sized sushi roll with your favorite fillings!
All Day Menu - Slushees
- Coffee Slushy
- Lychee Slushy
- Matcha Slushy
- Coconut Slushy
- Mango Slushy
- Taro Slushy
- Almond Slushy
- Honeydew Slushy
- Passion Fruit Slushy
- Strawberry Slushy
- Mocha Slushy
All Day Menu - Finger Food
- Popcorn Chicken $11.99
Tender fried chicken pieces.
- Tofu Nuggets (5) $5.99
Delicious fried tofu nuggets with edamame and carrots inside.
- Shumai (5) $5.99
Shrimp shumai.
- Curly Fries $5.99
- Jumbo Shrimp Shumai (4) $8.99
- Spring Rolls (2) $4.99
Veg spring rolls with sweet chili sauce.
All Day Menu - Over Rice
- Popcorn Chicken Over Rice $14.99
Seasoned popcorn chicken over rice and sauce of choice.
- Gyu-Don Over Rice $18.99
Sliced beef and onions in a mildly sweet and savory sauce. Side of steamed broccoli and over easy egg.
- Chicken Teriyaki Over Rice $14.99
Grilled chicken in home-made teriyaki sauce and side of steamed vegetables.
- Tofu Teriyaki Over Rice $13.99
Grilled tofu cutlet in home-made teriyaki sauce and side of steamed vegetables.
- Kimchi Fried Rice $16.99
Served with over easy egg and toasted seaweed.
All Day Menu - Ice Cream
- Ito En Ice Cream $7.99
Pint size.
- Ramune Ice Bar $8.99
6 popsicles
- Brown Sugar Tapioca Ice Cream $11.99
Creamy brown sugar flavored tapioca ice cream. Comes 4 in the box.
- Ito En Lychee Sorbet Ice Cream $7.99
Lychee sorbet ice cream with lychee jellies.
All Day Menu - Rice Balls
- Kani Avocado Rice Ball $6.99
Crab-stick, avocado, spicy mayo, and masago. Seaweed wrapped seasoned rice made fresh to order.
- Buttermilk Chicken Rice Ball $5.99
Fried chicken, ranch, and red cabbage coleslaw. Seaweed wrapped seasoned rice made fresh to order.
- Umeboshi Rice Ball $4.99
Vegetarian. Pickled umeboshi plum, and ume furikake seasoning. Seaweed wrapped seasoned rice made fresh to order.
- Egg & Spam Rice Ball $5.99
Slightly sweet scrambled egg with fried spam in teriyaki sauce. Seaweed wrapped seasoned rice made fresh to order.
- Salmon Mayo Rice Ball $6.99
Salted fresh Salmon grilled and flaked. Kewpie mayo. Optional garlic chili oil. Seaweed wrapped seasoned rice made fresh to order.
- Shiitake & Radish Rice Ball $5.99
Vegetarian. Shiitake mushroom grilled with home-made teriyaki sauce, and pickled radish. Seaweed wrapped seasoned rice made fresh to order.
- Beef & Onion Rice Ball $6.99
Thinly sliced beef and onions in mildly sweet sauce, cucumber, and sesame seeds. Seaweed wrapped seasoned rice made fresh to order.
- Chicken Teriyaki Rice Ball $5.99
Grilled chicken with home-made teriyaki sauce. Seaweed wrapped seasoned rice made fresh to order.
- Toasted Seaweed Rice Ball $4.99
Vegetarian. Toasted seaweed and sesame seeds. Seaweed wrapped seasoned rice made fresh to order.
- Tochi Rice Ball $5.99
Fried organic tofu, kimchi (fermented cabbage) kimchi sauce, roasted sesame seeds. Seaweed wrapped seasoned rice made fresh to order.
- Lox Special Rice Ball $6.99
Smoked salmon, cream cheese and salmon furikake seasoning. Seaweed wrapped seasoned rice made fresh to order.
- Bacon Cheddar Avocado Rice Ball $5.99
Crispy bacon, Cheddar cheese, and avocado. Seaweed wrapped seasoned rice made fresh to order.
- Shrimp Tempura Rice Ball $6.99
Shrimp tempura, avocado, spicy mayo, and masago. Seaweed wrapped seasoned rice made fresh to order.
- Tofu Teriyaki Rice Ball $5.99
Grilled tofu with home-made teriyaki sauce. Seaweed wrapped seasoned rice made fresh to order.
- Plain Rice Ball $3.99
Seasoned rice. Seaweed wrapped seasoned rice made fresh to order.
- Spicy Tuna Mayo Rice Ball $5.99
Spicy. Tuna with spicy seasoning, kewpie mayo, cucumbers, and salmon furikake seasoning. Seaweed wrapped seasoned rice made fresh to order.
- Avocado Rice Ball $5.99
Seaweed wrapped seasoned rice made fresh to order.
- Spicy Braised Pork | Chashu Rice Ball $8.99
Braised and grilled Chasiu with fried garlic. Seaweed wrapped seasoned rice made fresh to order.
All Day Menu - Soup
- Miso Soup $3.99
Miso soup with shiitake, scallion and tofu.
All Day Menu - Confectionaries
- Pocky $4.99
- Kasugai Fruit Gummy Assortment $5.99
Individually wrapped fruit flavored gummies. Lychee, mango, strawberry.
- Pocky Giant $15.99
Limited edition giant pocky sticks.
All Day Menu - Kimbap
- Spicy Tuna Kimbap $12.99
Spicy tuna mayo, cucumbers, pickled radish, carrots, spinach. Fresh made to order kimbap rolls.
- Fish Cake Kimbap $12.99
Imitation crab (fish cake), braised burdock, spinach, pickled radish, shredded carrots, cucumbers. Fresh made to order kimbap rolls.
- Veggie Kimbap $11.99
Avocado, lettuce, braised burdock, pickled radish, red cabbage coleslaw, spinach, carrots. Fresh made to order kimbap rolls.
- Chicken & Jalapeño Kimbap $11.99
Grilled chicken, pickled jalapeño, cucumber, radish, shredded carrots. Fresh made to order kimbap rolls.
Juju Cafe and Deli Details
Service options
- Delivery
- Onsite services
- Takeout
- Dine-in
Accessibility
- Wheelchair accessible parking lot
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Paid street parking
Juju Cafe and Deli Photos










Juju Cafe and Deli Location
Juju Cafe and Deli Reviews
rice ballssnackspriceskimbapsushishrimp tempuraasian foodfillingflavormilk tea
★ 5★ 4★ 3★ 2★ 1Wow… Their shrimp tempura rice ball was absolutely amazing, and I don’t even usually like sushi. The young lady working the cashier was so sweet and friendly. She even put on gloves and helped teach me how to properly open my rice ball. Don’t miss out on this little hole in the wall- I’ll definitely be back!
August 16 · Emily GrandstaffIf I could rate 10 stars I would. I got the shrimp tempura sushi burrito and it absolutely blew my mind. I usually don’t like avocado but this altered my brain chemistry. The portion is HUGE and it’s so packed with flavor. Staff was super friendly and attentive. Definitely worth the price and the wait.
June 03 · KenIt is critical that you understand how good the veggie kimbap is. I work in Koreatown almost daily and I have yet to find veggie kimbap that's nearly as good and I am certainly still trying, a lot! Every week! Same with the onigiri. I have yet to have a onigiri from here that was anything less than perfect. They are made to order - it really matters, I can taste the love. Skip the big name down the block and support an incredible local business. The snack selection is well curated, the staff are delightful wonderful people - but I want, nay, I NEED you to understand this about the veggie kimbap. It's very important, appreciate what you have in Juju's.
May 09 · Fred Seddonmy favorite onigiri i’ve tried in nyc! especially because there are many amazing vegan options, i love the tofu teriyaki one,, the tofu is perfectly crunchy. the tea is also great, we ask for less sugar and there is a good balance of flavor. we also won a toy from the claw machine which was super fun! the staff is also very nice when i asked them for tips about winning the toy 😂
May 05 · whitney solGreat shop for onigiri. Haven’t tried anything else yet but the onigiri I tried were really great. Give them a try!
November 20 · Juan Chavez
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