NOTHING REALLY MATTERS

- IN THE SUBWAY, 210 W 50th St, New York, NY 10019

For New Yorkers who appreciate a sense of adventure with their cocktails, NOTHING REALLY MATTERS is a must-visit destination. This is not your typical Midtown bar; it is a true hidden gem, a speakeasy-style cocktail bar tucked away in the entrance of a bustling subway station. The unexpected location adds a layer of mystique and charm that immediately sets it apart. The moment you step inside, you are transported from the chaos of the city into a world of dim lighting, sophisticated decor, and expertly crafted drinks. It's a place that captures the creative spirit of New York's nightlife, offering a cozy and intimate atmosphere that is perfect for a special night out or a casual drink with friends.

The bar's design is a blend of trendy and casual, with an aesthetic that is both sleek and inviting. The decor, with its neon lights and a disco ball, creates a vibrant and energetic vibe. The atmosphere is a perfect backdrop for a relaxed evening of conversation and great drinks. While it can be a lively spot, the bar is also known for being a great option for solo diners who appreciate a quiet drink at the bar. The staff is friendly and provides fast service, ensuring that you feel welcome and cared for from the moment you walk in. NOTHING REALLY MATTERS is a testament to New York's ability to create something beautiful and unexpected in the most surprising of places.

The bar is located at 210 West 50th Street, specifically "IN THE SUBWAY." This unique address places it right in the heart of the Theater District, near Times Square, making it an incredibly convenient and memorable spot. To find it, you simply descend the stairs toward the downtown-bound 1 train platform at 50th Street and Broadway. The bar's discreet entrance is tucked away before you reach the turnstiles, adding to its secret, speakeasy vibe. Its location is a playful nod to the city's urban landscape, and it's a fun discovery for both locals and visitors.

Due to its location, NOTHING REALLY MATTERS is highly accessible by public transportation. It is just steps away from the 50th Street subway station, which provides access to the 1 train. The nearby Times Square–42nd Street and Rockefeller Center stations also offer access to a multitude of other subway lines (including the N, Q, R, W, B, D, F, M, 7, and S trains). While the bar does not have a dedicated parking lot, there is paid street parking and paid parking garages available in the vicinity. The venue is also fully accessible, with a wheelchair-accessible entrance, restroom, and seating, ensuring that everyone can enjoy its unique ambiance and offerings.

NOTHING REALLY MATTERS offers a variety of services and a unique menu to ensure a memorable experience for every guest, focusing on high-quality cocktails and a fun, relaxed environment.

• Dine-in and Reservations: The bar is primarily a dine-in establishment with an intimate seating arrangement and table service. While the bar can get busy, especially on weekends, it does accept reservations. This is a great option for groups who want to ensure they have a spot and avoid a wait.

• Expertly Crafted Cocktails: The bar is a cocktail enthusiast's dream, known for its creative and well-balanced drink menu. The selections are organized by liquor type and feature unique names, such as "Southern Hospitality" from the Whiskey section and "I'm Not a Player" from the Agave list. The martinis, including the unique Margherita Martini and the popular Nitro Espresso Martini, are a standout feature.

• Diverse Beverage Offerings: Beyond cocktails, the bar offers a wide range of other drinks. You can find a selection of beer (Lager, Pilsner, IPA), cider, and a curated list of sparkling, white, rosé, orange, and red wines. There are also interesting non-alcoholic options, such as the Blackberry Shrub and Aplós Arise, ensuring that all guests have a great option to choose from.

• Small Bites and Snacks: While the primary focus is on drinks, the bar provides a menu of snacks and light bites, including Fresh Popped Popcorn, Nuts & Olives, and even Caviar. These snacks are perfect for complementing your drinks without committing to a full meal. You can also get a bag of chips like Ruffles, Hot Cheetos, or Doritos.

• Private and Group Dining: The bar features a private dining room, making it an excellent venue for special occasions, parties, or group gatherings. This service allows for a more personalized and exclusive experience for your group.

NOTHING REALLY MATTERS is a standout bar in New York City due to its unique concept and several key highlights that contribute to its charm and appeal.

• Unique "Speakeasy" Location: The bar's most notable highlight is its location. Being "hidden" inside a subway entrance creates a cool, secret vibe that is both fun and quintessentially New York. It's an experience that feels special and exclusive, without being intimidating. The gold-coated coffee bean martini is an example of the unique drinks that go along with the unique ambiance.

• Exceptional Cocktail Program: The quality of the cocktails is consistently praised. The bartenders are skilled and creative, serving up a range of classic and inventive drinks. The martini flight is a popular choice, allowing guests to sample a variety of options and experience the bar's mixology skills firsthand.

• Inclusive and Welcoming Atmosphere: The bar is known for being LGBTQ+ friendly and a transgender safe space, creating a welcoming and comfortable environment for everyone. This commitment to inclusivity, combined with its casual and trendy atmosphere, makes it a popular spot for a diverse crowd, including tourists and groups.

• Pet-Friendly Policy: In a city where it can be difficult to find places to bring your furry friends, NOTHING REALLY MATTERS is dog-friendly. This is a great highlight for dog owners who want to grab a drink without leaving their pet at home.

• Gender-Neutral Restrooms: The bar features gender-neutral restrooms, which is a thoughtful and inclusive amenity that adds to the welcoming atmosphere.

To visit this unique hidden gem or for more information, here is the contact information for NOTHING REALLY MATTERS:

Address: IN THE SUBWAY, 210 W 50th St, New York, NY 10019

Phone: No phone number available.

For your next night out in New York City, choosing NOTHING REALLY MATTERS is an excellent decision. What makes it worth it is the unique and unforgettable experience it offers. You’re not just going to a bar; you’re discovering a secret spot that feels both exclusive and welcoming. The quality of the cocktails is a major selling point, with a diverse menu that caters to every palate, from classic martinis to creative rum punches. The bartenders are friendly and skilled, and they can help you navigate the menu to find the perfect drink.

The atmosphere is a perfect blend of cozy and trendy, making it ideal for a relaxed date night or a fun evening with a group of friends. The fact that it is an inclusive and safe space for all adds to its appeal, creating a comfortable and judgment-free environment. For a unique, high-quality, and memorable bar experience right in the middle of Manhattan, NOTHING REALLY MATTERS truly is a gem that shouldn’t be missed.

NOTHING REALLY MATTERS

IN THE SUBWAY, 210 W 50th St, New York, NY 10019, USA