oconomi Introduce
Introduction / Overview
For New Yorkers searching for an authentic, specialized taste of Japanese regional cuisine, oconomi in the vibrant Williamsburg neighborhood of Brooklyn is a genuine find. Located at 90 Kent Ave, this Japanese restaurant has carved out a niche by focusing on Okonomiyaki—the famous savory Japanese pancake—and its popular variations. The name itself, "oconomi," pays homage to the dish, which literally translates to "what you like, grilled" (from okonomi, "as you like," and yaki, "grilled").
What makes oconomi stand out in the crowded New York culinary scene is its dedication to presenting both of the major regional styles of Okonomiyaki: the Modern Yaki (a variation of the Osaka style that includes noodles) and the layered, distinct Hiroshima Style Okonomiyaki. Customers consistently praise the food for tasting "just like it does in Japan," complete with the traditional "dancing fish flakes" (katsuobushi) on top, providing a truly immersive street food experience.
The restaurant's atmosphere is Casual, making it a relaxed and welcoming spot for everyone, whether you are stopping by for a Quick bite during lunch or settling in for a satisfying Dinner. The menu is a celebration of Comfort food, offering hearty, flavorful, and customizable dishes that are perfect for a solo dining excursion or a meal with family. From traditional starters like Edamame and Karaage to noodle dishes like Yakisoba and Yakiudon, oconomi provides a genuine taste of specialized Japanese fare right here in New York City.
Location and Accessibility
oconomi is conveniently situated at 90 Kent Ave, Brooklyn, NY 11249, USA. This location in Williamsburg is known for its energetic atmosphere, accessibility, and proximity to the East River waterfront. Being on Kent Avenue places it directly in a desirable, high-traffic area of North Williamsburg, easily reached from multiple points in the city.
For New Yorkers relying on public transportation, the restaurant is highly accessible. It is within a reasonable walking distance of key subway lines, including the L train at Bedford Avenue and the G train at Metropolitan Avenue, providing a straightforward commute from both Manhattan and other parts of Brooklyn. This accessibility makes it a practical choice for both locals and those traveling specifically for a taste of authentic Okonomiyaki.
For dining comfort, the venue offers the popular amenity of Outdoor seating, allowing patrons to enjoy their Japanese street food favorites while taking in the neighborhood's vibrant atmosphere. While the atmosphere is generally Casual, the dining experience is focused and quick, perfect for the pace of city life. The venue is also noted as Good for kids, making it a family-friendly choice in a trendy area.
Services Offered
Oconomi is structured to offer flexible and convenient dining options that cater to the busy lifestyle of New York residents.
- In-House Dining: The restaurant provides Dine-in service for both Lunch and Dinner, with available Seating in its casual atmosphere.
- Off-Premise Convenience: A full suite of off-premise services is available, including Takeout, Delivery, and No-contact delivery, making it easy to enjoy the food at home or at work.
- Specialty Menu Focus: The menu centers on specialized Japanese street food and comfort items, including different styles of Okonomiyaki and stir-fried noodles like Pork Yakisoba and Vege Yakiudon.
- Flexible Dining Times: The restaurant is Popular for Lunch, Dinner, and Solo dining, catering to various mealtime needs throughout the day.
- Planning & Payment: Oconomi Accepts reservations to help secure seating, and accepts multiple payment methods including Credit cards and Debit cards for convenience.
- Menu Variety: Offerings are categorized as authentic Comfort food while also providing Healthy options and fulfilling the need for a Quick bite.
- Appetizer Selection: The menu includes traditional Japanese starters such as Edamame, the unique Gpo Original (a specific appetizer), Karaage (Japanese fried chicken), and Agedashidofu Miso Soup.
Features / Highlights
oconomi’s success is built upon its commitment to authenticity and specialized offerings, which make it a noteworthy spot for Japanese food lovers in New York.
- Authentic Street Food: The single most significant highlight is the claim of serving Okonomiyaki that “tastes just like it does in Japan,” a massive endorsement from customers with direct experience in Japan.
- Specialization in Okonomiyaki: The menu offers both the classic Hiroshima Style Okonomiyaki (layered ingredients with noodles and a fried egg) and Modern Yaki (Osaka style pancake with stir-fried noodles and egg), providing a true regional comparison.
- Highly Praised Modern Yaki: The Modern Yaki, described as an egg and noodle combo, is highly recommended by patrons for its "very good medley of flavors," establishing it as a must-try signature dish.
- Japanese Noodle Focus: Beyond the Okonomiyaki, the restaurant’s mastery extends to stir-fried noodles, offering flavorful Yakisoba and Yakiudon options with both pork and vegetable choices.
- Authentic Toppings: The experience is completed with traditional and flavorful toppings like "dancing fish flakes" and "pickled ginger on top," enhancing the authenticity and taste of the dishes.
- Exceptional Staff and Service: Customer reviews highlight the staff for being “some of the kindest people I've met,” demonstrating a commitment to excellent, warm hospitality that enhances the casual dining experience.
Contact Information
For New Yorkers ready to try this authentic Japanese specialty in Williamsburg, here is the essential contact information:
Address: 90 Kent Ave, Brooklyn, NY 11249, USA
Phone: (929) 544-3967
Mobile Phone: +1 929-544-3967
What is Worth Choosing
If you are visiting oconomi, the choice is clear: you must indulge in the specialties that the restaurant is built around. The most worthwhile choice is one of the two main Okonomiyaki styles to experience the authentic Japanese street food for which the restaurant is known.
For the ultimate comfort and a deeply flavorful, textural experience, the Modern Yaki is the most recommended choice by satisfied New York diners. This dish combines the savory Okonomiyaki pancake with a hearty layer of stir-fried yakisoba noodles and a fried egg, creating a filling, complex, and utterly satisfying meal. You can choose the Classic-M with pork or the Delux Seafood-M for an elevated combination of squid and shrimp. Customers are insistent that the egg and noodles combo is "SO worth it."
Alternatively, for those who prefer the layered complexity of the Hiroshima tradition, the Hiroshima Style Okonomiyaki is a must. The Classic-H features a delicate crepe, layered vegetables, pork belly, stir-fried yakisoba noodles, and a fried egg, all topped with the signature Okonomiyaki sauce and dancing bonito flakes.
To round out the meal, consider the Pork Yakisoba or Pork Yakiudon for a simple, perfectly executed version of Japanese stir-fried noodles, or start with an appetizer like the Karaage. No matter your selection, choosing a dish from the Modern Yaki or Hiroshima Style Okonomiyaki sections will ensure you experience the most authentic and celebrated offerings this specialized Williamsburg gem has to offer.
oconomi Food & drink
Starter
- Edamame
- Gpo Original
- Karaage
- Agedashidofu Miso Soup
Modern Yaki
- Classic-M
- Delux Seafood-M
- Vegetable-M
Hiroshima Style Okonomiyaki
- Classic-H
- Delux Seafood-H
- Vegetable-H
- Vegetable-O
Yakisoba Yakiudon
- Pork Yakisoba
- Vege Yakisoba
- Pork Yakiudon
- Vege Yakiudon
oconomi Details
Service options
- Outdoor seating
- No-contact delivery
- Delivery
- Takeout
- Dine-in
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible parking lot
Offerings
- Comfort food
- Healthy options
- Quick bite
Dining options
- Lunch
- Dinner
- Seating
Atmosphere
- Casual
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- Credit cards
Children
- Good for kids
oconomi Photos










oconomi Location
oconomi Reviews
okonomiyakicabbagevegetarianegg
★ 5★ 4★ 3★ 2★ 1This was some of the best street food I’ve come across in NYC, from this restaurant’s food truck stand outside of the World Trade Center. The okonomiyaki tastes just like it does in Japan, and served in the same style - even with dancing fish flakes on top! Highly recommended for authentic Japanese food!Friend trying it for the first time says: ‘very good medley of flavors, especially the pickled ginger on top’.
July 25 · WendyHave tried both their Okonomiyaki and Modern-Yaki at different Japanfest events, and the food is just amazing. Highly recommend the modern-yaki in particular, the egg + noodles combo is SO worth it.Also wanted to shout out the staff at the stand for being some of the kindest people I've met, taking the time to help my family when we needed it, even when they absolutely didn't have to. You guys are amazing :)
July 02 · Arnav BorborahI got Okonomiyaki at the Japan fes at 103rd. Disappointing. They charged $15 for essentially cabbage. Hardly any egg batter.
April 06 · Komal RathiTried their vegetarian version. Crispy pancake and it was flavorful!!
May 27 · Garima GautamI had the classic Okonomiyaki. It was delicious. I’ve made my own a few times before and was delighted to have the chance to try one made from a restaurant. It was light and full of cabbage and the flavors were great. I bought this at smorgasbord in Prospect park and it only took a few minutes to come out.
July 03 · Justin Doran
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