ROYCE' Bryant Park

- 32 W 40th St, New York, NY 10018

Tucked away in a hotel near the bustling Bryant Park, ROYCE' is a true hidden gem for anyone with a love for high-quality, unique sweets. Originating from Sapporo, Japan, ROYCE' is a globally recognized chocolate manufacturer known for its exquisite and meticulous craftsmanship. The Bryant Park location, while a small boutique, serves as a fantastic gateway to their world-class confections. It is a place where every detail is considered, from the presentation to the packaging, ensuring that each purchase is a special experience. This is not just a candy store; it's a destination for chocolate connoisseurs and those looking for a taste of authentic Japanese confectionery art.

The star of the show at ROYCE' is undoubtedly their legendary Nama Chocolate. Nama, which means "raw" or "fresh" in Japanese, refers to a type of ganache made with fresh cream and melted cacao. This results in an incredibly soft, silky, and melt-in-your-mouth texture that is unlike any other chocolate. Customers are often surprised by the richness and unique mouthfeel, and the flavor varieties—including matcha, bitter, and champagne—offer something for every palate. Due to its high moisture content, Nama Chocolate is kept refrigerated and is sold with a complimentary cooling bag, a thoughtful touch that highlights the brand's commitment to quality.

Beyond the Nama Chocolate, the shop offers other must-try items that have become fan favorites. The chocolate-covered potato chips are a surprising and addictive treat, perfectly balancing the salty crunch of the chips with the sweet decadence of the chocolate. Their fruit bars and various chocolate bars and squares also provide a delightful array of flavors and textures. The small size of the boutique allows for a focused and quick visit, but the friendly and knowledgeable staff are always on hand to offer samples and guide you through the selection, making it an inviting and personal experience. Whether you're a long-time fan or a curious newcomer, ROYCE' promises to deliver an unforgettable dessert experience.

ROYCE' Bryant Park is located at 32 W 40th St, New York, NY 10018. This location is perfectly situated directly across from Bryant Park, making it an easy and convenient stop for anyone in the Midtown area. Its placement inside a hotel adds to its boutique, almost secretive feel, requiring you to enter the hotel lobby to find the shop's entrance on the left. The shop is easily accessible via numerous subway lines and bus routes that serve the Bryant Park and Times Square areas. For those with accessibility needs, the entrance is wheelchair accessible, ensuring that everyone can enjoy the store's offerings.

ROYCE' offers a streamlined set of services that prioritize customer convenience and a high-quality product. The shop's small, focused model allows them to excel in the core services of a premier confectioner.

• In-store Shopping: The boutique provides a pleasant in-store shopping experience. With a clean and bright space, customers can browse the selection and receive personalized service from the staff, including free samples to help them choose their perfect treat.

• In-store Pickup: For those who prefer to order ahead, ROYCE' offers in-store pickup. This allows customers to quickly grab their items without waiting, perfect for a quick visit during a busy day.

• Delivery: The shop also provides delivery services, bringing their exquisite chocolates directly to your home or office, ensuring you can enjoy a sweet treat no matter where you are.

• Takeout: All products are packaged for easy takeout. The signature cooling bags provided with Nama Chocolate purchases are a standout feature for keeping the product fresh while on the go.

Several key features and highlights make ROYCE' a standout destination for dessert lovers in New York City. These attributes are what define the brand and its unique appeal.

• World-Class Japanese Quality: ROYCE' is renowned in Japan and globally for its commitment to using the highest quality ingredients and meticulous techniques. This dedication is evident in every piece of chocolate, which is known for its incredible taste and texture.

• Signature Nama Chocolate: The Nama Chocolate is the brand's most famous product. Its velvety, melt-in-your-mouth texture and a variety of delicious flavors, including seasonal and alcohol-infused options, make it a truly unique and memorable confection.

• Unique Confections: Beyond Nama Chocolate, the shop offers other signature products like the chocolate-covered potato chips and various fruit-filled chocolate bars, which provide a distinctive and delightful experience.

• Thoughtful Packaging: The packaging is elegant and functional. Nama Chocolate is sold with a complimentary cooling bag, which ensures the product maintains its perfect temperature and texture until you get it home, reflecting a high level of care for the customer experience.

• Friendly and Knowledgeable Staff: The staff at ROYCE' are known for being kind, helpful, and generous with samples. Their expertise helps customers navigate the selection and discover new favorites, making the visit personal and enjoyable.

For more information or to inquire about the products, you can contact ROYCE' Bryant Park at the following details:

Address: 32 W 40th St, New York, NY 10018

Phone: (646) 490-7792

Mobile Phone: +1 646-490-7792

Choosing ROYCE' Bryant Park is a decision to treat yourself to an unparalleled chocolate experience. The primary reason to choose this shop is the exceptional quality and uniqueness of its products. In a city saturated with dessert shops, ROYCE' stands out by offering a distinct style of Japanese confectionery that is both luxurious and incredibly satisfying. The Nama Chocolate alone is reason enough to visit; its texture and flavor are a revelation for anyone who hasn't tried it. The fact that the shop provides a cooling bag for this refrigerated product shows a level of thoughtfulness and customer care that is truly commendable.

Furthermore, the experience is not just about the chocolate; it's about the entire visit. The staff's friendly demeanor and willingness to offer samples create a welcoming environment that makes every customer feel valued. This high level of service, combined with the elegant and clean boutique space, elevates the simple act of buying chocolate into a small, luxurious ritual. It’s a place that is perfect for a quick self-indulgent treat, a thoughtful gift for a friend, or a memorable souvenir for a family member.

Finally, the location across from Bryant Park makes it an ideal stop during a day of exploring or a lunch break. It's a quick and easy visit that can bring a moment of joy to your day. While the chocolates may be a little pricey, the quality and experience are well worth the cost. ROYCE' Bryant Park is more than a chocolate shop; it is a destination for those who appreciate the art of fine confectionery and a must-visit for anyone looking for an amazing dessert in the heart of New York City.

ROYCE' Bryant Park

32 W 40th St, New York, NY 10018, USA