The Better Crumb (Pre-Order Pick up & Delivery only) Introduce
In a city filled with countless bakeries and dessert shops, The Better Crumb carves out a unique and impressive niche. As a dedicated pre-order and delivery-only business, it offers a personalized and specialized approach to creating stunning, high-quality baked goods for any occasion. This isn't your average walk-in bakery; it's a specialty service for those in New York City who want to ensure their special events, from baby showers to birthday parties, are made memorable with custom-designed and delicious desserts. This women-owned business, led by the talented Pauline, has built a reputation for not only exquisite flavors but also for exceptional craftsmanship and customer service. Her focus on creating custom orders means every cake, cupcake, and cookie is made with a personal touch, ensuring a truly unique and delightful experience for every client.
The business model of The Better Crumb is centered around convenience and quality. By operating on a pre-order basis with options for delivery or scheduled pick-up, it allows for meticulous attention to detail on every single order. This approach eliminates the rush and unpredictability of a traditional retail storefront, ensuring that each creation is a perfect reflection of the client's vision. From the "Piped Flower cupcakes" that are a "WOW" factor for a baby shower to custom royal-iced cookies that are both beautiful and delicious, the results consistently exceed expectations. For New Yorkers planning a special event, this service is an invaluable resource, providing not only great-tasting desserts but also a stress-free and reliable ordering process.
---The Better Crumb operates from its location at 360 1st Ave, New York, NY 10010, USA. It is important to note that this is a home-based business that functions on a pre-order, pick-up, and delivery-only model. Therefore, it does not have a public storefront for browsing or spontaneous purchases. The physical address serves as a designated spot for pre-scheduled order pick-ups, which require an appointment.
This business model makes The Better Crumb incredibly accessible for residents across the city. The primary method of receiving orders is through their reliable delivery service. This is a major convenience for those planning events, as it takes the hassle out of transportation, especially for delicate custom cakes and cupcakes. For those who prefer to pick up, the appointment-required system ensures a smooth and timely handover. This structured approach guarantees that your order is ready and waiting for you, perfectly packaged for the trip home, whether it’s a quick walk or a longer journey on the subway.
---The Better Crumb specializes in a variety of custom-made desserts, focusing on quality and personalized design. Their menu is built around key categories of baked goods, each made to order.
Cakes: They create custom cakes for all occasions, priced starting at $65.00. These are often the centerpiece of a celebration, and the bakery's expertise in design and flavor ensures a stunning and delicious result. They work with clients to bring their unique cake visions to life.
Cupcakes: Their cupcakes are a popular choice for events. Known for their beautiful piping and excellent taste, they are perfect for baby showers, birthday parties, or any gathering where individual-sized treats are desired. Customers have specifically praised the artistry and flavor of the "Piped Flower cupcakes."
Cookies: The Better Crumb is also well-regarded for its custom cookies, priced from $36.00. They specialize in decorated royal-iced cookies that are both visually appealing and delicious. A key highlight is the flexibility of the ordering process, which doesn't require a high minimum order, making it accessible for smaller events. The packaging is also a thoughtful touch, with a cohesive design and colored ribbon.
Pies: For a more classic dessert option, they also offer pies, with prices starting from $45.00. These are perfect for holiday gatherings or family dinners, providing a comforting and high-quality baked treat.
Dessert Delivery: The primary service option is delivery, which is ideal for busy New Yorkers. This service ensures that the custom-made desserts arrive at their destination safely and on time, which is a major benefit for anyone planning a party or event.
What sets The Better Crumb apart from other bakeries in New York City are its unique features and commitment to a high-quality, personalized service.
Women-Owned Business: The bakery proudly identifies as a women-owned business. Supporting The Better Crumb means you are contributing to a small, independent venture that brings passion and expertise to its craft. The owner, Pauline, is praised in reviews for her responsiveness and willingness to work with clients to fulfill their specific requests.
Exceptional Customization: The business thrives on its ability to create custom orders. Whether it's a specific color theme for a baby shower or a unique design for birthday cookies, The Better Crumb excels at turning a client's vision into a delicious reality. This level of personalized service is a significant highlight.
Focus on Quality and Taste: Customers consistently rave about the taste of the products, noting that they are "SO GOOD." This indicates that the bakery prioritizes flavor just as much as aesthetics. The cookies, for example, are described as "very well done in luxurious royal icing," highlighting a commitment to quality ingredients and skilled execution.
Excellent Customer Service: The owner, Pauline, is repeatedly praised for her professionalism and responsiveness. She is known for quick communication, excellent pricing, and a willingness to accommodate requests, making the entire ordering process smooth and pleasant. This high level of service is a major factor in the positive reviews and repeat business.
No Minimum Order Requirement: For custom cookies, the bakery does not require a minimum order, which is a huge benefit for customers who only need a small quantity, such as a dozen. This flexibility makes their custom offerings more accessible and appealing to a wider audience.
To place an order or inquire about custom desserts, you can contact The Better Crumb using the following information:
Phone: (917) 382-0974
Address (for pre-scheduled pick-up only): 360 1st Ave, New York, NY 10010, USA
Given the business model, it is recommended to reach out via phone or email to discuss your needs and place your order well in advance, especially for custom creations for a specific date.
---For New Yorkers planning a special event, The Better Crumb is the clear choice for several compelling reasons. Unlike traditional bakeries that may have a limited selection on hand, The Better Crumb's pre-order model guarantees a dessert that is fresh, made to your specifications, and perfectly suited for your event's theme. The high level of customization, from the design of a cake to the specific colors of the icing on a cookie, ensures your dessert will be a unique and memorable part of your celebration.
The business's reputation for exceptional taste and beautiful design is a primary reason to choose it. Customers consistently report that the baked goods are not only stunning to look at but are also incredibly delicious. This dual commitment to aesthetics and flavor is a rare find. Additionally, the excellent communication and responsiveness of the owner make the entire process easy and enjoyable. The option for delivery is an added layer of convenience that removes the stress of transporting a delicate dessert through the city. By choosing The Better Crumb, you are not just buying a cake or cookies; you are investing in a seamless experience and a truly special, one-of-a-kind creation that will leave a lasting impression on you and your guests.
The Better Crumb (Pre-Order Pick up & Delivery only) Cupcake
Cakes, Cupcakes, Cookies, Pies
- Cakes $65.00
Birthday Cakes, Smash Cakes, Custom Cakes
- Cupcakes
Birthday Cupcakes, Wedding Cupcakes, Floral Cupcakes
- Pies $45.00
Seasonal Pies
- Cookies $36.00
Cookies, Custom Decorated Sugar Cookies
The Better Crumb (Pre-Order Pick up & Delivery only) Details
From the business
- Identifies as women-owned
Service options
- Delivery
Dining options
- Dessert
Planning
- Appointment required
The Better Crumb (Pre-Order Pick up & Delivery only) Photos










The Better Crumb (Pre-Order Pick up & Delivery only) Location
The Better Crumb (Pre-Order Pick up & Delivery only)
360 1st Ave, New York, NY 10010, USA
The Better Crumb (Pre-Order Pick up & Delivery only) Reviews
ingredientscupcakeschocolate chipdozenbirthdaygift
★ 5★ 4★ 3★ 2★ 1The Piped Flower cupcakes were def the WOW of my babyshower. Not only they look AMAZING, they taste SO GOOD! Pauline is very responsive, considerate and willing to work with my blue theme request. I highly recommend these cupcakes to anyone who wants beautiful deliciousness to make lovely memories ~
July 01 · Ning DingMy mouth dropped when I saw my beautiful custom birthday cookies! I grinned the whole walk to the train. They were very well done in luxurious royal icing, and they were wrapped nicely with a cohesive-colored ribbon. Out of all the bakeries I emailed about custom cookies, Pauline was the only one who responded quickly to confirm she could do them on time, and her pricing was excellent. She also didn't require a minimum order, and I only needed a dozen. They were ready right on time and perfectly packaged for the long trip home. I can't wait for my guests to see and taste these, and I will certainly be ordering again.
March 11 · Anna Laura BarilettiAn exceptional experience! As a first time customer I placed an online order, shortly after normal business hours for chocolate chip cookies. I provided the delivery address. To my surprise I received a confirmation email not long after I placed my order and asking if an 11am delivery that next morning would be acceptable. I said yes, and at 10:58am the cookies were delivered. They were delicious! Great service, delicious product!
March 24 · David SchmidtThese are honestly the best cookies I have ever had and everyone that has tried them agrees. I’m partial to the chocolate chip but they are all great, the high quality of the ingredients and the care placed in preparation is what really makes these shine. I’ve eaten a lot of cookies in my life and nothing else at any price point compares, these are rich, substantial and incredibly good. I guarantee you will become a “regular” like me after you try a box and they always arrive ultra fresh!
February 28 · Paul LoussiaThis bakery feels out of place in New York City, in a lovely way. It’s very personal, like something you’d see in a small town, where someone sells baked items out of their home. At the same time, the experience was very professional from start to finish, from the ordering experience on the website to the nice pastry box the cookies came in. I got the macadamia nut cookies and they were fantastic. Generous amounts of white chocolate and macadamia nuts, and the cookies here are made to order so they smelled incredible, literally a few minutes out of the oven. I’d order from here again, I’m curious about a few of their other items. Seems like this would also be a nice gift for a lover of baked goods.
April 05 · Xavier Aguilar
More restaurants near me

361 1st Ave, New York, NY 10010, USA

361 1st Ave, New York, NY 10010, USA

357 1st Ave, New York, NY 10010, USA

350 1st Ave, New York, NY 10010, USA

371 1st Ave, New York, NY 10010, USA

375 1st Ave, New York, NY 10010, USA

367 1st Ave, New York, NY 10010, USA

346 E 21st St, New York, NY 10010, USA

349 1st Ave, New York, NY 10010, USA

347 1st Ave, New York, NY 10010, USA

377 1st Ave, New York, NY 10010, USA

379 1st Ave, New York, NY 10010, USA
Categories
Top Visited Sites






Trending Dining Insights Posts





