ASSET

- 329 Columbus Ave, New York, NY 10023

In the vibrant and ever-evolving culinary landscape of New York City, ASSET stands out as a remarkable destination for those seeking a unique and exciting dining experience. Located at 329 Columbus Avenue on the Upper West Side, this Pan-Asian restaurant has quickly established itself as a go-to spot for locals and visitors alike. It offers a sophisticated yet approachable atmosphere, blending a trendy vibe with a cozy, inviting feel. The moment you walk through the doors, you are greeted by an energetic ambiance that promises a night of great food, wonderful drinks, and lively conversation. ASSET is a place where you can relax with a small group of friends or enjoy a romantic dinner for two, all while savoring a menu that is as creative as it is delicious.

The concept behind ASSET is a fusion of modern design and a diverse culinary approach. The restaurant's multi-level space, complete with a bar on each floor, provides a variety of seating options, from intimate booths to a bustling main dining room. This versatility makes it perfect for any occasion, from a celebratory gathering to a casual solo meal. The menu is a journey across Asia, pulling inspiration from various cuisines and reinterpreting classic dishes with a fresh, modern twist. The result is a selection of small plates, sushi, and main courses that are both familiar and exciting. The dedication to quality is apparent in every dish, prepared with care and precision to ensure a memorable dining experience.

ASSET's reputation extends beyond its food to its vibrant social scene. The restaurant is known for its impressive cocktail program and extensive wine list, making it a popular spot for happy hour and late-night drinks. The music, often featuring R&B throwbacks and other nostalgic hits, adds to the fun and welcoming atmosphere. This focus on the full dining experience—from the delectable food to the lively ambiance and top-notch service—is what makes ASSET more than just a restaurant; it’s a true Upper West Side institution. Whether you're a devoted foodie or simply looking for a new place to unwind, ASSET offers a perfect blend of style, flavor, and hospitality.

ASSET is perfectly positioned at 329 Columbus Ave, New York, NY 10023, making it a highly accessible and convenient dining choice. Its location on the Upper West Side places it in close proximity to some of the city's most beloved landmarks, including the Beacon Theatre, the American Museum of Natural History, and Central Park. This makes it a fantastic destination for dinner before a show or a meal after a day of sightseeing. The restaurant is easily reachable via New York's robust public transportation network. The B and C subway lines have a station at 81st Street - Museum of Natural History, just a few blocks away, and the 1 train is also a short walk from the restaurant. Multiple bus routes, including the M7, M11, and M79, also service the area, providing additional convenience.

For those driving, paid street parking is available, though it can be competitive in this busy neighborhood. The restaurant’s strategic location on a prominent avenue ensures it's easy to find and serves as a natural meeting point for friends and groups coming from different parts of the city. ASSET also features outdoor seating, a highly sought-after amenity that allows guests to enjoy the lively street scene while dining. Given its popularity, dinner reservations are highly recommended, especially on weekends, to ensure a spot. This prime location, combined with a welcoming and sophisticated ambiance, makes ASSET a perfect spot for any dining occasion on the Upper West Side.

ASSET offers a wide array of services and dining options to suit various needs, from a quick meal to a celebratory feast.

Services Offered:

• Dine-in service for lunch, brunch, and dinner with a cozy, comfortable atmosphere.
• Outdoor seating for a vibrant al fresco dining experience.
• Takeout services for those who wish to enjoy ASSET's cuisine at home.
• Full-service bar with a wide selection of cocktails, beer, wine, and hard liquor.
• Happy hour food and drink specials for a great value on weekdays.
• Special event and private dining options, with two levels of seating and dedicated areas for groups.

The diverse service offerings ensure that ASSET is a versatile restaurant capable of catering to a variety of occasions, from a spontaneous happy hour to a carefully planned birthday dinner.

ASSET is celebrated for a number of features that contribute to its unique and appealing identity. These highlights are what make it a truly memorable destination on the Upper West Side.

Features and Highlights:

• Exceptional Pan-Asian Menu: The menu is a fusion of classic Asian dishes with a modern twist. Standout items include the Flaming Salmon Dynamite, Korean Fried Chicken and Waffles, and the Crispy Tuna Crispy Rice.
• Great Cocktails and Wine List: ASSET is known for its inventive and well-crafted cocktails, as well as a thoughtfully curated wine list that perfectly complements the menu.
• Vibrant and Trendy Atmosphere: The decor is upscale yet casual, creating a romantic and energetic vibe that’s perfect for a night out. The music selection, with its R&B throwbacks, adds to the fun, lively feel.
• Accommodating for Groups and Events: With multiple seating areas and a spacious layout, ASSET is well-equipped to handle large groups and special events, as highlighted by many satisfied customers.
• Fast and Attentive Service: The staff is known for being friendly and efficient, ensuring that guests feel welcome and well-cared for from the moment they arrive.
• Inclusive and Welcoming Environment: The restaurant is noted as being LGBTQ+ friendly and a transgender safe space, fostering an inclusive environment for all patrons.

These features, combined with the high quality of the food and service, solidify ASSET’s reputation as a top-tier dining destination.

For reservations or more information, you can contact the restaurant using the following information.

Contact Information:

• Address: 329 Columbus Ave, New York, NY 10023, USA
• Phone: (212) 517-1987

Choosing ASSET for your next dining experience is an excellent decision for anyone looking for a restaurant that offers more than just good food. The primary reason to choose ASSET is its unique and exciting culinary concept. The Pan-Asian menu is a delicious adventure, with a wide array of dishes that appeal to both traditional and adventurous palates. From the savory goodness of the Pork Belly Buns to the stunning presentation of the Flaming Salmon Dynamite, every dish is a testament to the kitchen's creativity and skill. The food is consistently praised for its flavor and quality, making it a reliable choice for a great meal.

Furthermore, the atmosphere at ASSET is a significant part of its appeal. The blend of a cozy, romantic setting with a lively, trendy energy creates a perfect backdrop for any occasion. Whether you’re on a first date or celebrating with a group of friends, the vibe is just right. The excellent service, from the friendly staff to the attentive management, ensures that your experience is seamless and enjoyable. The happy hour offerings and impressive bar program also make it a destination in itself, even if you’re just looking for a few drinks and small plates. In a city full of dining options, ASSET distinguishes itself by delivering a complete package: great food, a fantastic atmosphere, and impeccable service. It's a true asset to the Upper West Side's dining scene and a place that is well worth visiting.

ASSET

329 Columbus Ave, New York, NY 10023, USA