BJ's Bakery Introduce
Welcome to the essential guide for party planners and dessert lovers across the New York metropolitan area! If you're in Brooklyn and looking for quality, value, and convenience for your next big celebration, the bakery at BJ's Wholesale Club in the Gateway Drive area is a destination worth knowing. Commonly known as BJ's Bakery, this spot is a go-to source for large-format desserts, specializing in the popular Wellsley Farms brand of baked goods, perfect for birthdays, office parties, graduations, and more.
The bakery understands the unique demands of New Yorkers, offering solutions that balance impressive size with high quality, ensuring your gathering, no matter how large, is sweetened to perfection without the exorbitant price tag often associated with specialty bakeries. From custom cakes to a wide array of prepared pastries, this Brooklyn location is set up to handle your bulk baking needs efficiently.
As a key component of the larger BJ's Wholesale Club, the bakery is positioned to provide members with exceptional savings on party-sized treats. The focus here is on convenience for volume purchasing, which is a major advantage for local community events and large family functions. While the bakery provides a quick and dependable option for substantial cake orders, customers should be aware of the importance of scheduling and planning, especially when ordering custom-decorated items, as noted by customer feedback. A little foresight ensures a smooth pickup experience, letting you focus on the rest of your event prep.
The core product line, anchored by Wellsley Farms, is designed for appeal and serving ease. Whether you need a massive sheet cake to feed dozens or a large platter of fresh-baked cookies, BJ's Bakery offers dependable options that are a favorite among local residents for their consistent taste and freshness. This introduction should serve as a starting point for those looking to explore a reliable, high-volume bakery service right here in Brooklyn.
The BJ's Bakery we're focusing on is conveniently located at 369 Gateway Dr, Brooklyn, NY 11239, USA. This address places it within the larger BJ's Wholesale Club facility in the Gateway Center area, a well-known retail hub that is a frequent stop for many Brooklyn and Queens residents. Its position within a major shopping center makes it highly accessible for shoppers already running errands or picking up other party supplies, saving valuable time.
For those traveling by car, the Gateway Drive location offers the significant benefit of ample parking, a true convenience often hard to find at smaller, independent New York bakeries. This is especially important when picking up large, unwieldy items like full sheet cakes or two-tiered custom orders. The bakery's inclusion of a wheelchair accessible entrance ensures that the location is welcoming and easily navigable for all members of the community.
While the exact bakery counter hours may slightly differ from the main club's hours, the wholesale club itself is generally open with long hours, providing a broad window for members to place and pick up their orders. Based on the store locator information for the nearby club at 339 Gateway Dr, the hours for the main club are typically Monday through Saturday from 8 AM to 10 PM, and Sunday from 8 AM to 9 PM. Given its location inside, the bakery's operational hours for order pickup are likely aligned closely with these times, though checking with the location is always recommended for time-sensitive custom orders.
Its proximity to major thoroughfares in the East New York/Spring Creek area makes it an easy drive for customers not just in Brooklyn but also for those coming from parts of Queens. This strategic location in a busy retail corridor emphasizes convenience, which is a key factor for busy New Yorkers preparing for an event. The ability to complete a "quick visit" for a pickup is a testament to the efficient setup of the club's services.
BJ's Bakery, leveraging the Wellsley Farms product line, offers a comprehensive range of baked goods focused on high quality and exceptional value, catering to large-scale needs. The services are geared toward making party planning as simple as possible.
- Custom Cake Orders: Specializing in large-format cakes that serve a crowd. Options often include popular sizes like 1/4 sheet, 1/2 sheet, and full sheet cakes, as well as two-tiered round cakes. These can often be customized in terms of flavor and decoration.
- Cake Flavors and Fillings: Core offerings feature essential cake types like Gold Cake (Yellow/Vanilla) and Chocolate Cake. Fillings can include Vanilla Mousse, Chocolate Mousse, Strawberry Mousse, and traditional Buttercream Icing. A popular option is the 1/2 Gold Cake & 1/2 Chocolate Cake split to satisfy diverse preferences.
- Cupcake Selection: Available in party-ready packs, typically featuring both Gold Cake (Vanilla) and Chocolate Cake bases with white frosting, perfect for grab-and-go treats. Wellsley Farms often carries packs of both large and mini iced cupcakes.
- Prepared Bakery Items: A broader selection of Wellsley Farms baked goods is available, including muffins (blueberry, chocolate chip, etc.), New York-style bagels, buttery croissants, danishes, brownies, cookies, and dessert platters.
- In-Store Pickup: The primary method for receiving orders, allowing for convenient collection inside the BJ's Wholesale Club.
- Takeout: Pre-made or quickly prepared items are available for immediate takeout.
- Payment Flexibility: The bakery accepts all standard payment methods, including Credit Cards, Debit Cards, and modern NFC Mobile Payments, ensuring a smooth transaction process.
For New Yorkers planning their next event, BJ's Bakery on Gateway Drive provides several standout features that make it a compelling choice. These highlights are focused on providing value, quantity, and convenience.
- Large-Format and Custom Sheet Cakes: The biggest draw is the ability to order substantial sheet cakes (Full Sheet, Half Sheet) that can serve anywhere from 20 up to 75 people, making them an ideal, economical centerpiece for large parties, especially compared to the high cost of custom cakes from boutique shops in Manhattan or more central Brooklyn.
- Wellsley Farms Quality and Value: Baked goods fall under the Wellsley Farms private label, known for offering generous portions and consistent quality at wholesale pricing, delivering excellent value for money.
- Convenience and Accessibility: Located in a major retail center with a wheelchair accessible entrance and ample parking, which is a major time-saver for busy New York families and businesses.
- Dual-Flavor Options: The popular half-and-half sheet cakes (e.g., 1/2 Gold Cake & 1/2 Chocolate Cake) are a practical feature, ensuring all guests, whether chocolate or vanilla enthusiasts, have a slice they love.
- A Full Range of Party Desserts: Beyond cakes, the bakery offers trays of brownies, cookies, mini muffins, and danishes, perfect for creating a varied dessert spread or supplying a breakfast meeting.
When preparing for a custom cake order or confirming pickup times, here is the essential contact information for the Brooklyn location:
Address: 369 Gateway Dr, Brooklyn, NY 11239, USA
Phone (Landline): (718) 235-0467
Mobile Phone: +1 718-235-0467
For anyone in the Brooklyn area with a large event on the horizon—a corporate lunch, a massive birthday bash, or a holiday gathering—BJ's Bakery on Gateway Drive is arguably one of the most efficient, cost-effective choices for dessert. The value proposition is centered entirely on scale and convenience. New Yorkers live fast-paced lives, and the need for high-volume, reliable catering components is constant. BJ's Bakery fills this niche perfectly.
The core product, the custom sheet cake, receives high marks from customers for its overall quality and generous size. Customer reviews often highlight the attractive and satisfying nature of the decorated cakes. While one reviewer mentioned a minor issue with the pickup process during a busy period for their first order, they quickly found that planning the pickup during off-peak hours (like earlier in the evening) resulted in a much smoother, issue-free experience. This local tip—to strategize your pickup time—can transform a good experience into a great one, reflecting the reality of shopping in a high-traffic wholesale club.
Furthermore, the two-tiered cake option, noted by one customer, showcases the bakery’s capability to handle more intricate, celebratory orders, even if the final presentation may sometimes require a quick, final personal touch. The consistently praised taste of the cakes, especially the versatile combination of chocolate and gold (vanilla) cake within a single sheet cake, makes it a crowd-pleaser that minimizes the risk of guest dissatisfaction.
In the competitive New York bakery market, BJ's Bakery stands out not as a high-end specialty boutique, but as the dependable workhorse of party planning. It is the destination for the planner who needs to feed a lot of people excellent, fresh cake without breaking the budget. The combined elements of custom cake service, high-volume capacity, exceptional value through the Wellsley Farms brand, and an easily accessible Brooklyn location solidify its role as an essential resource for event catering across the boroughs. When the guest list is long and the clock is ticking, BJ's Bakery is the smart choice.
BJ's Bakery Details
Service options
- In-store pickup
- Takeout
Accessibility
- Wheelchair accessible entrance
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
BJ's Bakery Photos







BJ's Bakery Location
BJ's Bakery Reviews
sheet cake
★ 5★ 4★ 3★ 2★ 1The sheet cakes are good! Ordered two cakes here and some cupcakes.The first cake was a headache to pick up. It seemed as though no one knew about the cake that had been ordered.The second time around it was a lot easier since the store was not as busy during both the ordering and pickup (did the pickup between 8-9:30pm the night before the event).Both cakes were beautifully decorated and tasted good, although the purple icing had a bitter aftertaste.Loved the 1/2 sheet cake with both chocolate and gold cakes. Also did the 1/4 sheet cake (which was also a decent size), along with chocolate cupcakes for the chocolate lovers at event.Overall, would recommend the bakery due to the quality of the cakes. I would suggest, however, to try to schedule your ordering and pickup when the store may not be as crowded, and when you're not pressed for time (just in case you may have an unexpected issue).Happy ordering. 😊
October 26 · V. L.I usually get sheet cakes from Bjs but opted for something different and went with something different and ordered the two tiered cake. Not sure if the decorator was exhausted but the presentation was not satisfactory. Had to quickly doll it up as it was for a 21st birthday. Cake was good though...
May 27 · Nicole FI enjoy using the app in this location, the cell service was very good. Got to scan my items without it freezing and got to pay with the app. All the products I looked for and wanted were available. At the time I went the rotisserie chickens were just finished cooking and they were delicious.
July 30 · NiniskaAuntia at the service desk is the laziest person in all human existence. She refused to do her her job and sent me to a cashier, for a cashier to direct me back to her. She was reluctant to accurately aid me and another associate expedited the transaction.I'll never come here due to her and will cancel me membership. This reinforced my Costco shopping in Westbury 26 miles away. God help Brooklyn.
June 29 · Edwin ThomasI always get my bulk shopping items here
February 14 · Mike
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