by & by Introduce
Nestled in the heart of New York City's vibrant Hell's Kitchen neighborhood, by & by stands out as a unique and versatile destination. Part stylish restaurant, part cozy cafe, and part sophisticated cocktail bar, this venue seamlessly blends multiple atmospheres into one inviting space. Whether you're in need of a morning coffee, a quick and delicious lunch, or an elegant evening out, by & by offers a welcoming environment that caters to a variety of needs and moods.
The restaurant's menu is an adventure in itself, focusing on small plates and inventive dishes that are perfect for sharing, much like a Spanish tapas experience. From savory Lamb Sliders and Scallops to creative Scotch Quail Eggs and Short Rib Ragu, each dish is crafted to be a flavorful highlight. The culinary offerings are complemented by a carefully curated selection of beverages, including an impressive range of cocktails, wines, and craft beers. This combination of thoughtful cuisine and exceptional drinks makes by & by an ideal spot for a special dinner or a relaxed evening with friends.
Beyond the food and drink, by & by is celebrated for its warm and inclusive atmosphere. It's a space that feels both trendy and cozy, making it a comfortable place to unwind. The establishment is proudly recognized as an LGBTQ+ friendly and transgender safe space, fostering an environment of acceptance and respect for all guests. The staff's friendly and attentive service has earned rave reviews from diners who praise the team for going above and beyond to ensure a memorable experience. It's a true New York gem where you can feel at home while enjoying top-tier food and drinks.
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by & by is located at 644 10th Avenue, right in the bustling Hell’s Kitchen area of Manhattan. This prime location places it just steps away from some of New York's most famous attractions, including the Theater District and Hudson River Park. The neighborhood is known for its lively energy and diverse culinary scene, making by & by a natural fit for locals and visitors alike.
Getting to the restaurant is convenient, with multiple public transportation options available. The venue is easily accessible via the subway, with several lines within a comfortable walking distance, including the A, C, E, 1, 2, 3, N, R, W, and 7 trains at nearby stations. This connectivity makes it a great choice for a pre-theater dinner or a stop on a night out in Midtown. For those who prefer to drive, paid street parking is available in the vicinity, though it's important to be mindful of New York City parking regulations. The central location ensures that no matter where you are in the city, a fantastic meal and drink are never too far away.
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by & by is designed to accommodate the needs of a diverse clientele with a range of services that go beyond a standard restaurant experience.
Dine-in: The restaurant provides a comfortable and inviting setting for guests to enjoy a sit-down meal. With both seating and table service available, you can relax and savor your experience from start to finish. The atmosphere is cozy and trendy, making it perfect for both intimate dinners and group gatherings.
Takeout: For those who want to enjoy the delicious menu from the comfort of their own home or office, takeout is a convenient option. You can call ahead or order in person to pick up your meal.
Curbside Pickup: This service adds an extra layer of convenience, allowing you to quickly and safely retrieve your order without having to go inside the restaurant. It's an efficient solution for a busy schedule.
Reservations: The restaurant accepts reservations, which is particularly useful for planning a dinner during peak hours or for larger groups. This ensures you’ll have a table waiting for you upon arrival, allowing for a seamless dining experience.
Catering: by & by also offers catering services, making it an excellent choice for special events, parties, or corporate functions where you want to provide high-quality and unique food and drink options for your guests.
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What truly sets by & by apart from other establishments in New York are its unique features and highlights, which create a memorable and inclusive experience for every guest.
Great Cocktails and Bar Offerings: The bar is a central feature, known for crafting exceptional cocktails that perfectly complement the food menu. The restaurant also has a full selection of beer, wine, and hard liquor, making it a great destination for happy hour drinks and food. The bar onsite and happy hour offerings are a major highlight for the after-work crowd and those looking for a night out.
Fast Service: Despite its upscale casual feel, the service at by & by is notably fast and efficient. This is particularly appreciated by diners who are on a schedule, such as those heading to a show, and still want to enjoy a quality meal without feeling rushed.
Tapas-Style Dinner Menu: The dinner menu is designed with sharing in mind, offering a variety of small plates that allow diners to sample a wide range of flavors and textures. This "tapas" style creates a communal and interactive dining experience, perfect for a lively group.
Inclusive and Welcoming Environment: The restaurant prides itself on being an LGBTQ+ friendly and transgender safe space. The atmosphere is intentionally made to be cozy and welcoming, ensuring that all guests feel comfortable and respected. This commitment to inclusivity is a core part of its identity.
Blend of Cafe and Restaurant: The ability to transition from a cozy coffee shop in the morning to a trendy dinner spot at night is a major highlight. You can grab a Drip Coffee and a fresh Croissant to start your day, and return later for an Americano, or a full dinner, showcasing the venue's versatility.
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For reservations, questions, or to place an order, you can easily get in touch with by & by using the following information:
Address: 644 10th Ave, New York, NY 10036
Phone: (646) 476-4022
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Choosing by & by is a decision to embrace a unique and multifaceted New York City dining experience. It's more than just a restaurant; it’s a destination that caters to a variety of needs and occasions throughout the day. What makes it truly special is its ability to expertly balance an upscale, inventive dinner menu with the laid-back comfort of a local cafe. The concept of "small plates" is particularly worth noting, as it encourages exploration of different tastes and flavors, creating a dynamic and engaging meal. This approach allows diners to customize their experience, whether they are sharing a spread of Lamb Sliders and Ceviche or enjoying a solo meal of the flavorful Rabbit Pie. The creativity in the kitchen, highlighted by dishes like the Korean Beef Satay and Spicy Miso Mushrooms, sets it apart from more traditional eateries.
Furthermore, the quality of the bar program is a significant reason to visit. The reputation for great cocktails is well-deserved, and the availability of happy hour drinks and food makes it an attractive spot for both a pre-dinner warm-up and a full evening out. The combination of a top-tier beverage selection with the refined tapas-style menu creates an experience that feels both luxurious and approachable. The wine list, in particular, is noted for encouraging guests to order a bottle rather than a glass, hinting at a selection that's both impressive and worth exploring.
Ultimately, what makes by & by a top choice is its atmosphere and ethos. It is a place that feels inherently New York—cosmopolitan and trendy, yet also cozy and deeply welcoming. The commitment to being a safe and friendly space for everyone, especially the LGBTQ+ community, reflects a modern sensibility that many diners seek out. The attentive and friendly staff, a highlight in customer reviews, tie the whole experience together, ensuring that every visit is a positive one. From a quick morning coffee to a full-fledged dinner, by & by offers a consistent, high-quality experience that is both memorable and refreshingly genuine.
by & by Menu
Cafe
- Drip Coffee $3.00
- Americano Coffee $4.00
- Latte $5.25
- Cappuccino $4.50
- Flat White $4.50
- Espresso $4.00
- Macchiato $4.50
- Cortado $4.75
- Mocha $5.75
- Cold Brew $5.50
- Rocket Fuel $6.00
- Matcha Latte $6.00
- Chai Latte $5.25
- Iced Latte $6.00
- Iced Cappuccino $5.25
- Tea $4.50
- Iced Tea $5.00
- Croissant $5.00
- Almond Croissant $6.00
- Morning Rolls $5.00
- Lemon Cake Slice $6.00
- Financier Teddy Bear $4.25
- Turnover Apple $6.00
Dinner
- Caesar Salad Skewers $10.00
Romaine, Grilled Baguette, Anchovy, Cherry Tomato, Chicken, Parmesan, Caesar Drizzle
- Eggplant Caponata $12.00
Eggplant, Roasted Pepper, Onion, Tomato, Olive, Caper, Toasted Bread
- Scotch Quail Eggs $18.00
Quail Egg, Pork Sausage, Parmesan Breadcrumbs, Mustard Aioli
- Ceviche $16.00
Scallop, Mahi-Mahi, Jalapeno, Red Pepper, Onion, Jicama, Citrus Marinade
- Lamb Sliders $15.00
Cherry Tomato Compote, Whipped Lemon Feta, Arugula, Potato Bun
- Rabbit Pie $20.00
Rabbit Stew, Puff Pastry Crust
- Scallops $27.00
Seared Scallops, Warm Bacon Vinaigrette, Succotash
- Short Rib Ragu $18.00
Slow Braised Beef Short Rib, Fresh Pappardelle Pasta
- Korean Beef Satay $15.00
Bulgogi Marinated Sirloin Skewers, Tangy Cucumber Salad
- Curry Spring Rolls $15.00
Chicken or Mushroom Shredded Chicken or Mushroom, Caramelized Onion, Carrot, Raita Dipping Sauce
- Spicy Miso Mushrooms $9.00
Fried Button Mushroom, Miso, Soy and Thai Chili Marinade
- Spice Bag $17.00
Salt & Chilli Fries, Fried Chicken Bites, Fried Peppers & Onions, Garlic Mayo Dip
- Tulumba $10.00
Fried Dough, Chambord-Honey Syrup, Toasted Spiced Walnuts
- Raspberry Mousse $10.00
Raspberry Mousse, Whipped Cream, Candied Orange Peel
by & by Details
Service options
- Curbside pickup
- Takeout
- Dine-in
- Delivery
Highlights
- Fast service
- Great cocktails
Popular for
- Dinner
- Solo dining
Offerings
- Alcohol
- Beer
- Cocktails
- Happy hour drinks
- Happy hour food
- Hard liquor
- Wine
Dining options
- Dinner
- Catering
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Gender-neutral restroom
- Restroom
Atmosphere
- Cozy
- Trendy
Crowd
- LGBTQ+ friendly
- Transgender safespace
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Parking
- Paid street parking
by & by Photos










by & by Location
by & by Reviews
cocktailscoffeescallopsshort rib ragucevichesmall platesrabbitcurry spring rollskorean beef skewershell’s kitchen
★ 5★ 4★ 3★ 2★ 1I had the pleasure of dining at this new restaurant, and it was truly spectacular! From the moment we walked in, the staff was incredibly friendly and attentive. Every dish we tried was delicious; the scallops were perfectly cooked, the skewers were bursting with flavor, and the pasta ragu was rich and comforting. The ceviche was fresh and vibrant, and the dessert, a moist churro-like treat, was the perfect ending to an amazing meal. I can’t recommend this place enough, a must visit for anyone looking for incredible food and top-notch service!
September 01 · S GuerreroThis place is my new go to place! Perfect location in Hell’s Kitchen, offering small plates as if “tapas” in Spain, giving off this classy, sea like vibe that motivates you to order the bottle, not the glass. The bartender and whole staff are amazing too, but the best best thing they had was the cheese platter & lamb burgers. Don’t leave before you try them!
August 16 · Yana MitkovaA lovely, bright spot! We had happy hour at the bar and Vinny was wonderful while taking care of us. The short rib ragu we devoured and enjoyed the fresh ceviche and a strawberry lemoncello spritz!Will definitely be checking out for their coffee soon, because he made a few while we were there and the lattes look great. This is going to become a neighborhood favorite if it isn’t already!
August 30 · Mallory KiddA small sign out front caught my eye and it was definitely worth entering. Bartender was super friendly and the drinks & food were delicious. I highly recommend the Coco Old Fashioned & my friend really enjoyed the Fireside. The lamb sliders were a delicious snack (there are 2 in an order but my friend ate one before I could snap the pic).
April 03 · Cait KaulensGot some cocktails and the Korean beef skewers which were decent. I got six mosquito bites in the 20 minutes I was here though (they keep the door open) so make sure your skin is covered. Use the link in my profile to get a discount.
June 09 · L.
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