Dairy Queen (Treat) Introduce
Welcome to the sweet side of Rochelle Park, New Jersey! If you're a resident of Bergen County or just passing through and craving an iconic frozen dessert, the Dairy Queen (Treat Only) on Rochelle Ave is your go-to destination. Far from a full 'Grill & Chill' concept, this location focuses entirely on the legendary treats that have made the Dairy Queen brand a beloved staple for generations. It’s a pure-play ice cream shop, ensuring that every visit is centered around quick, creamy, and delightful indulgence.
This specialized Dairy Queen shop in Rochelle Park offers a friendly and casual atmosphere, making it a perfect spot for families, groups, and anyone looking for a quick visit to satisfy a sweet tooth. Whether you’re stopping by after a local sports game, grabbing a spontaneous treat on a warm evening, or picking up a custom cake for a birthday party, this location is designed for convenience and dessert-focused enjoyment. Local reviews highlight both the sometimes busy rush periods and the dedication of staff who work hard to manage those crowds, making it a high-traffic destination for frozen treats in the area.
The core focus here is on the quintessential Dairy Queen experience—the rich, creamy soft serve and the endless possibilities of their blended and frozen treats. This dedication to their signature products is what sets a "Treat Only" location apart, meaning you'll find an extensive and well-stocked menu of desserts, often delivered with speed and efficiency by a staff committed to the "Happy Tastes Good" motto.
Conveniently situated at 449 Rochelle Ave, Rochelle Park, NJ 07662, USA, this Dairy Queen is highly accessible for residents across Bergen County and beyond. Rochelle Avenue is a well-known local thoroughfare, placing the shop in an area that is easy to reach whether you are driving or stopping by on a local errand. Its location in Rochelle Park makes it a central and easy-to-find spot for sweet cravings in Northern New Jersey.
Accessibility is a key consideration for any family-friendly establishment, and this Dairy Queen strives to accommodate all guests. The location offers essential accessibility features, including a Wheelchair accessible entrance and a dedicated Wheelchair accessible parking lot. This commitment ensures a comfortable experience for every member of the community. With on-site seating available, patrons have the option to relax and enjoy their treats immediately, although the focus on quick service also makes it ideal for a fast takeout experience.
For those planning a visit, especially during peak hours, keep in mind that this is a popular spot in the area. A high volume of local traffic, especially on evenings and weekends, is common due to the shop's popular offerings and its easy access. While occasional customer feedback mentions busy periods and possible wait times, the positive reviews frequently praise the staff for handling the rush effectively, which speaks to the establishment's efforts to maintain good service even when packed with hungry patrons.
As a dedicated 'Treat Only' location, the Rochelle Park Dairy Queen streamlines its services to provide a seamless frozen dessert experience. The focus is entirely on getting you your favorite Blizzards, Shakes, and Cakes as quickly and conveniently as possible.
- Takeout Service: The fundamental service for quick and easy ordering, allowing customers to grab their treats and go.
- In-Store Pickup: Ideal for customers who place orders online or through an app and wish to quickly collect their items without waiting in the main ordering line.
- Delivery Service: For ultimate convenience, delivery options are available, allowing local New Jersey users to enjoy the full treat menu from the comfort of their home.
- Onsite Services: While primarily a quick-visit spot, the shop offers a casual atmosphere with available seating for those who wish to dine in.
- Various Payment Options: To facilitate a quick visit, the shop accepts a range of modern payment methods, including major Credit cards, Debit cards, and NFC mobile payments.
- Custom Ice Cream Cake Ordering: Both Standard Celebration Cakes and the famous Blizzard® Cakes are available for order, making it a local resource for party desserts.
The Rochelle Park Dairy Queen (Treat Only) is distinguished by its unique focus and commitment to a top-tier dessert menu.
- 'Treat Only' Focus: This is a key feature, as it means the store is dedicated exclusively to frozen desserts and treats, not the Grill & Chill food menu, leading to a faster and more specialized ice cream experience.
- Full Blizzard® Treat Selection: The shop boasts a wide array of the famous Blizzard® Treats, including perennial favorites like the OREO® Cookies Blizzard® Treat, Reese's® Peanut Butter Cup Blizzard® Treat, Chocolate Chip Cookie Dough Blizzard® Treat, and seasonal flavors such as the Pumpkin Pie Blizzard Treat and OREO® Hot Cocoa Blizzard® Treat.
- DQ® Novelty and Classic Treats: Patrons can find a complete selection of take-home and individual treats, including the Dilly Bars (6 Pack), the Buster Bar®, and the Chocolate Non-Dairy Dilly® Bar, catering to various dietary needs.
- Family and Group Friendly Atmosphere: The setting is explicitly described as Family-friendly and accommodating to Groups, perfect for treating the entire team or bringing the kids for a weekend outing.
- Convenient Location with Accessibility: Situated on a main road with wheelchair-accessible entrances and parking, ensuring ease of access for all New Jersey visitors.
For directions, to inquire about custom cake availability, or to check on the latest seasonal offerings, the local Rochelle Park Dairy Queen (Treat) can be reached at the following contact points:
Address: 449 Rochelle Ave, Rochelle Park, NJ 07662, USA
Phone: (201) 226-1411
For the local New Jersey ice cream enthusiast, the Rochelle Park Dairy Queen is a must-visit, primarily because of its focus on the most popular items on the menu. The choice is vast, but a few items stand out as particularly worth the trip.
The Blizzard® Treat lineup is the undisputed champion here. Based on national popularity and local menu focus, you cannot go wrong with a classic. The OREO® Cookies Blizzard® Treat remains the top-selling flavor globally for a reason—its perfect blend of creamy soft serve and crunchy cookie pieces is universally loved. Close seconds are the Reese's® Peanut Butter Cup Blizzard® Treat, a favorite for peanut butter and chocolate fans, and the Chocolate Chip Cookie Dough Blizzard® Treat, prized for its satisfying texture.
Beyond the iconic Blizzards, the store's dedication to quality ice cream cakes makes it a prime local resource for celebrations. Opting for a Blizzard® Cake, which features layers of velvety soft serve, crunchy fudge, and your favorite Blizzard mix-ins, is a fantastic way to elevate any birthday or special event. The convenience of a local store that offers both pick-up and delivery for these custom creations makes party planning significantly easier for New Jersey hosts.
Finally, for a simple and refreshing choice, the Blended Treats like a classic Shake or a Malt are always a worthwhile pick. On a hot New Jersey day, the non-ice cream options, like a tangy Misty® Slush, provide a perfect cool-down. Regardless of your final choice, a visit to the Dairy Queen in Rochelle Park offers a reliable, classic American ice cream experience.
Dairy Queen (Treat) Food & drink
Blended Treats
- Malt $7.45
Milk, creamy DQ® vanilla soft serve and malt powder hand-blended into a classic DQ® malt garnished with whipped topping.
- Shake $6.38
Milk, creamy DQ® vanilla soft serve hand-blended into a classic DQ® shake garnished with whipped topping.
- MooLatté® $6.38
Coffee blended with creamy DQ® vanilla soft serve and ice and garnished with whipped topping.
- Caramel Mocha Chip Shake $7.45
Caramel, coffee and chocolate cone coating blended with milk and with our world famous vanilla soft serve into a classic DQ® shake garnished with whipped topping.
DQ® Novelty Treats
- Chocolate Non-Dairy Dilly® Bar $16.91
Gluten-free and vegan. Vanilla coconut cream frozen dessert dipped in chocolate flavored coating. Made with coconut cream.
- Dilly Bars ( 6 Pack ) $15.58
Our classic Dilly Bar DQ vanilla soft serve dipped in our crunchy cone coating
- Buster Bar® $17.39
A fresh take on our classic Peanut Buster Parfait, the Buster Bar is made with layers of cold, creamy DQ® vanilla soft serve, chocolate fudge and peanuts all dipped in luscious, chocolate-flavored coating.
- Chocolate Dilly® Bar $16.00
Our classic Dilly® Bar! DQ® vanilla soft serve dipped in our crunchy cone coating.
Blizzard® Treats
- Pumpkin Pie Blizzard Treat $5.29
This classic fall flavor features our world-famous soft serve mixed with real pumpkin pie pies. Even better: it's garnished with whipped topping and nutmeg.
- Royal Ultimate Choco Brownie Blizzard® Treat $7.82
Brownie pieces, choco chunks and cocoa fudge blended with our world-famous soft serve to Blizzard® perfection and filled with a center fudge.
- OREO® Hot Cocoa Blizzard® Treat $7.05
Oreo® Cookie pieces, cocoa fudge blended with our world-famous vanilla soft serve to Blizzard® Perfection and topped with whipped topping.
- Reese's® Peanut Butter Cup Blizzard® Treat $7.05
Milk Chocolate Reese’s® Peanut Butter Cups® blended with creamy vanilla soft serve.
- Turtle Pecan Cluster Blizzard® Treat $7.05
Pecan pieces blended with chocolate, rich caramel and creamy vanilla soft serve.
- Snickers® Brownie Blizzard® Treat $7.05
Snickers® pieces, brownie pieces, and caramel topping blended with our world-famous vanilla soft serve to Blizzard® perfection.
- Royal New York Cheesecake Blizzard® Treat $7.82
Cheesecake pieces and graham blended with creamy vanilla soft serve then filled with a perfectly paired strawberry center.
- Choco Brownie Extreme Blizzard® Treat $7.05
Chewy brownie pieces, choco chunks and cocoa fudge blended with creamy vanilla soft serve.
- Snickers® Blizzard® Treat $7.05
Snickers® pieces and chocolatey topping blended with creamy DQ® vanilla soft serve blended to Blizzard® perfection.
- Chocolate Chip Cookie Dough Blizzard® Treat $7.05
Chocolate chip cookie dough blended with rich fudge and creamy vanilla soft serve.
- Peanut Butter Cookie Dough Party Blizzard® Treat $7.05
Cookie dough, peanut butter topping, and rainbow confetti peanut crunch blended with our world-famous soft serve to Blizzard® perfection.
- Heath® Blizzard® Treat $7.05
Heath® candy pieces blended with chocolate sauce and creamy vanilla soft serve.
- Butterfinger® Blizzard® Treat $7.05
Butterfinger® candy pieces blended with creamy vanilla soft serve.
- Choco Dipped Strawberry Blizzard® Treat $7.05
Strawberry topping and choco chunks blended with our world-famous soft serve to Blizzard® perfection.
- M&M’s® Milk Chocolate Candies Blizzard® Treat $7.05
M&M's® candy pieces blended with chocolate sauce blended with creamy vanilla soft serve.
- Brownie Batter Blizzard® Treat $7.05
Brownie batter and brownie dough blended with our world-famous soft serve to Blizzard® perfection.
- OREO® Cookies Blizzard® Treat $7.05
OREO® cookie pieces blended with creamy vanilla soft serve.
Drinks
- Soft Drink $3.71
Pepsi, diet pepsi, mist twist, tropicana lemonade, mountain dew, diet mountain dew, mug root beer, dr pepper. diet dr pepper, 0range crush, sierra mist.
- Misty® Freeze $5.87
Your choice of Misty® Slush flavor with DQ® soft serve blended in.
- Bottled Water $3.11
Invigorate every day with the purified taste of the world's most delicious water. splash into life with the refreshing, crisp taste of dasani®.
- Misty® Slush $4.43
A cool and refreshing slushy drink available in Cherry, Lemon-Lime, Blue Raspberry and Strawberry Kiwi.
Cakes
- Standard Celebration Cake $45.99
Whatever the occasion - birthday, retirement, anniversary, welcome home - there is a DQ® Cake that's just right; irresistible fudge and crunch center surrounded by vanilla and chocolate soft serve. Cakes ordered on DQ Delivery come as shown with no option for customization at this time.
- Blizzard® Cake $56.99
Blizzard® treats and DQ® Cakes combine into one irresistible dessert. Layers of creamy vanilla soft serve, fudge and crunch center. Cakes ordered on DQ Delivery come as shown with no option for customization at this time.
Dairy Queen (Treat) Details
Service options
- Delivery
- In-store pickup
- Onsite services
- Takeout
- Dine-in
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Dining options
- Seating
- Table service
Atmosphere
- Casual
Crowd
- Family-friendly
- Groups
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Dairy Queen (Treat) Photos










Dairy Queen (Treat) Location
Dairy Queen (Treat)
449 Rochelle Ave, Rochelle Park, NJ 07662, USA
Dairy Queen (Treat) Reviews
parkingshakepricessundaefudgevanillatablesmallbrowniecheesecake
★ 5★ 4★ 3★ 2★ 1Listen up, people. Me and my sons came here for a sweet treat to end our Sunday night. However, there was one employee who deliberately ignored my sons and I. All the other workers were busy with their individual tasks, therefore, I did not want to interrupt them. The employee who was taking and making orders, looked at us, and went to the back. Once a different employee prompted her to attend to us, she made our orders. Although, this part isn’t her fault, these prices were sky high! Saddle Brook dairy queen charges SIGNIFICANTLY lower prices for such basic and small orders. Get some help.
September 15 · joeGreat workers there tonight. It was very busy and they handled the rush very well! The two workers scheduled between 6:30 and 6:50 ,which was about the time frame we were there, worked really hard and did their best to handle the rush. Wanted to make sure to leave a review and ensure they get recognized. Sunday 4/6/2025
April 06 · Nick SchobelI was shocked by the old school ice cream shoppe design of the building and thought it was closed down. But it wasn’t. Fully operational wonderful Dairy Queen. Got an Oreo Blizzard. A classic! The small size was pretty big. Next time I would get a kids size. Also surprised there were so many customers on a Monday early afternoon. The line kept moving ! I will return, since my doctor’s office is the area :). Would recommend!
February 19 · Laura SThe ice cream is consistently good. But, at a recent visit, they charged me 99 cents for a cherry. I understand things are more expensive, but an extra buck for a cherry is excessive.
April 23 · Ralph T.Every single time I order a misty freeze from this place they just give me the normal misty but charge me for the freeze. This is literally the third time now. Very upsetting and disappointing. Will not ever be coming back to this location.
June 06 · Jin
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