First Watch

- 1711 NJ-10, Morris Plains, NJ 07950

For New Jersey locals seeking an elevated and consistently fresh start to their day, **First Watch** in Morris Plains is the premier destination for **Breakfast**, **Brunch**, and **Lunch**. Located conveniently on Route 10, this establishment is more than just a typical **Breakfast restaurant**; it's a celebrated "Daytime Cafe" that prides itself on serving a chef-driven menu of innovative and traditional creations, all prepared to order with fresh, high-quality ingredients. The restaurant operates on the simple, yet profound, philosophy of following the sun, meaning they source and serve the best seasonal ingredients available.

First Watch has quickly become a beloved fixture in the Morris County community, drawing in a vibrant crowd including **Families**, **Groups**, and **Solo diners**. The atmosphere balances a **Casual** comfort with a subtly **Trendy** and **Cozy** feel, making it an ideal spot for any morning or midday outing. They are recognized not only for classic favorites like their popular **Tri-Fecta** and various Omelets, but also for catering diligently to diverse dietary needs, featuring expansive **Healthy options**, dedicated **Vegan options**, and numerous **Vegetarian options** right on the core menu.

A significant part of the dining experience here is the dynamic menu, which constantly rotates to incorporate seasonal flavors. Patrons in New Jersey eagerly anticipate these limited-time offerings, which have previously included inventive dishes like **Million Dollar Breakfast Sandwich**, **Truffle Mushroom Hash**, and decadent **Bananas Foster French Toast**. This commitment to novelty and freshness, paired with their consistently great service, is what makes First Watch a standout choice for those seeking quality dining from 7:00 am until 2:30 pm daily.

First Watch is ideally situated at **1711 NJ-10, Morris Plains, NJ 07950, USA**, placing it in a high-traffic, easily accessible location for residents and visitors traveling across New Jersey. Its position on Route 10 (NJ-10) ensures that it's a convenient stop for a morning meal or midday break.

Accessibility is a top priority for this **Family restaurant**. The premises are fully equipped to welcome all guests, offering a **Wheelchair accessible entrance**, a **Wheelchair accessible parking lot**, a **Wheelchair accessible restroom**, and **Wheelchair accessible seating**. Parking is stress-free, with a generous **Free parking lot** and additional **On-site parking** available, in addition to **Free street parking** nearby. The welcoming environment is not just physically accessible, but also socially inclusive, proudly offering an **LGBTQ+ friendly** and **Transgender safespace** atmosphere for all members of the New Jersey community.

First Watch in Morris Plains is structured to provide flexible service options that fit the schedules of busy New Jersey customers, whether they are looking for a leisurely meal or a quick grab-and-go.

• **Dining Formats:** Guests can enjoy **Dine-in** service with comfortable **Table service** and **Seating**, or take advantage of the refreshing **Outdoor seating** on the patio.
• **Order Fulfillment:** Comprehensive options include traditional **Takeout**, standard **Delivery**, and **No-contact delivery** for maximum convenience and safety.
• **Meal Availability:** Serving three core meal times: **Breakfast**, **Brunch**, and **Lunch**, operating until 2:30 pm daily.
• **Health and Diet Focus:** The menu features a strong commitment to wellness, including **Healthy options**, **Organic dishes**, **Vegan options** (like the A.M. Superfoods Bowl), and widespread **Vegetarian options**.
• **Speed and Portability:** Perfect for a **Quick bite**, offering efficiently prepared meals and smaller portions, often referred to as **Small plates**.
• **Beverage Service:** A full range of specialty beverages is available, including high-quality **Coffee** and a celebrated **Great tea selection**.
• **Amenities:** The restaurant is equipped with clean **Restroom** facilities and complimentary **Wi-Fi** for those who need to stay connected.
• **Child-Friendly Features:** The space is **Good for kids**, and provides a dedicated **Kids' menu**, **High chairs**, and convenient **Has changing table(s)**.
• **Payments:** Accepts multiple forms of payment, including major **Credit cards** and **Debit cards**.

What truly distinguishes First Watch is its dedication to freshness, innovation, and catering to the diverse culinary preferences of the New Jersey area. The following are key highlights and unique features that define the dining experience.

• **The Seasonal Menu Rotation:** A major draw for repeat customers, the menu changes frequently to incorporate the freshest ingredients of the season, meaning there is always something new and exciting to try, such as the seasonal hashes, pancakes, and refreshing drinks.
• **Signature Million Dollar Bacon:** A famous highlight and must-try item that is baked with brown sugar, black pepper, and cayenne, offering a sweet, savory, and spicy kick.
• **On-Site Juice Bar:** The restaurant prepares house-made, fresh-squeezed juices daily, offering unique and highly praised options like the **Kale Tonic** and **Morning Meditation** blends, which contribute to the commitment to **Healthy options**.
• **Elevated Classics:** Known for taking classic breakfast dishes and refining them, such as the **Elevated Egg Sandwich**, **Floridian French Toast** (topped with fresh banana, kiwi, and berries), and unique egg-sclusives like the **Chickichanga** (a spicy, crispy flour tortilla filled with chicken and eggs).
• **Superfood Focus:** Menu items like the **A.M. Superfoods Bowl** and **Power Wrap** utilize protein-packed ingredients like quinoa, coconut milk chia seed pudding, and farm-fresh ingredients for a truly nutritious start.
• **Great Tea Selection:** Beyond the juice bar and coffee, the extensive and high-quality selection of teas is a noted highlight, appealing to those seeking an alternative to coffee.
• **Welcoming Atmosphere:** The environment is purposefully cultivated to be a **Cozy** and inviting space, making it a favorite for **Solo dining** and a great spot for both local residents and **Tourists** visiting Morris County.
• **Dietary Accommodation:** The menu clearly labels and accommodates **Vegan options**, **Vegetarian options**, and can often adjust for gluten-free needs, ensuring almost every diner can find a delicious meal.

For all inquiries, including waitlist information, placing a takeout order, or confirming delivery details for the Morris Plains area, please use the contact information below.

**Address:** 1711 NJ-10, Morris Plains, NJ 07950, USA

**Phone:** (973) 447-1711

**Mobile Phone:** +1 973-447-1711

For discerning diners across New Jersey, First Watch in Morris Plains is worth choosing for its exceptional combination of culinary innovation and commitment to fresh ingredients. While service can sometimes slow down during peak weekend **Brunch** hours—a common occurrence for any popular spot—the quality of the food and the unique offerings consistently justify the visit.

You should choose First Watch because it is one of the few places that delivers on the promise of truly fresh, made-to-order dishes. The emphasis on seasonal produce, fresh-squeezed juices, and the absence of deep fryers ensures a difference in taste that is noticeable and appreciated by those prioritizing both flavor and health. The unique, ever-changing seasonal menu means that a dining experience here is never boring, providing a constant reason to return and try the latest creations, from savory hashes to seasonal pancakes.

Moreover, its inclusive and family-friendly environment makes it a versatile choice. Whether you are a local professional looking for a **Quick bite** and **Wi-Fi** during the week, a tourist seeking a delicious and welcoming meal, or a family needing a child-friendly atmosphere with a **Kids' menu** and changing tables, First Watch is perfectly equipped. From the indulgent **Million Dollar Bacon** and decadent **Lemon Ricotta Pancakes** to the protein-rich **Power Wrap** and **Vegan options**, this Morris Plains establishment serves up an award-winning daytime dining experience that truly caters to the diverse tastes and needs of the New Jersey community.

First Watch

1711 NJ-10, Morris Plains, NJ 07950, USA