Friedman's Introduce
### Introduction / Overview
Tucked away in the vibrant heart of New York City, Friedman's stands out as a true culinary sanctuary for those who appreciate classic American comfort food with a modern, health-conscious twist. More than just an American restaurant, Friedman's has built a reputation on its unwavering commitment to quality ingredients, welcoming atmosphere, and, most notably, an expansive menu that caters to a wide range of dietary needs, including an impressive selection of gluten-free options. Whether you’re a New Yorker in search of a new go-to brunch spot or a visitor looking for a delicious, reliable meal, Friedman's offers a dining experience that feels both familiar and special.
With several locations across the city, Friedman's has become a staple for locals, known for its friendly service and consistently great food. The atmosphere is cozy and trendy, making it a perfect spot for a casual meal, a quick bite, or a leisurely solo dining experience. The decor, often featuring simple, jarred vegetables along the walls, creates an interesting and calming vibe that adds to the overall charm. It's the kind of place where you can relax and feel at home, even in the bustling chaos of Manhattan.
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### Location and Accessibility
The Friedman's location we’re highlighting is conveniently located at 138 W 31st St, New York, NY 10001. Its Midtown Manhattan address places it within easy reach for anyone in the city. The restaurant is situated in a high-traffic area, making it an excellent choice for a meal before or after catching a train at Penn Station, visiting a nearby office, or exploring the sights of the area. Public transportation options are abundant, with numerous subway lines and bus routes serving the vicinity, ensuring easy access from any borough.
For those driving, paid street parking is available, though it's important to be mindful of New York City's parking regulations. The central location makes it a popular spot, and while the restaurant accepts reservations, be prepared for a potential wait, especially during peak hours. This speaks to its popularity among both local residents and tourists drawn to its reputation for great food and service.
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### Services Offered
Dine-in Service: Enjoy a full-service dining experience with friendly and attentive staff ready to take your order and ensure a pleasant meal.
Takeout: For those on the go, Friedman's offers convenient takeout options, allowing you to enjoy their delicious food wherever you are.
Table Service: The restaurant provides traditional table service, ensuring you can relax and have your meal brought to you.
Reservations: Friedman's accepts reservations, a great way to secure your spot and avoid a potential wait, especially for larger groups or during busy times.
Payment Options: The restaurant makes it easy to pay, accepting major credit cards and NFC mobile payments for a seamless transaction.
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### Features / Highlights
Extensive Gluten-Free Menu: Friedman's is celebrated for its impressive selection of gluten-free dishes. From the famous gluten-free Lemon Ricotta Pancakes and Fried Chicken & Cheddar Waffle to the NY Style Cheesecake, there are countless delicious options for those with celiac disease or gluten sensitivities.
Diverse Menu for All Tastes: Beyond its gluten-free offerings, the menu is a comprehensive showcase of American classics. You can find everything from hearty Breakfast plates like the B.E.L.T. and Pastrami Hash to satisfying Sandwiches and Burgers, including the classic Friedman's Burger and Pastrami On Rye. Entrees range from the wholesome Grain Bowl to the popular Buttermilk Fried Chicken Dinner. The menu also features a variety of salads, soups, and appetizers like Mac & Cheese Bites and Korean BBQ Wings.
Great Coffee and Tea Selection: The beverage menu is as carefully curated as the food. You can enjoy high-quality coffee from La Colombe, various lattes and espressos, and a great selection of teas, including hibiscus iced tea and hot apple cider. The great tea selection and quality coffee are frequently highlighted by customers.
Welcoming Atmosphere: The ambiance is best described as casual, cozy, and trendy. It attracts a diverse crowd, from college students and groups to tourists, all looking for a comfortable place to eat great food.
Fast and Friendly Service: Despite its popularity, Friedman's is known for its fast and efficient service. The staff is consistently praised for being helpful and accommodating, adding to the overall positive dining experience.
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### Contact Information
Address: 138 W 31st St, New York, NY 10001
Phone: (212) 971-9400
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### What is worth choosing
What makes Friedman's a must-visit in New York City is its unique combination of classic American comfort food and a genuine commitment to inclusivity. The restaurant isn't just "gluten-free friendly"—it's a destination for anyone seeking delicious food, regardless of dietary restrictions. The fact that their gluten-free options are so flavorful and high-quality, as highlighted by multiple customer reviews, sets them apart. Whether you're craving something simple like a perfectly made burger or a more adventurous dish like the Fried Chicken & Cheddar Waffle, you can trust that Friedman's will deliver on taste and quality. Their ability to serve a wide range of popular dishes, from wholesome healthy options to indulgent classics, means there's something for everyone in your party, making it a great choice for families, friends, and solo diners alike. It’s not just a meal; it's a consistently positive dining experience that keeps people coming back.
Friedman's Menu
Breakfast
- Lemon Ricotta Pancakes (GF) $21.00
Strawberries, lemon zest, Vermont maple syrup. (Gluten-free)
- Berry French Toast $21.00
Homemade strawberry compote, topped w/ fresh berries, Vermont maple syrup.
- Avocado Toast $20.00
Poached eggs, chili flakes, charred lemon, thick-cut sourdough.
- Farm Egg Omelette $21.00
Spinach, mushroom, zucchini, squash, avocado, potato hash, whole wheat toast.
- Eggs With Style $21.00
Two eggs, potato hash, whole wheat toast, choice of bacon, fruit or turkey bacon.
- Nova Benny (GF) $23.00
Poached eggs, smoked salmon, jumbo potato latke, baby kale, hollandaise. (Gluten-free)
- Housemade Granola (GF) $15.00
Greek yogurt, fresh berries, almonds, honey drizzle. (Gluten-free)
- B.E.L.T. $20.00
Bacon, over easy egg, lettuce, tomato, herb aioli, grilled sourdough w/ potato hash
- Pastrami Hash $22.00
Sunny-side eggs, whole wheat toast.
- Shakshuka $22.00
Sunny side eggs, tomato, peppers, olives, feta cheese, grilled ciabatta.
- Homemade Banana Bread (GF) $15.00
Almond flour, warm strawberry compote. (Gluten-free)
Starters, Salads & Soups
- Asian Chicken Salad (GF) $21.00
Cabbage, peppers, green beans, peanuts, scallion, cilantro, sesame seed. Hoisin peanut dressing on the side. (Gluten-free)
- Cobb Salad (GF) $22.00
Grilled chicken, avocado, bacon, blue cheese, hard boiled egg, tomato. Housemade buttermilk ranch on the side.
- Sesame Salmon Salad (GF) $24.00
4 oz salmon, kale, grains, pickled beets, pickled carrots, avocado, edamame, sprouts. Soy vinaigrette on the side. (Gluten-free)
- Greek Salad (GF) $16.00
Romaine, feta, tomato, cucumber, olives, red onion. Oregano vinaigrette on the side. (Gluten-free)
- Chicken Matzo Ball Soup
Our famous chicken matzo ball soup! (Gluten-free without matzo balls)
- Tomato Soup (GF)
- Vegetable Potstickers (GF) $12.00
Sriracha aioli & soy ginger sauce on the side. (Gluten-free)
- Korea BBQ Wings (GF) $17.00
Sweet chili glaze. (Gluten-free)
- Buffalo Wings (GF) $17.00
(Gluten-free)
- Spinach Artichoke Dip (GF) $16.00
(Gluten-free)
- Three Cheese Mac & Cheese Bites (GF) $12.00
Deep fried 3 cheese mac and cheese balls with sriracha aioli on side. (Gluten-free)
- Mac N' Cheese (GF) $15.00
Cheddar, fontina. (Gluten-free)
Sandwiches & Burgers
- Chicken Swisswich (B) $21.00
Bacon jam, Gruyere, lettuce, avocado aioli. grilled ciabatta, herb fries.
- Pastrami On Rye (B) $24.00
Mustard, pickle, rye bread, herb fries.
- Buttermilk Fried Chicken Sandwich (B) $20.00
Boneless thigh, lettuce, tomato, onion pickle, sriracha aioli, brioche bun, herb fries
- Pastrami Reuben (B) $27.00
Mustard, sauerkraut, Swiss cheese, Russian dressing, rye bread, herb fries.
- Pan-Seared Fish Sandwich (B) $24.00
Arugula, pickled fennel, red onion, dill-caper aioli, dressed greens, herb fries.
- Patty Melt (B) $24.00
Caramelized onion, Swiss cheese, Russian dressing, sourdough, herb fries.
- Grilled Cheese (B) $19.00
Aged cheddar, American, challah bread., herb fries.
- Tuna Melt (B) $21.00
Tomato, aged cheddar, toasted rye, herb fries.
- Classic B.L.A.T.. (B) $18.00
Bacon, lettuce, avocado, tomato, herb aioli, toasted sourdough, herb fries.
- Broccoli Falafel Burger (B) $19.00
Tzatziki, feta, sriracha aioli, pickled onions, herb fries.
- Turkey Burger (B) $21.00
Pepper Jack cheese, avocado aioli, herb fries.
- Friedmans Burger (B) $24.00
All natural angus beef, LTO, pickle, herb fries.
Entrees
- Grain Bowl (GF) $19.00
Choice of rice or quinoa, baby bok choy, broccoli, carrots, edamame and bean sprouts. Sesame-lime vinaigrette on the side. (Gluten-free)
- Fish Tacos (GF) $24.00
Fried halibut, corn tortilla, guacamole, cabbage slaw, sriracha aioli, cilantro. 3 to an order. (Gluten-free)
- Fried Chicken & Cheddar Waffle (GF) $28.00
Hot honey on the side. (Gluten-Free)
- Buttermilk Fried Chicken Lunch (GF) $28.00
3 pieces buttermilk fried chicken. Choice of two sides. (Gluten-free)
Sides
- Toast! $4.00
- Side of Avocado! $6.00
(Gluten-free)
- Side Two Farm Eggs (B)! $8.00
(Gluten-free)
- Potato Hash! $6.00
(Gluten-free)
- Thick Cut Bacon! $8.00
(Gluten-free)
- Turkey Bacon! $8.00
(Gluten-free)
- Potato Latkes! $9.00
Sour cream, apple sauce. (Gluten-free)
- Herb Fries (B)! $10.00
Rosemary, thyme, sage. (Gluten-free)
- Sweet Potato Fries! $10.00
Blue cheese aioli. (Gluten-free)
- Brussels Sprouts! $10.00
Sweet chili glaze, sesame seeds. (Gluten-free)
- Cauliflower & Broccoli! $10.00
Tahini on side. (Gluten-free)
- Market Fruit! $10.00
Strawberries, blueberries & orange slices. (Gluten-free)
- Side Smoked Salmon! $8.00
Dessert
- NY Style Cheesecake (GF) $12.00
Berry compote. (Gluten-free)
- Chocolate Chip Cookies (GF) $8.00
3 Gluten-free cookies.
- Chocolate Brownie (GF) $9.00
(Gluten-free)
- Homemade Banana Bread (GF) $15.00
Almond flour, warm strawberry compote. (Gluten-free)
Beverages
- Can of Soda $3.00
- Iced Tea $5.00
Brewed with fresh mint.
- Hibiscus Iced Tea $6.00
- Fresh Squeezed Orange Juice
- Fresh Squeezed Grapefruit Juice
- Fresh Squeezed Lemonade $6.00
- Arnold Palmer $5.00
Iced tea & lemonade. Summer on ice!
- Bottled Water $3.00
- Cold Pressed Apple Cider
- Hot Apple Cider
Topped with cinnamon.
Coffee & Tea
- Drip Coffee by La Colombe
- Double Espresso $4.00
- Americano (B)
- Cold Brew (B) $5.00
- Cappuccino
- Cafe Latte
- Matcha Latte
- Chai Latte
Harney & sons. Cinnamon.
- Hot Tea
- Hot Chocolate
Valrhona Chocolate with whipped cream.
- Mocha!
Starters, Salads & Soups
- Asian Chicken Salad *GF $21.00
Cabbage, peppers, green beans, peanuts, scallion, cilantro, sesame seed. Hoisin peanut dressing on the side. (Gluten-free)
- Cobb Salad *GF $22.00
Grilled chicken, avocado, bacon, blue cheese, egg, tomato. Buttermilk ranch dressing on the side. (Gluten-free)
- Greek Salad *GF $16.00
Romaine, feta, tomato, cucumber, olives, red onion. Oregano vinaigrette dressing on the side. (Gluten-free)
- Sesame Salmon Salad *GF $24.00
4 oz salmon, kale, grains, pickled beets, pickled carrots, avocado, edamame. Soy vinaigrette on the side. (Gluten-free)
- Chicken Matzo Ball Soup!!
Our famous matzo ball soup! (Gluten-free without matzo)
- Tomato Soup *GF
(Gluten-free)
- Guacamole & Chips *GF $15.00
Feta, jalapeno, cilantro, lime, tostadas. (Gluten-free)
- Mac & Cheese Bites (7 pc) *GF $12.00
Deep fried 3 cheese gluten-free mac and cheese balls.
- Korean BBQ Wings *GF $17.00
Sweet chili glaze, sesame seeds. (Gluten-free)
- Buffalo Wings *GF $17.00
(Gluten-free)
- Spinach Artichoke Dip *GF $16.00
Corn tortillas. (Gluten-free)
- Vegetable Potstickers *GF $12.00
Sriracha aioli & soy ginger sauce on the side. (Gluten-free)
- Mac N' Cheese *GF $15.00
Fontina, parmesan. (Gluten-free)
- Spicy Tuna Crispy Rice *GF $16.00
Eel sauce, spicy mayo, jalapeño. (Gluten-free)
- Avocado Crispy Rice *GF $14.00
Yuzu, cilantro, shredded chilli. (Gluten-free)
Sandwiches & Burgers
- Pastrami On Rye $24.00
Mustard, pickle, herb fries.
- Pastrami Reuben $27.00
Mustard, sauerkraut, Swiss cheese, Russian dressing, herb fries.
- Grilled Cheese $19.00
Aged cheddar, American, herb fries.
- Grilled Chicken Swisswich $21.00
Bacon jam, Gruyere, lettuce, avocado aioli. grilled ciabatta, herb fries.
- Tuna Melt $21.00
Tomato, aged cheddar, toasted rye, herb fries.
- Buttermilk Fried Chicken Sandwich $20.00
Boneless thigh, lettuce, tomato, onion pickle, sriracha aioli, brioche bun, herb fries.
- Classic B.L.A.T. $18.00
Bacon, lettuce, avocado, tomato, herb aioli, toasted sourdough, herb fries.
- Patty Melt (B) $24.00
Caramelized onion, Swiss cheese, Russian dressing, sourdough, herb fries.
- Pan-Seared Fish Sandwich (B) $24.00
Arugula, pickled fennel, red onion, dill-caper aioli, dressed greens, herb fries.
- Broccoli Falafel Burger (B) $19.00
Tzatziki, feta, sriracha aioli, pickled onions, herb fries.
- Turkey Burger $21.00
Pepper Jack, avocado aioli, herb fries.
- Friedmans Burger $24.00
All natural angus beef, LTO, pickle, herb fries.
Entrees
- Roasted Salmon *GF $32.00
Mashed potatoes, seared spinach, asian ginger jus. (Gluten-free)
- Grain Bowl *GF $19.00
Choice of rice or quinoa, baby bok choy, broccoli, carrots, edamame and bean sprouts. Sesame-lime vinaigrette on the side.
- Crispy Fish Tacos *GF $24.00
Fried halibut, corn tortilla, guacamole, cabbage slaw, sriracha aioli, cilantro. 3 to an order. (Gluten-free)
- Buttermilk Fried Chicken Dinner *GF $28.00
3 piece fried chicken w/ choice of two sides. If only one side is chosen, you will be given two of those sides.
- Brick Chicken *GF $28.00
1/2 chicken, brussels sprouts, mashed potatoes with gravy. (Gluten-free)
- Fried Chicken & Cheddar Waffle *GF $28.00
Hot honey on side. (Gluten-free)
- Hangar Steak *GF $32.00
Chimichurri, roasted fingerling potatoes, sauteed string beans.
Dinner Sides
- Herb Fries $10.00
Rosemary, thyme, sage. (Gluten-free)
- Sweet Potato Fries $10.00
Blue cheese aioli. (Gluten-free)
- Brussel Sprouts $10.00
Sweet chili glaze, sesame seeds. (Gluten-free)
- Cauliflower & Broccoli $10.00
Tahini on side. (Gluten-free)
- String Beans $12.00
Sautéed with garlic
- Mashed Potatoes with Gravy $12.00
- Thick Cut Bacon $8.00
(Gluten-free)
- Side of Avocado $6.00
(Gluten-free)
- Toast. $4.00
Dessert
- NY Style Cheesecake *GF $12.00
Homemade Cheesecake topped w/ warm strawberry compote. (Gluten-free)
- Chocolate Brownie *GF $9.00
(Gluten-free)
- Chocolate Chip Cookies *GF $8.00
3 gluten-free chocolate chip cookies.
- Homemade Banana Bread *GF $15.00
Almond flour, warm berry compote. (Gluten-free)
Cold Beverages
- Fresh Squeezed Orange Juice.
- Fresh Squeezed Grapefruit Juice.
- Iced Tea.. $5.00
- Arnold Palmer. $5.00
- Hibiscus Iced Tea. $6.00
- Fresh Squeezed Lemonade. $6.00
- Cold Pressed Apple Cider.
- Chocolate Milk.
- Iced Chocolate. $7.00
- Sodas. $3.00
- Bottled Water. $3.00
Coffee & Tea
- Drip Coffee by La Colombe!
- Double Espresso! $4.00
- Americano!
- Cold Brew! $5.00
- Cappuccino!
- Cafe Latte!
- Matcha Latte!
- Chai Latte!
- Hot Tea!
Harney & Sons
- Hot Chocolate!
Valrhona Chocolate with whipped cream.
- Hot Apple Cider!
- Mocha!
Friedman's Details
Service options
- Onsite services
- Takeout
- Delivery
- Dine-in
Highlights
- Fast service
- Great cocktails
- Great coffee
- Great tea selection
- Serves local specialty
Popular for
- Solo dining
Accessibility
- Assistive hearing loop
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Alcohol
- Coffee
- Healthy options
- Quick bite
- Vegetarian options
Dining options
- Table service
Amenities
- Restroom
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- College students
- Groups
- Tourists
Planning
- Accepts reservations
- Usually a wait
Payments
- Credit cards
- NFC mobile payments
- Credit cards
Parking
- Paid street parking
- Parking
Friedman's Photos
Friedman's Location
Friedman's Reviews
avocado toastlemon ricotta pancakespastrami sandwichpastrami hashshakshukamatzo ball soupberry french toastlatkegluten free foodmadison square garden
★ 5★ 4★ 3★ 2★ 1Great food for the whole family with an upscale flair. The decor was interesting with simple jarred veggies along the walls which made for great entertainment while we waited. The service was good and the food came pretty quickly. There is no kids menu but there was plenty to choose from. My son had Mac and cheese bites from the app menu, for example.
August 12 · Jessica MonagleThe food was delicious, so many delicious gluten free options! I was very impressed with the quality of the food and the staff were very helpful to accommodate my needs.The most amazing gluten free Waffles!!There are several Friedman's in New York, I visited two during my recent visit. The one in Hell's Kitchen was smaller and offers a more chilled vibe. Both were fantastic!!
September 03 · Amy JonesAbsolutely delicious! The entire menu is, or can be made gluten free. This includes pancakes, fried chicken, waffles, bread - the works. I had the lemon ricotta pancakes and they were absolutely stellar. They also ask if the table has any allergies, which I appreciate. It's pretty quiet and laid back. The servers were all so kind and tentative. I will definitely be back on my next NY trip!
July 05 · CassidyI had such a great experience dining at Friedmans Restaurant — it completely exceeded my expectations! I ordered the Nova Benny, and it was absolutely phenomenal. The dish features a crispy potato latke as the base, topped with beautifully smoked salmon, perfectly poached eggs, baby kale, and a rich hollandaise sauce. Every bite was packed with flavor and the textures were spot on — it’s a must-try if you’re a fan of brunch classics with a twist.I also tried the Pan-Seared Fish Sandwich, and it was just as impressive. The fish was cooked to perfection — crispy on the outside, tender and flaky inside. It came on a soft brioche bun with fresh arugula, pickled fennel, pickled red onion, and LTO, which added a nice tangy crunch that complemented the fish really well. You can tell they use high-quality ingredients and take pride in their preparation.What really made the experience even better was the service. The staff were incredibly helpful, attentive, and genuinely friendly. From the moment I walked in, I felt welcomed and well taken care of. The atmosphere of the restaurant is also worth mentioning — it’s clean, cozy, and very inviting. Whether you’re grabbing brunch with friends or looking for a relaxed place to enjoy a good meal, Friedmans hits all the right notes.Highly recommend checking this place out. I’m already looking forward to my next visit!
April 24 · Cristian AGreat place for some food. The service was excellent too. Used by locals so that's a good sign. The food was fresh, hot and delicious.They even do gluten-free. We couldn't fault this place. ❤️😍❤️😍❤️😍
August 09 · lisa berlin macquarie
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