IT'SUGAR American Dream

- 1 American Dream Wy Suite G134, East Rutherford, NJ 07073

IT'SUGAR at the American Dream complex in East Rutherford, New Jersey, is not merely a candy store; it is an immersive, multi-story experience proudly billing itself as the "World's First Candy Department Store." For New Jersey residents and visitors, stepping into this venue is an adventure designed to create an "unpredictable sense of excitement and wonder," where the sights, smells, and tastes of sugar come together in an ultra-chic, super-sweet environment. The company's philosophy centers on a "lighthearted rebellion," encouraging patrons to indulge in pure joy and embrace a world with "fewer rules and more sugar."

Spanning multiple floors and over 22,000 square feet, this flagship IT'SUGAR location is a major destination within the massive American Dream retail and entertainment center. Its expansive size allows for an enormous variety of products that caters to every conceivable sweet tooth, from giant novelty candies to nostalgic "old school" favorites. The store is meticulously designed to be a "retailtainer," providing a humorous escape from everyday life and fostering an environment where customers of all ages can laugh out loud and truly treat themselves. This commitment to experience is what transforms a simple purchase into a memorable event for families visiting the mall.

Beyond the vast product selection, the store itself features incredible, photo-worthy installations. Upon entering, visitors are greeted by a massive, three-story tall replica of the Statue of Liberty, famously covered in over 1.5 million Jelly Belly beans—a powerful symbol of the freedom to indulge. The interior design includes immersive spaces like a mesmerizing lollipop garden filled with nearly ten thousand lollipops, surrounded by thousands of square feet dedicated to bulk candy bins. This is a must-visit spot for anyone in the North Jersey region looking for a truly unique retail and confectionery adventure.

IT'SUGAR is centrally located within the American Dream Mall, a prime entertainment and retail hub situated in the Meadowlands Sports Complex area of East Rutherford, New Jersey. Its location within the complex makes it highly accessible for visitors coming from all parts of New Jersey and the greater metropolitan area.

Address: 1 American Dream Wy Suite G134, East Rutherford, NJ 07073, USA

The store, specifically Suite G134, is positioned near the mall's entertainment atrium, which overlooks major attractions like the DreamWorks Water Park and Nickelodeon Universe Theme Park. This proximity makes it a convenient stop before, after, or in-between visits to the theme parks and attractions. The mall is easily reached via major roadways, including the New Jersey Turnpike and Route 3.

In terms of accessibility for all patrons, the store and the surrounding mall facilities are well-equipped:

• Wheelchair Accessible Entrance: The store maintains an easily navigable entrance for all guests.
• Wheelchair Accessible Parking Lot: The mall complex offers designated and accessible parking spaces.

The shopping experience within the store is designed for convenience, marked as a perfect destination for a "Quick visit," allowing patrons to grab their favorite treats efficiently.

IT'SUGAR focuses on providing a fun and easy in-store retail experience, emphasizing the exploration and enjoyment of their massive product selection:

• In-store Shopping: The primary service is providing an engaging, multi-floor retail experience where customers can browse and select from thousands of confectionery products.
• Onsite Services: Staff are available on-site to assist customers with product selection and check-out.
• Bulk and Branded Candy Selection: Features over 5,000 square feet dedicated to candy bins, allowing customers to mix and match their favorites by the pound.
• Themed Shops: The store houses dozens of dedicated branded shops for popular items like Sour Patch Kids, Swedish Fish, Nerds, Starburst, Reese's, and Kellogg's-themed candies.
• Novelty and Exclusive Merchandise: Sells a range of non-confectionery items, including candy-inspired fashion apparel, accessories, and novelty gift items, offering a complete sugar-themed retail solution.
• Future Dining Concept: The store previously planned for an Oreo café concept, demonstrating a potential future expansion of its service options to include prepared desserts.
• Customer Amenities: Provides Wi-Fi access within the store, enhancing the shopping experience.
• Payment Methods: Accepts all major payment types for convenience, including Credit cards, Debit cards, and NFC mobile payments.

The American Dream IT'SUGAR location's most notable features are its size, theatrical design, and unparalleled inventory, making it a unique destination in the New Jersey retail landscape:

• The World’s First Candy Department Store: At over 22,000 square feet across three stories, it offers a retail experience unlike any other candy store globally.
• Iconic Jelly Bean Statue of Liberty: A three-story replica covered in over 1.5 million Jelly Belly beans serves as a dramatic, must-see centerpiece and photo opportunity.
• Immersive Candy Gardens: Features a mesmerizing lollipop garden filled with nearly ten thousand lollipops, enhancing the whimsical, super-sweet atmosphere.
• Extensive Retro/Old School Candy Collection: Customers rave about the store’s ability to find "old skool candy," catering to a strong sense of nostalgia for adult visitors.
• Giant and Absurd Novelty Candies: Known for its over-the-top sweets and "absurd sugar innovations," including the World's Largest boxes of popular candy brands.
• Dedicated Brand Experience Areas: Multiple internal shops for major candy brands create a specialty shopping feel within the massive department store.
• Trendy, Engaging Atmosphere: A vibrant, colorful, and lively environment designed as a "retailtainer" to make every visit joyful and memorable for all ages.

New Jersey customers looking to inquire about products, hours, or general information can use the following details for the IT'SUGAR American Dream location:

Address: 1 American Dream Wy Suite G134, East Rutherford, NJ 07073, USA

Phone: (551) 213-3744

Mobile Phone: +1 551-213-3744

For any New Jersey resident or family visiting the Meadowlands, IT'SUGAR at American Dream is definitively worth choosing because it provides an unparalleled sensory retail experience that goes far beyond a typical shopping trip. It is the destination where the desire for a sweet treat meets world-class entertainment retail.

The sheer scale, recognized as the "World's First Candy Department Store," means that no other venue in the region can offer the same breadth of selection—from thousands of bulk candy options to the latest novelty and hard-to-find international sweets. This makes it the perfect place for sourcing candy for parties, filling holiday stockings, or simply satisfying a deep, specific craving for a childhood favorite. Customers specifically love the "old skool candy" selection, confirming its ability to cater to nostalgic desires.

Furthermore, the environment is exceptionally "Good for kids," creating a fantastical land of make-believe that children "love love love." The visual spectacles, such as the jelly bean Statue of Liberty and the lollipop garden, make the visit an attraction in its own right, not just a retail stop. While one reviewer noted a minimal charge for a bag, the overall sentiment is overwhelmingly positive, focusing on the incredible variety and fun experience. Choosing IT'SUGAR is choosing to embrace indulgence, fun, and lighthearted rebellion in the most dramatic candy setting possible in New Jersey.

IT'SUGAR American Dream

1 American Dream Wy Suite G134, East Rutherford, NJ 07073, USA