IT'SUGAR Times Square

- 234 W 42nd St, New York, NY 10036

In a city known for its bold and larger-than-life attractions, IT'SUGAR in Times Square stands out as a true "sweet paradise." It's not just a candy store; it’s an immersive, two-story experience that captures the imagination of both children and adults. As one of the world's largest candy retailers, IT'SUGAR offers a dazzling wonderland of sugary delights, with an overwhelming selection that spans every type of confection imaginable. From towering displays of gummies and chocolates to rare international treats and nostalgic childhood favorites, this store is a celebration of all things sweet. Stepping inside is like entering a vibrant, colorful world where the only mission is to explore and indulge your inner sweet tooth. This makes it a perfect stop for families looking for a fun outing, friends on a sugary adventure, or anyone in need of a quick, happy escape from the urban hustle.

This article is your essential guide to navigating this colossal candy emporium. We will provide a detailed overview of its prime location and accessibility, which is a key consideration for anyone visiting the bustling Times Square area. We'll outline the services and highlights that make it a unique destination, including its interactive displays and wide-ranging inventory. We will also provide essential contact information and give you some expert tips on what is truly worth choosing from the endless options. Our goal is to provide a factual, engaging, and comprehensive look at why IT'SUGAR has become a must-visit landmark in New York City, creating happy memories and sugar-fueled excitement for everyone who walks through its doors.

IT'SUGAR is perfectly located at 234 West 42nd Street, placing it in the heart of one of the most famous and highly trafficked areas in the world. Its address puts it in the center of the Theater District and just steps away from the dazzling lights and iconic billboards of Times Square. This central location makes it incredibly easy to access from all corners of the city, making it a convenient stop for locals and tourists alike. For those using the subway system, the store is a very short walk from the Times Square–42nd Street station, a major transportation hub that serves the 1, 2, 3, 7, N, Q, R, W, and S subway lines. This ensures that no matter where you are coming from, getting to IT'SUGAR is a straightforward journey.

The location on West 42nd Street is part of the lively atmosphere of the neighborhood. The store’s entrance is prominent and welcoming, and its massive windows hint at the sweet paradise that awaits inside. For those who drive, paid street parking is available, though it can be competitive and challenging to find in this busy district. The sheer size of the store, spanning two floors, means it can accommodate a large number of visitors at once, although it's often bustling with activity, particularly during peak times. The two-story layout, featuring different designs on each floor, adds to the sense of adventure and exploration as you navigate the candy-filled aisles.

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### Services Offered

IT'SUGAR's services are built around creating an easy and enjoyable shopping experience for its customers.

• In-store Shopping: This is the primary service. The store is designed to be a "candy department store," allowing for a self-guided exploration of its vast selection of sweets.

• Onsite Services: The store provides a variety of onsite features, including a jellybean recreation of the New York skyline, a lollipop garden, and a candy timeline, which all contribute to the immersive and fun atmosphere.

• Payments: The store accepts all major forms of payment, including credit cards, debit cards, and NFC mobile payments, making the checkout process quick and easy.

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### Features and Highlights

What makes IT'SUGAR more than just a place to buy candy? It's the unique features that make it a destination in itself.

• Immersive Atmosphere: The moment you walk in, you're greeted with towering candy displays, colorful walls, and a sense of wonder. The "sweet paradise" and "candy heaven" descriptions from customers are well-earned, as the store's design creates a truly magical experience.

• Massive Selection: The store is home to a staggering variety of candy. This includes everything from classic favorites and international treats to quirky and unique finds, like flavored crickets. This vast selection ensures that every visitor, no matter their taste, will find something to enjoy.

• Unique Thematic Displays: IT'SUGAR goes beyond simple shelving with its displays. You'll find a giant jellybean art piece, a lollipop garden, and even a "candy timeline" that adds an educational and nostalgic element to your visit.

• Family-Friendly Fun: The store is a major attraction for kids and families. Its fun and exciting atmosphere, with endless options to explore, ensures a memorable outing for the whole family.

• Quick Visit: The layout and service are designed for a quick and easy visit, which is perfect for tourists and locals who are on a tight schedule but still want to see the sights and grab a sweet treat.

• Nostalgic and Trendy Items: IT'SUGAR excels at offering a mix of both. You can find candies you remember from your childhood right next to trendy treats you've only seen on social media platforms like TikTok and YouTube.

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### Contact Information

Address: 234 W 42nd St, New York, NY 10036

Phone: (212) 417-0165

Mobile Phone: +1 212-417-0165

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### What is worth choosing

With a selection as vast as IT'SUGAR's, it can be hard to know where to begin. For an authentic experience, consider starting with the signature "candy by the pound" stations. This allows you to mix and match different types of gummies, sours, and chocolates to create a custom bag of your favorite treats. A bag of Swedish candy is a popular choice, offering a variety of flavors and textures. For the more adventurous, look for the unique items you've seen online, such as flavored crickets or other unusual snacks that make for a great story and a memorable purchase.

The store also features a wide range of classic and oversized candies. Look for giant versions of your favorite childhood sweets, such as massive boxes of Nerds or Sour Patch Kids. The Nostalgic Candy section is a must-visit for anyone looking to take a trip down memory lane and rediscover old favorites. The themed areas, like the lollipop garden and the candy timeline, are attractions in themselves and worth exploring. Ultimately, what is truly worth choosing at IT'SUGAR is not just a single item, but the experience of exploring the store itself and finding a candy that speaks to you. It's a sweet adventure that promises a treat for every taste.

IT'SUGAR Times Square

234 W 42nd St, New York, NY 10036, USA