Matchaful: A Must-Visit for Matcha Lovers in NYC's West Village

Matchaful Introduce

Located in the heart of New York City's charming West Village, Matchaful is more than just a cafe—it is a sanctuary for those who appreciate the art and health benefits of high-quality matcha. As a women-owned business, Matchaful brings a unique and passionate approach to the traditional teahouse concept, offering a wide array of organic, ceremonial-grade matcha sourced directly from sustainable farms in Japan. This isn't your average coffee shop; it's a destination for a mindful and delicious experience, perfect for a quick pick-me-up or a moment of zen in a bustling city.

The philosophy at Matchaful is rooted in the "farm-to-whisk" concept, ensuring that every cup is made with the purest ingredients and meticulous care. The menu extends beyond classic matcha lattes to include innovative "creative lattes," as well as a selection of plant-based pastries and other healthy snacks. The space, while small and cozy, is designed to be a peaceful retreat, encouraging guests to slow down and savor their drinks. For both long-time matcha enthusiasts and curious newcomers, Matchaful provides a welcoming environment to explore the nuanced world of this Japanese green tea.

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Location and Accessibility

Matchaful is located at 87 Christopher St, New York, NY 10014, USA. This prime location places it in the vibrant and historic West Village, a neighborhood known for its unique shops, restaurants, and lively atmosphere. Christopher Street is easily accessible by several subway lines and bus routes, making it a convenient stop for anyone in the city.

The cafe is committed to accessibility, with a wheelchair accessible entrance, ensuring that all guests can enjoy its offerings. While the space itself is described as "tiny," it does offer some seating for those who want to take a moment to enjoy their drink indoors. Additionally, for those with pets, dogs are allowed outside, making it a great stop during a neighborhood stroll.

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Services Offered

Matchaful offers a focused set of services that cater to its specialty as a traditional teahouse and cafe.

Dine-in: The cafe provides a limited number of seats for guests to enjoy their drinks and pastries in a cozy setting.
Takeout & Delivery: For a quick and convenient option, the cafe offers takeout. Additionally, for those who prefer to stay home, they provide both delivery and no-contact delivery services.
Retail Products: Beyond prepared beverages and food, Matchaful also sells its own high-quality matcha powder and traditional tea ceremony tools, such as whisks and whisk stands, allowing customers to recreate the experience at home.
Online Ordering: Customers can order in advance for pickup or delivery through various platforms.

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Features and Highlights

What makes Matchaful a standout destination in New York City's competitive cafe scene are its unique features and commitment to quality.

Authentic, High-Quality Matcha: The cafe is dedicated to serving ceremonial-grade matcha that is vibrantly green, smooth, and free of the bitterness often found in lower-quality products. They offer various grades of matcha, including their popular Hikari and Kiwami blends.
Creative and Unique Lattes: The menu features inventive drinks beyond the standard matcha latte, such as the Earth Glow with taro and butterfly pea flower, the Vanilla Zen, and the seasonal Passionfruit Coconut Latte. These drinks are often praised for their creativity and flavor profiles.
Plant-Based Offerings: Matchaful is a great option for those with dietary restrictions, with its menu featuring a variety of vegan and vegetarian options, including housemade and other plant-based pastries.
Women-Owned Business: The cafe is proud to identify as a women-owned business, highlighting a commitment to a diverse and inclusive business landscape in New York.
Cozy and Trendy Atmosphere: Despite its small size, the cafe is often described as having a cozy and aesthetic interior, making it a great spot for a social media-worthy photo or a peaceful break.

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Contact Information

For more information or to place an order, you can contact Matchaful at:

Address: 87 Christopher St, New York, NY 10014, USA

Phone: (585) 986-4358

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What is Worth Choosing

For New Yorkers, Matchaful is a cafe worth choosing because it provides a genuine and high-quality matcha experience that is hard to find elsewhere. While some customers have noted that the prices are high for the portion size, many agree that the quality justifies the cost. As one reviewer put it, "good quality matcha is SO important," and Matchaful delivers on that promise. The vibrant green color, smooth taste, and lack of bitterness are often cited as reasons why their matcha is superior to others in the city.

The creative latte menu is a strong reason to visit, offering a fun way to experience matcha in different flavor combinations. Drinks like the Earth Glow and Vanilla Zen are particularly popular, and many customers express a desire to return to try the other unique options. Furthermore, the selection of delicious plant-based pastries, like the Lemon Poppyseed Bundt Cake and Yuzu Donut, makes it an ideal spot for a healthy and satisfying treat. The cafe's atmosphere is also a draw, providing a pleasant and inviting space for a quick stop, solidifying its place as a top destination for matcha lovers in the city.

Matchaful Food & drink

Matcha Retail + Tools
White Ceramic Whisk Stand $20.70
Made in Japan The tea whisk stand (chasen yasume) is a vital component of your matcha ritual that will prolong the lifespan of your bamboo whisk. We recommend that you store your bamboo whisk on the whisk holder directly after using and cleaning.
Hikari 30g Bag $48.30
Our single-origin Ceremonial Matcha, Hikari, is ground from hand-picked tea leaves of the green tea shrub, grown in the hills of Shizouka Prefecture, Japan. While many matcha products are matcha blends or mixed with green tea, Matchaful’s single-origin matcha is the real deal. The powder is 100% authentic matcha, ground from first-harvest tea leaves grown on a single farm — because we believe you should know where your matcha’s been and the journey it took to get to you.
Traditional Bamboo Whisk $27.60
The Bamboo Whisk is the authentic traditional tool to prepare a perfect cup of matcha. This was the utensil used thousands of years ago during traditional Japanese tea ceremonies. Skillfully use the whisk in a zigzag motion until frothy. It will give the matcha green tea a smooth and frothy, light consistency, heightening the Matchaful experience. To extend the life and shape of your whisk, consider purchasing our whisk holder to dry the whisk as well as maintain the shape of the bamboo prongs.
Kiwami 100g $112.70
Kiwami means “ultimate” or “extreme.” As such, our Kiwami matcha is our highest grade of matcha. It comes from single-cultivar tea leaves, ground from hand-picked tea leaves of the renowned Okumidori cultivar in Shizuoka, Japan. The Okumidori cultivated tea variety is very ideal for making into matcha. Our Kiwami matcha has a balanced umami flavor, with tasting notes of floral, honey, and cream. This matcha is pesticide-free, ground from first-harvest tea leaves grown on a single estate.
Black Ceramic Whisk Stand $20.70
The Black Ceramic Whisk Stand is a vital component of your matcha ritual. It will prolong the lifespan of your bamboo whisk. We recommend that you store your bamboo whisk on the whisk holder directly after using and cleaning. The bamboo prongs of the matcha whisk are delicate and, after repeated use, they can begin to lose shape. While the exact, original shape of the whisk is not meant to hold after use (the curve naturally adjusts and the curl at the ends releases), the whisk stand supports...
Gold Matcha Scoop $18.40
Made in Tsubame City, Niigata Prefecture, Japan Elegant and minimal, this gold measuring scoop is made from high-quality stainless steel to prevent rust and maintain a beautiful luster. We recommend it to easily measure the ideal portion of matcha every time. Each scoop is one serving, approximately 1 tsp. Our Gold Scoop was handcrafted in Tsubame City, an area known for its abundance of mineral resources and production of tableware and metal houseware.
Hikari 100g $90.85
Our single-origin Ceremonial Matcha, Hikari, is ground from hand-picked tea leaves of the green tea shrub, grown in the hills of Shizouka Prefecture, Japan. While many matcha products are matcha blends or mixed with green tea, Matchaful’s single-origin matcha is the real deal. The powder is 100% authentic matcha, ground from first-harvest tea leaves grown on a single farm — because we believe you should know where your matcha’s been and the journey it took to get to you.
Houjicha 100g $55.20
Houjicha is a roasted Japanese green tea with a soothing and earthy profile. Our houjicha is made from first flush tea leaves grown in an organic tea farm community within the Tenryu District known as "organic valley." It's rich in antioxidants and l-theanine. Presenting a medium-roast profile, houjicha offers a slightly less caffeinated experience than matcha. Enjoy hot or iced with your milk of choice.Flavor notes: Coffee, Puffed Rice, CacaoOrigin: Shizuoka Prefecture, Japan
Houjicha 30g Tin $34.50
Houjicha is a roasted Japanese green tea with a soothing and earthy profile. Our houjicha is made from first flush tea leaves grown in an organic tea farm community within the Tenryu District known as "organic valley." It's rich in antioxidants and l-theanine. Presenting a medium-roast profile, houjicha offers a slightly less caffeinated experience than matcha. Enjoy hot or iced with your milk of choice.Flavor notes: Coffee, Puffed Rice, CacaoOrigin: Shizuoka Prefecture, Japan
Matcha Sifter $41.40
Made in Tsubame City, Niigata Prefecture, Japan The fine mesh body of this minimal, two-part tea strainer (chakoshi) is ideal for sifting clump-free matcha. Its separate receiving dish can be used both as a vessel to hold sifted matcha and as a stand for the strainer. Made of high-quality stainless steel, this sifter was crafted in Tsubame City, an area known for its abundance of mineral resources and production of tableware and metal houseware.
Matchaful Tote Bag $11.50
This chic white cotton canvas tote bag, complete with a Matchaful logo, is perfect for both bopping around the city and sustainably toting your groceries. Bag Dimensions: 39cm x 36 cm | Handle Dimensions: 2.5 cm x 60 cm
Tsuyuhikari 100g $136.85
Roughly translating to “dew light,” Tsuyuhikari, our newest Limited Reserve Matcha, offers a smooth and delicate cup with tasting notes of snap pea, cashew, and grapefruit. With a medium body and low astringency, this single cultivar matcha is ideal for a refined latte, au lait, or ceremonial preparation. Grown on a 4th-generation farm in the lush hills of Shizuoka, Japan, this matcha represents the height of single-origin craftsmanship. Tsuyuhikari is a rare Japanese cultivar, meticulously...

Housemade Pastries
Lemon Poppyseed Bundt Cake $8.65
Bananas, almond flour, maple syrup, sorghum flour, coconut oil, arrowroot flour, lemon zest, lemon juice, yuzu juice, vanilla extract, baking soda, baking powder, poppy seed, Himalayan pink salt, cacao butter, coconut milk, maple sugar. Contains: Almond, coconut
Pistachio Rose Cardamom Cake $9.79
Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Bananas, ma ple syrup, almond flour, sorghum flour, pistachios, cacao butter, coconut milk, lemon juice, maple sugar, yuzu juice, arrowroot flour, lemon juice, cardamom, baking soda, baking powder, rose petals, lemon zest, Himalayan pink salt, vanilla bean powder. Contains: Almond, coconut, pistachio
Matcha Brownie $8.65
Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Sorghum ﬂour, rice ﬂour, salt, cacao butter, coconut oil, maple sugar, maple syrup, vanilla extract, oat milk, Hikari Ceremonial Matcha, arrowroot, psyllium husk, cashews, coconut milk powder, vanilla bean powder
Yuzu Donut $7.49
Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Sorghum ﬂour, almond ﬂour, baking soda, baking powder, arrowroot, psyllium husk, coconut sugar, pink Himalayan salt, apple sauce, vanilla extract, lemon juice, coconut oil GLAZE: Cacao butter, cashews, maple sugar, yuzu juice, vanilla bean powder, marigold ﬂowers
Chocolate Pistachio Donut $7.49
Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Sorghum flour, coconut sugar, almond flour, arrowroot powder, psyllium husk, baking soda, baking powder, pink Himalayan salt, apple sauce, lemon juice, vanilla extract, coconut oil, cacao nibs, cacao powder GLAZE: Cacao butter, cashew, maple sugar, cacao powder, pistachios
Matcha Donut $7.49
Vegan. Refined-sugar-free. Gluten-free. INGREDIENTS: Almond flour, sorghum flour, arrowroot flour, baking soda, baking powder, sea salt, coconut sugar, psyllium husk, lemon juice, homemade apple sauce, coconut oil, vanilla extract GLAZE: cacao butter, cashew, maple sugar, Hikari matcha, black sesame

Other Plant-Based Pastries
Cocoa Magic Bundt Cake By Sixteen Mill Bakeshop $11.50
Vegan, gluten-free, refined sugar-free. The power of adaptogenic mushrooms meets single origin dark chocolate. Reishi, Lion’s Mane, Lucuma and Chocolate. All covered in Dark Maple Raaka Chocolate. Ingredients: Almond flour, brown rice, non GMO potato starch, sweet rice flour, coconut milk (single origin), tapioca, coconut oil, maple syrup (pure Vermont Butternut Mountain Farm), baking powder, baking soda, apple cider vinegar, coconut flour, lemon juice, vanilla bean, arrowroot, dark maple ra...
Blueberry Crumble Cake By Knead Love Bakery $10.95
Vegan • Reﬁned-sugar free • Gluten-free. Ingredients: Organic maple syrup, almond flour, organic cassava flour, organic sorghum flour, organic coconut milk, organic coconut oil, Tahitian vanilla, baking powder, Himalayan sea salt, baking soda, organic cardamom, Royal cinnamon, organic arrowroot, organic coconut sugar, Samascott Farms NY grown blueberries
Chocolate Chip Cookie By Sixteen Mill Bakeshop $10.35
Vegan, gluten-free, refined sugar-freeIngredients: Almond butter, maple syrup, almond flour, tapioca, dark maple Raaka chocolate, Himalayan salt, baking soda, maldon salt flakes
The Feelings Brownie By Knead Love Bakery $12.65
Vegan • Reﬁned-sugar free Maple syrup, almond butter, olive oil, Raaka cacao powder, Fine + Raw 70% sea salt chocolate, cassava flour, Raaka maple chips, baking powder, Tahitian vanilla, Himalayan sea salt

Other Beverages
Harmless Harvest Coconut Water - 16 Oz $9.20
Ingredients: Organic Coconut Water* *100% of the total agricultural ingredients are Fair Trade certified according to the Fair for Life Standard.
Sparkling Water: Saratoga 12 Oz $3.45
Still Water: Saratoga 12 Oz $3.45

Creative Lattes
Earth Glow $12.10
Hikari Ceremonial Matcha, tocos, taro, butterﬂy pea ﬂower, blue spirulina, maple, Madagascar vanilla bean, housemade oat milk
Hazelnut Houjicha $12.10
4g Houjicha roasted green tea powder, housemade hazelnut milk & almond cream, Madagascar vanilla bean, maple
Vanilla Zen $10.94
Hikari Ceremonial Matcha, Madagascar vanilla bean, GABA tea, cinnamon, maple, oat milk
Fountain Of Chai $10.68
Hikari Ceremonial Matcha, housemade chai, Madagascar vanilla bean, cinnamon, reishi, maple, oat milk
Oishii Berry $12.65
4g Hikari Ceremonial Matcha, Oishii strawberries, maple, beet juice powder, housemade oat milk
Frozen Houjicha $13.24
6g Houjicha, housemade oat or almond cream, tocos, maple, ice
Houjicha Latte $8.38
4g roasted green tea powder, oat milk, maple
Frozen Matcha $13.24
6g Hikari Ceremonial Matcha housemade oat or almond cream, tocos, maple, ice
Indigo Glow $10.94
Hikari Ceremonial Matcha, taro, maqui berry, maple, oat milk
Cacao Dream $10.94
Hikari Ceremonial Matcha, ceremonial cacao, chaga, maple, macadamia milk
Ginger Zing $10.94
Hikari Ceremonial Matcha, ginger, turmeric, camu camu berry, peppercorn, raw honey, macadamia milk

Matchaful Snacks
Original Matcha Granola $17.25
Completely free of grains and refined sugars, our granola is rich in antioxidants. Featuring our Hikari single origin ceremonial matcha, our granola is made from organic nutrient dense ingredients making for the perfect pick me up snack! INGREDIENTS: Hemp seeds*, pumpkin seeds*, raw unsweetened coconut flakes*, maple syrup*, virgin coconut oil*, Matchaful Hikari matcha, vanilla extract*, coconut sugar*, Himalayan pink salt *Organic
Cacao Mint Matcha Granola $17.25
Completely free of grains and refined sugars, our granola is rich in antioxidants. Featuring our Hikari single origin ceremonial matcha, our granola is made from organic nutrient dense ingredients making for the perfect pick me up snack! INGREDIENTS: Pumpkin seeds*, hemp seeds*, raw unsweetened coconut flakes*, maple syrup*, cacao nibs*, coconut sugar*, virgin coconut oil*, peppermint extract, Matchaful Hikari matcha, vanilla extract*, Himalayan pink salt *Organic

Parfaits
PB & Oats $10.95
*New Recipe* Rolled oats, steel-cut oats, almond milk (filtered water, almonds, Himalayan salt) , inulin, monk fruit, peanut butter, cacao nibs. Contains: Almonds, peanuts

Seasonal Drinks
Passionfruit Coconut Latte $13.24
4g Kiwami Super Ceremonial Matcha, passionfruit purée, Madagascar vanilla bean, tocos, maple, coconut milk
Passion Yuzu Spritz $12.10
4g Kiwami Super Ceremonial Matcha, passionfruit purée, yuzu, maple, sparkling water
Summer Forever By Addison Rae $12.09
Matcha cold foam (3g Kiwami Super Ceremonial Matcha, coconut milk, maple), blue coconut milk (coconut milk, blue spirulina, maple), Oishii purée (Oishii strawberries, beet juice powder, maple), mango purée

Soft Serve
Frozen Pint: Twist: Earth Glow + Matcha Soft Serve $15.55
Vegan. Cashews, milled oats, extra virgin olive oil, Himalayan salt, coconut sugar, Hikari Ceremonial Matcha, chlorophyllin, taro, Madagascar vanilla bean, blue spirulina
Frozen Pint: Matcha Soft Serve $15.55
Vegan. Ingredients: Cashews, oat milk, coconut sugar, Hikari Ceremonial Matcha, chlorophyllin, arrowroot, sunﬂower lecithin

Matcha Classics
Matcha Au Lait $6.94
4g Super Ceremonial Matcha, water, 2 oz plant-based milk. Choose between Kiwami and Tsuyuhikari matcha. Kiwami = Single Cultivar. Flavor Notes: Floral, Honey, Cream Tsuyuhikari = Single Cultivar, Limited Reserve. Flavor Notes: Snap Pea, Cashew, Grapefruit
Straight Matcha $8.05
4g Super Ceremonial Matcha + water. Choose between Kiwami and Tsuyuhikari matcha. Kiwami = Single Cultivar. Flavor Notes: Floral, Honey, Cream Tsuyuhikari = Single Cultivar, Limited Reserve. Flavor Notes: Snap Pea, Cashew, Grapefruit
Matcha Latte $8.38
4g Super Ceremonial Matcha + plant-based milk. Choose between Kiwami and Tsuyuhikari matcha. Kiwami = Single Cultivar. Flavor Notes: Floral, Honey, Cream Tsuyuhikari = Single Cultivar, Limited Reserve. Flavor Notes: Snap Pea, Cashew, Grapefruit

Other Plant-Based Treats
Chocolate Meet The Source Bliss Balls $10.35
Almond Butter*, Raw Cacao Powder*, Coconut Flakes*, Maple Syrup*, Medjool Dates*, Vanilla Extract*, Sea Salt (* Indicates Organic)
Cookie Dough Meet The Source Bliss Balls $10.35
Cashews*, Gluten-Free Oat Flour*, Almond Flour*, Maple Syrup*, Coconut Flour*, Vanilla Extract*, Vegan Chocolate Chips*, Sea Salt (* Indicates Organic)
Strawberries & Cream Meet The Source Bliss Balls $10.35
Cashews*, Coconut Flakes*, Maple Syrup*, Coconut Sugar*, Freeze-Dried Strawberries*, Coconut Butter*, Medjool Dates*, Vanilla Extract*, Sea Salt (* Indicates Organic)
Pistachio Marzipan Meet The Source Bliss Balls $10.35
Cashew Butter*, Gluten-Free Oat Flour*, Almond Flour*, Maple Syrup*, Coconut Flour*, Almond Extract*, Vanilla Extract*, Pistachios*, Sea Salt (* Indicates Organic)
Wonder Valley Olive Oil $43.70
Wonder Valley Olive Oil is a cook's best friend. This beautiful bottle of cold-pressed California extra virgin olive oil has a smooth, verdant flavor and elevates everyday cooking and eating. Well-suited to all kinds of cooking demands, but just as delicious simply mopped up by a crusty loaf of bread. This timeless superfood delivers a delicious dose of polyphenols, the powerful antioxidant associated with longevity of life. Hand-picked from the sunny groves in Northern California's Lake Cou...

Matchaful Details

From the business
Identifies as women-owned

Service options
No-contact delivery
Delivery
Takeout
Dine-in

Highlights
Great dessert
Great tea selection

Popular for
Breakfast
Solo dining

Accessibility
Wheelchair accessible entrance
Wheelchair accessible parking lot

Offerings
Organic dishes
Prepared foods
Quick bite
Small plates
Vegan options
Vegetarian options

Dining options
Breakfast
Dessert
Seating
Table service

Amenities
Restroom

Atmosphere
Casual
Cozy
Trendy

Crowd
Family-friendly
LGBTQ+ friendly
Tourists
Transgender safespace

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Pets
Dogs allowed outside

Matchaful Photos

Matchaful Location

Matchaful

New York New York County New York Christopher Street

87 Christopher St, New York, NY 10014, USA

Matchaful Reviews

An average rating of ★4.3 from 130 user reviews.

latteatmospherepriceoatingredientsbaristasbaked goodscoconutbrownieleek

★ 5★ 4★ 3★ 2★ 1

Very nice place to stop for a quick pick me up drink.The seating and atmosphere for such a tiny location was nice with a good selection of pastries, drinks and other matcha tea ceremony accessories.I went for the FKA Twigs limited edition drink. Went for the warm version as it was cold but this might actually be better iced.
March 31 · Rosana Eats
I paid 10 dollars for a 8-12 ounce matcha that tasted beyond terrible. It was made pretty quickly and service was fine but I noticed that I was the only person with a cup so small— and not only that but as a matcha, passionfruit, and coconut lover— it is safe to say that was the worst drink I’ve ever had. I’m not picky whatsoever but on the first sip I looked at my boyfriend blankly because I couldn’t believe that I spent 10 dollars on a sample sized matcha and that it could taste so bad… like bile.
July 26 · Sabrina Vasconcelos
Stellar staff. The kindest most patient girls. It was my first time ever trying matcha and it was absolutely delicious. Everyone was very helpful and kind. They really knew everything about the benefits of the ingredients and gave me plenty of suggestions. I ended up going with the Indigo Glow which was the most delicious thing I’ve ever tasted. Thank you to the Matchaful team. You guys are truly outstanding!
June 23 · Katya Russo
I recently visited Matchaful on Christopher Street and tried the Secret Garden Latte, made with Hikari Ceremonial Matcha, GABA tea, rose, lavender, ginkgo, raw honey, and oat milk. It was a beautifully balanced drink with a floral and earthy flavor that was truly unique. I also had the Dark Chocolate Raspberry Heart Cake, which was rich, decadent, and paired perfectly with the latte. The atmosphere was cozy and inviting, and the service was super friendly. Highly recommend for matcha lovers and anyone looking for a serene spot in the city!
February 28 · Neda Mehdi
Easily the most kind and STUNNING staff. They helped me decide what treat I wanted and let me sample the matcha brownie (I ended up buying it). The passion fruit coconut matcha latte was INSANE. I will definitely be back as I didn’t want to leave, they made me feel so loved 🫶🏽
August 27 · aliyah sims