NARI Introduce
In the bustling landscape of New York City's dining scene, a restaurant that manages to blend tradition with modern elegance is a rare find. NARI, a Korean restaurant nestled in the heart of Midtown, does just that. It's a culinary gem that brings the rich, comforting flavors of authentic Korean cuisine to a sophisticated setting. For New Yorkers seeking a dining experience that feels both refined and rooted in tradition, NARI is a must-visit destination. It's a place where every dish tells a story of careful preparation and deep respect for the flavors that define Korean food. This is not just another Korean barbecue joint; it’s an elevated experience that proves Korean cuisine can be as elegant as it is comforting.
The philosophy behind NARI is to serve Korean food that is "comforting, thoughtful, and rooted in tradition." The dishes are inspired by everyday Korean meals, but they are presented with a level of artistry and attention to detail that elevates them to a new level. The menu is a testament to the fact that simple forms can be layered with depth from time, care, and technique. This article will guide you through the various elements that make NARI an exceptional choice, from its convenient location in Midtown to its diverse menu and inviting atmosphere. We'll explore the services that cater to a discerning clientele and highlight what makes this restaurant worth choosing for your next meal out. It’s a space that feels like a quiet luxury, a perfect spot for a special occasion or a sophisticated dinner with friends.
The ambiance at NARI is a key part of its charm. The atmosphere is described as both casual and cozy, creating a welcoming and intimate environment that is perfect for a relaxing meal. The interior radiates a sense of "quiet luxury," with a refined presentation that enhances the dining experience without feeling stuffy. This is a place that is great for solo dining or for a lively group outing. The restaurant has been designed to be a comfortable and safe space for all, including locals, tourists, families, and members of the LGBTQ+ community. This inclusivity is a testament to the thoughtful approach of the business, which is also proud to be Asian-owned. The warm and inviting environment makes NARI a go-to spot for those who want to enjoy high-quality Korean food in a setting that feels both special and unpretentious.
NARI is conveniently located at 43 W 54th St, New York, NY 10019, USA. This address places it in a prime spot in Midtown Manhattan, right in the heart of the city's bustling cultural and business district. Its proximity to major landmarks like Rockefeller Center, the Museum of Modern Art (MoMA), and Central Park makes it an ideal dining destination for both New Yorkers and tourists exploring the area. The location is easily accessible via numerous subway lines and bus routes, ensuring a hassle-free journey from any part of the city.
The restaurant's commitment to accessibility is evident in its thoughtful design. While specific details on wheelchair accessibility are not provided, its central location and modern amenities within the building make it a practical option. The availability of a bar onsite and restrooms are standard conveniences that add to the overall comfort of the dining experience. Its Midtown location also means there are multiple paid parking options nearby, including parking garages and paid street parking, for those who choose to drive. This ease of access and central location make NARI a reliable and convenient choice for any occasion, whether it’s a quick lunch or a celebratory dinner.
The fact that NARI is located on a vibrant street like W 54th St means it is surrounded by a lively atmosphere, yet the restaurant itself provides a cozy escape. Its strategic location makes it a great meeting point for friends, family, or business associates. The blend of an exciting neighborhood with an intimate dining space is a key selling point that draws in a diverse crowd, from local professionals to visiting tourists.
Dine-in and Takeout: NARI offers both dine-in and takeout services, providing flexibility for customers. You can choose to enjoy your meal in the cozy and elegant restaurant setting or take it with you to enjoy at home or on the go.
Reservations Accepted: For those planning ahead, NARI accepts reservations, which is a great feature for ensuring you have a table, especially during peak lunch and dinner hours. This makes it an ideal spot for special occasions or business meetings.
Table and Counter Service: The restaurant offers both table service and counter service, catering to different dining preferences. This variety allows for a more personalized and comfortable experience, whether you're dining alone or with a group.
Full Bar: NARI features a full bar onsite, offering a selection of alcohol, beer, cocktails, and wine. The drinks menu is curated to complement the flavors of the food, including unique options like a soju-beer combo.
Diverse Dining Options: The restaurant is open for both lunch and dinner, with a menu that changes to reflect different meal times. The offerings include everything from quick bites and small plates to full, hearty meals, making it a versatile option for any time of day.
High Chairs: NARI is considered good for kids and provides high chairs, making it a family-friendly establishment. This is a great amenity for those dining with children.
Impeccable Flavors and Presentation: Customers consistently praise the restaurant for its "impeccable flavors" and "refined presentation." NARI takes traditional Korean dishes and elevates them with a gourmet touch, creating a dining experience that is both authentic and modern.
Great Value: Despite its high-end feel and Midtown location, customers note that NARI offers "good value." A meal is said to be around $40-50 per person, which is a reasonable price point for the quality of food and atmosphere in this part of Manhattan.
Diverse Menu: The menu is a highlight, featuring a wide range of options from a RAW BAR with UNI & IKURA SHOT and FRESH FLUKE SASHIMI PLATTER to hearty grilled dishes like MARINATED GALBI and SIZZLING BULGOGI. The menu also includes comforting stews, unique noodle dishes, and a variety of Korean pancakes, such as the popular KOREAN SEAFOOD PANCAKE.
Not a Typical BBQ Spot: NARI provides an alternative to the traditional Korean BBQ experience. As a customer review noted, it's a "great place to enjoy Korean if you don’t feel like going to a bbq spot." This makes it an excellent choice for those who want to explore different facets of Korean cuisine in a more relaxed and elegant setting.
Fast Service: The restaurant is known for its fast service, ensuring that you receive your food promptly. This is a great feature for those on a tight schedule or for a quick lunch break.
Cozy and Casual Atmosphere: The atmosphere is a perfect blend of cozy and casual. It is a great place to relax and enjoy a meal, whether it's a quiet dinner for two or a group gathering. The ambiance is well-suited for a variety of occasions, from business trips to casual get-togethers.
Address: 43 W 54th St, New York, NY 10019, USA
Phone: (646) 354-9578
Choosing a restaurant in Midtown Manhattan can be a challenge, but NARI distinguishes itself as a top choice for those seeking an elevated and authentic Korean dining experience. What makes it truly worth choosing is its ability to deliver an impeccable meal that is both familiar and unexpectedly refined. The menu is a journey through the best of Korean cuisine, from the fresh and delicate flavors of the RAW BAR to the rich and satisfying taste of BRAISED SHORT RIB. Every dish is a testament to the restaurant’s commitment to quality and tradition, presented with a modern flair that is rare to find.
The value for money is also a significant factor. In a city known for its high prices, NARI offers a high-end dining experience at a reasonable cost. Customers feel that the quality, portion sizes, and overall atmosphere justify the price, making it a more accessible luxury. The ambiance of "quiet luxury" is a major draw, providing a serene escape from the city’s constant noise and rush. This is a place where you can truly sit back and savor your meal in a comfortable and stylish setting.
Finally, the versatility of NARI makes it a great choice for any occasion. Whether you're looking for a quick, delicious lunch, a sophisticated dinner, or a cozy spot for a solo meal, the restaurant accommodates all. The friendly staff, great cocktails, and diverse menu create an all-around excellent experience. NARI is more than just a restaurant; it’s a destination for anyone in New York who wants to discover the elegance and comfort of authentic Korean cuisine. It's the perfect place to create a memorable dining experience, whether you're a local or a visitor.
NARI Menu
RAW BAR & SALAD
- UNI & IKURA SHOT $12.00
- NARI SALAD $18.00
Fresh Seasonal Vegetables, Lemon Vinaigrette
- KUMAMOTO OYSTER $24.00
Half Dozen
- BEEF TARTARE $25.00
Apple, Grana Padano, Egg Yolk, Pistachio
- SPICY SASHIMI SALAD $26.00
Fresh Seasonal vegetables
- FRESH FLUKE SASHIMI PLATTER $30.00
Vegetable Set
- KING SALMON SASHIMI PLATTER $35.00
Premium cuts of rich, buttery salmon
GRILLED & STIR-FRIED
- MARINATED GALBI $42.00
Marinated Short Rib, Grilled Vegetables, Ssam
- DIAMOND CUT PORK BELLY $30.00
Perfectly grilled, juicy morsels of tender pork belly, Ssam
- SIZZLING BULGOGI $28.00
With Ssam
- SIZZLING SPICY PORK $28.00
With Ssam
- SIZZLING SPICY SQUID $28.00
With Ssam
- SIZZLING SPICY SQUID & PORK $29.00
With Ssam
STEAM & BRAISED
- BOSSAM $36.00
Slow cooked Pork Belly, Radish Kimchi, Salted Napa Cabbage
- SLOW COOKED BRISKET SLICES $38.00
Prime Brisket, Scallion Salad
- BRAISED SHORT RIB $47.00
Slow braised short ribs, Carrot, Radish
- SPICY BRAISED SHORT RIB $49.00
Spicy Level 1 / 2 / 3 Spicy, slow-braised short ribs, Carrot, Radish, Rice Cake
- SPICY BLACK COD $48.00
Alaskan Black Cod, Radish
SOUP & STEW
- SEOUL BULGOGI $55.00
Ribeye Bulgogi, Seasonal Vegetables, Beef Broth
- KIMCHI STEW W/ PORK BELLY $35.00
Fermented kimchi, tofu, pork, and vegetables, simmered in a rich broth
- BEEF SHORT RIB SOUP $34.00
Beef short ribs slow-cooked in an aromatic broth, with fresh vegetables
- MALA CREAM TTEOKBOKKI $32.00
Mala Cream rice cake with fried vegetables
SOTBAP & BIBIMBAP
- GALBI SOTBAP $48.00
Seaweed, Marinated Short Ribs
- FRESH TRUFFLE SOTBAP $46.00
Truffle Puree, Porcini, Assorted Mushrooms, Fresh Truffle, Seaweed
- EEL SOTBAP $45.00
Fresh Eel, Seaweed
- HOT STONE BIBIMBAP $26.00
add Bulgogi +4 / Spicy Pork +4 / Spicy Chicken +4 / Tofu +4
- BEEF TARTARE BIBIMBAP $34.00
Seasonal Vegetable, Egg York
- SPICY SASHIMI BIBIMBAP $32.00
Seasonal Fish & Vegetables
- UNI BIBIMBAP $38.00
Seasonal Vegetables, Masago, Kimchi, Seaweed Puree
FRIED
- FRIED KUMAMOTO OYSTER $19.00
with Tartare Sauce
- KFC (KOREAN FRIED CHICKEN) $18.00
Korean fried boneless chicken
- SWEET & SOUR FRIED DUMPLING $16.00
Spicy Soy Vinaigrette
- PORK KATSU LOIN $19.00
Deep fried pork cutlet with coleslaw
NOODLE
- TRUFFLE JAPCHAE $33.00
Glass Noodles, Fresh Truffle, Gluten Free Soy Sauce
- BULGOGI CREAM PERILLA UDON $29.00
Beef, Perilla Cream, Sesame Leaf
KOREAN PANCAKE
- KOREAN SEAFOOD PANCAKE $25.00
Seafood, Vegetables
- CORN KIMCHI PANCAKE $20.00
Corn, Aged Kimchi
- POLLOCK ROE OMELETTE ROLL $22.00
Mayo, Katsu Sauce, Fried Shallot
APPETIZER
- NARI SALAD $18.00
Fresh Seasonal Vegetables, Lemon Vinaigrette
- KUMAMOTO OYSTER $24.00
Half Dozen
- BEEF TARTARE $25.00
Apple, Grana Padano, Egg Yolk, Pistachio
- SPICY SASHIMI SALAD $26.00
Fresh Seasonal Vegetables
- FLUKE PLATTER $30.00
Konbu Cured Fluke
- KING SALMON SASHIMI PLATTER $35.00
Premium Cuts of Rich, Buttery Salmon
- TRUFFLE JAPCHAE $33.00
Glass Noodles, Fresh Truffle, Gluteen Free Soy Sauce
- KOREAN SEAFOOD PANCAKE $25.00
Seafood, Vegetables
- CORN KIMCHI PANCAKE $20.00
Corn, Aged Kimchi
- KFC (KOREAN FRIED CHICKEN) $18.00
Korean Fried Boneless Chicken
- SWEET & SOUR FRIED DUMPLING $16.00
Spicy Soy Vinaigrette
- FRIED KUMAMOTO OYSTER $19.00
with Tartare Sauce
LUNCH
- MARINATED LA GALBI $34.00
Marinated Short Ribs in a Sweet Glaze
- EEL $32.00
Glazed with Sweet Sauce
- BULGOGI $28.00
Soy Marinated Beef Slices Stir-Fried with Vegetables
- MACKEREL $26.00
Seasoned with Fresh Herbs and Sea Salt
- SPICY PORK $26.00
Stir-Fried with Seasonal Vegetables
- SPICY SQUID $26.00
Squid, Gochujang
- SPICY CHICKEN $26.00
Stir-Fried with Seasonal Vegetables
- SPICY PORK & SQUID $27.00
Stir-Fried with Seasonal Vegetables
- KING SALMON RICE BOWL $29.00
Soy Marinated King Salmon
- HOT STONE BIBIMBAP $24.00
add Bulgogi +4 / Spicy Pork +4 / Spicy Chicken +4 / Tofu +4
- BEEF TARTARE BIBIMBAP $34.00
Seasonal Vegetable, Egg York
- SPICY SASHIMI BIBIMBAP $32.00
Seasonal Fish & Vegetables
- TANGY KIMCHI HOT POT $23.00
Pork Belly, Tofu
- SILKEN TOFU $24.00
Simmered in a Spicy Broth with Seasonal Vegetables
- TENDER BEEF SHORT RIB SOUP $32.00
Simmered in a Broth with Herbs and Vegetables
- POLLOCK BEAN SPROUT $24.00
Dried Pollock with Bean Sprout
- SPICY BLACK COD $34.00
Alaskan Black Cod, Radish
- SEA SPICE RAMYEON $26.00
Spicy Ramyeon Noodles in a Seafood Broth
- GINSENG CHICKEN $28.00
Fermented Kimchi, Tofu, Pork, and Vegetables, Simmered in a Rich Broth
- BULGOGI HOTPOT $28.00
Soy Marinated Beef w/ Galbi Broth
- PORK KATSU LOIN $29.00
Deep Fried Pork Cutlet with Coleslaw
NARI Details
From the business
- Identifies as Asian-owned
Service options
- Takeout
- Dine-in
Highlights
- Fast service
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Assistive hearing loop
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Beer
- Cocktails
- Comfort food
- Healthy options
- Small plates
- Wine
Dining options
- Lunch
- Dinner
- Counter service
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Restroom
Atmosphere
- Casual
- Cozy
Crowd
- Family-friendly
- Groups
- LGBTQ+ friendly
- Locals
- Tourists
- Transgender safespace
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Children
- Good for kids
- High chairs
NARI Photos










NARI Location
NARI Reviews
atmospheregalbidinnerside dishesblack codsaladshrimpbraisedkimchi jigaesatisfaction
★ 5★ 4★ 3★ 2★ 1Discovered an exquisite dining gem during my business trip to NYC. Impeccable flavors, refined presentation, and an interior that radiates quiet luxury. Braised silver cod, sweet potato crème brûlée, and yes… a perfectly mixed soju-beer combo to seal the night. 🍶➕🍺 = ❤️Who knew Korean flavors could feel this elegant in the heart of NYC? Business trip?More like a gourmet getaway.
May 31 · Judy PakGreat place. It was two of us and we had the Kimchi Pancakes, Bibimbap on stone (+beef), and the diamond cut pork belly (perfectly grilled). Everything was delicious. The sriracha-like sauce was great.Nice ambiance, and overall a great place to enjoy Korean if you don’t feel like going to a bbq spot.Good value too (~$40-50 per person)
June 01 · Juan Pablo RiveraNari served luxury on a plate. Every bite whispered “you can’t afford this… but you deserve it.” Every dish had a unique flavor. Kimchi aged better than me. Left full, and spiritually enlightened. 12/10.
July 25 · KingTranquil atmosphere on Saturday lunchtime. Fried Pork loin was wonderful awesome tastes. Eating rice would be recommended when eating this menu. I will try other signature menus like galbi next time
September 13 · Jungwon KimNARI is a contemporary Korean restaurant located at 43 W 54th St in Midtown Manhattan. Known for blending traditional Korean flavors with modern culinary techniques, NARI offers a refined dining experience that has garnered positive reviews from patrons. 🍽️ Food & MenuNARI’s menu features a variety of Korean dishes with a modern twist. Popular items include tartare, galbi sotbap, and bulgogi. The restaurant emphasizes the use of seasonal ingredients to create dishes that are both authentic and innovative.  🌟 Ambiance & ServiceThe restaurant boasts an upscale atmosphere with a clean and modern interior design. Guests have praised the friendly and professional service, noting that the staff contributes to a welcoming dining environ
May 26 · Ada Kiugo
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