NAYA

- 351 W 33rd St, New York, NY 10001

In the vibrant culinary landscape of New York City, where diverse flavors from around the globe converge, NAYA stands out as a fresh and exciting concept in Middle Eastern and Mediterranean cuisine. Located in the bustling heart of Midtown, this restaurant offers a modern take on traditional dishes, with a focus on customizable, healthy, and flavorful meals. The 'Create Your Own' concept is a major draw, allowing patrons to build their perfect bowl, roll, or salad with a selection of fresh ingredients, proteins, and a wide array of toppings. This approach not only caters to individual tastes but also ensures that every meal is made to order, providing a sense of freshness and personalization that is highly valued by today's diners. The atmosphere at NAYA is described as casual and trendy, making it a perfect spot for a quick and satisfying lunch or a casual dinner. The restaurant has garnered a reputation for its wholesome and tasty offerings, making it a popular choice for those seeking a healthy and filling meal without compromising on flavor. Whether you’re a local on a lunch break or a tourist exploring the city, NAYA offers a delicious and efficient dining experience that is both memorable and satisfying.

The essence of NAYA's appeal lies in its innovative approach to classic Middle Eastern flavors. The 'Create Your Own' model is both efficient and fun, allowing customers to take control of their meal. This concept is likened by a customer to a favorite college spot, which speaks to its approachable and customizable nature. You start with a base, such as fresh lettuce or grains, add your choice of protein, and then go wild with an array of toppings. The toppings are where the true magic happens; from creamy hummus and baba ghannouj to crisp cucumbers, pickles, and olives, the options are plentiful and vibrant. The ability to add "all the toppings" is a feature that customers truly appreciate, as it allows for a diverse and complex flavor profile in every bite. The fact that the base ingredients and toppings are noted as "fresh and very tasty" highlights the restaurant's commitment to quality. The soft, warm pita bread that comes with the plate is an added bonus that completes the meal. While a customer noted that the beef protein was "ok" and tasted "a bit like it sat in the warmer a bit too long," the overall sentiment about the food and service is overwhelmingly positive. This innovative concept, combined with the restaurant's focus on fresh and healthy ingredients, makes NAYA a top contender for anyone looking for a satisfying and unique dining experience in New York.

NAYA is conveniently located at 351 W 33rd St, New York, NY 10001, USA, placing it in a strategic location within the bustling Midtown area. Its proximity to major business centers, residential buildings, and transportation hubs makes it an ideal spot for a quick meal. The restaurant caters to a busy New York crowd by offering service options that prioritize speed and convenience. It is easily accessible for those working in the area or for tourists passing through. The location is perfect for a pre-travel meal, as noted by a customer who was glad to have a different lunch option "before my travels." While specific accessibility features are not detailed, the location and service options are geared towards high convenience. For those who prefer to eat at home or in the office, NAYA provides both delivery and takeout services, making it a flexible and practical choice. The central location, combined with the efficiency of its service, ensures that NAYA is a go-to spot for a delicious and quick meal in the heart of the city.

The menu at NAYA is built around its core 'Create Your Own' concept, but it also features a selection of popular items and add-ons that enhance the dining experience. The focus is on providing a wide variety of fresh ingredients and flavorful combinations. In addition to the main meal options, NAYA offers a range of appetizers, desserts, and even pantry items, allowing customers to bring a taste of their cuisine home. The commitment to fresh, healthy options is evident throughout the menu, with a focus on vegetarian choices and wholesome ingredients. The services offered are straightforward and designed for convenience, catering to the needs of a fast-paced urban environment.

• NEW | featured salad: A delicious and filling option like the Roasted Lemon Chicken Salad ($16.95).
• Ultimate appetizer bundle: Perfect for sharing, this bundle includes a variety of appetizers for $115.00.
• Create Your Own: The main event, where you can build your own NAYA Bowl ($13.99), NAYA Roll ($12.59), or NAYA Salad ($13.99) with unlimited toppings.
• Cold Appetizers: A selection of classic dips and salads, including Hummus Dip ($5.29), Spicy Hummus Dip ($5.29), Baba Ghannouj Dip ($5.29), Grape Leaves ($6.29), and Tabboule ($5.29).
• Hot Appetizers: Warm and savory bites like Falafel Pcs ($1.10), Kibbe ($2.30), and Rekakat ($2.30).
• Sweets: End your meal with a sweet treat, such as NEW! Namoura Coconut Cake ($4.30) or various types of Baklava.
• Pantry: Take home some of their key ingredients, like Pomegranate Molasses ($11.00) or Za'atar Mix ($7.00).
• Beverages: A variety of drinks are available, including Canned Soda ($3.10), Spindrift sparkling waters, and Open Water.

NAYA's success is built on a number of key features and highlights that set it apart in the crowded New York dining scene. These attributes contribute to its trendy appeal and its reputation for providing a high-quality, convenient, and healthy meal. The restaurant's ability to cater to a diverse clientele, from solo diners to tourists, is a testament to its broad appeal. The emphasis on fresh ingredients, customizable options, and a casual atmosphere are all reasons why NAYA has become a favorite for so many. The focus on a "new concept" of Middle Eastern food is what makes it unique and worth trying. The counter service model ensures efficiency and a quick turnaround, which is ideal for a fast-paced crowd.

• Service options: Offers both Delivery and Takeout, providing maximum convenience.
• Popular for: A great spot for Lunch, Dinner, and Solo dining, catering to various dining occasions.
• Offerings: The menu includes Comfort food, Healthy options, Quick bite, and Vegetarian options, ensuring something for everyone.
• Dining options: The counter service model is efficient and modern.
• Atmosphere: The restaurant is described as Casual and Trendy, creating a pleasant and modern dining environment.
• Crowd: Attracts a diverse crowd, including tourists, who appreciate the unique and fresh concept.
• Payments: Accepts Credit cards, Debit cards, and NFC mobile payments for easy and secure transactions.

For more information or to place an order, NAYA can be reached using the contact details below. The address is provided for easy navigation to the restaurant, and the phone numbers are available for inquiries. Having multiple ways to contact the business adds to the overall convenience and customer-friendly experience. These details make it simple to find the restaurant and enjoy its delicious offerings.

• Address: 351 W 33rd St, New York, NY 10001, USA
• Phone: (929) 946-8406
• Mobile Phone: +1 929-946-8406

What is truly worth choosing about NAYA is its commitment to a modern, fresh, and customizable dining experience. The 'Create Your Own' concept is a game-changer, allowing you to tailor your meal to your exact preferences, from the base and protein to the endless array of toppings. A customer's delight in finding "quinoa, roasted cauliflower and all the Toppings" highlights the joy of this personalization. The food is consistently praised for being "fresh and very tasty," which is a crucial factor for a healthy-focused restaurant. While there might be minor inconsistencies, such as the beef protein tasting a bit over-cooked, the overall quality and flavor are highly rated. The availability of healthy and vegetarian options, combined with the efficiency of counter service, makes NAYA an excellent choice for a quick, filling, and nutritious meal. It's a trendy and casual spot that feels perfectly at home in the bustling heart of New York City, offering a refreshing and flavorful alternative to the usual lunch and dinner options. The fact that it is a popular destination for tourists also speaks to its broad appeal and delicious offerings. NAYA is a standout choice for anyone seeking a modern take on Middle Eastern cuisine that is both delicious and tailored to their tastes.

NAYA

351 W 33rd St, New York, NY 10001, USA