Postcard Introduce
In the heart of Greenwich Village, a neighborhood known for its unique character and artistic spirit, a truly special bakery is redefining the sweet-treat experience. Postcard is not your average bakery; it’s a vibrant, inclusive, and incredibly creative space that has become a quick favorite among locals. As a small, women-owned, and Asian-owned business, it brings a fresh perspective to the New York City food scene. The moment you stumble upon its storefront, you are drawn in by a colorful and playful interior that feels more like a cozy art studio than a typical cafe. The care and creativity of the owners are evident in every detail, from the decor to the stunning presentation of each item. It's a place where every pastry and drink feels like a miniature work of art, crafted with passion and purpose.
What makes Postcard truly stand out is its commitment to a specific, and often hard-to-find, niche: gluten-free treats. Catering to a growing number of people with dietary restrictions, Postcard ensures that everyone can indulge in delicious baked goods without compromise. Their menu is inspired by Japanese food culture, offering a unique and refreshing twist on classic desserts. The creations are not just gluten-free; they are exquisitely balanced, with fresh flavors and textures that work together in perfect harmony. From their signature fruit sandos to their rich matcha cheesecake, each item is a testament to the skill and innovation behind the brand. The use of high-quality ingredients, which contributes to a slightly higher price point, is a worthwhile investment for the craftsmanship and flavor involved.
Postcard has cultivated a community-focused atmosphere. It’s not just a place to grab a quick coffee and pastry; it's an inclusive space where everyone is welcome. The bakery proudly identifies as LGBTQ+ friendly and a transgender safe space, creating a haven for all who walk through its doors. This commitment to inclusivity, combined with its unique and delicious offerings, makes Postcard an essential stop for anyone exploring the West Village. Whether you're a local resident or just passing through, a visit here promises a delightful experience that is as memorable as it is delicious.
Nestled in the charming and historic Greenwich Village, Postcard is conveniently located at 31 Carmine St, New York, NY 10014, USA. Carmine Street is known for its relaxed atmosphere and proximity to other fantastic small businesses and local spots, making it a perfect destination for a leisurely stroll. The neighborhood is highly walkable, allowing you to easily explore the surrounding area before or after your visit. For those traveling by car, a significant advantage of this location is the availability of free street parking, a rare and welcome feature in a busy part of Manhattan.
For those using public transportation, Postcard is easily accessible from several major subway lines. The 1 train at Christopher Street-Sheridan Square and the A, C, E, B, D, F, M trains at West 4th Street-Washington Square are both within a comfortable walking distance. This central location ensures that no matter where you are in the city, a visit to this delightful bakery is a simple and convenient journey. The accessibility of the location makes it an ideal spot for a quick visit or a planned outing.
The bakery is also committed to ensuring that its space is welcoming to all patrons. It features a wheelchair accessible entrance, allowing easy entry for guests with mobility needs. Inside, there is also wheelchair accessible seating, ensuring that everyone can comfortably enjoy their treats. This dedication to inclusivity and convenience highlights the owners’ thoughtful approach to creating a space that serves the entire community.
Postcard offers a specialized and highly-curated menu that focuses on quality over quantity. The services and offerings are designed to provide a unique and delightful experience for every customer. Below is a detailed look at what you can expect when you visit this charming bakery.
Sweet Sandwiches: The bakery is particularly famous for its unique "sandos," which put a creative twist on the traditional sweet sandwich. The strawberry sando is a standout, featuring fresh strawberries nestled in a slice of cake instead of bread, a format that customers rave about for working "better for sweet sandwiches." Another signature item is the kiwi sando, described as a "miniature work of art" that is light, refreshing, and beautifully balanced with "super fresh" fruit.
Baked Goods and Desserts: Postcard’s baked goods are a true highlight. The matcha cheesecake is a must-try, praised for its "perfect rich but not-too-sweet balance" and its smooth, earthy, and satisfying flavor. The entire selection of gluten-free treats showcases the care and creativity of the bakers, with each item presented as a "gorgeous" work of art.
Beverages: To complement their sweet treats, Postcard offers a selection of beverages, including a notable selection of Coffee. The hojicha latte is a customer favorite, praised for being "really good." These drinks provide the perfect pairing for the unique desserts, making for a complete and satisfying experience.
Service Options: The bakery offers convenient service for its patrons. You can enjoy your treats right there with Onsite services, or you can opt for Takeout, perfect for grabbing a delightful snack to enjoy on the go. The focus on a "quick visit" is appreciated by those with busy schedules.
Accessibility: Inclusivity is a key service offered. With a wheelchair accessible entrance and wheelchair accessible seating, Postcard ensures that everyone, regardless of mobility, can enjoy their space and offerings. This commitment to accessibility is a testament to their community-oriented approach.
The highly specialized and thoughtful menu, combined with convenient service options, makes Postcard a unique and appealing destination for anyone in the West Village looking for high-quality, gluten-free, and Asian-inspired treats.
Postcard stands out in the bustling New York City bakery scene due to its unique identity and exceptional offerings. Its features and highlights are what make it a beloved spot for locals and a destination for visitors.
Gluten-Free Focus: The most significant highlight is its specialization in gluten-free treats. For a city as diverse as New York, having a dedicated bakery that doesn't compromise on flavor or quality for gluten-free products is a huge plus. This focus on a niche market sets it apart from other bakeries and provides a safe and delicious option for those with dietary needs.
Unique & Artistic Creations: The bakery's creations are not just food; they are described as "miniature works of art." The stunning presentation and creative use of ingredients, as seen in the kiwi sando and matcha cheesecake, are a testament to the high level of craftsmanship. This artistic approach makes every item feel special and worth the price.
Inclusivity and Community: As a small business that is Asian-owned and women-owned, Postcard has a strong and positive identity. Its self-identification as an LGBTQ+ friendly and transgender safespace makes it a truly welcoming and inclusive environment. This sense of community and safety is a major feature that draws in and retains a loyal customer base.
Cozy and Trendy Atmosphere: The interior design is consistently praised for being "super cute" and "like a cozy, colorful art studio." The vibrant and playful atmosphere, complete with unique touches like the "tiny Japan Post mailbox," creates a delightful space to relax and enjoy your treats. The cozy seating, while sometimes limited, contributes to an intimate and personal feel.
Convenient Payments and Parking: The bakery makes transactions easy by accepting Credit cards, Debit cards, and NFC mobile payments. The availability of free street parking is a rare find in this part of Manhattan and a major convenience for customers.
These features combine to make Postcard a unique destination that goes beyond simply selling baked goods. It provides a special experience rooted in quality, creativity, and community. The fact that customers "stumbled upon" it and were delighted enough to "already look forward to going back" is a powerful testament to its appeal.
For more information, or to plan your visit, you can locate Postcard Bakery using the details below. They are ready to welcome you into their charming space for a delightful and unique experience.
Address: 31 Carmine St, New York, NY 10014, USA
What makes Postcard Bakery worth choosing is its commitment to quality, creativity, and community. In a city where bakeries are abundant, Postcard stands out by offering something truly unique: high-quality, delicious, and beautifully presented gluten-free treats with a Japanese-inspired twist. This is a crucial detail for New Yorkers with dietary restrictions, who often struggle to find safe and satisfying options that don't compromise on flavor. Postcard's ability to create treats that are both safe for consumption and a "miniature work of art" is a rare and valuable combination.
Furthermore, the bakery's identity as a small, women-owned, and Asian-owned business gives it a special place in the local community. The a welcoming atmosphere that is LGBTQ+ friendly and a transgender safe space demonstrates a deep commitment to inclusivity, making it a place where everyone can feel comfortable and respected. The combination of a unique culinary niche, artistic presentation, and a strong sense of community makes Postcard more than just a place to grab a bite; it’s a destination. The positive reviews, which praise everything from the flavor of the food to the "super cute" interior, reinforce that this is a place that consistently delivers on its promises. For anyone seeking a delicious, innovative, and welcoming experience, Postcard is the clear choice.
Postcard Details
From the business
- Identifies as Asian-owned
- Identifies as women-owned
- Small business
Service options
- Onsite services
- Takeout
- Delivery
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible seating
- Wheelchair accessible parking lot
Offerings
- Coffee
Dining options
- Breakfast
Crowd
- LGBTQ+ friendly
- Transgender safespace
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free street parking
Postcard Photos










Postcard Location
Postcard Reviews
gluten freematchamochi donutshojichafruit sandochicken katsu sandwichtamago sandokatsu sandoegg salad sandwichmiso cookie
★ 5★ 4★ 3★ 2★ 1super cute place for gluten free treats!! the strawberry sando was my fav personally, I liked how it was in a slice of cake instead of using regular bread. I think that works better for sweet sandwiches lol. the hojicha latte was also really good!the interior design is also very cute, I love the tiny Japan Post mailbox with drink order menus. only drawback is that the cafe is kind of small for sitting in; the tables CAN sit two people, but when I went literally all of the tables had two people sitting (including mine) so it was a little difficult getting up since you're all crammed on one big couch. I realize this isn't really the cafe's fault, but just something to keep in mind!!
July 07 · BradenWe stumbled upon Postcard Bakery because my husband is gluten-free , he found it online and we decided to stop by just before closing. Even with the short time, the experience was delightful.We picked up the matcha cheesecake and their signature kiwi sando , both looked like miniature works of art. The presentation is gorgeous, and you can truly feel the care and creativity behind everything. The café itself is like a cozy, colorful art studio , vibrant, playful, and full of personality. It’s clear the owners put their heart into every detail.The kiwi sando was especially memorable — inspired by Japanese food culture, it was light, refreshing, and beautifully balanced. The fruit was super fresh, and the textures and flavors worked together so well. The matcha cheesecake had that perfect rich but not-too-sweet balance , smooth, earthy, and satisfying.Prices are definitely on the higher side, but understandable for gluten-free ingredients and the craftsmanship involved. We’re already looking forward to going back and trying more of their creations.
July 13 · ZoeWow so delicious! Loved the egg Sandi and the banana bread was HEAVENLY. A must stop for gluten free folks!
September 16 · Bliss FloccareCute little bakery with food items. The matcha is pretty standard. Got the chicken katsu sando and a few mochi donuts. The sando was great (keep in mind they’re cold) and the bread texture was actually pretty good considering it’s gluten free! The mochi donuts were also really good - we really liked the raspberry ones.
August 20 · MichelleAmazing! This place is so cute and the food is delicious. We had the strawberry sando and the chicken katsu sando - both were fantastic. The strawberry sando was like a strawberry shortcake, soft and not too sweet. The chicken katsu was the perfect crispy chicken. We also got a couple mochi donuts, the sesame miso chocolate chip cookie, and red bean matchas. Everything was absolutely amazing but the sandos were the highlight! Everything there is completely gluten free and I can’t wait to go back and try more options.
August 23 · Courtney Mayo
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