Primo's Introduce
New York City's bar scene is as diverse as its population, offering everything from classic dive bars to extravagant rooftop lounges. Tucked away in the historic and stylish neighborhood of TriBeCa, Primo's offers a unique and upscale experience that stands out from the crowd. Located at 129 Chambers Street, Primo's is more than just a place to grab a drink; it's a destination that transports you to a different era. With its distinctive Art Deco styling, retro furnishings, and an atmosphere that is both cozy and trendy, Primo's provides a sophisticated yet comfortable escape from the city's relentless pace. It’s the kind of place you discover and want to keep to yourself, a hidden gem for those in the know.
This bar has quickly become a favorite for both locals and discerning visitors. Its ambiance is a key draw, with a vibe that balances nostalgia with contemporary cool. The curated playlist, often featuring 80s new wave music, adds to the unique character, creating a backdrop that is both stylish and relaxed. Whether you’re meeting a friend for a quick drink or planning a special evening, Primo's offers an environment that feels both exclusive and welcoming. The staff's expertise is another major highlight, with bartenders who are true masters of their craft, capable of creating both classic cocktails and innovative, signature drinks. While there was a negative review concerning a "custom" fee and rude service, it's worth noting that another customer had an "exquisite" experience, praising the welcoming, warm, and friendly staff, specifically mentioning David and Antonio for their fantastic service. This suggests that while individual experiences may vary, the bar's commitment to quality service and excellent drinks is a priority.
Primo's has successfully carved a niche for itself as a go-to spot for those who appreciate quality libations in a visually captivating setting. It's a versatile venue, equally suitable for a quiet date, a group outing, or even a professional meeting. The focus on expertly crafted cocktails and a curated selection of other beverages makes it a serious contender in New York's competitive mixology scene. The combination of a chic interior, a well-stocked bar, and an atmosphere that feels both exclusive and accessible is what makes Primo's a truly special place in the TriBeCa neighborhood.
Location and Accessibility
Primo's is conveniently located at 129 Chambers Street, New York, NY 10007, USA, in the heart of TriBeCa. This area is easily accessible via New York's extensive public transportation network. The bar is a short walk from several major subway lines, including the A, C, E, and 1, 2, 3 trains at Chambers Street and the R and W lines at City Hall. Its location in the bustling downtown area makes it an ideal spot for a post-work drink or a destination for a night out.
For those who prefer to drive, the area has "Paid street parking," though finding a spot can be challenging, as is common in Manhattan. It is located near the Frederick Hotel, which can be a useful landmark for those navigating the area. The bar’s presence in this part of the city allows it to attract a mix of business professionals, local residents, and tourists, all looking for a refined bar experience. The understated entrance on Chambers Street adds to its allure, giving it the feel of a hidden gem waiting to be discovered.
Services Offered
- Dine-in and Table Service: The bar offers table service, allowing guests to relax and enjoy their drinks and food in comfort.
- Accepts Reservations: Primo's accepts reservations, which is particularly useful for groups and for planning a stress-free evening, as the venue can get quite crowded on weekends.
- Credit and Debit Card Payments: The bar accepts major credit cards and debit cards for easy and convenient payment.
- NFC Mobile Payments: For modern convenience, NFC mobile payments are also accepted.
- Private Events: Primo's is noted as a versatile venue that can also be booked for private events, making it a great option for special gatherings.
Features / Highlights
- Great Cocktails: The bar is celebrated for its expertly crafted cocktails, with a menu that appeals to both classic enthusiasts and adventurous palates. Bartenders are highly skilled and can create a wide range of drinks.
- Fast Service: A key highlight is the fast service, which ensures you get your drinks and food in a timely manner, a definite plus in a busy city.
- Upscale and Trendy Atmosphere: The atmosphere is described as casual, cozy, and trendy, with an upscale vibe. The Art Deco decor and retro furnishings create a stylish and nostalgic setting.
- Accommodates Groups: The bar is popular for groups and accepts reservations, making it a great place for a night out with friends.
- Wide Range of Offerings: Primo's offers a comprehensive selection of alcohol, including beer, cocktails, hard liquor, and wine, catering to diverse tastes.
Contact Information
Address: 129 Chambers St, New York, NY 10007, USA
Phone: (917) 512-3432
What is worth choosing
What makes Primo's a truly compelling choice in the competitive New York bar scene is its dedication to a high-quality, memorable experience. The core of this appeal lies in its "Great cocktails" and the talent of its bartenders. While a negative review mentioned a "custom fee," a positive one lauded the bartenders as "true masters in their craft" and their drinks as "fantastic." This suggests that the quality of the drinks themselves is consistently high. For those who appreciate mixology, the menu offers a creative blend of classic and unique concoctions, from a Classic Manhattan to the Tame the Dragon, made with Empress Organic Gin. This variety ensures that there is a perfect drink for every mood and palate.
Beyond the drinks, the atmosphere is the other major reason to choose Primo's. The description of the bar as "casual, cozy, trendy, upscale" perfectly encapsulates its unique charm. It's a place that feels special without being stuffy. The stylish Art Deco interior, complete with velvet furniture and a curated playlist, creates an immersive environment that is both visually appealing and comfortable. It's an excellent spot for a date night where you want to impress without being over-the-top, or for a sophisticated gathering with friends. The fact that the bar "Accepts reservations" is also a huge plus in a city where spontaneity can often lead to long waits. This feature allows you to plan your evening with confidence, especially for a group outing. While some customer experiences may differ, the overall consensus points to Primo's as a place that delivers on its promise of a stylish, high-quality cocktail experience. It's a bar that is worth choosing for its exquisite drinks, sophisticated yet cozy ambiance, and the overall premium feel it provides to its patrons in the heart of TriBeCa.
Primo's Details
Service options
- Dine-in
- Delivery
Highlights
- Fast service
- Great cocktails
Accessibility
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Beer
- Cocktails
- Food
- Hard liquor
- Wine
Dining options
- Table service
Amenities
- Restroom
Atmosphere
- Casual
- Cozy
- Trendy
- Upscale
Crowd
- Groups
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Paid street parking
Primo's Photos










Primo's Location
Primo's Reviews
cocktailsatmosphereart decoespresso martiniinteriorhotelbirthdaymenuprice
★ 5★ 4★ 3★ 2★ 1Save your time and money to go someplace else. Came here for a quick drink during Happy Hour as we stayed at the Frederic’s hotel - service was extremely rude. $6 « custom » fees were added to our bill. When asked we were told it was mandatory service fees which were not mentioned anywhere. If you do the maths, that’s 30% on the bill. Tipping is not an issue but charging extra fees without informing customers and being rude isn’t ok.
January 25 · Loreena FDavid and Antonio were exquisite to my experience at Primo! They were welcoming, warm, and friendly. The drinks were fantastic! David is a true master in their craft. 10/10
March 19 · Chris Suncute vibe and good cocktails. a nice change of pace from the chaotic city. grab a drink with a friend and enjoy the calming atmosphere. great service and good cocktails.
April 01 · Alison PouwIve been to primos many times and everytime i go i get treated with best service possible. They have a great cocktail menu and a amazing atmosphere.
March 20 · Liliana Marcela LondoñoI made a reservation for drinks on Christmas Day on Resy (with no-show fee and all) only to come and find out that the bar was closed. This is the second time I try to visit - prior was on a regular non-holiday and the bar was closed even though on Google Maps it appeared as open.
December 25 · Anna Apostolopoulou
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