Rainbow Deli & Grocery

- 38-15 Greenpoint Ave, Long Island City, NY 11101

Introduction / Overview

In the vibrant and rapidly evolving landscape of Long Island City (LIC), Queens, finding a reliable neighborhood spot that truly caters to all your daily needs is a true New York essential. Rainbow Deli & Grocery, situated on Greenpoint Avenue, is more than just a place to grab a quick bite; it embodies the spirit of a classic New York City deli combined with the convenience of a well-stocked local grocery store. For residents, commuters, and visitors alike, this establishment serves as a vital community hub, known for its extensive menu, especially its dedication to serving delicious, freshly prepared food all day long.

From the moment the doors open, Rainbow Deli & Grocery is ready to fuel the day. Whether you're rushing to catch the train and need a staple like a Butter Roll or a more substantial, all-day breakfast item, or you’re craving a hearty lunch hero or a quick, affordable dinner, this dual-purpose store has you covered. The commitment to variety, evidenced by its comprehensive offerings from classic sandwiches to specialty international dishes, places it firmly in the category of a must-visit local business in the LIC/Sunnyside area. It successfully merges the convenience-store model with a serious, high-quality deli counter, which is a hallmark of the best NYC local spots.

Location and Accessibility

Rainbow Deli & Grocery is strategically positioned at 38-15 Greenpoint Ave, Long Island City, NY 11101, USA, placing it within a bustling residential and commercial corridor of Queens. This location is particularly convenient for those living and working in the western Queens neighborhoods, providing a much-needed source for fresh food and basic groceries without the need for a lengthy trip to a large supermarket. Its position on Greenpoint Avenue makes it accessible via various local transport options, including the street-level bus lines that run through the area, connecting it seamlessly to surrounding Queens neighborhoods and further into Brooklyn and Manhattan. While a brief search suggests the immediate proximity to the local subway lines should be confirmed, its central location in this part of Long Island City ensures excellent walkability and easy access for local residents. For those driving or coming from slightly further afield, it’s a readily findable destination near the border of Sunnyside and Long Island City.

Services Offered

As a combined Deli and Grocery store, Rainbow Deli & Grocery provides an extensive range of services designed for ultimate local convenience. Their offerings go far beyond typical grab-and-go options to include freshly prepared food and essential retail items. Key services include:

• All-Day Breakfast Service: Catering to New York’s demanding schedule with items like Bagel Crème Jelly, Egg Sandwiches, Pancakes, French Toast, and a variety of Omelettes (Western, Mexican, Indian).

• Full-Service Hot and Cold Deli Counter: Preparing custom-made Classic Sandwiches (e.g., Italian Sub, Roast Beef, Pastrami), Hot Sandwiches (including Cheddar Plus, Teriyaki Chicken, and Pastrami King), and Specialty Steak Heroes (such as Philly Cheesesteak and the Rainbow Special Steak).

• Homemade Salads: Offering fresh, daily-prepared sides and sandwich fillings like Chicken Salad, Tuna Salad, Macaroni Salad, Potato Salad, and Coleslaw.

• Halal Food Options: Featuring popular options such as Chicken Over Rice, Lamb Over Rice, and Falafel Over Rice, providing quick, substantial meals.

• Fresh Meat and Cheese Sold by the Pound: A comprehensive selection of Premium Meat (including Oven Gold Turkey, Pastrami, Roast Beef, and Salsalito Turkey) and Premium Cheese (like American, Provolone, Muenster, and Pepper Jack) for home use.

• Grocery Store Essentials: Selling a wide array of retail items, which typically encompass everyday necessities, beverages, snacks, and household goods, serving the immediate community’s convenience needs.

• Multiple Payment Options: Accepting modern payment methods including Credit Cards, Debit Cards, and NFC Mobile Payments, ensuring a quick and smooth checkout process.

• Convenient Shopping Options: Providing Delivery, In-store Shopping, and Takeout services to suit various schedules and preferences.

Features / Highlights

Several features distinguish Rainbow Deli & Grocery as a truly local, professional, and diverse New York City establishment:

• Authentic NYC Menu Staple: They proudly feature the famous New York Chopped Cheese sandwich, a regional delicacy consisting of seasoned ground beef, onions, and melted cheese chopped together on a grill and served on a hero roll, cementing its status as a real city deli.

• Diverse Global Cuisine Integration: The inclusion of both Halal food options and internationally inspired items like Indian and Mexican Omelettes highlights a commitment to serving the diverse culinary preferences of the Queens community.

• Focus on Freshly Prepared Food: With extensive menus for breakfast, hot sandwiches, classic deli cuts, and house-made salads, the core emphasis is on fresh preparation, a key differentiator from standard convenience stores.

• Value and Variety: The sheer breadth of the menu—from a basic Butter Roll for under two dollars to premium sliced meats by the pound—offers options at various price points, ensuring there is something for every budget and appetite in the Long Island City area.

• Quick Service Model: Optimized for a "Quick visit," the store is perfectly set up for New Yorkers who need high-quality food and essentials on the go, facilitating efficiency for busy schedules.

Contact Information

For inquiries, placing orders, or visiting the location, please use the following details:

Address: 38-15 Greenpoint Ave, Long Island City, NY 11101, USA

Phone: (718) 482-7107 or +1 718-482-7107

What is worth choosing

Choosing Rainbow Deli & Grocery is a decision rooted in convenience, variety, and the authentic taste of New York City’s neighborhood life. For local users in Long Island City and Queens, what makes this spot truly stand out is its seamless combination of two essential services: a fully functional, high-volume deli and a reliable grocery store. You can fulfill your weekly need for sliced premium cold cuts and cheeses (such as Pastrami or Provolone) while simultaneously picking up a quick, delicious meal.

The menu’s star is arguably its incredible variety of hot, custom-made sandwiches, most notably the Chopped Cheese. This hot hero is a celebrated, local NYC food icon, and its inclusion confirms Rainbow Deli & Grocery's status as a genuine purveyor of city culinary traditions. Beyond the classics, the all-day service is a lifeline, offering a hot Egg Sandwich or even Chicken Empanadas whenever the craving hits, not just during typical breakfast hours. Whether you need a satisfying and budget-friendly $7.99 Halal Chicken Over Rice for dinner, a substantial breakfast to start your day, or just a pound of your favorite premium deli meat, this establishment consistently delivers. It's the perfect local solution for anyone seeking quality, speed, and the unique, diverse flavors of Queens, all under one convenient neighborhood roof.

Rainbow Deli & Grocery

38-15 Greenpoint Ave, Long Island City, NY 11101, USA