Variety Coffee Roasters: A Williamsburg Icon for Top-Tier Coffee, Remote Work, and Cozy Vibes

Variety Coffee Roasters Introduce

Introduction / Overview

For over a decade,

Variety Coffee Roasters

has cemented its status as a foundational pillar of the Brooklyn specialty coffee scene. Opening its doors in Williamsburg in 2008, the Graham Avenue location is the original, setting the standard for the brand’s blend of retro-inspired style, commitment to fresh-roasted beans, and vibrant café culture. This is more than just a place to grab a quick caffeine fix; it’s a neighborhood institution where quality and community converge.

At its core,

Variety Coffee Roasters

is a dedicated

Coffee shop

and

Espresso bar

, built on the principle of showcasing only the freshest, in-season coffees sourced globally and roasted daily in Brooklyn. This commitment to freshness results in a consistently "Top-tier" cup, whether you opt for a smooth, rich

Cold Brew

($4.00), a perfectly pulled

Espresso

($3.00), or a milky indulgence like a classic

Latte

Mocha

. Beyond their lauded coffee, the shop is equally celebrated for its "Great tea selection," offering a wide range of options like

Loose-Leaf Tea

($3.00),

Chai Latte

, and comforting

Spiced Cider

The atmosphere at

Variety Coffee Roasters

is a major part of its undeniable appeal. Patrons frequently describe the vibe as

Casual

Cozy

, and

Trendy

, creating an environment that is truly "perfect for getting things done." It has earned a reputation as one of the best spots for remote work, attracting a crowd of

College students

and locals who value a functional workspace with a welcoming feel. The combination of its chill, vibrant ambiance, reliable

Wi-Fi

, and comfy

Seating

makes it a beloved haven for those who are in "grind mode" or simply looking for a relaxing space for

Solo dining

over a

Quick bite

Customer experience is consistently positive, with staff receiving praise for being "super friendly, welcoming, and just plain cool." The commitment to a great product and a welcoming environment solidifies

Variety Coffee Roasters

as a reliable and essential stop for New Yorkers. It is truly a spot that hits the mark, whether you are fueling up for the workday or enjoying a relaxing

Breakfast

Dessert

Location and Accessibility

The flagship location of

Variety Coffee Roasters

is situated at

368 Graham Ave, Brooklyn, NY 11211, USA

. This prime location places it firmly in the vibrant heart of Williamsburg, a neighborhood celebrated for its dynamic mix of artists, creatives, and long-standing residents. Its position on Graham Avenue, a bustling commercial corridor, ensures it is easily accessible to pedestrians from the surrounding blocks.

The café offers several convenient ways to enjoy its offerings. Customers can choose to enjoy their drinks and pastries via

Dine-in

service in the

Cozy

interior or take advantage of the inviting

Outdoor seating

when the weather permits.

Takeout

is also a fast and reliable option for those on the go. Furthermore, the establishment demonstrates its commitment to inclusivity with a

Wheelchair accessible entrance

, ensuring that all members of the community can access their exceptional coffee and service.

Services Offered

Full Espresso Bar Service: Offers a complete menu of expertly crafted espresso-based beverages including
Espresso
($3.00),
Macchiato
($3.50),
Cortado
($3.75),
Cappuccino
($4.00), and
Latte
.
Signature Coffee & Tea: Serves its own daily-roasted
Coffee
and
Cold Brew
, along with a "Great tea selection" featuring high-quality
Loose-Leaf Tea
and specialty drinks like
Chai Latte
.
Dining Options: Provides food for a
Quick bite
, covering
Breakfast
and
Dessert
needs, with highly recommended items like the banana bread.
Indoor and Outdoor Seating: Features comfortable
Seating
indoors, and allows
Dogs allowed outside
for patrons enjoying the fresh air in the
Outdoor seating
area.
Connectivity and Amenities: Offers free
Wi-Fi
access, making it a popular hub for working on a laptop, and includes a clean
Restroom
for customer use.
Flexible Payment Methods: Accepts all major forms of payment, including
Credit cards
,
Debit cards
, and convenient
NFC mobile payments
.
Service Options: Provides multiple avenues for service including
Onsite services
,
Takeout
, and
Dine-in
for maximum customer convenience.

Features / Highlights

Roastery Quality: The core feature is the quality of the coffee, which is sourced and roasted daily by
Variety Coffee Roasters
itself, ensuring optimal freshness and flavor for a "Top-tier" experience.
The Ideal Remote Workspace: Widely recognized as one of the "Best places I’ve ever worked from," offering the perfect blend of a
Cozy
yet vibrant atmosphere, comfy
Seating
, and reliable
Wi-Fi
for those "Good for working on laptop" sessions.
Exceptional
Quick Bite
Offerings: Beyond the beverages, items like the renowned banana bread have achieved cult status among regulars, highly praised as "seriously one of the best I’ve ever had."
Commitment to Sustainability: Notably offers a sustainable option by providing
real, ceramic and glass cups
for in-house enjoyment, a commendable effort toward minimizing single-use waste.
Premier
Espresso Bar
: The technical skill of the baristas and the quality of the beans results in perfectly executed espresso drinks, from the simple
Americano
to complex lattes, with all core espresso shots priced attractively at $3.00.
Friendly and Welcoming Staff: The experience is enhanced by the personnel, consistently described as "super friendly, welcoming, and just plain cool," fostering a positive and relaxed community environment.

Contact Information

Address: 368 Graham Ave, Brooklyn, NY 11211, USA

Phone: (347) 599-2351

What is worth choosing

For New York residents, choosing

Variety Coffee Roasters

is choosing the intersection of quality, comfort, and community. It is the destination for the coffee purist seeking an exceptional cup, given the in-house roasting expertise and the consistent praise for "Great coffee" and smooth, rich flavor profiles.

What truly sets this Graham Avenue staple apart is its functionality as an urban oasis. It seamlessly transforms from a quick

Espresso bar

stop into a highly productive workspace. The fact that it is nationally lauded as one of the best places to work remotely, thanks to the

Cozy

atmosphere, robust

Wi-Fi

, and welcoming nature toward

Solo dining

, makes it indispensable for Brooklyn’s students and freelancers. New Yorkers looking for a reliable location to settle in with their laptop, or just enjoy a peaceful moment, will find exactly what they need here.

Furthermore, in an age where sustainability is crucial,

Variety Coffee Roasters

is consciously offering in-house solutions by making

real, ceramic and glass cups

available, an initiative that allows customers to enjoy their coffee without contributing to needless single-use plastic waste. This commitment, coupled with the consistently delicious

Quick bite

options like the famous banana bread, means you're not just supporting a local business, but one that is actively working to be better. From the perfectly poured

Cortado

to the friendly faces behind the counter,

Variety Coffee Roasters

is the definitive local choice for a superior café experience in Williamsburg.

Variety Coffee Roasters Food & drink

Items
Coffee
Cold Brew $4.00
Loose-Leaf Tea $3.00
Americano $3.00
Spiced Cider
Chai Latte
Hot Chocolate
Mocha
Espresso $3.00
Macchiato $3.50
Cortado $3.75
Cappuccino $4.00
Latte

Variety Coffee Roasters Details

Service options
Outdoor seating
Onsite services
Takeout
Dine-in
Delivery

Highlights
Great coffee
Great tea selection

Popular for
Breakfast
Solo dining
Good for working on laptop

Accessibility
Wheelchair accessible entrance
Wheelchair accessible parking lot

Offerings
Coffee
Quick bite

Dining options
Breakfast
Dessert
Seating
Table service

Amenities
Restroom
Wi-Fi
Wi-Fi

Atmosphere
Casual
Cozy
Trendy

Crowd
College students
Tourists

Planning
Accepts reservations

Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards

Pets
Dogs allowed outside

Variety Coffee Roasters Photos

Variety Coffee Roasters Location

Variety Coffee Roasters

New York Kings County Williamsburg Graham Avenue

368 Graham Ave, Brooklyn, NY 11211, USA

Variety Coffee Roasters Reviews

An average rating of ★4.5 from 377 user reviews.

musicwifibeanscold brewbaked goodsmorninglaptopmuffinsmochavegan

★ 5★ 4★ 3★ 2★ 1

One of the best places I’ve ever worked from — and take it from someone who’s worked online across 4 continents! 🌍💻 Variety Coffee nails it with its cozy yet vibrant atmosphere, comfy seating, and chill vibes — perfect for getting things done. ☕️✨The coffee? Top-tier. Smooth, rich, and brewed with care. And please do yourself a favor and try the banana bread — seriously one of the best I’ve ever had. 🍌🍞Huge shoutout to the staff — super friendly, welcoming, and just plain cool. 🙌 Whether you’re in grind mode or just want to relax, this spot hits the mark. Highly recommend!
May 14 · Mohamad haidar
This review is about sustainability only! 🙂I so appreciate that you do indeed offer real, ceramic and glass cups for people to enjoy when they have their beverages in house at variety.But it seems that the majority of your customers who are working from or meeting friends here either don’t know about the reusable and sustainable option, or are choosing not to go with it.It is a true shame to see so much single-use plastic waste created in mere hours every single day by folks who could otherwise enjoy their coffees without making needless trash.Perhaps you could encourage your baristas to ask very clarifying questions when people are placing their order, like if they will be enjoying their drink for here. Perhaps you could also put a sign up at the bar, letting people know that the option for a real mug is available. Perhaps you could incentivize that customers bring their own mugs for a small discount, or a feature on your social media. All would be excellent alternatives to the giant mass of plastic trash that comes out of this café each day.As hopefully most of us know by now, the ocean will be filled with more plastic than fish by 2050. 95% of the plastics that we produce and use are not recycled, but rather head to the landfill, off to our oceans, or get burned in an incinerator. We consume these plastics—which are made from fossil fuels—as micro plastics that are brimming with chemicals and toxins.It is up to both the purveyor and the customer to do good by our planet, and my hope is that you can better serve our beautiful waterfront neighborhood and city by helping us to create less plastic waste.Thank you for considering these suggestions! Love your coffee, love your ambiance, but think with some clear communication about sustainable options, you could really knock it out of the park.
December 17 · Sheila
Consistent friendly local semi chain coffee shop with tasty pastries, great chilled staff and excellent coffee whether drip or espresso based. And they open early which is an added bonus at 7am. Most places in the hood open at 8. Love this place and I visit frequently when In town!
August 29 · StewartGerard
Super chill place for coffee. Very calm vibe.
July 06 · Patty Wapshott
Nice place for quick bite in the morning. The stuff is not so polite and very hasty but they serve wonderful coffee. If you look for food try their almond croissant - soft, moisty inside, sweet enough and quite big. I would recommend also a sweet cheese danish and the chocolate croissant (nice try with using the dark chocolate!). Ham&cheese croissant could use more ingredients though. And the music there? Wonderful!
September 24 · Ola Hantkiewicz