Cozy Rice (小稻屋肠粉店）

- 42 W 38th St #4, New York, NY 10018

In a city as vast and culinarily rich as New York, some of the best culinary treasures are often found in the most unassuming places. Cozy Rice (小稻屋肠粉店) is a perfect example of this. Tucked inside a small food hall in Midtown, this Chinese restaurant specializes in a dish that is both a comfort food and a classic of Cantonese cuisine: steamed rice rolls, or 'cheung fun.' This isn't your typical American-Chinese takeout; it’s a spot that focuses on authenticity and quality, bringing a taste of home to locals and a new experience to visitors.

Cozy Rice has built a reputation on its commitment to its signature dish. The rice rolls are freshly made, featuring a silky, delicate texture that is the hallmark of a well-prepared 'cheung fun.' The small, casual spot has a charming atmosphere that feels intimate despite being in a shared space. It’s a place where the focus is strictly on the food, allowing the authentic flavors to speak for themselves. The rave reviews from customers highlight the amazing quality of the food and the generous portions, particularly the fact that they don't skimp on ingredients.

This restaurant is a true local’s spot. Its location within a food hall means it's a popular choice for office workers and residents in the area looking for a quick and satisfying lunch or dinner. The food is both delicious and reasonably priced, making it an excellent value for a high-quality, authentic meal in a city where dining can often be expensive.

Cozy Rice is situated at 42 W 38th St #4, New York, NY 10018. Its location inside a small food hall is a unique feature that adds to its charm. This central Midtown address places it in a busy area, easily accessible to the large number of office workers, tourists, and shoppers who frequent the area.

As a counter-serve spot within a food hall, the restaurant is geared towards a quick and efficient experience. While the space is small, there are tables and chairs available at the end of the hall, providing limited seating for those who wish to dine in. For those who prefer to eat on the go or back at their office, the takeout service is very popular. Its central location also means it is easily reachable via multiple subway lines and bus routes, making it a convenient stop for anyone in the city.

The atmosphere is casual and unpretentious, reflecting the no-frills focus on delicious food. It's a place that’s perfect for solo dining, a quick lunch with a friend, or a satisfying meal to fuel your day.

Cozy Rice's service model is centered on providing high-quality, authentic food with efficiency and convenience.

• Dine-in and Takeout: The restaurant offers counter service for both dine-in and takeout. Customers can order at the counter and either grab a seat in the shared food hall seating area or take their food to go.
• Delivery and No-contact Delivery: For added convenience, Cozy Rice provides delivery services, including a no-contact option. This allows customers to enjoy their favorite dishes without having to leave their home or office.
• Lunch and Dinner: The restaurant is a popular spot for both lunch and dinner, offering a menu that is perfect for a satisfying midday meal or a delicious evening bite.

The staff are known for being nice and the service is efficient, which is a key advantage in a fast-paced environment like Midtown.

What makes Cozy Rice a standout in the New York food scene is its dedication to a specific, authentic dish and its high quality.

• Authentic Steamed Rice Rolls: The signature dish, the steamed rice roll, is the main highlight. The rolls are praised for their soft, silky texture and generous fillings, with options like Shrimp Steam Rice Roll and Beef Steam Rice Roll.
• Reasonably Priced: Customers consistently mention the great value for money. The food is both delicious and authentic, offered at a price that is very reasonable for a high-quality meal in Midtown.
• Small Plates and Comfort Food: The menu is full of comfort food and small plates that are perfect for a quick bite or for mixing and matching. Dishes like the Egg Custard Buns and Curry Fish Balls are popular and add to the authentic feel.
• Hidden Gem Atmosphere: Located in a food hall, Cozy Rice has a quiet charm that sets it apart from larger, more crowded restaurants. The atmosphere is casual and friendly, with a "small spot but very cute" vibe.
• Good for Kids: With its casual setting and classic, simple menu items, the restaurant is a great option for families with children.

For more information or to place an order, you can contact Cozy Rice using the following details:

Address: 42 W 38th St #4, New York, NY 10018

Phone: (646) 368-9897

Mobile Phone: +1 646-368-9897

When visiting Cozy Rice, you absolutely must try their signature Steamed Rice Roll. The Shrimp Steam Rice Roll is a highly recommended choice, praised by customers for the generous amount of shrimp in every bite. The Fried Dough Steam Rice Roll is another unique and delicious option, offering a satisfying crunch from the fried dough within the soft rice noodle.

To complement your rice roll, be sure to try some of the appetizers. The Curry Fish Balls are a delicious, classic Chinese street food that is perfect for a small plate. The Egg Custard Bun is also a must-try, described by a customer as having a "lava golden yolk" that is simply amazing.

For a comforting and traditional meal, consider the Preserved Egg And Pork Congee, a classic congee that is both flavorful and hearty. The Chinese Crepe is also a popular and delicious choice for a quick meal. What is truly worth choosing at Cozy Rice is the authentic and high-quality food that is offered at a great price. It's a genuine taste of classic Chinese comfort food that feels like a hidden treasure in the middle of a bustling city.

Cozy Rice (小稻屋肠粉店）

42 W 38th St #4, New York, NY 10018, USA