El Sabor de la Rubia Introduce
Introduction / Overview
For New Jersey residents craving the vibrant, rich, and comforting flavors of the Caribbean, El Sabor de la Rubia in Passaic is a highly recognized local establishment. Specializing in authentic Dominican cuisine, this restaurant offers a culinary escape right in the heart of Passaic, NJ, serving up home-style dishes that are deeply rooted in Dominican tradition. The name itself, which translates to "The Flavor of the Blonde," hints at a memorable and distinctive taste experience awaiting local diners.
El Sabor de la Rubia is popular across all mealtimes, consistently drawing a crowd for Breakfast, Lunch, and Dinner, making it a go-to spot for both quick mid-day meals and relaxed evening dining. The atmosphere is cultivated to be Casual and Cozy, designed to feel much like dining in a familiar, comfortable setting. This warmth is extended to all patrons, as the restaurant proudly welcomes a Family-friendly crowd and Groups, while also being designated as LGBTQ+ friendly, promoting an inclusive environment for everyone in the diverse New Jersey community.
The menu is built around traditional Comfort food and generous portions, offering an array of hearty stews, perfectly seasoned meats, and classic sides. Beyond the staples, the restaurant caters to a variety of needs with offerings like Late-night food, Happy hour food, Quick bites, and even Vegetarian options. Customers can expect to find classic Dominican favorites such as Sancocho (Dominican Soup), Pernil al Horno (Roast Pork), and Bistec Encebollado (Onion Steak).
However, local New Jersey patrons should also be aware of a few reported operational issues, as highlighted in public reviews. Some customers have expressed concerns regarding lengthy wait times for orders, a perceived lack of immediate customer service attention at the counter, and discrepancies between advertised menu prices and those charged at the register. While the quality of the food has been described as "good," potential visitors are strongly encouraged to practice patience, verify their order details, and carefully check their receipts when visiting.
Location and Accessibility
Conveniently located in Passaic, NJ, El Sabor de la Rubia is easily reachable for local New Jersey diners looking for authentic Dominican fare.
The restaurant's address is:
30 Howe Ave, Passaic, NJ 07055, USA
The location offers several accessibility features and parking options to enhance the customer experience:
- Accessibility: The facility is designed for ease of access, featuring a Wheelchair accessible entrance, Wheelchair accessible restroom, and Wheelchair accessible seating.
- Parking: Customers have multiple convenient parking options, including a Free parking lot, Free street parking, and Paid street parking in the surrounding area.
- Pet Policy: For those with animal companions, the restaurant maintains a policy of allowing Dogs allowed and Dogs allowed outside.
Services Offered
El Sabor de la Rubia is dedicated to providing flexible service options to meet the needs of a busy North Jersey clientele:
- Dine-in Options: Available with comfortable Seating, Table service, and Counter service for quicker meals.
- Order Ahead: Takeout, Curbside pickup, and full Delivery services are offered, including No-contact delivery.
- All-Day Meal Service: Catering to all times with Breakfast, Brunch, Lunch, Dinner, and delicious Dessert offerings.
- Event Planning: Comprehensive Catering services are available for both small and large events.
- Amenities: Complimentary Wi-Fi and a clean Restroom, including a Gender-neutral restroom.
- Family Features: Excellent provisions for families, including a dedicated Kids' menu, High chairs, and a Has changing table(s).
- Planning: The restaurant Accepts reservations to help parties plan their visits efficiently.
Features / Highlights
The distinct features of El Sabor de la Rubia contribute to its status as a local Passaic favorite:
- Authentic Dominican Cuisine: The core highlight is the genuine, traditional flavor of the Dominican Republic, offering signature dishes like Sancocho, Pernil al Horno, and various stews.
- Great Coffee: Recognized for having Great coffee, a crucial component of any authentic Latin American dining experience, especially for breakfast or a post-meal treat.
- Cozy and Unique Ambiance: The Casual and Cozy setting is enhanced by the presence of a Fireplace, creating a warm and welcoming atmosphere for all customers.
- Sports Entertainment: Features Sports viewing, making it a lively location to gather with Groups to enjoy a meal while watching games.
- Comprehensive Menu Times: Caters to all scheduling needs with Late-night food and Happy hour food, positioning it as a versatile spot in Passaic.
- Payment Flexibility: Accepts modern payment methods, including Credit cards, Debit cards, and NFC mobile payments.
- Family-Focused: Being Good for kids with dedicated amenities demonstrates a strong commitment to family comfort and convenience.
Contact Information
For New Jersey residents planning a visit, especially to inquire about the menu, reservations, or delivery options, the following contact details are essential:
- Address: 30 Howe Ave, Passaic, NJ 07055, USA
- Phone: (973) 928-6644
What is Worth Choosing
For the New Jersey customer, choosing El Sabor de la Rubia is choosing an immersive and flavorful experience centered on authentic Dominican home cooking. The essence of the restaurant lies in its classic dishes, which are what truly set it apart.
The most noteworthy selections include the traditional Dominican stews and roasts. The Sancocho / Dominican Soup, a hearty, flavor-packed soup often featuring a mix of meats and root vegetables, is a culinary institution in the Dominican Republic and a must-try for local diners seeking genuine Caribbean comfort. Another star of the menu is the Pernil al Horno / Roast Pork, celebrated for its tender, succulent meat and crispy skin, a labor-intensive dish that defines celebration in Dominican culture. Equally popular is the Bistec Encebollado / Onion Steak, typically a thin, seasoned cut of steak smothered in savory caramelized onions, served with traditional sides like rice and beans.
Beyond these mains, the restaurant’s commitment to providing a full, authentic Dominican experience is evident in its breakfast offerings, which include classic items like Mangú (mashed green plantains) often served as part of the Tres Golpes combo.
While the noted concerns about customer service and potential price discrepancies warrant caution, the consistent positive feedback regarding the food quality itself suggests that for those prioritizing authentic and flavorful Caribbean meals, the culinary rewards outweigh the potential operational hiccups. The combination of its authentic Dominican cuisine, the versatile Late-night food service, the unique ambiance enhanced by a Fireplace, and its comprehensive family amenities, positions El Sabor de la Rubia as a critical and flavorful hub for Caribbean dining in Passaic, NJ. It remains a powerful choice for anyone in the region looking for a true taste of the Dominican Republic.
El Sabor de la Rubia Details
Service options
- Curbside pickup
- No-contact delivery
- Delivery
- Takeout
- Dine-in
Highlights
- Fireplace
- Great coffee
- Sports
Popular for
- Breakfast
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible restroom
- Wheelchair accessible seating
- Assistive hearing loop
- Wheelchair accessible parking lot
Offerings
- Coffee
- Comfort food
- Happy hour food
- Late-night food
- Quick bite
- Salad bar
- Small plates
- Vegetarian options
Dining options
- Breakfast
- Brunch
- Lunch
- Dinner
- Catering
- Counter service
- Dessert
- Seating
- Table service
Amenities
- Gender-neutral restroom
- Restroom
- Wi-Fi
- Wi-Fi
Atmosphere
- Casual
- Cozy
Crowd
- Family-friendly
- Groups
- LGBTQ+ friendly
Planning
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
- Has changing table(s)
- High chairs
- Kids' menu
Parking
- Free parking lot
- Free street parking
- Paid street parking
Pets
- Dogs allowed
- Dogs allowed outside
El Sabor de la Rubia Photos










El Sabor de la Rubia Location
El Sabor de la Rubia Reviews
price
★ 5★ 4★ 3★ 2★ 1Took them 11 minutes to take my order even though I was standing at the register the whole time, another 30 to make it. The staff took multiple phone orders as I was standing in front of him at the register and didn’t even address us.They forgot our salad that was paid for.They didn’t give us any sauces when we ordered.The guy at the register was struggling to answer questions about basic food options.I’m Dominican and go out to eat a lot. I wanted to support a local spot but they are just so dismissive and lack customer service. By the time I got my food I didn’t even want it. The food is good but that not enough.
May 25 · RaulAttention consumers: This restaurant displays prices on screens/menus that do NOT match what they charge at the register. I was charged $4 more per item, and when I asked, I was told the prices “were not updated.” This may violate New York City consumer protection laws, which require that the price charged matches the price displayed to the public. I recommend checking your receipt before paying and reporting such practices to the Department of Consumer and Worker Protection (DCWP).
August 08 · DANIELA URREAIf I could give them 0 stars I would!! They double charger me for everything!!!! $20 for mangu, I have been to so many Dominican restaurants and I have never ever paid more than $10 for mangu. Worst! For salchipapaa $20 each!
August 18 · GabrielaDidn’t even try the food. Walked in. Craving some good eats. Looked on google to see what time they closed, it said Sunday closed @12pm. INCORRECT CLOSED AT 7:35. so sad no eats. on to the next place.
May 18 · Eliana felizWas in town stayed at a Air BnB very good food and service
September 07 · Josephine LadyRed
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