It's Waao! Introduce
For New Jersey locals and visitors searching for an exceptional fast-food experience that goes beyond the standard fare, It's Waao! in East Rutherford, NJ, presents a vibrant and flavorful option. This fast-food restaurant distinguishes itself by blending American favorites with authentic Latin American specialties, creating a truly unique and engaging menu. Nestled within one of the state's premier destinations, this Latino-owned establishment has quickly become a standout choice for those seeking a quick, delicious, and diverse meal in the heart of Bergen County.
The culinary philosophy at It's Waao! centers on providing high-quality, generously portioned food that satisfies a wide range of tastes. While offering comforting classics like burgers and hot dogs, the restaurant truly shines through its exciting incorporation of Latin American street food staples, such as Arepas and Patacones. This fusion of flavors ensures that every visit is an adventure, offering something new and exciting even for repeat customers. The commitment to fresh, vibrant ingredients, especially evident in their famous natural fruit shakes, has garnered positive attention and loyalty from the local New Jersey community.
From a customer's perspective, the welcoming and family-friendly atmosphere makes It's Waao! a superb destination. It's not just about grabbing a quick bite; it's about enjoying a fun, flavorful, and accessible dining experience that caters to everyone, including those with specific accessibility needs.
The East Rutherford location of It's Waao! is strategically situated at a prime New Jersey address, making it incredibly accessible for residents across North Jersey and beyond. The restaurant is located at:
1 American Dream Wy, East Rutherford, NJ 07073, USA
As part of the American Dream complex, the restaurant benefits from the destination's extensive infrastructure. This location provides unparalleled convenience for anyone visiting the numerous attractions, shopping, or entertainment venues within the complex. Accessibility is a major highlight:
- The location is easily reached via major highways that feed into the Meadowlands area.
- On-site parking is available, which includes a paid parking garage, making it convenient for those driving in.
- The venue offers wheelchair accessible seating, demonstrating a commitment to serving all members of the community.
Whether you're making a dedicated trip for a meal or stopping by while enjoying a day out at American Dream, the ease of access ensures a stress-free experience. The proximity to key landmarks in East Rutherford, NJ, further establishes it as a practical dining choice for local commuters and families alike.
It's Waao! is dedicated to providing convenience and flexibility in how customers can enjoy their food. Their service options are designed to fit various dining preferences and schedules:
- Dine-in: Enjoy your meal in the welcoming and friendly atmosphere of the restaurant.
- Takeout: Perfect for a quick pick-up to enjoy on the go or at a nearby destination.
- Delivery: Have your favorite burgers, arepas, and shakes delivered right to your door for ultimate convenience.
- Credit Card Payments: They accept credit cards, ensuring fast and easy transactions.
This array of services means that whether you are planning a sit-down family lunch, grabbing a quick solo dinner, or ordering for a large group gathering, It's Waao! has a streamlined option to meet your needs in the New Jersey area.
What truly sets It's Waao! apart in the competitive New Jersey fast-food scene are its distinctive features and commitment to a welcoming environment. The business proudly carries a number of highlights that appeal directly to the diverse local community:
- Latino-Owned: As a Latino-owned business, it brings authentic culinary traditions and a unique perspective to the New Jersey dining landscape.
- Unique Menu Mix: The menu successfully merges classic American fast food (like high-quality burgers and hot dogs) with popular Latin specialties (such as Arepas, Patacones, Salchipapa, and specialty sandwiches like the Cubano and Pernil sandwich). This is a major draw for customers seeking both familiarity and novelty.
- All-Natural Fruit Shakes: A significant highlight is the selection of natural fruit shakes, praised by customers for tasting like the actual fruit. Flavors like mango, strawberry, and passion fruit offer a refreshing and authentic complement to their savory offerings, which one customer noted are "so natural they taste like the actual fruit."
- Family-Friendly Environment: The restaurant is specifically good for kids and fosters a family-friendly atmosphere, making it an ideal spot for parents to take their children for a fun and satisfying meal.
- Inclusivity: It's Waao! is proudly LGBTQ+ friendly, ensuring all guests feel comfortable and welcomed.
- Group Event Capacity: The location has proven its ability to host special events, as one glowing review mentioned hosting an engagement party there, highlighting the staff's dedication to making the event "so special."
For directions, inquiries, or to place a phone order, here is the essential contact information for the East Rutherford, NJ location:
- Address: 1 American Dream Wy, East Rutherford, NJ 07073, USA
- Phone: (201) 603-0044
- Mobile Phone: +1 201-603-0044
Choosing It's Waao! is an easy decision for anyone in New Jersey looking for a memorable fast-food meal that offers more than the predictable chain restaurant experience. What makes it truly worth selecting is the compelling combination of cultural authenticity, menu innovation, and dedicated customer service.
The menu provides a refreshing break from the routine, inviting patrons to explore Latin flavors alongside the comfort of a classic burger. Whether you're craving the crunch and flavor of a fully loaded Hawaiian Burger—described as "the absolute best" by one patron—or the savory delight of an Arepa or Patacon, the food is prepared with attention to detail and a clear focus on taste. Furthermore, the commitment to providing all-natural shakes sets a high standard for beverage quality, catering to health-conscious diners and those simply seeking a fresh, fruity treat.
Moreover, the strong focus on community—evidenced by their status as a Latino-owned, family-friendly, and LGBTQ+ friendly establishment—makes It's Waao! a business that New Jersey customers can feel good about supporting. The staff's willingness and ability to accommodate special events, as noted by a customer who celebrated their engagement party there, speaks volumes about the level of professional and personal care they extend to their guests.
In summary, It's Waao! in East Rutherford offers more than just speed; it offers a taste of culture, a high standard of ingredient quality, exceptional accessibility in a prime location, and a menu diverse enough to please every member of the family or group. For a fast-food experience with flavor, variety, and a truly welcoming spirit, look no further than this Bergen County gem. It is a definite must-try for New Jersey food enthusiasts seeking a delightful and convenient culinary stop.
It's Waao! Details
From the business
- Identifies as Latino-owned
Service options
- Delivery
- Takeout
- Dine-in
Accessibility
- Wheelchair accessible seating
Crowd
- Family-friendly
- LGBTQ+ friendly
Payments
- Credit cards
Children
- Good for kids
Parking
- On-site parking
- Paid parking garage
It's Waao! Photos










It's Waao! Location
It's Waao!
1 American Dream Wy, East Rutherford, NJ 07073, USA
It's Waao! Reviews
american dreamshakes
★ 5★ 4★ 3★ 2★ 1The Hawaiian burger was the absolute best. The shakes are so natural they taste like the actual fruit. By far one of my favorite places.
August 26 · Adrian ColonWe had our engagement party here and it was beautiful! The staff made our party so special. Thanks It's Waao for an incredible time.
July 27 · Ivory Tower Boiler Room (Dr. Andrew Rimby)Government Cheese?! Was excited to have this location open in American Dream Mall but come one these are cheese fries?! Do better, drinks were good. Service was good.
July 05 · HudsonGreat franchise with generous portions and tasty Latin flavors. I love the Pantanos and my wife loves the chicken burrito
June 05 · jason wightmanI was excited to see that It’s WAAO! opened a location at American Dream. The staff was extremely friendly and welcoming. I ordered the chicken patacón combo with a banana shake, and both were delicious. The patacón took a little while to prepare so they gave me a free side of fries (unless that was already part of the combo lol either way, I appreciated it)!The seating area is nice and a great place to enjoy your meal. The employees kept checking in to make sure everything was good and to see if I needed anything like napkins. My only complaint was that there was some loud construction happening at the ice rink, but that’s totally out of their control. Overall, great service and great food. I’ll definitely be coming back!
June 26 · Mia Johnson
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