IT'SUGAR Coney Island

- 1232 Surf Ave, Brooklyn, NY 11224

Introduction / Overview

For New Yorkers seeking a vibrant, playful escape or simply a massive, delightful sugar rush, **IT'SUGAR Coney Island** is the ultimate destination. More than just a traditional **candy store**, this Brooklyn location is an experience, doubling as a **chocolate shop**, **dessert shop**, **gift shop**, and true **novelty store**. It captures the fun-loving, nostalgic spirit of Coney Island itself, making it an essential stop for locals and visitors making their way to the beach or the amusement park.

IT'SUGAR is instantly recognizable by its **vibrant, neon-lit storefront** that draws you into a world of dazzling colors and sweet aromas. It’s a literal paradise for candy lovers, perfectly blending the appeal of classic, bulk candy with the excitement of oversized and unique novelty treats. Customers can enjoy a personalized "chews your mix" experience, filling up on bulk bins of **gummies**, marveling at **oversized lollipops**, and rediscovering beloved **retro candies** that evoke a welcome sense of nostalgia.

The store is designed to be **esthetically pleasing to glance around**, creating an environment that’s not just about purchasing, but about enjoying the playful **vibe**. It successfully caters to both **kids and adults alike**, making it a perfect spot for families, date nights, or a much-needed pick-me-up. The extensive offerings also include specialized items, positioning it as a dedicated **gift basket store** for those looking to assemble the perfect sweet present. And in a thoughtful nod to contemporary demands, the store even provides **candy with low sugar** options, ensuring that a sweet indulgence can be found by nearly everyone.

Location and Accessibility

IT'SUGAR Coney Island is perfectly situated at **1232 Surf Ave, Brooklyn, NY 11224, USA**. This address places it directly in the heart of the iconic Coney Island area, making it a highly accessible and logical stop for anyone visiting the nearby amusement park, boardwalk, or beach. The proximity to these major Brooklyn attractions is a key element of its appeal, ensuring high foot traffic and easy integration into a fun-filled day out.

For patrons driving to the area, the store offers the crucial New York amenity of **on-site parking**, which simplifies a planned visit or a spontaneous **quick visit** for a candy fix. Furthermore, as an established retailer, IT'SUGAR is dedicated to ensuring accessibility for all its customers. The storefront features a **wheelchair accessible entrance**, making the entire candy wonderland open and available to mobility-impaired guests.

Its location on Surf Avenue and its commitment to accommodating both drivers and those with mobility needs means that this sugar-fueled trip is as stress-free as possible. Whether arriving by car or on foot after a day of roller coasters, accessing this **candy lover’s paradise** is straightforward and convenient for the busy New York crowd.

Services Offered

• In-store Shopping: Providing a full, immersive shopping experience where customers can explore the full range of bulk and novelty candies.
• In-store Pickup: Allowing patrons to place orders ahead of time and collect them quickly within the store.
• Onsite Services: Offering various services often associated with a novelty and dessert shop, such as "chews your mix" customizable bulk candy and fresh treats like cotton candy.
• Gift Basket Assembly: Specializing in the creation and sale of custom and pre-made **gift baskets**, leveraging its designation as a **gift basket store**.
• Quick Visit Accommodation: The structure and service focus are designed to facilitate a fast, engaging, and memorable **quick visit**.

Features / Highlights

• **Vibrant, Neon-Lit Vibe**: The store's highly aesthetic and playful interior design creates an exciting, immersive atmosphere perfect for fun photos and browsing.
• **Massive Candy Selection**: Features a comprehensive array, including **bulk bins of gummies**, **oversized lollipops**, classic **retro candies**, and modern treats.
• **Oversized and Novelty Items**: Known for its unique, large, and quirky candy and gift items, perfect for a memorable souvenir or gift.
• **Low-Sugar Options Available**: Thoughtfully caters to a wider audience by including options for **candy with low sugar**, ensuring more people can enjoy the experience.
• **Nostalgic Appeal**: The environment and product selection evoke a strong sense of nostalgia, appealing to adults as much as children.
• **Convenient On-Site Parking**: A valuable feature in a high-traffic area, simplifying visits for customers arriving by car.
• **Accepts Modern Payments**: Facilitates quick transactions by accepting **Credit cards, Debit cards, and NFC mobile payments**.

Contact Information

Address: 1232 Surf Ave, Brooklyn, NY 11224, USA

Phone: (646) 582-8941

What is Worth Choosing

**IT'SUGAR Coney Island** is worth choosing for any New Yorker because it offers an unparalleled, multi-faceted experience that transcends a simple retail transaction. It’s the definitive destination when you’re not just looking for candy, but for **pure, unadulterated fun and nostalgia**. The vibrant, **playful vibe** and **aesthetically pleasing** design make every visit a visual treat, perfectly capturing the spirit of its iconic Coney Island location.

The sheer **massive selection** is a key differentiator. The ability to customize a sweet experience via the bulk "chews your mix" bins, combined with the novelty of **oversized lollipops** and an impressive variety of chocolate and dessert items, positions it as the ultimate sweet spot in Brooklyn. This versatility also makes it a practical choice for locals, as it functions as a dedicated **gift shop** and **gift basket store** for any occasion requiring a sweet gesture.

Crucially for the demanding New York customer, the convenience is top-tier. The availability of **on-site parking** right in the busy Coney Island area is a major logistical advantage. Furthermore, the commitment to inclusivity, featuring a **wheelchair accessible entrance** and thoughtful options like **low-sugar candy**, ensures that this joyful, sugar-fueled experience is available and welcoming to everyone in the New York region. For a memorable, fun, and convenient sweet stop, IT'SUGAR is the unparalleled choice.

IT'SUGAR Coney Island

1232 Surf Ave, Brooklyn, NY 11224, USA