Jell and Chill

- 110 E 7th St, New York, NY 10009

In the vibrant and diverse food scene of New York City, a true gem can often be found tucked away on a side street, offering a culinary experience that is both unique and delightful. Jell and Chill is one such place, a small but mighty dessert shop in the East Village that has introduced many New Yorkers to the traditional Chinese dessert known as "bing fen." Bing fen, which translates to "ice jelly," is a light, plant-based jelly dessert that is incredibly refreshing and perfect for a warm day or as a palate cleanser after a heavy meal. Jell and Chill has perfected this delicate treat, serving it with an array of healthy and flavorful toppings that elevate it from a simple jelly to a multi-layered sensory experience. It's a testament to the shop's passion and dedication that they have managed to create a loyal following for a dessert that was largely unknown to many in the city.

The shop's commitment to quality is evident in every detail. The bing fen is handcrafted, and the ingredients are fresh and carefully chosen to create a balanced and tasty final product. As one customer noted, the desserts are "very tasty and well balanced," and they "act as a refresher and palate cleanser without filling you up." This makes Jell and Chill a perfect destination for those looking for a guilt-free treat or a light dessert option. The menu is impressive in its variety, with options that cater to different tastes, from the classic brown sugar base to more adventurous flavors like matcha and raspberry. The owners, Zixi and Yu, have poured their energy and passion into introducing this healthy and delicious dessert to the American market, and their enthusiasm is contagious. Their helpful suggestions and friendly demeanor make every visit a personal and welcoming experience. It's not just a place to buy dessert; it's a place to learn about a new culinary tradition and connect with people who genuinely care about what they are serving.

Jell and Chill is conveniently located at 110 E 7th St, New York, NY 10009, right in the heart of the East Village. While the shop itself is small and can be easy to miss if you're not looking for it, its prime location makes it easily accessible for anyone in the New York metropolitan area. The East Village is a hub of activity, with numerous subway lines and bus routes running nearby. The walkability of the neighborhood means you can easily stop by for a dessert after exploring the area, whether you've just had dinner at one of the many nearby restaurants or are simply strolling through the vibrant streets. While the counter area can only seat a handful of people, the cozy and intimate space adds to its charm, and many customers opt for takeout to enjoy their dessert on the go. Its location on E 7th St places it within a lively community, surrounded by other unique small businesses, making it a perfect addition to a day or night out in the city.

Accessibility is a key part of the experience. The small storefront is at street level, and while the interior seating is limited, the primary focus is on a quick and convenient service model, catering to both dine-in and takeout customers. The ability to grab a refreshing dessert and continue your exploration of the East Village is a major advantage. Furthermore, the accessibility of a delicious and healthy dessert option adds to the appeal for New Yorkers who are always on the move.

Services Offered:

• In-store shopping: Experience the full menu and receive personalized recommendations from the friendly owners.
• Takeout: Grab your bing fen to go and enjoy it while exploring the East Village.
• Delivery: Have your favorite desserts delivered right to your door for ultimate convenience.
• In-store pickup: Place your order ahead of time and pick it up at the shop, saving you time.
• Dine-in: Though seating is limited, you can enjoy your dessert at the counter and chat with the owners.

Features / Highlights:

• Handcrafted Bing Fen: The shop specializes in bing fen, a traditional Chinese dessert made with a plant-based jelly, providing a unique and healthy treat.
• Healthy and Light Desserts: Bing fen is known for being a refreshing and light dessert that won't leave you feeling guilty or weighed down.
• Vegetarian and Vegan Options: The menu is fully vegetarian, with many vegan and hot options available, catering to a wide range of dietary needs.
• Helpful and Friendly Staff: Owners Zixi and Yu are known for their passion for the business and their willingness to offer helpful suggestions to first-time visitors.
• Diverse Topping Options: The menu features a variety of delicious toppings, including brown sugar, rose petal jam, tapioca pearls, sweet fermented rice, fresh fruit, and more.
• Seasonal Specials: The shop frequently offers new specials each month, such as the popular Matcha Red Bean, giving customers a reason to return.
• Wi-Fi: Complimentary Wi-Fi is available for customers, adding to the convenience of the in-store experience.

Contact Information:

Address: 110 E 7th St, New York, NY 10009, USA

Phone: (646) 370-5229

What is worth choosing:

Jell and Chill is a must-visit for anyone in New York looking for a dessert experience that is both unique and satisfying. The primary reason to choose this shop is its dedication to bing fen, a dessert that offers a perfect balance of flavor, texture, and health benefits. Unlike many overly sweet or heavy desserts, bing fen is light and refreshing, making it an excellent choice for a midday treat or a post-dinner palate cleanser. The menu is thoughtfully designed, with options that showcase the versatility of bing fen. Best-sellers like "A3 Rosie," with its brown sugar base and a variety of textures, are a testament to the owners' creativity and understanding of flavor profiles. Customers also rave about seasonal creations like the "A6 Matcha Red Bean," which highlights their commitment to introducing new and exciting options.

Beyond the delicious products, the personalized and friendly service sets Jell and Chill apart. As noted in customer reviews, the owners, Zixi and Yu, are genuinely passionate about their business and their customers. Their willingness to make suggestions and chat about their products creates a welcoming and memorable atmosphere. This personal touch transforms a simple transaction into a genuine connection. The shop's small size, which might seem like a drawback, actually adds to its charm, creating an intimate setting where each dessert is carefully made to order. The fact that many customers return for multiple visits to try new flavors, and that they feel no guilt after eating their desserts, speaks volumes about the quality and appeal of Jell and Chill's offerings. For a unique, healthy, and delicious dessert experience in the heart of the East Village, Jell and Chill is an outstanding choice that truly stands out from the crowd.

Jell and Chill

110 E 7th St, New York, NY 10009, USA