Juice Generation Introduce
In a city that thrives on energy and a fast-paced lifestyle, Juice Generation has established itself as a cornerstone of New York's wellness community. It’s more than just a juice shop; it's a health food restaurant and a go-to spot for anyone looking to refuel with clean, delicious, and nutritious options. With a wide-ranging menu that goes far beyond simple juices, Juice Generation offers everything from vibrant açaí bowls to hearty vegan meals and a variety of wellness shots designed to support your health journey. The atmosphere is casual and trendy, making it a popular stop for people from all walks of life, whether you're a fitness enthusiast grabbing a post-workout smoothie or a busy professional in need of a quick, healthy lunch. This location on 23rd Street is known for its friendly, helpful staff and a consistently great experience, solidifying its reputation as a New York favorite.
The core philosophy of Juice Generation is to make healthy eating both accessible and enjoyable. They achieve this by using high-quality, fresh ingredients to create products that are not only good for you but also taste amazing. The variety of their offerings is a major draw, catering to a wide range of dietary needs and preferences, including vegan, gluten-free, and high-protein options. The company's commitment to quality is evident in every cup, with a focus on fresh juices, invigorating smoothies, and wholesome food options. The welcoming environment and the staff's dedication to customer service, as noted by countless positive reviews, make every visit a pleasant experience. It's the kind of place you can rely on for a healthy fix that never disappoints, a true gem in the heart of Manhattan.
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The Juice Generation location is conveniently situated at 109 E 23rd St, New York, NY 10010, USA. This prime spot places it in the lively Flatiron District, at the corner of Park Avenue South and East 23rd Street. It's an incredibly easy location to get to, with a multitude of subway lines, including the 6, R, and W trains, serving the area. The proximity to popular destinations like Madison Square Park and various gyms, including Equinox, makes it an ideal stop for a pre or post-workout boost.
The shop offers a wheelchair-accessible entrance, ensuring that all customers can easily access the store and its offerings. Its street-level presence on a major thoroughfare makes it a well-known and convenient spot for anyone in the neighborhood. Whether you’re on your way to work, running errands, or simply exploring the city, this Juice Generation location is a quick and easy stop to get your healthy fix.
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- Dine-in: The shop offers a casual, inviting space for customers to sit and enjoy their juices and food.
- Takeout: For those on the move, takeout is a fast and efficient option.
- Delivery: Juice Generation provides convenient delivery services through various third-party apps, making it easy to get your favorite items delivered right to your door.
- No-Contact Delivery: This option ensures a safe and secure delivery experience for all customers.
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- Extensive Menu: The menu is incredibly diverse, featuring a wide selection of fresh juices, smoothies, açaí bowls, and vegan snacks and baked goods.
- High-Quality Ingredients: Juice Generation is known for using fresh, organic ingredients in their cold-pressed juices and other products.
- Welcoming and Knowledgeable Staff: Customers consistently praise the staff for being friendly, helpful, and knowledgeable about the menu and ingredients. They are happy to provide recommendations and help with dietary questions or allergies.
- Wellness-Focused Offerings: The shop features a dedicated "Juice Farmacy®" section with wellness shots and a variety of cleanses, like the "Juice For A Day®" program, to support a healthy lifestyle.
- Vegan-Friendly: As a vegan restaurant, all products are plant-based, making it a reliable and safe choice for those with a vegan diet.
- Casual and Trendy Atmosphere: The store's vibe is modern and inviting, making it a comfortable place for a quick visit.
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For more information, to place an order, or to learn about their products, you can contact Juice Generation at the following:
- Address: 109 E 23rd St, New York, NY 10010, USA
- Phone: (212) 531-1110
While a physical visit is the best way to see the full selection, calling ahead or using their mobile app for pre-ordering can make your visit even more convenient.
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With a menu as extensive as Juice Generation's, it's easy to feel overwhelmed. However, there are some customer favorites and signature items that are definitely worth trying. For a classic green juice, the "Get Ur Green On®" is a popular choice, blending spinach, kale, pineapple, mint, and green apple for a refreshing and not-too-grassy flavor. The "Supa Dupa Greens®" is a more intense green option, packed with a powerhouse of vegetables.
If you're in the mood for a smoothie, the "PB Açaí®" is a fan favorite among açaí bowls, combining the richness of almond or peanut butter with the health benefits of açaí. For a protein boost, the "Protein Knockout®" smoothie is a classic choice for gym-goers, praised for its delicious taste and muscle-building benefits. For a wellness kick, the "Vital Shot®" is a popular option to help boost immunity and provide a jolt of energy. Don't forget to check out their selection of vegan baked goods like the Banana Brain Muffin, which offers a tasty and healthy treat. Finally, for a real taste adventure, try one of their unique "Juiced Gelato™" creations like the Orange Turmeric or Watermelon Dragon®. The staff, known for their expertise, are always willing to help guide you to the perfect selection that fits your taste and wellness goals.
Juice Generation Food & drink
Bottled
- Cold Warrior® $9.55
Orange, ginger, green tea, echinacea, astragalus, honey 6.7 oz · Juice Farmacy
- The Alkalizer® H20 $5.95
Chlorophyll, aloe vera, lemon, pink salt, super ionic minerals, filtered water 16 oz · Cold Pressed Juice + H2O
- Fighter Cider® $9.55
Water, apple juice, ginger juice, turmeric juice, apple cider vinegar, orange juice, lemon juice, onion juice, horseradish juice, garlic juice, habanero pepper, honey, black pepper 6.7 oz · juice farmacy
- Immunity A.S.A.P.® $9.55
Pineapple, lemon, apple, elderberry, ginger, apple cider vinegar, cinnamon, cloves, cayenne pepper, honey 6.7 oz · juice farmacy
- The Metabolizer® H20 $5.95
Pineapple, ginger, sea moss, butterfly pea flower, plant enzymes, filtered water 16 oz · Cold Pressed Juice + H2O
- The Detoxifier™ H20 $5.95
Dandelion, burdock, hibiscus, milk thistle, lime, filtered water 16 oz · Cold Pressed Juice + H2O
- The Defender® H20 $5.95
Ginger, turmeric, lemon, cayenne pepper, oil of oregano, filtered water 16 oz · Cold Pressed Juice + H2O
Bakery
- Banana Brain Muffin $5.95
Fresh bananas and crunchy walnuts, superboosted with Ceylon cinnamon, lion's main mushroom, vanilla and creamy coconut milk Vegan · Gluten-free · Soy-free *contains walnuts, baked in a facility that handles tree nuts and peanuts
- Big Blue Muffin $5.95
Fresh blueberries, 8g of organic plant protein, organic maple syrup, and a nourishing blend of oat and flax seed flour Vegan · Gluten-free · Soy-free · Nut-free *baked in a facility that handles tree nuts and peanuts
- Haute Chocolate Muffin $5.95
Rich raw cacao and antioxidant-packed goji berries, with a nourishing blend of oat and flax seed flour Vegan · Gluten-free · Soy-free · Nut-free *baked in a facility that handles tree nuts and peanuts
Bottled Shots
- Vital Shot® $5.95
Ginger juice, water, lemon juice, cayenne pepper 2 oz · Cold Pressed Shot
- The Cure™ $5.95
Orange juice, ginger juice, water, apple cider vinegar, lemons, onions, ginger, horseradish, garlic, turmeric, habanero pepper, black pepper 2 oz · Cold Pressed Shot
- Wheatgrass RX $5.95
Wheatgrass, lemon 2 oz · Cold Pressed Shot
- Root Recovery® $5.95
Tart cherries, lemon, beet, turmeric, black pepper, water 2 oz · Cold Pressed Shot
- Brain Fuel $5.95
Wild blueberry, lion's mane, cordyceps, chaga, cacao 2 oz · Cold Pressed Shot
- The Defender® $5.95
Ginger juice, water, lemon juice, turmeric juice, oil of oregano, cayenne pepper 2 oz · Cold Pressed Shot
- Gut Fix $5.95
Apple cider vinegar, probiotic complex, ginger, lemon 2 oz · Cold Pressed Shot
- Dr. Chlorophyll® $7.15
Blue green algae, spirulina, lemon 2 oz · Cold Pressed Shot
- Firestarter $5.95
Jalapeño, cilantro, ginger, aloe vera, lime 2 oz · Cold Pressed Shot
- C-Fense™ $5.95
Orange juice, sea buckthorn puree, water, lemon juice, camu camu, zinc 2 oz · Cold Pressed Shot
Snacks
- Spicy Mango $5.95
Dried mango, lime juice, chili powder, paprika net wt. 1.75oz
- Sprouted Almonds $5.95
Sprouted almonds, orange juice net wt. 1.8oz
- Island Blend $5.95
Dried peaches, dried apples, dried pears net wt. 2.0oz
- Trail Mix $5.95
Almonds, walnuts, brazil nuts, cashews, raisins, sunflower seeds, banana chips, dried cranberries, pumpkin seeds net wt. 2oz
- Mango Cashew Bites $5.95
Dried mango, cashew, banana bites net wt. 1.8oz
- Maple Ginger Cashews $5.95
Cashews, maple syrup, ginger net wt. 1.75oz
- Mango $5.95
Dried mango net wt. 1.75oz
Juiced Gelato™
- Carrot Coconut $11.95
Carrot Coconut brings a lush, tropical twist with creamy carrot juice, refreshing coconut water, a splash of lime, and delicate shreds of real coconut. Carrot, young thai coconut, shredded coconut, lime, agave Organic · Vegan · Gluten-Free
- Green Pineapple $11.95
Green Pineapple zings with sweet tropical pineapple and mildly peppery arugula for a bold, refreshing twist on greens. Pineapple, arugula, agave Organic · Vegan · Gluten-Free
- Orange Turmeric $11.95
Orange Turmeric glows with vibrant orange juice, zesty lemon, and earthy turmeric for a golden burst of citrusy glow. Orange, lemon, turmeric, agave Organic · Vegan · Gluten-Free
- Blue Apple $11.95
Blue Apple pops with tart green apple, zesty lemon, a hint of ginger, and a vibrant pop of blue spirulina. Apple, lemon, ginger, blue spirulina, agave Organic · Vegan · Gluten-Free
- Spicy Mango $11.95
Spicy Mango delivers a bold, tropical kick with juicy mango, zesty lime, and a spark of cayenne pepper. Mango, lime, cayenne pepper, agave Organic · Vegan · Gluten-Free
- Watermelon Dragon® $11.95
Watermelon Dragon pops with the pinkest of fruits blended in blissful harmony. Watermelon juice, dragon fruit, agave, sea salt Organic · Vegan · Gluten-Free
Wellness Smoothies
- Mr. Greengenes® $13.50
Plant milk, spinach, kale, mango, banana 20oz
- Green Guardian® $17.95
Fresh young thai coconut, matcha, spinach, banana, coconut probiotic yogurt, plant protein and our Collagen Chlorophyll Complex™ with collagen peptides, spirulina & chlorella 20oz
- Strawberry Sea-Tox® $14.35
Fresh orange juice, mango, strawberries, banana, pitaya, probiotic coconut yogurt, and our Vegan Collagen Booster with sea moss, sea buckthorn, goji, camu camu & mangosteen 20oz
- Blue Beauty® $14.35
Plant milk, almond butter, banana, dates, blue spirulina, vanilla collagen, cinnamon, coconut MCT oil 20oz
- Hi-Fibe® $13.50
Green apple, cucumber, kiwi, lemon, spinach, kale, banana, prebiotic fiber 20oz
- Youthquake™ $15.55
Plant milk, omega-3 walnut butter, banana, chocolate plant protein and our Blueberry Brain Fuel™ with blueberries, raw cacao, ceylon cinnamon & cognitive mushrooms 20oz
Juice Farmacy®
- Wheatgrass Shot $0.00
Wheatgrass 2 oz · Shot
- The Defender® $7.15
Ginger, turmeric, lemon, cayenne pepper, oil of oregano 4 oz · Shot
- Vital Shot® $7.15
Ginger, lemon, cayenne pepper 4 oz · Shot
- Cold Warrior® $0.00
Fresh orange, ginger, green tea, echinacea, astragalus, raw honey 12 oz · Served hot
- Immunity A.S.A.P.® $0.00
Fresh pineapple, elderberry, apple, lemon, ginger, cinnamon, clove, raw honey 12 oz · Served hot
Activated Nutrition™
- Activated Greens® $38.00
Promote gut health and treat your body to a hearty dose of super greens with a refreshing citrus twist. This revitalizing blend is packed with a full spectrum of nutritious greens from land and sea, plus gut-balancing probiotics and digestive enzymes to help your body properly absorb all your food’s nutrients for optimal health.
- Activated Lemonade® $38.00
Kickstart healthy digestion with this zesty blend of digestive enzymes and probiotics for a strong gut and balanced body. It’s popping with refreshing citrus fruits, full-bodied yuzu, earthy turmeric, and an invigorating four-pepper blend that fuels your digestive fire and helps you absorb optimal nutrition from your food.
- Activated Antioxidants™ $38.00
Support healthy digestion and protect your body from everyday stressors with a “berry” bright super-drink. This antioxidant-rich blend combines wild blueberry, goji, schisandra, and elderberry to ward off free radical damage, plus fruity red hibiscus and cacao to tantalize your taste buds. Gut-balancing probiotics and digestive enzymes are at work to help your body absorb all the nutrients from your food for peak health.
- Activated Protein® $38.00
Give your digestive system a boost with a daily dose of essential protein. This creamy blend is packed with digestive enzymes for optimal nutrition absorption, a probiotic complex for a balanced gut, plus complete plant protein to nourish your body. Flavors of warm vanilla, spicy cinnamon, and sweet-tart goji berry add an unexpected twist to delight your taste buds.
Super (Fast) Food
- Cream Of Greens $11.95
Kale, avocado, cucumber, broccoli, spinach, lemon 12 fl oz · chilled soup
Cold Pressed
- Energy Kick $11.95
Passion fruit, guava, guayusa leaf, yerba mate, agave, water 16 oz · Organic Cold Pressed Juice
- Pink Coconut $8.35
Coconut water, lime, dragon fruit 16 oz · Organic
- Chlorophyll Lemonade $7.70
Aloe vera, lemon, lime, chlorophyll, maple syrup, spirulina, ionic trace mineral, water 16 oz · Cold Pressed Juice
- Hangover Head $11.95
Coconut water, pear, lime, ginger, ionic trace minerals, milk thistle, rosehips 16 oz · Organic Cold Pressed Juice
- Alpha Beets $11.95
Beet, carrot, orange, spinach, lemon 16 oz · Organic Cold Pressed Juice
- Spicy Citrus $11.95
Grapefruit, orange, lemon, lime, ginger, turmeric, pipalli long pepper 16 oz · Organic Cold Pressed Juice
- Juice For A Day® - Green $64.75
Each six-pack has a combined caloric intake of about 1,200 daily calories. The juices are numbered and you should drink them in order 1 to 6. Drink juice No. 1 for breakfast and have another juice approximately every two hours: 1. The Professional™ 2. Celery 3. Supa Dupa Greens® 4. Chlorophyll Lemonade 5. Get Ur Green On® 6. Cream of Greens
- The Professional™ $11.95
Collard greens, swiss chard, kale, spinach, wheatgrass, cucumber, apple, lemon, ginger 16 oz · Organic Cold Pressed Juice
- Get Ur Green On® $11.95
Spinach, kale, pineapple, mint, apple 16 oz · Organic Cold Pressed Juice
- Blue Coconut $8.35
Coconut water, lime, blue spirulina 16 oz · Organic
- Sea Moss Lemonade $7.70
Lemon, lime, sea moss, sea buckthorn, yuzu, agave, water 16 oz · Cold Pressed Juice
- Watermelon Recharge™ $11.95
Watermelon, lime, electrolytes, pink salt 16 oz · Organic Cold Pressed Juice
- Spicy Lemonade $7.70
Lemon, lime, cayenne pepper, pippali long pepper, maple syrup, water 16 oz · Organic Cold Pressed Juice
- Daily Detox™ $11.95
Carrot, cucumber, green apple, lemon, ginger 16 oz · Organic Cold Pressed Juice
- Citrus Super C™ $11.95
Pineapple, grapefruit, orange, mint 16 oz · Organic Cold Pressed Juice
- Creatine Kick™ $11.95
Watermelon, tart cherries, lime, creatine 16 oz · Organic Cold Pressed Juice
- Juice For A Day® - Signature $64.75
Each six-pack has a combined caloric intake of about 1,200 daily calories. The juices are numbered and you should drink them in order 1 to 6. Drink juice No. 1 for breakfast and have another juice approximately every two hours: 1. The Professional™ 2. Citrus Super C™ 3. Supa Dupa Greens® 4. Spicy Lemonade 5. Daily Detox™ 6. Protein + Greens
- Supa Dupa Greens® $11.95
Kale, parsley, spinach, collard greens, cucumber, celery, lemon, apple 16 oz · Organic Cold Pressed Juice
Acai Bowls
- Hella Good Greens® $15.55
BLENDED: Açaí, spinach, kale, cucumber, banana, 14g plant protein TOPPINGS: Pineapple, kiwi, banana, superseed granola 16 oz
- PB Açaí® $15.55
BLENDED: Açaí, peanut butter, banana, plant milk TOPPINGS: Strawberries, peanut butter, cacao nibs, banana, hemp granola 16 oz
- Almond Butter Bliss® $15.55
BLENDED: Açaí, almond butter, banana, plant milk TOPPINGS: Strawberries, almond butter, coconut, banana, hemp granola 16 oz
- P-Nutty Protein® $15.55
BLENDED: Açaí, peanut butter, banana, 17g chocolate plant protein, plant milk TOPPINGS: Blueberries, banana, peanut granola 16 oz
- Aloha Açaí® $15.55
BLENDED: Açaí, banana, strawberries, plant milk TOPPINGS: Pineapple, strawberries, kiwi, coconut, hemp granola 16 oz
- All-Star Açaí® $15.55
BLENDED: Açaí, dragon fruit, plant milk TOPPINGS: Starfruit, blueberries, strawberries, hemp granola 16 oz
Protein Smoothies
- Protein Buzz® $14.10
Plant milk, açaí, blueberries, banana, plant protein 20oz
- O.P.P.® (Organic Plant Protein) $14.10
Plant milk, strawberries, almond butter, banana, chocolate plant protein with our Strawberry Chia Drip™ 20oz
- Rise N' Grind® $14.10
Cold brew coffee, plant milk, açaí, cinnamon, cacao nibs, coconut, adaptogenic mushrooms, banana, maca root, chocolate plant protein 20oz
- Mega Matcha™ $14.10
Plant milk, matcha, spinach, banana, dates, vanilla, plant protein, blue spirulina, probiotic coconut yogurt 20oz
- Protein Knockout® $15.55
Water, blueberries, peanut butter, banana, vanilla whey protein 20oz
- Hustle + Muscle® $14.35
Cold brew coffee, banana, tart cherries, almond butter, chocolate whey protein 20oz
- Electro-Protein™ $17.95
Fresh young Thai coconut with natural electrolytes & MCTs, tart cherries, blueberries, banana, vanilla whey protein 20oz
Classic Smoothies
- Mucho Mango™ $13.15
Fresh orange juice, mango, coconut, strawberries, frozen coconut milk 20oz
- Big Island Guava™ $13.15
Fresh orange juice, guava, passion fruit, strawberries, banana 20oz
- Joyful Almond™ $13.15
Plant milk, almond butter, cacao nibs, banana, frozen coconut milk 20oz
- Purple Pineapple® $13.15
Fresh pineapple juice, apple, açaí, blueberries, coconut, banana 20oz
- Smooth Strawberry® $13.15
Fresh apple juice, strawberries, banana, frozen coconut milk 20oz
- Peanut Butter Split® $13.15
Plant milk, peanut butter, banana, frozen coconut milk 20oz
- PB & Joe® $13.15
Cold brew coffee, plant milk, peanut butter, cacao nibs, banana 20oz
- Watermelon Dragon® $13.15
Fresh watermelon juice, dragon fruit, strawberries, blueberries, lime 20oz
Fresh Juices
- Young Thai Coconut $12.55
Freshly cracked young Thai coconut Served in a cup
- Apple $0.00
Green apple
- Carrot $0.00
Carrot
- Daily Detox™ $0.00
Carrot, cucumber, green apple, lemon, ginger
- Pineapple $0.00
Pineapple
- Celery $0.00
Celery
- The Professional™ $0.00
Spinach, kale, collard greens, swiss chard, wheatgrass, cucumber, green apple, lemon, ginger
- Get Ur Green On® $0.00
Spinach, kale, pineapple, mint, green apple
- Orange $0.00
Orange
- Alpha Beets™ $0.00
Orange, carrot, beet, lemon, spinach
- Watermelon $0.00
Watermelon
- Tropical Lust® $0.00
Pineapple, watermelon, starfruit, lime
- Supa Dupa Greens® $0.00
Spinach, kale, parsley, collard greens, cucumber, celery, green apple, lemon
- Cucumber $0.00
Cucumber
Juice Generation Details
Service options
- No-contact delivery
- Delivery
- Takeout
- Dine-in
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Dining options
- Table service
Amenities
- Restroom
Atmosphere
- Casual
- Trendy
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- Good for kids
Juice Generation Photos










Juice Generation Location
Juice Generation
109 E 23rd St, New York, NY 10010, USA
Juice Generation Reviews
smoothieacai bowlpricehealthyshakesalmondcoldblenderpeanut butterbrand
★ 5★ 4★ 3★ 2★ 1i love juice generation, each one i go to everyone is super friendly and helpful. u appreciate that. a lot. i was annoyed that equinox got rid of juice generation in some locations.. because they're always getting rid of the good collaborators. but thankful this juice generation still being close enough to get my after gym fix!
June 22 · Mikey BarbeeGreat experience! Excellent customer service, great tasting and healthy products, a clean, well-kept, and inviting atmosphere. The workers are super helpful and make you feel welcome as soon as you come in the door. I must acknowledge that Johnny is a 💎! Of all my visits, every encounter w/ him he's helping my wellness journey. Gliding btwn the register and making your order, he will go out of his way to help you select a menu item if you're stumped on what to order, don't know which of their products can help address whatever you're feeling, if you have allergies, etc. - just above and beyond!
March 27 · Trae AléciaLove this company and their juices. This spot was good. Made my drink correctly and was super tasty 😋 I like that they have a rewards program and are across different Burroughs. Always fresh ingredients and tasty fruit. The staff was okay at this one. I always enjoy a fresh juice to pick me up. It’s a little pricey but it’s worth it.
April 23 · Robert YoungI love me a good juice, and this company has been doing a great job! However, do they compost all the fruits?Also, I think they should make cups bigger and keep the same price, just for the extra juice is left out in every single shake. Is not very eco-friendly. Also, when are we doing paper cups?!You guys can do it ! Please ! Compost! Zero plastic & guve us extra... it is very pricey and we deserve the extra.Estaff was friendly & place was clean.
September 15 · RAM IMAGERYSuch a delicious and quick breakfast! Great gluten free options! Makes me comfortable having breakfast with my allergies! Love this place!
March 16 · M M
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