Counter Service Introduce
Introduction / Overview
In the vibrant, fast-paced heart of New York City, finding a truly satisfying and delicious meal can feel like a quest. Amidst the endless options, there are a few places that stand out for their commitment to quality, flavor, and a uniquely New York experience. One such establishment is Counter Service, a culinary spot that has quickly become a go-to for locals seeking hearty, expertly crafted food. Nestled on Park Avenue South, Counter Service is more than just a place to grab a bite; it's a destination for some of the city's most noteworthy sandwiches and all-day breakfast options. Whether you're a New Yorker on the go, a local looking for a new favorite lunch spot, or simply exploring the city's diverse food scene, Counter Service offers a menu that promises to delight. Their approach is simple but effective: focus on high-quality ingredients and classic recipes with a modern twist. The result is a menu filled with memorable dishes that feel both familiar and exciting. From their famous Bacon, Egg, + Cheese sandwich to their inventive takes on classics like the Bánh Mì, Counter Service caters to a wide range of tastes, ensuring there's something for everyone. This spot is a testament to the idea that great food doesn't need to be complicated, just made with care and passion. The atmosphere is unpretentious and focused entirely on the food, allowing the flavors to speak for themselves. Their commitment to excellent service is also a highlight, as noted by many satisfied customers who appreciate the friendly and welcoming staff. It’s a place that understands the rhythm of New York life, providing quick, efficient service without compromising on the quality of the meal. In a city where time is of the essence, Counter Service offers the perfect solution for a delicious and fulfilling meal, whether you're dining in, grabbing takeout, or having it delivered right to your door.
Location and Accessibility
Conveniently situated at 315b Park Ave S, New York, NY 10010, USA, Counter Service boasts a prime location in a bustling and easily accessible part of Manhattan. This spot is a nexus of activity, surrounded by businesses, residential buildings, and cultural landmarks. Its location on Park Avenue South makes it incredibly accessible for people working in the Midtown East area, as well as those living in nearby neighborhoods. The restaurant is well-served by New York City's extensive public transportation network. Several subway lines have stops within easy walking distance, including the 6, N, Q, R, and W trains, making it a simple trip for anyone coming from different parts of the city. Additionally, numerous bus routes operate along Park Avenue and surrounding streets, providing another convenient option for getting there. For those who prefer to walk, the restaurant is a pleasant stroll from Madison Square Park and many of the other attractions in the area. Its street-level presence ensures it is easy to find, and its proximity to major avenues simplifies navigation. For those who drive, while parking in Manhattan can be a challenge, there are often public garages available in the vicinity. The location is not just convenient for those dining in; it also ensures efficient delivery service to a wide swath of the city, bringing their delicious offerings to customers' homes and offices with ease. The central location is a significant advantage, establishing Counter Service as a readily available and appealing choice for a quick lunch, a relaxed breakfast, or a tasty snack break throughout the day. The vibrant energy of the neighborhood complements the restaurant's own lively atmosphere, making it a perfect part of the daily routine for many locals.
Services Offered
- Breakfast (All Day): Start your day or satisfy a late craving with their all-day breakfast menu, featuring standout items like the classic Bacon, Egg, + Cheese, Sausage, Egg, + Cheese, and vegetarian options such as Egg + Veg.
- Sandwiches: The core of their menu, the sandwiches are a major draw. Highlights include the savory Green Goddess Chicken Club, the hearty The Baron (Roast Beef), The Smokeshow, and unique vegetarian options like The Gigante (V) and Mushroom Melt (V).
- Sweets & Snacks: For those with a sweet tooth or looking for a little something extra, the menu includes delightful sweets like the Cinnamon Swirl Bread Pudding and the Burnt NY Cheesecake, as well as classic snacks like their Counter Service Crispy Potato and various Hal's chips.
- Beverages: A wide array of drinks is available to complement your meal, from refreshing juices like Kimino Sparkling Yuzu Juice to sodas like Mexican Coke and Galvanina Chinotto Soda, and coffee options like La Colombe Cold Brew.
- No-contact delivery: Offering a safe and convenient way to enjoy their food, they provide no-contact delivery service.
- Delivery: A reliable delivery service is available, bringing hot and fresh food directly to your doorstep.
- Takeout: For a quick grab-and-go option, customers can place an order for takeout and pick it up at their convenience.
- Dine-in: Enjoy the food in a casual and friendly setting.
Features / Highlights
- All-Day Breakfast: A major highlight is the availability of their breakfast sandwiches all day long, offering flexibility for customers with different schedules.
- Innovative Sandwich Menu: Counter Service goes beyond the ordinary with its sandwich creations, blending classic flavors with new ideas. The menu features a diverse range of options, from robust meat sandwiches to thoughtful and flavorful vegetarian choices.
- High-Quality Ingredients: A commitment to fresh, quality ingredients is evident in every dish. The menu reflects a focus on well-sourced components, from the perfectly cooked meats to the fresh produce and unique sauces.
- Friendly and Appreciative Staff: Customer reviews often praise the staff for their warm, welcoming, and friendly demeanor. The level of service adds a personal touch to the dining experience, making customers feel valued. As one reviewer mentioned, they were even given two free cookies as a kind gesture.
- Convenient Service Options: The availability of dine-in, takeout, and both regular and no-contact delivery makes Counter Service incredibly versatile and adaptable to the needs of modern New Yorkers.
- Perfect for Quick Meals: The counter service model is ideal for the fast-paced New York lifestyle, allowing for quick, efficient ordering and preparation without sacrificing quality.
Contact Information
- Address: 315b Park Ave S, New York, NY 10010, USA
- Phone: (917) 423-7377
What is worth choosing
For New Yorkers and visitors alike, Counter Service is a compelling choice for several key reasons. The most significant is undoubtedly the quality of the food. While some may have mixed experiences with specific ingredients, the general consensus is that the food is a step above typical fast-casual fare. The Bacon, Egg, + Cheese sandwich, in particular, has garnered rave reviews, with one customer declaring it the "Best" they've ever had. This single item is a powerful testament to the kitchen's ability to perfect a simple, beloved classic. Their sandwiches are not just meals; they are carefully constructed culinary experiences. The menu is diverse enough to cater to different dietary preferences and tastes, with both meat-centric and vegetarian options that are equally creative and satisfying. Beyond the food, the service is a notable highlight. The genuine warmth and generosity of the staff, as experienced by a customer who received complimentary cookies, create a welcoming environment that makes people want to return. This human element is a huge part of the overall experience and distinguishes Counter Service from more sterile, impersonal dining establishments. The convenience factor is also a major draw. In a city where schedules are tight, the combination of efficient takeout and reliable delivery services, including no-contact options, makes it a practical and appealing choice for everything from a quick office lunch to a relaxed meal at home. Finally, the strategic location on Park Avenue South makes it an accessible and central option for many. It’s a place that provides a quick, delicious, and friendly respite from the daily grind, offering a consistently positive experience that makes it a worthwhile destination for anyone in the area looking for a top-tier sandwich or breakfast. The overall package of great food, excellent service, and convenient accessibility makes Counter Service a place truly worth choosing again and again.
Counter Service Services
Breakfast (All Day)
- Bacon, Egg, + Cheese $12.00
Good bacon, a fried egg, American cheese, a hash brown we make ourselves, and our breakfast sauce on a sesame brioche bun. Contains: Gluten, Dairy, Egg, Sesame
- Sausage, Egg, + Cheese $12.00
House made pork sausage topped with melty cheddar, a fried egg, a hash brown that we make ourselves, garlic mayo, and pickled jalapeños (that we pickle), on a sesame brioche bun. Contains: Gluten, Dairy, Egg, Sesame
- Egg + Veg $12.00
A fried egg, marinated broccoli rabe, provolone cheese, banana peppers, and our spicy mayo on a nice sourdough English muffin. Contains: Gluten, Dairy, Egg
- The Spicy One $12.00
House made pork sausage, a fried egg, provolone cheese, banana peppers, and our spicy mayo on a nice sourdough English muffin. Contains: Gluten, Dairy, Egg
Sandwiches
- The Baron (Roast Beef) $19.00
Slow roasted beef, thinly sliced in house. Topped with aged white cheddar, watercress, and horseradish mayo. Contains: Gluten, Egg, Dairy
- Green Goddess Chicken Club $18.00
House-roasted chicken, gently pulled, served warm with Avocado-Green Goddess spread, bacon, aged cheddar, shredded lettuce, and red onion. It’s like a Club but also not like a Club. It’s Clubbish. Contains: Gluten, Dairy
- The Smokeshow $18.00
House-roasted chicken, pulled then tossed in smokey house bbq sauce. Jalapeños three ways (pickled, roasted, + smoked), melty cheddar, and red cabbage slaw. Contains: Gluten, Dairy, Egg
- The Cortese (Roast Pork & Rabe) $18.00
An Italian-y sandwich. This one features tender, roasted pork loin. Thin slices are topped with broccoli rabe, provolone, and salsa verde. Contains: Gluten, Egg, Dairy
- Bánh Mì (Our Take) $18.00
Fish sauce and lemongrass marinated pork belly, charred, sliced and topped with a creamy chicken liver páté. Finished with the classics: cucumber, pickled vegetables, jalapeños, cilantro, and mint. Contains: Gluten, Dairy, Egg, Soy, Fin Fish
- The Gigante (V) $16.00
A different kind of veggie sandwich. Slow-braised chard, kale, and white beans. Broccoli rabe also makes an appearance. Melty fontina, parm, and provolone complete the situation. Contains: Gluten, Dairy
- The Yeuben (V) $19.00
Griddled on seeded rye, our high-protein Yuba is seasoned with a bold blend of spices, then topped with melted gruyere, house-made beet sauerkraut, and creamy Russian dressing. Yuba, made from soy milk, is really delicious, but also very time-consuming to make. So we don’t make many of these. Contains: Gluten, Soy, Egg, Dairy
- Mushroom Melt (V) $16.00
Roasted oyster mushrooms, tangy beet slaw, garlic mayo, and melted cheddar. Our new favorite way to eat mushrooms. Contains: Gluten, Dairy, Egg
Sweets & Snacks
- Cinnamon Swirl Bread Pudding $5.00
Cubes of sesame brioche with maple, cinnamon, and tahini warmed in the oven then topped with a drizzle of créme fraîche icing. Tastes like the center of a cinnamon roll, but doesn’t look like one. Contains: Gluten, Dairy, Egg, Sesame
- Counter Service Crispy Potato $4.00
Chipperbec potato strings, layered then deep fried into a crispy, crunchy snack. Some call it a giant potato chip. Others say it’s a crunchy hash brown. We just like it.
- Brown Butter Chocolate Chip Cookie $4.00
The most over-analyzed recipe of our careers. Contains: Gluten, Egg, Dairy, Soy, Sesame
- Burnt NY Cheesecake (Slice) $6.00
A classic NYC cheesecake meets the Basque burnt one. Contains: Dairy, Egg
- Sweet + Spicy Broken Pretzels $3.00
Maple, olive oil, secret spices. Extremely crunchy. Contains: Gluten
- Hots $1.00
Our hot sauce.
- Side Of Pickles $0.50
- Hal's Ridge Cut Sea Salt Chips $3.00
- Hal's Salt & Vinegar Chips $3.00
- Hal's Ridge Cut Sour Cream & Onion Chips $3.00
Drinks
- Kimino Sparkling Yuzu Juice $5.00
Sparkling Japanese lemonade. Juice of hand-picked Yuzu from Shikoku Island and organic sugar cane.
- Galvanina Chinotto Soda $4.00
Juice from Calabrian chinotto sour oranges, enriched with aromatic herb extracts. Think Fernet without the alcohol and more bubbles.
- Just Ice Tea Half & Half $4.00
Half tea, half lemonade. Just sweet enough.
- Martinelli's Sparkling Apple Juice $3.00
- Mexican Coke $4.00
- Diet Coke $3.00
- Boylan Classic Seltzer $3.00
- Grapefruit Spindrift $3.00
Andrew's favorite spindrift flavor.
- Lemon Spindrift 16oz $4.00
- Saratoga Still Water $3.00
- Saratoga Sparkling Water $3.00
- La Colombe Cold Brew $5.00
- La Colombe Cold Brew With Milk $5.00
Counter Service Details
Service options
- No-contact delivery
- Delivery
- Takeout
- Dine-in
Counter Service Photos


Counter Service Location
Counter Service
315b Park Ave S, New York, NY 10010, USA
Counter Service Reviews
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★ 5★ 4★ 3★ 2★ 1Got the Cortese which is roast pork and rabe. roasted pork was fine but the broccoli rabe was so bitter and needed some acid to cut the bitterness. The bread is good but got it as a delivery for office lunch so I think it got too soggy in transit. Nothing special about salsa verde. Hot sauce that came on the side was actually too spicy to be complimented with any of the sandwiches and would over power all the flavor. Pickle on the side lacks crunch and is kind of also soggy.Not sure if I would order again. Everything was mid
August 20 · Kateryn KimBest BACON EGG AND CHEESE Sandwich! Came here on a random walk exploring while on a mini vacation and words can’t describe how good the food is. I wish I could have tried everything. It was so good my sister had a bite of my sandwich and we had to go back and get her one as well. The host was so friendly and saw I came back and gave us two free cookies to go with our order. We did not expect that but was so grateful for the wonderful service. Thank you for making my trip a little extra special.
August 18 · Lizzie HamiltonThe bread is fantastic. Zero notes on the baker. But I’ve ordered the sandwiches three times. The Green Goddess is all romaine and little flavor. The Baron is too salty and needs flavor balance. I think everything also needs ingredient balance and salt balance. It’s just not good. I’ve now thrown two sandwiches in the trash. I need you guys to do better. I tried to love you but it’s gross.
August 20 · Heather GreenThe brown butter chocolate chip cookie is truly delicious; buttery and chewy and with loads of salt that gave it the perfect tang. Thank you very much for delivering a little moment of joy.
September 11 · Bradley LaytonGreat new addition to the neighborhood. Fresh ingredients with lots of flavor and bread perfection. Mushroom patty melt and egg veg were delicious. Fun, old-school decor inside.
August 08 · Sarah Orlando Goldschmid
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