Massara Introduce
Nestled in the heart of New York City, Massara stands out as a true culinary gem, offering an authentic taste of Southern Italy right on Broadway. This isn't just another Italian restaurant; it's a destination that transports you to a cozy, romantic, and trendy atmosphere where every detail is meticulously crafted to ensure a memorable dining experience. Massara has quickly become a favorite among both locals and tourists, praised for its commitment to high-quality food and impeccable service. The restaurant's reputation for excellence is built on its ability to combine traditional Southern Italian flavors with a modern, sophisticated twist. From the moment you step inside, you are enveloped in an ambiance that is both warm and inviting, making it an ideal setting for everything from a casual lunch to a romantic dinner. The establishment's success is a testament to the passion and expertise of its staff, who are dedicated to providing a dining experience that feels both personal and exceptional. Massara is more than just a place to eat; it's a place to celebrate, to connect, and to savor the rich culinary heritage of Italy. The reviews from real customers highlight the genuine care and attention to detail that the staff, including the sommelier, brings to every table. This focus on the complete experience, from the decor to the service, is what truly sets Massara apart in New York's competitive dining landscape. It's a testament to the fact that when you prioritize quality and genuine hospitality, customers will not only appreciate it but will also return again and again.
Massara's prime location at 913 Broadway, New York, NY 10010, makes it a highly accessible and convenient dining spot for anyone in the city. Situated in a vibrant and bustling neighborhood, the restaurant is easily reachable by various modes of transportation. Its Broadway address places it in a central hub, surrounded by theaters, shops, and other attractions, making it a perfect pre-show dinner spot or a great place to meet up with friends after a day of exploring. The location is well-served by New York City's extensive subway system, with multiple lines and stations within a short walking distance. This accessibility is a major plus, as it allows both locals and visitors to easily find their way to the restaurant without the hassle of a long commute. The area itself is known for its energetic atmosphere and is a popular destination for tourists, which is reflected in the restaurant's clientele. Massara has also made a strong commitment to accessibility, with a wheelchair-accessible entrance and wheelchair-accessible seating. This thoughtful feature ensures that the dining experience is welcoming and comfortable for all guests, regardless of their mobility needs. The restaurant's beautiful decor and well-maintained ambiance add to the appeal of its location, creating an inviting space that is both visually stunning and physically comfortable. The combination of its excellent location, easy accessibility, and commitment to inclusivity makes Massara a standout choice for anyone looking for a high-quality dining experience in New York City. Its central positioning ensures it is a popular and well-frequented spot for a wide range of customers.
Massara offers a comprehensive range of services designed to provide a high-quality and satisfying dining experience. The focus is on providing a full-service experience that caters to a variety of needs and occasions. The primary services available include:
Dine-in: The main service offered is a traditional dine-in experience. Customers are seated and served at tables, allowing them to fully immerse themselves in the cozy, romantic, and trendy atmosphere. This is the ideal way to enjoy the full Massara experience, from the appetizers to the dessert.
Reservations: Given its popularity, Massara accepts and recommends reservations, especially for dinner. This service is crucial for planning and ensuring that customers can secure a table and avoid a long wait, making for a smooth and stress-free dining experience. The ability to make reservations ahead of time is a significant convenience for patrons.
Table Service: The restaurant provides full table service, where a dedicated wait staff attends to your needs. This includes taking orders, serving food and drinks, and providing recommendations. The service is known to be warm and attentive, contributing to the overall positive experience.
Lunch and Dinner: Massara is popular for both lunch and dinner. Whether you are looking for a mid-day meal or a special evening out, the restaurant is well-equipped to serve you. The menu is designed to be suitable for both occasions, offering a range of options for different appetites and budgets.
These services highlight Massara's commitment to providing a top-tier dining experience that is both convenient and luxurious. The emphasis on reservations and table service underscores its focus on quality and customer satisfaction, making it a reliable choice for a great meal.
Massara’s reputation is built on a number of key features and highlights that set it apart from other Italian restaurants in the city. These elements are what customers consistently praise and what make the dining experience truly special.
Great Cocktails, Dessert, and Wine List: A standout feature of Massara is its exceptional beverage and dessert program. The bar offers a selection of great cocktails and a robust wine list, perfect for pairing with your meal or simply enjoying on their own. The dessert options, such as the 'baba', are a highlight, providing a perfect end to the meal. The focus on high-quality drinks and desserts elevates the entire dining experience.
Cozy, Romantic, and Trendy Atmosphere: The ambiance at Massara is a major draw. It is described as cozy, romantic, and trendy, making it suitable for a variety of occasions. The decor and lighting are thoughtfully designed to create an intimate and comfortable setting, which is especially appealing for dates or small celebrations. The elegant and well-done decor is noted by customers as a key part of the positive experience.
Popular for Solo Dining: While the atmosphere is romantic, Massara is also a great place for solo dining. The comfortable and welcoming environment makes it a great spot for an individual to enjoy a high-quality meal without feeling out of place. This versatility in catering to different group sizes is a notable highlight.
Onsite Bar and Restroom: The restaurant is equipped with a full bar onsite, which allows for a pre-dinner drink or a nightcap. Additionally, the availability of a clean and well-maintained restroom adds to the overall comfort and convenience for guests.
These features, from the quality of the beverages to the welcoming atmosphere, collectively contribute to Massara's identity as a premier Italian dining destination. The positive reviews from customers, particularly about the food and wine, reinforce that these are not just claims but genuine highlights of the experience.
For reservations or inquiries about the menu and services, Massara can be reached through the following contact details. The provided information ensures that potential and returning customers can easily connect with the restaurant to plan their visit.
Address: 913 Broadway, New York, NY 10010, USA
Phone: (646) 212-0913
The clear and accessible contact information, including both a local phone number and a mobile number with the country code, makes it convenient for both New York City residents and tourists to get in touch. This simplicity in contact is a key part of the restaurant's professional approach to customer service, ensuring that planning a visit is as easy as possible.
Massara is more than just a place to eat; it is an authentic and exceptional dining experience that is worth choosing for many reasons. Its focus on Southern Italian cuisine, combined with a truly remarkable atmosphere, sets it apart from the myriad of other options in New York. The positive customer reviews consistently highlight the phenomenal food, with pizza and burrata being specific standouts. The high quality of the ingredients and the expertise of the kitchen, led by Chef Stefano Secchi, are evident in every dish. The wait staff and sommeliers are described as professional, warm, and attentive, providing a level of service that matches the quality of the food. Furthermore, the restaurant’s highlights, such as the great cocktails and extensive wine list, make it a perfect destination for wine lovers and those looking to enjoy a high-end beverage. While the cost may be a consideration for some, as one reviewer noted, "you get what you pay for," and the quality of the food and service more than justifies the price. The cozy and romantic ambiance makes it an ideal spot for a special occasion or a memorable date night. The fact that it is also a great place for solo dining speaks to its welcoming nature. For anyone seeking an authentic, high-quality, and unforgettable Italian meal in New York City, Massara is a destination that truly delivers on its promise of excellence.
Massara Details
Service options
- Dine-in
- Delivery
- Takeout
Highlights
- Great cocktails
- Great dessert
- Great wine list
Popular for
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible seating
- Wheelchair accessible parking lot
Offerings
- Alcohol
- Beer
- Cocktails
- Coffee
- Hard liquor
- Wine
Dining options
- Lunch
- Dinner
- Dessert
- Table service
Amenities
- Bar onsite
- Restroom
Atmosphere
- Cozy
- Romantic
- Trendy
Crowd
- Tourists
Planning
- Dinner reservations recommended
- Accepts reservations
Payments
- Credit cards
- Debit cards
Massara Photos










Massara Location
Massara Reviews
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★ 5★ 4★ 3★ 2★ 1Massara certainly did not disappoint! People will probably knock this place for the cost. However, “you get what you pay for”! The food was phenomenal and the wait staff and Sommelier Brandon were just as good! Stefano Secchi knows what he is doing. Also, the restaurant here on 26th Park Avenue is very well done from a decor and ambiance standpoint. Especially given that they were displaced from their original place due to a fire. Thank you to all of the Massara staff and keep doing what you are doing! We will certainly be back every time that we are in NYC😉👍🏼
August 08 · Christopher PlenzickVery nice experience. Food was very tasty with pizza being the main highlight. I also liked the burrata and the baba for dessert. Service was very warm and they tried their best to make us feel comfortable. Wine selection was great and fairly priced. The ambiance is beautiful and happy but the noise level was a bit high.
May 13 · Tarek FarahatFrom the moment we stepped inside the atmosphere was incredible. The ambiance was cozy and romantic—perfect for the special evening we had planned.We were celebrating our engagement, and the team went above and beyond to make it unforgettable. They surprised us with complimentary champagne to toast the occasion, a gesture that was both thoughtful and deeply appreciated.The food? Absolutely outstanding. Every dish was a celebration of authentic Italian flavors, but the pizza was the true star—crispy, & flavorful. It was hands down the best we’ve ever had.A huge shoutout to Chris, our server, who was nothing short of amazing. Friendly, attentive, and genuinely invested in making our night special. And the sommelier’s wine recommendation was spot-on—elevating our meal with the perfect pairing.This wasn’t just dinner—it was a memory we’ll cherish forever. If you’re looking for a place with heart, soul, and world-class Italian cuisine, this is it. We can’t wait to come back!
June 08 · christina mendozaMassara is an absolute gem in NYC—romantic, cozy, and full of charm. The service is warm, professional, and attentive without being overbearing. Their pastas are incredibly fresh, flavorful, and creatively done, putting a unique spin on classic Italian dishes. Perfect for a date night or a special dinner—Massara is unforgettable.
April 17 · Alon JuwalEverything tasted really good especially the candele with ragu and the branzino. BUT the portions are tinyyyyyyyy, $30 for like 3 bites of pasta so overall ended up being very expensive for what it is. Still really delish, but we were there for 2 hrs bc things come out so slowly
May 20 · Mags
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