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Not that Sweet - Cafe Residency inside Cafe Social Club
- 109 W 25th St, New York, NY 10001

Chocolate cafe ★5.0

109 W 25th St, New York, NY 10001, USA

5.0
Definitely working this into my daily routine. The flavors are so good and really original and constantly changing. Ingredients are super high quality - it’s not hot chocolate. I think the less sweet ones are more popular but they also have slightly sweeter options that are amazing. A++++ on both flavor and vibe. - Warren Cheng
Not that Sweet - Cafe Residency inside Cafe Social Club Overview Intro Photos Location Reviews

Not that Sweet - Cafe Residency inside Cafe Social Club Introduce

In the bustling heart of New York City, a hidden gem awaits those who crave a rich and flavorful chocolate experience without the overwhelming sweetness often associated with it. Not That Sweet, a cafe residency located inside the welcoming Cafe Social Club, has carved out a unique niche for itself. As a chocolate cafe, it redefines what we expect from a dessert shop, offering a menu that is as innovative as it is delicious. The name itself, "Not That Sweet," is a promise—a commitment to high-quality, flavorful ingredients that allow the true essence of the chocolate to shine through. This is not just a place to grab a hot chocolate; it is a destination for a thoughtful and refined chocolate experience that feels both indulgent and remarkably satisfying.

The concept behind Not That Sweet is the brainchild of Justine, a visionary who sought to create a "guilt-free" chocolate option. By focusing on clean, high-quality ingredients, she has succeeded in crafting a product that is not only delicious but also appeals to those who are conscious about their sugar intake. The result is a range of beverages and treats that are rich, velvety, and deeply flavorful. The constantly changing and original flavors ensure that every visit offers something new to discover, keeping the experience fresh and exciting for regulars. This dedication to innovation and quality has earned Not That Sweet a loyal following and a reputation as one of New York City's best-kept secrets. The ambiance, described by customers as having "cozy vibes," further enhances the experience, making it a perfect spot to relax and savor a moment of pure chocolate bliss.

The unique residency model within Cafe Social Club adds to its charm. It allows Not That Sweet to focus entirely on its specialty, while benefiting from the established and comfortable environment of the host cafe. This synergy creates a space that is both specialized and accessible, offering the best of both worlds. The passionate and dedicated team behind the counter, led by Justine, contributes to the overall positive "vibe" that customers consistently rave about. They are knowledgeable about their products and eager to share their love for chocolate with every visitor. The attention to detail, from the sourcing of ingredients to the careful preparation of each cup, is what elevates Not That Sweet from a simple dessert shop to a true culinary destination. It’s a place where you can feel the passion and dedication in every sip, making it a truly rewarding experience for anyone who appreciates quality and craftsmanship.

Not That Sweet is conveniently located at 109 W 25th St, New York, NY 10001, USA. This address places it within the bustling and easily accessible Midtown Manhattan area, specifically in the vibrant Chelsea neighborhood. Its location inside Cafe Social Club makes it a central and convenient spot for locals and tourists alike. The area is well-served by public transportation, with numerous subway stations and bus stops within easy walking distance. This ensures that you can easily make Not That Sweet a part of your daily routine or a special stop during a day of exploring the city.

The accessibility of the location is a significant advantage. Whether you are coming from work, shopping in the area, or simply taking a stroll, the destination is easy to reach. The fact that it is situated within an existing cafe also means that it is a well-known and easy-to-find spot. While there is no specific information provided about wheelchair accessibility, the general nature of a New York City cafe often includes features that accommodate various needs. The central location in Midtown ensures that it is a great meeting spot for friends coming from different parts of the city. The ease of access, combined with the unique offerings, makes Not That Sweet a highly appealing destination for anyone in the New York area. It's a place that is simple to find and a delight to visit, making the journey to get there just as pleasant as the destination itself.

As a specialized chocolate cafe, Not That Sweet offers a focused but exceptional range of services and products.

  • Chocolate Creations: Their primary offering is a variety of rich and velvety hot chocolate-style drinks. The flavors are described as "original and constantly changing," ensuring a fresh experience with every visit.
  • Less Sweet Options: True to its name, the cafe specializes in less sweet options that are popular with customers who appreciate the deep, complex flavors of high-quality chocolate.
  • Slightly Sweeter Options: For those who prefer a little more sweetness, they also provide "slightly sweeter options that are amazing," ensuring there is a perfect cup for every palate.
  • High-Quality Ingredients: A core part of their mission is the use of "super high quality" and "clean" ingredients, which contributes to the superior taste and "guilt-free" nature of their products.
  • Dine-In Experience: While the information doesn't specify, being a cafe residency inside another cafe implies that there is a comfortable space for customers to sit and enjoy their drinks.

Not That Sweet has several standout features and highlights that set it apart from other dessert shops in the city.

  • Unique Concept: The "Not That Sweet" philosophy is its most defining feature. By focusing on a less sweet profile, they offer a sophisticated alternative to traditional sugary desserts, catering to a niche market that values flavor and quality over sugar content.
  • Visionary Founder: The business is the creation of a visionary named Justine, whose passion for "legit chocolate magic" and "clean ingredients" is the driving force behind the brand's success and unique identity.
  • Constantly Changing Menu: The ever-evolving menu with "original and constantly changing" flavors encourages repeat visits and provides a sense of discovery for customers.
  • Guilt-Free Indulgence: The use of high-quality ingredients and the reduced sugar content make their products feel like a "guilt-free and totally addictive (in a good way)" treat, as noted by a customer.
  • Exceptional Vibe: The atmosphere is consistently praised for its "cozy vibes" and is a significant part of the overall positive experience.
  • A "Best-Kept Secret": As a cafe residency, it maintains an air of being a hidden gem, which adds to its appeal and allure for locals looking for unique, off-the-beaten-path experiences.

Not That Sweet is located at 109 W 25th St, New York, NY 10001, USA.

What makes Not That Sweet worth choosing is its unwavering commitment to a unique and high-quality product. This is not your average hot chocolate spot. It’s a place where the art of chocolate is celebrated in its purest form, without being masked by excessive sugar. The passion of the founder, Justine, is evident in every cup, and the use of "super high quality" ingredients ensures a superior taste and feel. The customer reviews consistently highlight the delicious flavors, the unique concept, and the amazing "vibe" of the place. It is a genuine "best-kept secret" that offers a warm, comforting, and sophisticated experience. For anyone in New York looking for a dessert that is both indulgent and mindful, Not That Sweet is the perfect choice. It is a place that delivers on its promise, providing a chocolate experience that is truly special and worth seeking out.

Not that Sweet - Cafe Residency inside Cafe Social Club Photos

Not that Sweet - Cafe Residency inside Cafe Social Club Picture 1

Not that Sweet - Cafe Residency inside Cafe Social Club Location

Not that Sweet - Cafe Residency inside Cafe Social Club

109 W 25th St, New York, NY 10001, USA

Not that Sweet - Cafe Residency inside Cafe Social Club Reviews

An average rating of ★5 from 9 user reviews.

ingredientshot chocolateicedsugarname

★ 5★ 4★ 3★ 2★ 1

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