Omusubi Gonbei

- 370 Lexington Ave, New York, NY 10017

In the heart of bustling Midtown Manhattan, a culinary secret is waiting to be discovered. Located inside the Katagiri Japanese Grocery at 370 Lexington Ave, Omusubi Gonbei offers a unique and authentic taste of Japanese comfort food. While the address might lead you to a grocery store, this is a true destination for fresh, delicious, and affordable Japanese cuisine. The establishment specializes in omusubi, or hand-rolled Japanese rice balls, a beloved staple in Japan that is both a quick snack and a satisfying meal.

Omusubi Gonbei is not just a simple takeout counter; it's an experience. The location is a multifaceted hub that combines a quick-service eatery with a well-stocked Japanese market. This creates a charming and convenient environment where you can grab a quick lunch, find imported Japanese snacks and drinks, and even pick up fresh produce. The concept is based on providing quality, handmade food that feels both authentic and accessible, which is a rare find in a high-traffic area like Midtown. The friendly atmosphere and the sight of fresh items being prepared make it a welcoming spot for anyone looking for a wholesome meal on the go.

This article will highlight the many reasons why Omusubi Gonbei has become a go-to spot for New Yorkers in the know. From its convenient location and fast service to its extensive menu and unique features, it's a place that brings a genuine piece of Japanese culture to the heart of the city.

Omusubi Gonbei is strategically located at 370 Lexington Ave, New York, NY 10017. This address places it just one street south of the iconic Grand Central Terminal, making it an incredibly convenient stop for commuters, tourists, and local office workers. The proximity to such a major transit hub ensures a steady flow of customers, and the establishment is well-equipped to handle the demand with its fast service.

Despite being inside another business, the spot is easy to access. It features a wheelchair-accessible entrance, ensuring that everyone can visit without difficulty. The casual and friendly atmosphere is perfect for a quick visit, whether you're grabbing a single omusubi or a full meal. While seating may be limited, the focus on takeout and grab-and-go options is what makes it so popular for a fast and efficient meal.

• Takeout and Dine-in: The primary service is takeout, which is perfect for a quick bite or a picnic. There is also limited seating available for those who prefer to dine in.

• Onsite Services: As part of the larger Katagiri Japanese Grocery, Omusubi Gonbei offers more than just food. The location acts as a small bodega, selling imported Japanese goods, snacks, and drinks, giving customers a full Japanese experience.

• Catering and Group Orders: While not explicitly stated, the grab-and-go nature and variety of options make it an excellent choice for a picnic or for grabbing food for a group outing.

• Payment Options: The store accepts a variety of convenient payment methods, including credit cards and debit cards.

• Handmade Omusubi: The star of the show is the onigiri, or omusubi. They are hand-made daily, and customers can see the care that goes into each one. The menu offers a wide variety of fillings for both white and brown rice, from classic options like Salmon and Spicy Tuna to unique ones like Grilled Eel and the customer-favorite "Bomb."

• Fresh and High-Quality Ingredients: A key highlight is the freshness of the food. The rice is cooked perfectly, and the fillings are generous and flavorful. The dedication to quality ensures that even simple ingredients taste delicious, as one reviewer noted about the natural sweetness of the rice.

• Diverse Menu: Omusubi Gonbei offers more than just rice balls. The menu includes karaage (fried chicken), tofu miso soup, and a variety of other items. In addition, the location inside Katagiri provides access to a full range of bento boxes, sushi, and other Japanese prepared foods, making it a complete meal destination.

• Unique Shopping Experience: The "bodega" aspect of the shop is a major feature. It’s a great place to discover authentic Japanese drinks, snacks, and even cosmetic products. This makes the visit a fun and exploratory experience, not just a simple meal pickup.

• Affordable and Healthy: The prices are reasonable, especially for the generous portions and the quality of the ingredients. The focus on rice and fresh fillings makes it a great choice for a healthy and quick bite.

• Casual and Trendy Atmosphere: The space is described as casual and trendy, attracting a diverse crowd, including many tourists who enjoy the authentic feel. It is also good for kids, offering simple and delicious food that appeals to younger palates.

• Address: 370 Lexington Ave, New York, NY 10017

• Phone: (917) 472-7025

Choosing Omusubi Gonbei is choosing an authentic slice of Japanese food culture without the fuss of a full-service restaurant. It’s the perfect place for New Yorkers seeking a delicious and fast meal that feels genuinely homemade. The combination of its convenient Midtown location, its commitment to fresh, high-quality ingredients, and its wide selection of omusubi and other Japanese goods makes it a standout.

The unique offering of hand-rolled omusubi, a comfort food often overlooked in the American Japanese food scene, makes it a must-try. Whether you're a long-time fan of Japanese cuisine or just curious to try something new, the variety of flavors and the exceptional quality of the rice and fillings will not disappoint. It's a fantastic spot for a solo diner looking for a healthy and satisfying lunch or for a group gathering food for a picnic. Omusubi Gonbei offers more than just a meal; it offers a tasty and memorable piece of Japan, right in the heart of New York.

Omusubi Gonbei

370 Lexington Ave, New York, NY 10017, USA