Rosella Introduce
In New York City's expansive and competitive dining scene, it takes a truly special place to become an instant standout. Rosella, an East Village gem, has achieved this by rethinking the traditional sushi experience. This isn't just another sushi restaurant; it’s a destination that marries culinary artistry with a deep commitment to sustainability. By focusing on locally sourced, domestic species of fish and shellfish, Rosella offers a menu that is not only inventive and delicious but also environmentally conscious. This unique philosophy sets it apart, providing a dining experience that is both a treat for the palate and a nod to responsible practices.
The atmosphere at Rosella is a perfect blend of casual, cozy, and trendy. It's a place that feels simultaneously intimate and vibrant, making it suitable for a variety of occasions, from a romantic date night to a relaxed dinner with friends. The seating is thoughtfully arranged, with options at the bar, in the window, or over the sushi chef’s counter in the back, ensuring that there "doesn't seem to be a bad seat in the house." This setup allows guests to be part of the action, whether they are watching the skilled chefs at work or simply enjoying the lively ambiance.
Beyond its innovative menu and inviting space, Rosella is known for its phenomenal service. The staff is consistently praised for being attentive, knowledgeable, and genuinely welcoming. One customer review highlighted a server who was so well-informed that they had "anecdotes about the local farmers who sourced one of the ingredients." This level of personal connection and passion for the food and its origins elevates the entire dining experience, making guests feel valued and cared for. It is this combination of exceptional food, a great atmosphere, and impeccable service that has cemented Rosella's reputation as a top-tier East Village spot.
Rosella is conveniently located at 137 Avenue A, New York, NY 10009, in the heart of the East Village. This puts it in a prime, easily accessible location within one of Manhattan's most vibrant and culturally rich neighborhoods. The surrounding area is well-served by public transportation, making it a convenient destination for New Yorkers from all over the city.
The restaurant is committed to accessibility, ensuring a welcoming environment for all patrons. It features a wheelchair accessible entrance, a wheelchair accessible restroom, and wheelchair accessible seating. This makes it a great choice for individuals with mobility challenges who want to enjoy a high-quality dining experience. For those who prefer to dine al fresco, Rosella offers outdoor seating, which is perfect for enjoying a pleasant evening in the East Village.
Rosella provides a variety of services and dining options to cater to its diverse clientele.
- Dine-in: The primary service, offering a full restaurant experience with seating and table service.
- Outdoor Seating: Guests can enjoy their meal outside, which is a popular option in New York, especially during warmer months.
- Delivery & Takeout: For those who prefer to enjoy Rosella’s food at home, the restaurant offers both delivery and takeout services.
- Reservations: Dinner reservations are highly recommended, and the restaurant accepts reservations to help plan your visit.
- Bar Onsite: There is a bar onsite, offering a wide selection of alcoholic beverages, including beer, wine, and sake, to complement the meal.
- Solo Dining: The restaurant is popular for solo dining, thanks to its cozy atmosphere and comfortable counter seating at the bar and chef’s counter.
- Dinner & Small Plates: Rosella is a popular spot for dinner, offering a menu of both small plates and more substantial dishes.
Rosella is distinguished by several key features and highlights that make it a standout in the New York dining scene.
- Sustainable Sourcing: The restaurant's primary highlight is its commitment to sustainability. They prioritize locally sourced and domestic fish, which not only supports the environment but also results in unique and fresh flavors.
- Innovative Menu: The menu is creative and inventive, featuring unique dishes like "tuna with pesto and watermelon," "fatty tuna & white kimchi," and "pickled mussels." This is a place for an adventurous palate.
- Exceptional Service: Customers consistently praise the staff for their attentiveness, knowledge, and friendly demeanor. The servers’ passion for the food enhances the entire dining experience.
- Cozy & Trendy Atmosphere: The ambiance is a perfect balance of casual and elegant. The space is cozy and intimate, with counter seating that adds to the trendy and interactive feel.
- Great Drinks and Desserts: In addition to the sushi, the beverage menu is excellent, with a curated selection of sake and wine, including a house-made orange wine. Desserts, such as the cantaloupe sorbet and miso carrot cake, are also highly recommended.
- Perfect for Different Occasions: The restaurant is a great spot for various events, whether it's an early dinner, a night out with a friend, or an intimate solo meal.
For reservations and inquiries, Rosella can be reached at their main phone number, (646) 422-7729, or mobile phone, +1 646-422-7729. The address is 137 Avenue A, New York, NY 10009, USA.
In a city overflowing with sushi options, what makes Rosella truly worth choosing? The answer goes beyond just the food and the atmosphere. Rosella offers a complete and thoughtful dining experience built on the principles of sustainability and culinary excellence. It's a place where you can feel good about what you're eating, knowing the ingredients are sourced with care. The innovative menu, which features unexpected flavor combinations and locally-sourced fish, provides a refreshing alternative to standard sushi fare.
The phenomenal service and the cozy, welcoming environment make every visit memorable. As one customer noted, the staff's passion is infectious, and the lack of a rushed atmosphere is a rare luxury in New York. While Rosella is popular with tourists, its true heart lies in its ability to captivate and delight local patrons. For New Yorkers seeking a high-quality, inventive, and socially conscious dining experience in a beautiful setting, Rosella is an undeniable standout that will not disappoint.
Rosella Food & drink
COLD DISHES
- spicy cucumbers $12.00
cashew salsa, yogurt, dill
- dragonfly house salad $19.00
bitter greens, apricot, avocado, ginger dressing
- summer sashimi $18.00
albacore, ponzu, tomato, jalapeno
- ceviche $25.00
bluefin tuna, coconut milk, lime, corn, corn nuts
HOT DISHES
- farro miso soup $6.00
is from white rose miso in pennsylvania
- fish sausage slider $16.00
hawaiian roll, yummers sauce
- prawn laksa $26.00
spicy shrimp & chicken broth, rice noodles, corn
- xo mazemen $23.00
preserved shellfish sauce, country ham, parmesan
- uni toast $45.00
C&B sourdough, maitake duxelles, maple syrup
DESSERT
- cantaloupe sorbet $9.00
- coconut milk sorbet $9.00
- miso carrot cake $13.00
strawberry-rhubarb jam, cream cheese frosting
- eggs galore $55.00
tamago, caviar, maple syrup
LITTLE ROLLS
available as hand rolls
- spicy avocado $3.00
- fatty tuna & white kimchi $25.00
- blue crab california $20.00
BIG ROLLS
- salmon avocado $16.00
fresno chili, shiso
- bagels-on-hudson $18.00
smoked trout, dill cream cheese, tamago, cucumber
- spicy tuna $21.00
avocado, jalapeno, herbs, spicy mayo
SUSHI & SASHIMI
- fluke
(new york)
- smoked steelhead trout
(new york)
- bluefin tuna
(north carolina)
- fatty bluefin
- texas wagyu $12.00
- anchovy $9.00
(california)
- shrimp $8.00
(south carolina)
- pickled mussels $9.00
(prince edward island)
Rosella Details
Service options
- Outdoor seating
- Delivery
- Takeout
- Dine-in
Popular for
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Alcohol
- Beer
- Healthy options
- Small plates
- Wine
Dining options
- Dinner
- Seating
- Table service
Amenities
- Bar onsite
- Restroom
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- Tourists
Planning
- Dinner reservations recommended
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Rosella Photos










Rosella Location
Rosella Reviews
omakasethe menucevicheserverspicy tuna rolltasting menucarrot cakelaksawine listcoconut sorbet
★ 5★ 4★ 3★ 2★ 1It's no secret that Rosella is an East Village standout, but it's taken me a while to visit finally. I met a friend for an obscenely early dinner, but we were glad for it. There were still plenty of people in the dining room, but the staff were super attentive.Most of the seating is counter seating, either in the window, at the bar, or in the back over the sushi chef. There doesn't seem to be a bad seat in the house. There is a happy hour menu, which we ordered a couple of things from, but we were primarily focused on the fish.To get a feel for the menu, we ordered several things. The tuna with pesto and watermelon was terrific, a must-try. My friend said he never seeks out pesto, but this was something special. Next up were two spicy tuna handrolls, which were as promised, spicy and with a nice crunch added for texture.Next up came the sushi, and while my friends were a little delayed by the kitchen, our server was quick to offer us their cucumber salad with yogurt and microgreens to keep us munching. All were delicious and consumed quickly.In terms of beverages, we didn't stray from sake, which was offered on the happy hour menu, but there were many options, including a house-made orange wine from LI.All in, this is a great place to meet a friend, and have a quick bite or sit and chat while you graze the menu. Either way, you will not be disappointed by anything; it's a lovely spot.
August 05 · Scott LaineTook my out-of-town parents here so they could experience fine dining. They had an amazing time—excellent food, phenomenal service and a cozy but not cramped space. Our server was one the most knowledgeable I’ve ever had. She even had anecdotes about the local farmers who sourced one of the ingredients. And don’t skip dessert!We were not rushed at all, which I find to be rare in New York. I highly recommend this place!
May 23 · Calli McMurrayThis was one amazing culinary experience. Reservations were full but we walked in at 5pm on a Wednesday and got seated at the window with a nice view of Tompkins Square Park. Our friendly and knowledgable server Michael curated an exquisite offering of deliciousness for my wife and me who are not very adventurous when it comes to food. The ceviche was out of this world. My wife is gluten-free and she was very well accomodated. We chatted with Chef Jeff and Sous-chef Maija who were working in the middle of the room but took the time to come by and check on us. It was an outstanding evening and the highlight of our trip to NYC!
May 06 · Frank HsiehA transcendental food experience in New York. The folks at Rosella have nailed marrying fine dining with a casual, approachable and all around friendly atmosphere. Jacob made us feel as if we’ve known him for years and guided us through the perfect tasting menu of their offerings (don’t sleep on the new happy hour). Sarah is the de facto friend who makes sure your wine glass is never empty, approaching with new and exotic offerings specifically tailored to your palette. Unforgettables include the uni toast, fish sausage slider, mussel nigiri, and miso carrot cake. I will never be the same after the farro miso soup. Rosella, you have my heart.
April 06 · Emily FlanaganI've been wanting to try Rosella forever and my expectations were exceeded! Everything was amazing, especially the ramen, shrimp nigiri, pickled mussels, and spicy tuna roll. 10/10 experience
April 17 · Kate Ayers
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