SprinkledByG | NYC Custom Cakes Introduce
Welcome to the neighborhood spotlight on SprinkledByG | NYC Custom Cakes, a bright and welcoming cake shop that's quickly becoming a beloved fixture on New York Avenue in Brooklyn, NY. For anyone in the New York City region craving something more than just a sweet treat—but a truly delightful, handcrafted dessert experience—this local, women-owned business is an absolute must-visit. More than just a simple bakery, SprinkledByG specializes in creating memorable custom cakes while also offering an array of mouth-watering everyday baked goods, from gourmet cupcakes to soft, chewy cookies. It’s the kind of local gem that adds real flavor and charm to the community.
This spot isn’t just about making beautiful desserts; it's about passion, quality, and community. The atmosphere is consistently described as bright, welcoming, and super cute—a perfect backdrop for picking up a celebratory centerpiece or just a treat to brighten your day. Whether you’re planning a big event or just looking for the perfect end to your evening, SprinkledByG brings a personal, high-quality touch to every creation.
Nestled right in the heart of Brooklyn, SprinkledByG | NYC Custom Cakes is conveniently located at 537 New York Ave, Brooklyn, NY 11225, USA. The bakery's physical location makes it easily accessible for residents across the borough, particularly those in the surrounding neighborhoods. For local patrons, a major bonus is the availability of free street parking, which, as any New Yorker knows, is a significant convenience!
Being situated on New York Avenue, the shop is a straightforward stop for those driving by or making a dedicated trip. While the bakery itself is a cake shop specializing in custom orders, its accessibility options ensure that grabbing an impromptu treat is just as easy as picking up a pre-ordered masterpiece. The location is an integral part of its identity, aiming to serve the local community with warmth and deliciousness.
SprinkledByG is focused on providing maximum flexibility and convenience to its busy New York clientele, recognizing the diverse needs of its customers—from party planners to people just looking for a quick bite. They offer a range of service options designed to make getting your gourmet treats simple and stress-free.
Their service options include:
- Delivery: Perfect for custom cake orders or larger dessert boxes, ensuring your treats arrive fresh and on time, wherever you are in their delivery zone.
- In-store pickup: A quick and easy option for pre-orders, custom cakes, or when you just want to pop in and grab your sweets.
- In-store shopping: Allowing you to browse their daily selection of cupcakes, cookies, and CakeByTheBox offerings. It’s a great way to meet the staff and get a feel for the shop.
- Onsite services: This could include consultations for custom cakes or other personalized baking services.
- Takeout: The fastest option for a quick grab-and-go order.
For payments, they accept a modern, cashless variety, making transactions smooth: Credit cards, Debit cards, and NFC mobile payments are all accepted.
What makes SprinkledByG stand out is the dedication to quality ingredients and a diverse menu that caters to various tastes, including a robust selection of vegan baked goods—something increasingly sought after in the NYC food scene.
Key Features and Menu Highlights:
- Women-Owned Business: Identified as a women-owned enterprise, supporting this bakery means supporting diversity and local female entrepreneurship in New York.
- Extensive Vegan Options: Their commitment to inclusivity is clear with a dedicated vegan line of cupcakes, including Vegan Vanilla, Vegan Red Velvet, Vegan Biscoff Brown Sugar, and Vegan Cookies & Cream. They also offer a Double Chocolate Raspberry (Vegan) gourmet cookie.
- Fan-Favorite Biscoff Flavor: The Biscoff Cookie Butter cupcake and Biscoff Brown Sugar CakeByTheBox are frequently highlighted by customers for their richness and distinct flavor profile.
- Gourmet Cookie Selection: Beyond cakes and cupcakes, their cookies are a highlight. The Chocolate cookies are famously described as "soft and chewy" and "excellent," while the Oatmeal Raisin is praised for its "crunchy on the outside and soft, almost gooey on the inside" texture.
- The Perfect Ratio of Sweetness: Customer reviews frequently mention that the icing is "not too sweet," striking the "perfect ratio of vanilla and sugar," which is a significant draw for those who prefer balanced sweetness over cloying sugar bombs.
- Custom Cake Expertise: While offering daily treats, their core identity as a cake shop means they are the go-to spot for customized celebration cakes that are both beautiful and delicious.
Ready to place an order for your next event or just stop by for a treat? Here is the essential information you need to connect with SprinkledByG:
- Address: 537 New York Ave, Brooklyn, NY 11225, USA
- Phone: (929) 502-9015
Whether you’re calling to discuss a custom design or just confirming the daily flavors, the staff is known for being very sweet and hospitable, ensuring excellent customer service.
Choosing a bakery in NYC can be overwhelming, but SprinkledByG | NYC Custom Cakes offers a clear, compelling value proposition that makes it stand out. It’s not just about the delicious taste; it’s about the entire experience—from the moment you walk into the bright pink, welcoming shop to the last crumb of your treat.
Why this Brooklyn cake shop is worth your choice:
First, the unbeatable quality and freshness of their foundational treats. The Vanilla cupcake, for instance, is a consistent 5/5 favorite, described as "moist and fresh" with perfectly balanced icing—a testament to their mastery of the classics. The fact that customers return specifically for this item speaks volumes.
Second, their commitment to catering to modern palates, particularly through their extensive and delicious vegan and specialty flavor options. Finding high-quality Vegan Red Velvet or a unique Biscoff Cookie Butter cupcake can be a challenge, but SprinkledByG delivers on both the novelty and the execution.
Third, the exceptional customer service. Multiple reviews highlight the owner and her family's hospitality, describing the staff as a "beautiful spirit" and consistently sweet. In a city where service can sometimes be hurried, this focus on a personal, warm experience makes a huge difference. You're supporting a local, women-owned business that genuinely cares about its customers and its neighborhood.
Finally, the diversity of offerings—from custom, show-stopping cakes to grab-and-go CakeByTheBox and the highly praised Gourmet Cookies—means that whether you need a single treat or a full dessert spread, this one Brooklyn spot has you covered. The Chocolate cookies are frequently hailed as "easily the highlight" of a visit, promising a soft and chewy texture that is hard to find.
If you're a New Yorker looking for a reliable, high-quality cake shop with friendly service and treats that consistently sell out for a reason, make your next stop 537 New York Ave. Support local, eat well, and discover your new favorite cupcake or cookie.
SprinkledByG | NYC Custom Cakes Menu
Cupcakes
- Vanilla & Vanilla Buttercream
- Chocolate & Milk Chocolate Buttercream
- Strawberry & Strawberry Buttercream
- Cookies & Cream
- Red Velvet & Vanilla Cream Cheese Buttercream
- Biscoff Cookie Butter
- Vegan Vanilla
- Vegan Biscoff Brown Sugar
- Vegan Red Velvet
- Vegan Cookies & Cream
- Vegan Strawberry
- Vegan Vanilla/Coconut Cream
CakeByTheBox
- Vanilla & Vanilla Buttercream
- Red Velvet & Vanilla Cream Cheese Buttercream
- Chocolate & Milk Chocolate Buttercream
- Strawberry & Vanilla Buttercream
- Cookies & Cream
- Biscoff Brown Sugar
Gourmet Cookies
- Oatmeal Raisin
- Red Velvet
- Double Chocolate Raspberry (Vegan)
- Biscoff Cookie Butter
- Double Chocolate (Milk/White)
SprinkledByG | NYC Custom Cakes Details
From the business
- Identifies as women-owned
Service options
- Delivery
- In-store pickup
- In-store shopping
- Onsite services
- Takeout
- Language assistance
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Parking
- Free street parking
SprinkledByG | NYC Custom Cakes Photos










SprinkledByG | NYC Custom Cakes Location
SprinkledByG | NYC Custom Cakes
537 New York Ave, Brooklyn, NY 11225, USA
SprinkledByG | NYC Custom Cakes Reviews
cupcakeschocolate chip cookiesbiscoffflavoroatmeal raisin cookiethe neighborhoodvanillasugarcheesecakestrawberry cupcake
★ 5★ 4★ 3★ 2★ 1I actually stopped by in May and forgot to leave a review for the bakery.The owner is very sweet and hospitable. I even came a week later and was greeted by the owner’s mother. Overall, a good experience.I want to keep the review short and to the point, so here goes…Biscoff cupcake - 4/5. Good cupcake, wasn’t my favorite flavor but it is rich and flavorful. I see why it’s a fan fave.Vanilla cupcake - 5/5. My favorite flavor. It was moist and fresh. I came back a week later and bought another one. That’s how good it was. The icing is also not too sweet, the perfect ratio of vanilla and sugar.Strawberry cupcake - 4.5/5. Initially I thought it was too sweet, but after a few bites, I appreciated the flavor. This is an authentic strawberry flavored cupcake. Might not be for everyone, but I would repurchase.Chocolate cupcake - 4/5. Chocolate baked goods aren’t always my fave, but this was actually pretty good. Not my favorite flavor, but it’s rich in cocoa. Try it.Chocolate cookies - 10/5. Excellent cookies, soft and chewy. Easily the highlight of my trip to this bakery. I purchased them again during my second trip to the bakery.Raspberry cheesecake - 5/5. These are delicious and I love the bite sized portions they’re sold as. I wanted to try the strawberry flavored cheesecake but it sold out. I will need to stop by another time to.Overall, it’s a quaint bakery on New York Avenue. Please support the owner, great customer service and great baked treats. There are several others I want to try and will do so in the next few weeks, hopefully before the sell out. Easily a 5 out of 5. I hope it stays in the neighborhood for a long time.
July 26 · Lara NiniI wandered past on my walk and was so intrigued, I looped back. What was this bright pink place I have never noticed previously? It’s a new cake spot!It’s super cute, bright and welcoming, and G is such a beautiful spirit.The oatmeal raisin cookie was just as she described it: crunchy on the outside and soft, almost gooey on the inside. I got the chocolate raspberry cupcakes and the raspberry filling was a great little delight inside, plus the frosting was just the right amount of sweet, topped with a beautiful fresh raspberry.So happy she has brought this to the neighborhood. Definitely give it a try.I will be back!
February 23 · Amanda HarrisI was craving something sweet & decided to browse on ubereats for desert I stumbled upon Sprinked by G. ordered a chocolate chip cookie & a cookies & cream cake (came in a cute mini box lol) everything was delicious, flavor and moist. I’ll definitely be stopping by in store to try her other treats. Im satisfied 😌
June 16 · Bri ThomasIt is a cute little bakery. A gem in the neighborhood. If you are craving for cakes. We tried 4 cupcakes, strawberry, vanilla, chocolate and red velvet. They were all fresh and delicious. Highly recommended!
February 21 · EOYI was delighted to see a new bakery just a few blocks from home and tried for the first time today- I was so impressed. I got two oatmeal raisin cookies and two cupcakes- one vanilla, one strawberry. Each item was fresh, delicious and had incredible flavor. I am so excited to try more!
March 02 · Courtenay L
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