The Harold Introduce
Nestled in the vibrant and pulsating heart of Midtown Manhattan's Herald Square, The Harold stands as a beacon of comfort and hospitality. This American bistro offers a welcome respite from the city's relentless pace, providing a cozy and trendy environment where classic flavors meet a modern sensibility. The Harold isn't just a place to eat; it's an experience built on a foundation of warm ambiance, attentive service, and a diverse menu that caters to a wide range of tastes. It's a culinary haven for those seeking delicious, familiar food elevated with a touch of sophistication. From a quick lunch with colleagues to a leisurely weekend brunch or a special dinner with friends, The Harold is a versatile destination that fits seamlessly into the fabric of New York City life.
The restaurant's dual nature as a bistro and a fine dining establishment allows it to serve a variety of purposes. It's a place where you can grab a quick bite at the bar or settle in for a full, multi-course meal at a table. Its popularity for breakfast, lunch, and dinner is a testament to its broad appeal and the quality of its offerings. While a negative review noted a bad experience with a specific dish and slow service, a separate, overwhelmingly positive review praised the "amazing" atmosphere, "incredibly tasty" food, and "excellent brunch," highlighting the inconsistency that can sometimes be found in busy urban restaurants. However, the general consensus points to The Harold as a destination worth visiting. This article is designed to give you a comprehensive look at what makes this place special, from its prime location and accessibility to its full list of services, standout features, and why it's a top contender for your next meal in Herald Square.
The Harold is strategically located at 1271 Broadway, New York, NY 10001. This address places it directly in the bustling Herald Square area, making it a highly convenient spot for anyone in Midtown. It's situated a stone's throw away from major landmarks like the Empire State Building and Macy's flagship store, and its proximity to major transportation hubs is a significant advantage. The restaurant is easily accessible via numerous subway lines, including the B, D, F, M, N, Q, R, and W, and is a short walk from Penn Station. This makes it an ideal meeting point for both locals and tourists. While parking is not a specific amenity, its location in a well-trafficked area with paid street parking and garages nearby means you can get there easily without a car, but public transportation is highly recommended for a stress-free journey.
Accessibility is a key priority at The Harold. The establishment features a wheelchair-accessible entrance, restroom, and seating, ensuring that all guests can enjoy their dining experience comfortably. This commitment to inclusivity makes it a welcoming space for everyone, including individuals with mobility challenges. The restaurant's design and layout are thoughtfully arranged to accommodate various needs, allowing for a comfortable and enjoyable visit for a diverse clientele. In addition to physical accessibility, the atmosphere is cozy and trendy, attracting a diverse crowd of groups, families, and tourists. The presence of Wi-Fi is another modern convenience, allowing patrons to stay connected while they dine. The restrooms are well-maintained, adding to the overall comfort of the space.
The Harold offers a comprehensive range of services to cater to the modern New Yorker. Patrons have the option of dining in, ordering takeout, or getting delivery. The onsite services, including table service, provide a full and relaxed dining experience. The restaurant is open for breakfast, brunch, lunch, and dinner, ensuring it is a viable option at any time of day. It is a popular spot for solo diners, as well as for groups and families, with a dedicated kids' menu and high chairs available. One of the major conveniences offered is the ability to make reservations, with both brunch and dinner reservations highly recommended, which is a huge plus for those who want to avoid a wait in this busy area. The onsite bar is a key feature, offering a variety of alcohol, beer, cocktails, hard liquor, and wine, making it a great spot for happy hour with both drinks and food specials. The availability of catering also makes it a strong option for special events or corporate gatherings.
Here are some of the key services offered at The Harold:
- Delivery, takeout, and dine-in options for ultimate flexibility.
- Table service for a comfortable and full dining experience.
- Catering for events and large groups.
- Accepts reservations, with brunch and dinner reservations recommended.
- Happy hour drinks and food are available at the onsite bar.
Several features and highlights set The Harold apart. Its menu is a highlight, described as American bistro fare with a diverse array of dishes. From starters like the Classic Mac & Cheese and Crispy Calamari to mains such as the House Burger, Pan Seared Salmon, and Chargrilled Skirt Steak, there's a dish for every palate. The menu also includes organic dishes, vegan options, and vegetarian options, showing a commitment to catering to different dietary needs. A reviewer's comment about the "excellent brunch" is backed up by the menu's brunch-specific items like Vanilla Bean French Toast, Buttermilk Pancakes, and Eggs Any Style. The restaurant is also known for its "great beer selection" and "great cocktails," which, when combined with its happy hour specials, make it a lively and appealing spot for social gatherings. Its reputation for fast service, a cozy atmosphere, and being family-friendly further enhances its appeal. The variety of its offerings, from quick bites and small plates to full meals, makes it a versatile choice for any occasion. The fact that it serves a local specialty and has an onsite bar with a full liquor license are also notable features.
Here are some of the standout features and highlights of The Harold:
- A diverse menu with comfort food, organic dishes, and vegetarian/vegan options.
- Known for great beer, cocktails, coffee, and dessert.
- A popular spot for breakfast, brunch, lunch, and dinner.
- A casual and cozy atmosphere that is both trendy and welcoming.
- Offers happy hour food and drinks.
- Family-friendly with a kids' menu and high chairs available.
- Accepts reservations, which is a huge convenience in a busy neighborhood.
For more information or to make a reservation, you can contact The Harold using the details below. The phone number provides a direct line to the restaurant for any inquiries. The address is central and easy to locate in Herald Square, ensuring a smooth and straightforward visit for those new to the area or for long-time New Yorkers.
Address: 1271 Broadway, New York, NY 10001
Phone: (212) 686-1888
The Harold is an excellent choice for a wide range of diners in New York City. While one review mentioned a bad experience with a specific dish and service, this is balanced by another review that describes the restaurant as "delicious" with an "amazing" atmosphere and "incredibly tasty" food, and a perfect spot to have "an amazing experience." The inconsistency in reviews is a factor to consider, but the strong positive feedback, particularly about the brunch and overall atmosphere, suggests that it is a place with a lot to offer. Its prime location in Herald Square, coupled with a diverse and appealing menu, makes it a convenient and practical choice. The fact that it caters to so many different needs—from solo dining and quick bites to family gatherings and late-night meals—is a significant advantage. The availability of reservations, a full bar, and a variety of dietary options further solidify its appeal. For those seeking a reliable, cozy, and trendy American bistro that delivers on flavor and hospitality in a bustling urban environment, The Harold is a destination that is well worth exploring.
The Harold Menu
Starters
- Flight Of Dips $20.00
Roasted eggplant, tzatziki, lemon hummus, spicy feta, served with warm naan bread.
- French Onion Soup $17.00
savory beef broth, sweet vidalia onions, charred gruyere
- Classic Mac & Cheese $23.00
Aged NY cheddar, gruyere, bechamel sauce, crispy panko, fresh thyme, fresh chives.
- Homemade Guacamole $22.00
ripe avocado, chopped jalapeno, red onion, cilantro, fresh lime served with crispy homemade tortilla chips.
- Crispy Calamari $25.00
Kim chee, grilled scallions, sweet thai chili sauce.
Mains
- House Burger $34.00
natural angus beef, applewood smoked bacon, aged NY cheddar, caramelized onions, french fries
- Fajitas Mixtas $39.00
sizzling chicken, shrimp & steak, sauteed onion & peppers, queso fresco, corn tortilla, spanish rice
- Chargrilled Skirt Steak $43.00
8oz marinated skirt steak, oven roasted potatoes, grilled asparagus, homemade chimichurri
- Pan Seared Salmon $36.00
fresh atlantic salmon, sauteed kuromame, haricot verts, snow peas & carrots, ginger sauce
- Jerk Chicken $32.00
oven roasted boneless chicken thighs, jamaican jerk marinade, grilled pineapple
- Braised Short Ribs $38.00
pancetta, champignons, pearl onions, baby carrots, burgundy wine sauce, herbed polenta
- Fish Tacos $33.00
tempura battered cod, chili ancho cream, ranchero salsa, upland cress, spanish rice
- Fish & Chips $34.00
tempura battered cod, crispy fries, crushed peas, zesty tartar sauce
Starters
- Loaded Mac & Cheese $29.00
charred cheddar and gruyere, shredded braised short ribs, green onions, bechamel, crispy panko
- Gochujang Shrimp $19.00
crispy popcorn shrimp tossed in tangy gochujang-greek yogurt sauce
- Homemade Guacamole $22.00
ripe avocado, chopped jalapeno, red onion, fresh cilantro, lime juice, crispy tortilla chips
- French Onion Soup $18.00
savory beef broth, sweet vidalia onions, charred gruyere
- Flight Of Dips $19.00
roasted eggplant, tzatziki, lemon hummus, spicy feta, toasted naan
- Chaat Cauliflower $17.00
oven roasted cauliflower and chickpeas, chaat masala, lime-greek yogurt sauce
- Crispy Calamari $26.00
tempura battered calamari, sweet thai chili sauc
Mains
- Grilled Chicken Pesto Sandwich $22.00
Smoked mozzarella, beefsteak tomato, upland cress, basil aioli on focaccia bread and served with organic greens
- Vanilla Bean French Toast $22.00
soft challah bread, fresh berries, crown maple syrup, vermont butter
- Eggs Any Style $22.00
two eggs, rosemary potatoes, multigrain toast, choice of: applewood smoked bacon, grilled country ham or fresh fruit
- Fish & Chips $31.00
Crispy Boston cod, IPA tempura batter, crushed peas, omani-lime tartar sauce, malt vinegar aioli.
- Buttermilk Pancakes $20.00
homemade citrus zest pancake batter, crown maple syrup, vermont butter
- Avocado Toast $22.00
sliced avocado, pickled onions, cilantro, togarashi, multigrain toast
- Shakshuka $24.00
two eggs poached, fresh tomato sauce, imported feta cheese, onions, bell peppers, toasted filoni bread
- White Omelette $26.00
egg whites, avocado, applewood smoked bacon, monterey jack, pico de gallo, multigrain toast
- Fish Tacos $30.00
Tempura battered Boston cod, upland cress, chili ancho cream, ranchero salsa and served with cilantro rice
- Pan Seared Salmon $34.00
Gluten free. Organic Atlantic salmon, kuromame, haricot verts, snow peas, yellow squash, ginger sauce.
- Salmon Burger $29.00
fresh atlantic salmon, fire roasted peppers, fresh arugula, chipotle aioli, sweet potato fries
- Huevos Rancheros $23.00
two eggs sunny side up, queso fresco, avocado, refried beans, corn tortillas
- House Burger $35.00
Natural angus beef, applewood bacon, maple smoked cheddar, caramelized onions and served with french fries.
Pasta
- Wild Mushroom Pappardelle $30.00
Vegetarian. Fresh shiitake and oyster mushrooms, oven-dried tomatoes, kale, asparagus, parmigiano, fresh sage, truffle oil.
- Chicken Spaghettini $29.00
Choice of sauce: fresh tomato and basil or pinenut pesto.
Sides
- French Fries $9.00
- Chargrilled Asparagus $10.00
- Sweet Potato Fries $9.00
- Truffle Fries $12.00
- Applewood Smoked Bacon $12.00
- Oven Roasted Brussel Sprouts $10.00
Sides
- Sweet Potato Fries $9.00
- Roasted Brussel Sprouts $10.00
- Truffle Fries $12.00
- French Fries $9.00
- Applewood Smoked Bacon $12.00
- Grilled Asparagus $10.00
Pasta
- Seafood Fettuccini $39.00
scallops, shrimp, mussels, clams, bouillabaisse sauce, fresh tarragon
- Wild Mushroom Pappardelle $29.00
fresh shiitake & oyster mushrooms, oven-dried tomatoes, kale, asparagus, parmigiano, sage, truffle oil
- Chicken Spaghettini $30.00
choice of: fresh tomato basil or pinenut pesto
The Harold Details
Service options
- Delivery
- Takeout
- Dine-in
Highlights
- Fast service
- Great beer selection
- Great cocktails
- Great coffee
- Great dessert
- Serves local specialty
Popular for
- Breakfast
- Lunch
- Dinner
- Solo dining
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Alcohol
- Beer
- Cocktails
- Coffee
- Comfort food
- Happy hour drinks
- Happy hour food
- Hard liquor
- Late-night food
- Organic dishes
- Quick bite
- Small plates
- Vegan options
- Vegetarian options
- Wine
Dining options
- Breakfast
- Brunch
- Lunch
- Dinner
- Dessert
- Seating
- Table service
Amenities
- Bar onsite
- Restroom
- Wi-Fi
- Wi-Fi
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- Family-friendly
- Groups
- Tourists
Planning
- Brunch reservations recommended
- Dinner reservations recommended
- Accepts reservations
Payments
- Credit cards
- Debit cards
- NFC mobile payments
- Credit cards
Children
- High chairs
- Kids' menu
Parking
- Parking
The Harold Photos










The Harold Location
The Harold Reviews
brunchhappy houreggs benedictfrench toastoystersfish tacossteak sandwichmac and cheeserosemary potatoeswhite omelette
★ 5★ 4★ 3★ 2★ 1The staff were not welcoming. It was quiet when we went for breakfast yet we still had to wait around to be served. We only came here because our hotel gave us a 10% off coupon…which truly was not worth it.I had the French toast which looked great but tasted awful. It was soggy and had no flavour. I ended up having to go somewhere else to eat after paying $20 for this, so no I would not recommend it.
July 29 · LaurenA delicious restaurant located in the heart of Midtown New York City. The atmosphere is amazing, the food is incredibly tasty, and the brunch is excellent. We went there twice and had an amazing experience both times. Highly recommended!
June 21 · Luai NaberPerfect place to have a good and quick dinner! Polite staff and really good food. We had the nachos and guacamole as a starter and fish tacos and fajitas for main course. The food came fast and it tasted delicious. Really recommend!
June 07 · IWe stopped in The Harold Bistro for a quick glass of wine and snack after a long day touring. The restaurant was very cute and had a great view of the whole shopping area there. The service was great and food/drink came out quickly. I am pescatarian and would've liked to see more options for my diet but we had the guac and it was great and well seasoned. The other patrons plates of food looked delightful and hearty. Would recommend and would come again.
April 07 · Jennifer WilliamsonThis place caught my eye with their $1 oyster happy hour—a rare find in New York City! You could eat like a king for ’90s prices. The tacos were excellent, and the oysters were fresh and delicious.
September 08 · Jenny D (Citybird_Adventures)
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