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White Rose System
- 201 E 1st Ave, Roselle, NJ 07203

Hamburger restaurant, Diner ★4.0 (104)·$1–10

201 E 1st Ave, Roselle, NJ 07203, USA

4.0
Super cute old school diner esque establishment. Got the classic NJ pork roll and tiramisu. Also got a slider that was kick ass. We liked the place!! - Matthew Reischer
White Rose System Overview Intro Vibe Detail Photos Location Reviews
$1–10 per person Reported by 104 people$1–10$10–20$20–30$30–50

White Rose System Introduce

White Rose System in Roselle, NJ, is more than just a hamburger restaurant; it is a true piece of New Jersey dining history. Operating as a classic diner and fast-food joint, this establishment provides a nostalgic and authentic experience that has captivated locals for generations. Part of a lineage of "White" restaurants that historically promoted cleanliness and quality, the Roselle location maintains a reputation for simple, straightforward, and delicious comfort food.

The core attraction is the classic, old-school diner fare, particularly the famous hamburger sliders—small, fresh beef patties traditionally smashed, steamed with onions, and served on a soft, squishy bun. This dedication to the authentic slider preparation, often referred to as a "small miracle" by food critics, has made the White Rose System a point of pride for New Jersey burger enthusiasts. Patrons are keen to highlight this specialty, with one saying they "got a slider that was kick ass," while enjoying the "super cute old school diner esque establishment."

Beyond the signature sliders, the menu is a comprehensive offering of American diner and fast-food classics, designed for quick, satisfying, and inexpensive meals at any hour of the day or night. It is especially famous for serving the local New Jersey favorite: pork roll (or Taylor Ham). Customers can enjoy a classic "Taylor Ham Sandwich" or even a "Short Stack of French Toast With Pork Roll." The vast menu encompasses everything from breakfast sandwiches and omelets to full dinners like "Chopped Steak" and "Chicken Parmigiana With Spaghetti," ensuring there is something for every craving.

While the overall vibe is "Casual," "Cozy," and "Historic," and the service is known for being "Fast," one recent customer review points to potential inconsistency in the breakfast service, noting the food "looked old and dry" and included incorrect ingredients. This highlights that, while the historic charm and fast service are features, patrons should expect a traditional, no-frills, short-order experience, which, for many locals, is precisely the appeal.

Location and Accessibility

The White Rose System is located at 201 E 1st Ave, Roselle, NJ 07203, USA. The building itself often stands out as a "shiny, square, metallic diner," making it a local landmark in the Roselle area.

Accessibility and parking are key features that make this diner a convenient stop for both locals and tourists:

  • Wheelchair Accessible Entrance: Ensures ease of access for all guests.
  • Wheelchair Accessible Parking Lot: Provides dedicated parking spots close to the entrance for guests with mobility needs.
  • Free Parking Lot: Offers convenient, free parking right at the location.
  • Free Street Parking: Additional free parking is available nearby on the street, increasing overall accessibility.

The location and its commitment to providing easy parking and access contribute to its status as a gathering place for "Locals," "College students," and "Family-friendly" groups.

Services Offered

Operating as a traditional diner, White Rose System offers flexible service options to accommodate nearly any schedule:

  • Full Dining Availability: Serves all traditional meals: Breakfast, Brunch, Lunch, Dinner, and Dessert.
  • Late-Night Food: Offers service outside of standard operating hours, catering to late-night cravings and specific crowds like college students.
  • Flexible Service Modes: Patrons can choose between traditional Dine-in, convenient Takeout, and Delivery options.
  • Onsite Services: Indicates a commitment to a full, in-person restaurant experience.
  • Payment Options: Accepts both Credit Cards and Debit Cards, providing easy payment.
  • Fast Service: Noted as a highlight, ensuring quick turnover perfect for busy schedules or quick bites.
  • Family Amenities: Features a Restroom and a Kids' Menu, indicating it is Good for Kids and welcoming to families.

Features / Highlights

The White Rose System’s main draw lies in its unique combination of historic atmosphere and specialized comfort food:

  • Signature Sliders: Renowned for its classic, freshly-made hamburger sliders—a true New Jersey staple and a highly recommended specialty item.
  • Serves Local Specialty: A primary spot to try the authentic "Taylor Ham" (Pork Roll), featured in sandwiches, on pancakes, and in omelets.
  • Historic & Cozy Atmosphere: Classified as "Historic," "Casual," and "Cozy," providing a unique, nostalgic "old school diner esque" environment that attracts Tourists and Locals alike.
  • All-Day and Late-Night Menu: Offers comprehensive dining options from early morning ("Serviced around 6am") until late, including a variety of breakfast items, lunch sandwiches, and full dinners.
  • Extensive, Affordable Menu: Features a vast selection of classic diner fare, from diverse omelets and pancake variations to Clubs, Wraps, and Philly Cheese Steaks, all at generally accessible price points.
  • Accessibility and Parking: Provides both a Free Parking Lot and Free Street Parking, along with a Wheelchair Accessible Entrance, making a visit highly convenient.
  • Great Coffee: Specifically highlighted as a feature, suggesting a quality hot beverage to accompany the classic diner meals.

Contact Information

For New Jersey residents interested in visiting this historic establishment, here is the contact information:

Address: 201 E 1st Ave, Roselle, NJ 07203, USA

Phone: (908) 241-9639

What is Worth Choosing at White Rose System

The White Rose System is an essential visit for any New Jersey resident seeking an authentic taste of local history and classic diner food. What makes it truly worth choosing is the experience of its signature dishes. The hamburger sliders are not merely burgers; they are a celebrated food tradition, prepared with a specific, time-honored technique—smashed, steamed with onions, and served on a simple bun. Trying these "kick ass" sliders is a non-negotiable part of the experience.

Equally compelling is its reputation as a prime location to sample the quintessential New Jersey staple: Taylor Ham (Pork Roll). Whether enjoyed in a simple breakfast sandwich or as part of a classic platter, the White Rose System is noted for serving this local specialty, making it a must-visit for anyone craving authentic local flavors. The "Great coffee" also ensures a satisfying start to any morning meal.

Beyond the food, the "Historic," "Cozy" atmosphere transports diners back to a bygone era of American dining. For those in a rush, the "Fast service" is a major benefit, enabling a quick bite without sacrificing flavor. Furthermore, the practical convenience of the location, with its multiple free parking options and late-night food availability, means the White Rose System is perfectly integrated into the lives of Roselle locals and surrounding communities. It offers a unique combination of culinary history, local flavor, and reliable service at virtually any hour.

White Rose System Vibe

  • Breakfast Sandwiches

  • Egg Sandwich $2.75
  • Egg Combo With Meat Sandwich $5.50
  • Taylor Ham Sandwich $4.00

    Thinly sliced meat from a pig's leg.

  • Ham Sandwich $4.00

    Thinly sliced meat from a pig's leg.

  • Country Ham Sandwich $4.00

    Thinly sliced meat from a pig's leg.

  • Sausage Sandwich $4.00

    Sandiwch made with minced seasoned meat cooked inside of a casing.

  • Bacon Sandwich $4.00

    Cured pork.

  • Western Omelet Sandwich $5.50
  • Breakfast Egg Platters

  • 1 Egg Platter $4.75
  • 2 Eggs Platter $5.75
  • Steak And Eggs Platter $11.50
  • Corned Beef Hash And Eggs Platter $10.00
  • Breakfast from the Griddle

  • Pancakes $6.50
  • Pancakes With Bacon $9.50
  • Pancakes With Ham $9.50
  • Pancakes With Sausage $9.50
  • Pancakes With Pork Roll $9.50
  • Pancakes With Apple $7.25
  • Pancakes With Blueberry $7.25
  • Pancakes With Strawberry Preserves $7.25
  • Pancakes With Chocolate Chips $7.25
  • French Toast $6.50
  • French Toast With Bacon $9.50
  • French Toast With Ham $9.50
  • French Toast With Sausage $9.50
  • French Toast With Pork Roll $9.50
  • French Toast With Apple $7.25
  • French Toast With Blueberry $7.25
  • French Toast With Strawberry Preserves $7.25
  • French Toast With Chocolate Chips $7.25
  • Silver Dollar Pancakes $6.00
  • Short Stack Of Pancakes $5.00
  • Short Stack Of Pancakes With Bacon And 2 Eggs $10.25
  • Short Stack Of Pancakes With Ham And 2 Eggs $10.25
  • Short Stack Of Pancakes With Sausage And 2 Eggs $10.25
  • Short Stack Of French Toast $5.00
  • Short Stack Of French Toast With Bacon And 2 Eggs $10.25
  • Short Stack Of French Toast With Ham And 2 Eggs $10.25
  • Short Stack Of French Toast With Sausage And 2 Eggs $10.25
  • Breakfast Omeletes

  • Plain Omelette $6.75
  • Cheese Omelette $7.75
  • Bacon And Cheese Omelette $8.75
  • Ham And Cheese Omelette $8.75
  • Pork Roll And Cheese Omelette $8.75
  • Western Omelette $8.75
  • Mexican Omelette $8.75
  • Mushroom Omelette $8.75
  • Italian Omelette $9.00
  • Mixed Vegetable Omelette $7.75
  • Feta And Spinach Omelette $8.95
  • Feta And Tomato Omelette $8.95
  • Mushroom And Swiss Omelette $8.75
  • Broccoli And Swiss Omelette $8.75
  • Appetizers

  • Buffalo Wings $8.75

    Cooked wing of a chicken coated in sauce or seasoning.

  • Chicken Tenders $8.75

    Breaded or battered crispy chicken.

  • Mozzarella Sticks $7.50

    Fried mozzarella cheese.

  • French Fries $3.00

    Fried potatoes.

  • Home Fries $3.00

    Soft cooked diced potatoes.

  • Gravy Fries $4.00
  • Cheese Fries $5.00

    Fried in oil.

  • Chili Fries $5.75

    Fried in oil.

  • Chili Cheese Fries $6.50

    Fried in oil.

  • Salads

  • Garden Salad $7.00

    Green salad with mixed vegetables.

  • Caesar Salad $7.50

    Green salad with Caesar dressing and cheese.

  • Greek Salad $9.00

    Tomatoes, cucumber, onion, and olives.

  • Chef's Salad $12.50

    Lettuce, meat, eggs, and vegetables.

  • Salad Platters

  • Tuna Salad Platter $10.75

    Cold salad with shredded tuna.

  • Chicken Salad Platter $9.75
  • Egg Salad Platter $8.75

    Chopped eggs that have been mixed with seasoning and mayo.

  • Clubs

  • Turkey Club $9.00
  • Roast Beef Club $9.50

    Beef cooked over dry heat.

  • Ham And Cheese Club $7.75
  • Tuna Salad Club $9.50

    Cold salad with shredded tuna.

  • Hamburger And Bacon Club $9.25
  • Grilled Chicken Club $9.75

    Poultry cooked on a rack over a grill.

  • Lunch Sandwiches

  • Small Lunch Burger $2.50
  • Large Lunch Burger $3.75
  • Quarter Pounder Lunch Burger $4.75
  • Double Double Lunch Cheeseburger $6.50
  • Turkey Lunch Burger $5.50
  • Veggie Lunch Burger $5.50
  • Deluxe Veggie Lunch Burger With French Fries $9.95
  • Plain Lunch Hot Dog $2.00
  • Lunch Hot Dog With Saurkraut $2.25
  • Lunch Hot Dog With Chili $4.00
  • Rib Eye Steak Lunch Sandwich $8.00
  • B.L.T. Lunch Sandwich $5.25
  • Egg Salad Lunch Sandwich $4.50
  • Tuna Salad Lunch Sandwich $6.00
  • Chicken Salad Lunch Sandwich $5.50
  • Fish Lunch Sandwich $5.75
  • Veal Cutlet Lunch Sandwich $7.75
  • Meatball Parmigiana Lunch Sandwich $6.50
  • Grilled Cheese Lunch Sandwich $4.00
  • Roast Beef Lunch Sandwich $8.50
  • Turkey Lunch Sandwich $8.00
  • Ham Lunch Sandwich $6.00
  • Pastrami Lunch Sandwich $8.50

    Comes with french fries.

  • Corned Beef Lunch Sandwich $8.00
  • Corned Beef Lunch Sandwich With French Fries $10.50
  • Pastrami Reuben Lunch Sandwich With French Fries $9.00
  • Pastrami Reuben Lunch Sandwich With French Fries $10.50
  • Meatloaf Lunch Sandwich $5.75
  • Grilled Chicken Lunch Sandwich $6.50
  • Lunch Beef Gyro With French Fries $10.00
  • Lunch Chicken Gyro With French Fries $10.00
  • Lunch Hamburger Special With French Fries And 16 Oz. Soda $9.75
  • Lunch Hamburger Steak Special With French Fries And 16 Oz. Soda $10.95
  • The Original Philly Cheese Steak Lunch $7.75

    Plain cheese steak.

  • The Original Philly Cheese Steak Lunch With French Fries And 16 Oz. Soda $10.75

    Plain cheese steak.

  • Dinner Sandwiches

  • Small Dinner Burger $2.50
  • Large Dinner Burger $3.75
  • Quarter Pounder Dinner Burger $4.75
  • Double Double Dinner Cheeseburger $6.50
  • Turkey Dinner Burger $5.50
  • Veggie Dinner Burger $5.50
  • Deluxe Turkey Dinner Burger With French Fries $9.95
  • Deluxe Veggie Dinner Burger With French Fries $9.95
  • Dinner Plain Hot Dog $2.00
  • Dinner Hot Dog With Saurkraut $2.25
  • Dinner Hot Dog With Chili $4.00
  • Rib Eye Steak Dinner Sandwich $8.00
  • B.L.T. Dinner Sandwich $5.25
  • Egg Salad Dinner Sandwich $4.50
  • Tuna Salad Dinner Sandwich $6.00
  • Chicken Salad Dinner Sandwich $5.50
  • Fish Dinner Sandwich $5.75
  • Veal Cutlet Dinner Sandwich $7.75
  • Meatball Parmigiana Dinner Sandwich $6.50
  • Grilled Cheese Dinner Sandwich $4.00
  • Roast Beef Dinner Sandwich $8.50
  • Turkey Dinner Sandwich $8.00
  • Ham Dinner Sandwich $6.00
  • Pastrami Dinner Sandwich $8.50

    Comes with french fries.

  • Corned Beef Dinner Sandwich $8.00
  • Pastrami Reuben Dinner Sandwich $9.00
  • Corned Beef Dinner Sandwich With French Fries $10.50
  • Pastrami Reuben Dinner Sandwich With French Fries $10.50
  • Meatloaf Dinner Sandwich $5.75
  • Grilled Chicken Dinner Sandwich $6.50
  • Beef Gyro Dinner With French Fries $10.00
  • Chicken Gyro Dinner With French Fries $10.00
  • Hamburger Dinner Special With French Fries And 16 Oz. Soda $9.75
  • Hamburger Steak Dinner Special With French Fries And 16 Oz. Soda $10.95
  • The Original Philly Cheese Steak Dinner $7.75

    Plain cheese steak.

  • The Original Philly Cheese Steak Dinner With French Fries And 16 Oz. Soda $10.75

    Plain cheese steak.

  • Wraps

  • Tuna Salad Wrap $8.00
  • Turkey Wrap $8.00
  • Roast Beef Wrap $8.00
  • Ham And Cheese Wrap $8.00
  • Grilled Chicken Wrap $8.00
  • Specials

  • Fried Shrimp Basket Special $9.75

    Cooked in oil.

  • Fried Clam Basket Special $9.00

    Cooked in oil.

  • Fish And Chips Special $9.00
  • Fried Fish Sandwich Special $8.75

    Cooked in oil.

  • Chicken Parmigiana Sandwich Special $8.75
  • Veal Parmigiana Sandwich Special $9.75
  • Tuna Melt Special $9.50

    Hot tuna sandwich.

  • Fried Chicken Special $12.95

    4 pieces with french fries and 16 oz. soda.

  • Grilled Chicken Sandwich Special $12.95

    Comes with french fries and 16 oz. soda.

  • Chicken Tenders In A Basket Special $10.25

    Comes with french fries and 16 oz. soda.

  • Fish Tenders In A Basket Special $10.25

    Comes with french fries and 16 oz. soda.

  • Dinners

  • Chopped Steak Dinner $12.00

    Served with potato and vegetable.

  • Hot Open Turkey Dinner $12.95

    Served with potato and vegetable.

  • Hot Open Roast Beef Dinner $13.75

    Served with potato and vegetable.

  • Hot Open Virginia Ham Dinner $11.95

    Served with potato and vegetable.

  • Homemade Baked Meatload Dinner $11.00

    Served with potato and vegetable.

  • Chicken Parmigiana With Spaghetti Dinner $12.50
  • Veal Parmigiana With Spaghetti Dinner $14.95
  • Side Orders

  • Side Home Fries $3.00

    Soft cooked diced potatoes.

  • Onion Rings $3.50

    Fried battered onion.

  • Hash Browns $3.50

    Fried shredded potatoes.

  • Grits

    Porridge made from ground corn.

  • Soup
  • Chili
  • Bagel $2.00

    Boiled and baked round bread roll.

  • Bagel With Cream Cheese $3.50

    Boiled and baked round bread roll.

  • Roll $1.30
  • Toast $1.30
  • English Muffin $1.50

    Yeast leavened bread.

  • Muffin $2.40

    Small cake like quick bread.

  • Desserts

  • Assorted Pies $4.00
  • Assorted Cakes $4.50
  • Cheesecake $4.50

    Rich creamy cake.

  • Tiramisu $4.50

    Coffee soaked cake with chocolate and mascarpone cheese.

  • Rice Pudding $3.50
  • Jello $3.50
  • Drinks

  • Bottled Water $1.30
  • Coffee
  • Tea
  • Hot Cocoa
  • Soda
  • Iced Tea
  • Orange Juice
  • Milk
  • Shakes
  • Fruit Drinks

White Rose System Details

  • Service options

  • Delivery
  • Onsite services
  • Takeout
  • Dine-in
  • Highlights

  • Fast service
  • Great coffee
  • Serves local specialty
  • Popular for

  • Breakfast
  • Lunch
  • Dinner
  • Solo dining
  • Accessibility

  • Wheelchair accessible entrance
  • Wheelchair accessible parking lot
  • Offerings

  • Coffee
  • Comfort food
  • Late-night food
  • Quick bite
  • Small plates
  • Dining options

  • Breakfast
  • Brunch
  • Lunch
  • Dinner
  • Dessert
  • Amenities

  • Restroom
  • Atmosphere

  • Casual
  • Cozy
  • Historic
  • Quiet
  • Crowd

  • College students
  • Family-friendly
  • Locals
  • Tourists
  • Planning

  • Accepts reservations
  • Payments

  • Credit cards
  • Debit cards
  • Children

  • Good for kids
  • Kids' menu
  • Parking

  • Free parking lot
  • Free street parking
  • Parking

White Rose System Photos

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White Rose System Location

White Rose System

201 E 1st Ave, Roselle, NJ 07203, USA

White Rose System Reviews

An average rating of ★4.3 from 988 user reviews.

breakfastdinercheeseburgertaylor hamgrillATMhome friesschoolturkeycheese fries

★ 5★ 4★ 3★ 2★ 1

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