William Greenberg Desserts Introduce
For New Yorkers seeking a taste of classic, high-quality baked goods, William Greenberg Desserts is a name that resonates with tradition and exceptional flavor. Situated in the heart of the Upper West Side, this bakery has earned a reputation for its timeless recipes and an unwavering commitment to quality. Far more than just a place to grab a quick treat, William Greenberg Desserts is a true neighborhood institution, offering a delightful escape into the world of traditional baking. From the moment you step inside, the aroma of freshly baked goods fills the air, promising a culinary experience that is both comforting and memorable. This is a place that understands the art of a perfect pastry, the richness of a well-made cake, and the simple joy of a freshly baked cookie. It's a destination for locals and a must-visit for anyone looking to experience a piece of New York's rich culinary history. The bakery's long-standing presence and its dedication to time-honored techniques have made it a beloved spot for generations of New Yorkers, who come back time and again for their favorite treats.
The bakery prides itself on creating desserts that are not only delicious but also evoke a sense of nostalgia. Their menu is a testament to this philosophy, featuring a range of classic American and Jewish-American baked goods that have been perfected over decades. Whether you're in the mood for a dense, decadent babka, a light and flaky danish, or one of their famous Black and White cookies, there is something to satisfy every craving. Their commitment to using high-quality ingredients is evident in every bite, from the rich chocolate to the fresh fruit fillings. William Greenberg Desserts is not just about selling baked goods; it's about preserving a tradition of excellence in baking. The friendly staff and inviting atmosphere make every visit a pleasant experience, whether you're picking up a celebratory cake or just stopping by for a morning coffee and a scone. Their reputation extends beyond the immediate neighborhood, drawing customers from all over the city who are in search of that perfect, authentic taste that is so hard to find elsewhere. This bakery is a testament to the idea that some things are best done the old-fashioned way, with care, precision, and a lot of heart.
Nestled at 285 Amsterdam Ave, New York, NY 10023, William Greenberg Desserts enjoys a prime location in a bustling and easily accessible part of Manhattan. The bakery's position on Amsterdam Avenue makes it a convenient stop for residents and visitors exploring the Upper West Side. The neighborhood itself is vibrant and walkable, with numerous shops, restaurants, and cultural attractions nearby. When it comes to getting there, a variety of public transportation options are available, including the subway and bus lines that run close to the bakery. For those traveling by car, paid street parking is available in the surrounding area, though it's always good to be mindful of New York City parking regulations and potential competition for spots. The accessibility is further enhanced by the bakery's commitment to accommodating all patrons, as it features a wheelchair-accessible entrance, ensuring a welcoming experience for everyone. This thoughtful feature reflects the bakery's dedication to serving the entire community. Its central location makes it a perfect place to pop in for a treat after a day of shopping, before heading to Central Park, or simply as a regular part of a daily routine. The bakery has become a staple for many locals, who appreciate both the quality of the products and the convenience of its location.
The easy access and friendly environment are part of what makes William Greenberg Desserts such a beloved spot. It's not just a quick stop; it's a destination. Whether you're a local resident grabbing a daily coffee and pastry or a visitor seeking out one of the city's most iconic sweet treats, the journey to this bakery is always worthwhile. The location on a well-known avenue also makes it easy to find for those who might not be intimately familiar with the area. The combination of its excellent location, its accessibility for all, and the high quality of its offerings makes William Greenberg Desserts a standout destination in a city full of culinary options. It embodies the best of what a local business can be: a friendly, accessible, and high-quality establishment that serves as a cornerstone of its community. The bakery's role in the neighborhood is cemented by its consistent quality and its warm, welcoming atmosphere. It's a testament to the power of a well-located, well-run small business that becomes a part of the fabric of the community it serves. Visitors often find themselves returning not just for the food, but for the overall positive experience of a visit to this classic New York institution.
The menu at William Greenberg Desserts is a comprehensive selection of baked goods that cater to a wide range of tastes and occasions. The offerings are a mix of traditional staples and specialty items, ensuring there's something new to try on every visit, while also allowing you to indulge in your classic favorites.
Services Offered:
- In-store pickup: Order ahead or choose your favorites in person for a quick and convenient experience.
- Delivery: Have your favorite treats brought directly to your door, perfect for special occasions or when you can't make it to the store.
- Takeout: Grab your items to go and enjoy them on a walk through the neighborhood or at home.
Features and Highlights:
- Extensive variety of classic pastries including muffins, scones, and danishes for a perfect breakfast.
- Specialty items like Schnecken and Babka, which are local favorites.
- A wide range of cakes including pound cakes, cupcakes, and individual angel food cakes.
- Iconic cookies, particularly the famous Black and White cookie, available in both regular and gluten-free options.
- A selection of brownies, Whoopie Pies, and other classic desserts.
- Beverages including coffee, tea, and soda to complement your baked goods.
- Seasonal and holiday specialties like Hammentasch.
- Gluten-free options available for certain popular items, like the Black and White cookies, making their treats accessible to more customers.
Contact Information:
- Address: 285 Amsterdam Ave, New York, NY 10023, USA
- Phone: (212) 865-2621
What is worth choosing?
William Greenberg Desserts is a quintessential New York bakery, and there are several reasons why it stands out in a city teeming with food options. First and foremost, the bakery's dedication to classic, high-quality baking is evident in every product. Unlike many modern bakeries that prioritize trendy flavors, William Greenberg Desserts hones in on perfection of the classics. Their Black and White cookies are a prime example; they are widely regarded as some of the best in the city, with a soft, cake-like texture and a perfectly balanced icing. This reputation for excellence is what draws customers back, some of whom have been patrons for decades. The gluten-free version of this classic is also a significant highlight, showing the bakery's commitment to inclusivity without sacrificing taste. The wide variety of their offerings also makes them a top choice. Whether you’re planning a birthday party and need a spectacular cake, or simply want to satisfy a midday craving, the menu has something for every occasion. From the dense, flavorful babkas to the perfectly flaky danishes, each item is a testament to their mastery of traditional recipes. The availability of multiple services like delivery, in-store pickup, and takeout adds to the convenience, making it easy to enjoy their delicious treats no matter your schedule. Ultimately, choosing William Greenberg Desserts means choosing a taste of authentic New York tradition, a place where the quality of the bake speaks for itself and every bite is a reminder of the simple, enduring pleasure of a well-made dessert.
The bakery's enduring legacy is a testament to its quality and its connection to the community. They don't just sell pastries; they offer a piece of New York's heritage. The professional and friendly staff are always ready to assist, whether you have a large order or a simple question. This personal touch, combined with the timeless appeal of their products, solidifies William Greenberg Desserts as a true gem. For those who appreciate baking that honors tradition while remaining impeccably fresh and delicious, this bakery is an undeniable choice. It’s a place where every item tells a story of craftsmanship and passion, a story that has been shared and cherished by countless New Yorkers over the years. This is why, despite the constant evolution of the city's culinary landscape, William Greenberg Desserts remains a cherished fixture, a reliable and delightful source of sweet satisfaction for anyone lucky enough to discover it.
William Greenberg Desserts Vibe
Breakfast
- Blueberry Muffin $3.75
Small cake like quick bread.
- Cranberry Muffin $3.75
Small cake like quick bread.
- Corn Muffin $3.75
Small cake like quick bread.
- Carrot Muffin $3.75
Small cake like quick bread.
- Double Chocolate Muffin $3.75
Small cake like quick bread.
- Bran Muffin $3.75
Small cake like quick bread.
- Apple Muffin $3.75
Small cake like quick bread.
- Cappuccino Muffin $3.75
Small cake like quick bread.
- Apple Turnover $3.25
Folded and stuffed pastry dough.
- Raisin Scone $3.25
Rich cake like quick bread.
- Cranberry Scone $3.25
Rich cake like quick bread.
- Blueberry Scone $3.25
Rich cake like quick bread.
- Chocolate Chip Scone $3.25
Rich cake like quick bread.
- Small Apricot Danish $2.75
Flaky pastry with a sweet filling.
- Large Apricot Danish $4.25
Flaky pastry with a sweet filling.
- Small Blueberry Danish $2.75
Flaky pastry with a sweet filling.
- Large Blueberry Danish $4.25
Flaky pastry with a sweet filling.
- Small Cheese Danish $2.75
Flaky pastry with a sweet filling.
- Large Cheese Danish $4.25
Flaky pastry with a sweet filling.
- Small Cherry Danish $2.75
Flaky pastry with a sweet filling.
- Large Cherry Danish $4.25
Flaky pastry with a sweet filling.
- Small Prune Danish $2.75
Flaky pastry with a sweet filling.
- Large Prune Danish $4.25
Flaky pastry with a sweet filling.
- Plain Croissant $3.50
A flaky French pastry.
- Chocolate Croissant $4.50
A flaky French pastry.
- Almond Croissant $4.50
A flaky French pastry.
- Cinnamon Crumb Cake $4.50
Cake topped with steusel.
Schnecken
- Small Schnecken $2.50
- Large Schnecken $4.00
Babka
- Cinnamon Babka $19.00
- Chocolate Babka $19.50
Pound Cake
- Chocolate Chip Pound Cake $19.00
- Marble Pound Cake $19.00
- Plain Pound Cake $19.00
- Iced Lemon Pound Cake $22.00
- Iced Marble Pound Cake $22.00
Cupcakes
- Vanilla Cake With Vanilla Hard Icing $3.25
- Chocolate Cake With Chocolate Hard Icing $3.25
- Vanilla Cake With Vanilla Buttercream Icing $3.75
- Chocolate With Vanilla Buttercream Icing $3.75
Brownies
- Plain Brownie $3.75
- Pecan Brownie $3.75
- Caramel Brownie $3.75
- Oreo Brownie $3.75
- M&Ms Brownie $3.75
- Blondie Brownie $3.75
Whoopie Pie
- Vanilla Whoopie Pie $5.00
- Chocolate Whoopie Pie $5.00
- Red Velvet Whoopie Pie $5.00
Cookies
- Large Black And White Cookie $4.50
- Small Black And White Cookie $2.25
- Large Linzer Tart Cookie $4.00
- Small Linzer Tart Cookie $2.00
- Chocolate Chip Cookie $4.00
- Chocolate Chip Cookie Dipped Into Chocolate $4.50
- Oatmeal Raisin Cookie $4.00
- Sprinkle Cookie $4.00
- 1/4 Lb. Assorted Butter Cookies $9.00
- 1/2 Lb. Assorted Butter Cookies $18.00
- 3/4 Lb. Assorted Butter Cookies $27.00
- 1 Lb. Assorted Butter Cookies $36.00
- 1/2 Lb. Rainbow Cookies $18.00
- 1/2 Lb. Almond Cranberry Biscotti $18.00
- 1/2 Lb. Chocolate Chip Biscotti $18.00
- 1/2 Lb. Pistachio Biscotti $18.00
- Large Gluten Free Black And White $6.00
- Pack Of Two Mini Gluten Free Black And White $7.00
Hammentasch
- Apricot Hammentasch $4.75
- Cheese Hammentasch $4.75
- Cherry Hammentasch $4.75
- Poppy Seed Hammentasch $4.75
- Prune Hammentasch $4.75
- Raspberry Hammentasch $4.75
Rugelach
- 1/4 Lb. Assorted Rugelach $9.00
- 1/2 Lb. Assorted Rugelach $18.00
- 3/4 Lb. Assorted Rugelach $27.00
- 1 Lb. Assorted Rugelach $36.00
Individual Angel Food
- Chocolate Iced Angel Food Cake $7.75
- Lemon Iced Angel Food Cake $7.75
- Orange Iced Angel Food Cake $7.75
Individual Bundt Cake
- Chocolate Iced Bundt Cake $7.75
- Lemon Iced Bundt Cake $7.75
- Orange Iced Bundt Cake $7.75
Beverages
- Americano $3.00
- Apple Juice $3.50
- Boylans $3.50
- Cappuccino $4.00
- Coffee $2.50
- Iced Coffee $4.00
- Iced Latte $5.00
- Latte $4.00
- Soda $2.50
- Sparkling Water $3.50
- Tea $2.50
- Water $3.00
Other
- Individual Tart (4.5") $7.75
Our delicious tarts! Berry tarts have a pastry creme filling, Apple is apple all the way through, and lemon has a curd filling.
- Large Popcorn $18.00
Chocolate drizzled popcorn
- Medium Popcorn $9.00
- Popcorn Pizza $22.00
Popcorn pizza on top of a milk chocolate crunch crust topped with pretzels and white chocolate drizzle
- Challah $9.00
Moist and delicious, almost like cake, Great for breakfast, parve
- 8in Pie $28.00
Apple, blueberry or cherry
- 6in Pie $19.50
Cherry, Blueberry,pecan, or apple
- 6" Caramel Almond Cake $32.00
- 6" Rainbow Cake $45.00
William Greenberg Desserts Details
Service options
- Delivery
- In-store pickup
- Takeout
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
Parking
- Paid street parking
William Greenberg Desserts Photos










William Greenberg Desserts Location
William Greenberg Desserts
285 Amsterdam Ave, New York, NY 10023, USA
William Greenberg Desserts Reviews
black and white cookiesicinggluten freepricecoffeeplasticlayer cakecoconutopinion
★ 5★ 4★ 3★ 2★ 1Only tried the B&W cookies so I can’t say how their other items are. Stopped here specifically to get gluten-free B&Ws for my sister who missed being able to eat them. She thought they were great and the rest of us enjoyed the regular ones as well!
July 18 · KellyPrices for cake seemed reasonable ($32) so I bought red velvet cupcakes ($3.75 per) to determine whether I should buy a cake from them in the future...Unfortunately, the cupcakes were dry and I could tell the dye in the batter was not completely mixed because there were some pockets not dyed red. There could have also been more cream cheese topping (I think a good idea would have been to add a layer or filling of cream cheese in the cupcake).Maybe one day I will buy their black and white cookies since they seem to be known for that, but my first impressions on their baked goods are not good so far.
February 05 · Dana CollinsProper black and white cookies!! In a world where there is an abundance of B&W’s with that cheap, plastic-y frosting… William Greenberg’s are the real deal! I like that they have full-sized ones, and also smaller ones.
June 06 · Chad KlinefelterI try to stop in often to grab some black and whites - they are always worth the trip. We get the classic large ones - priced great and total crowd pleaser for any event. Surprise was the checkerboard layer cake and delicious coconut layer cake! Grabbed those today and was so happy I did. We loved them.
February 18 · jamie korelitzI had to go gluten free for health reasons recently and have really really missed eating black and white cookies. My brother surprised me with a stop here to get one of their gluten free black and white cookies and they filled such a huge hole in my heart. Genuinely recommend stopping in here for anyone with gluten sensitivities... they had a pretty good selection!
September 09 · Julianna Bosco
More restaurants near me

445 W 35th St, New York, NY 10001, USA

411 W 35th St, New York, NY 10001, USA

441 9th Ave, New York, NY 10001, USA

655 W 34th St., New York, NY 10001, USA

461 W 34th St. Frnt 1, New York, NY 10001, USA

455 W 34th St., New York, NY 10001, USA

371 W 34th St., New York, NY 10001, USA

460 W 34th St., New York, NY 10001, USA

460 W 34th St., New York, NY 10001, USA

402 W 34th St., New York, NY 10001, USA

516W34St, New York, NY 10001, USA

30 Hudson Yards 2nd Floor, New York, NY 10001, USA
Categories
Top Visited Sites






Trending Dining Insights Posts





