Wowfulls - Smorgasburg

- 90 Kent Ave, Brooklyn, NY 11249

Introduction / Overview

For New Yorkers searching for a dessert that is as spectacular to look at as it is to eat, Wowfulls - Smorgasburg in Williamsburg, Brooklyn, is the essential stop. More than just an ice cream shop, Wowfulls is an innovative dessert experience built around the authentic 1950s-style Hong Kong egg waffle, known locally as Gai Dàn Jai. This beloved Asian street snack has been masterfully transformed into a modern, highly customizable ice cream vessel, perfectly capturing the spirit of global food culture in New York City.

Wowfulls’ popularity began right here at the renowned Smorgasburg market, quickly establishing them as an "Insta-worthy" favorite. The core of their appeal lies in the unique texture of their namesake item: the freshly made Wowfull cone, which is crispy on the outside, soft and sweet on the inside. This warm, bubbly waffle, folded to cradle scoops of high-quality ice cream and a plethora of toppings, creates a dessert masterpiece that patrons are invited to design themselves. The experience is casual, trendy, and deeply satisfying—a true highlight of the Brooklyn food scene.

The energy of the shop is infectious, reflecting the passion of a team dedicated to sharing this unique creation. As one customer noted, the vibe is great, and you can sense the enthusiasm for the ice cream and the product from everyone who works there. Whether you are an ice cream lover, a waffle enthusiast, or simply looking for a fun, creative dessert, Wowfulls delivers a Great dessert that is worth seeking out.

Location and Accessibility

The Wowfulls - Smorgasburg location places this must-try dessert experience at the heart of Brooklyn’s vibrant waterfront scene. The shop is officially located at 90 Kent Ave, Brooklyn, NY 11249, USA. This specific address corresponds to the Smorgasburg Williamsburg market, typically situated in Marsha P. Johnson State Park, right on the East River, offering stunning views of the Manhattan skyline alongside your sweet treat.

It is important for local users to note that as a Smorgasburg vendor, the operating hours and days for this location are often seasonal and typically limited to Saturdays (11:00 AM - 6:00 PM during the market season, which usually runs from April through October). Visitors are always advised to check the latest Smorgasburg schedule before planning their trip to ensure they can catch the market in operation.

Despite the market setting, the business is structured to provide a smooth experience. Takeout is the primary service model, fitting the quick visit and casual atmosphere of the trendy area. While this location is part of a larger outdoor market environment, the services include Onsite services and often Table service within the common market dining area. For payment convenience, the shop readily accepts Credit cards, Debit cards, and NFC mobile payments, keeping the transaction quick and hassle-free, which is essential for a high-traffic market vendor. The environment is also explicitly noted as being Good for kids, making it a great destination for a family outing to the waterfront.

Services Offered

Wowfulls provides a dynamic menu that centers around their unique waffle cone and offers complementary beverages to round out the experience.

• The Wowfulls Creation: The signature "Build-Your-Own Waffle Ice Cream Masterpiece," where customers customize their Hong Kong egg waffle (Wowfull) with a choice of ice cream flavors and a wide array of toppings, allowing for infinite, personalized combinations.
• Wowfulls Signature Creations: Pre-designed combinations are offered, such as Home Sweet Home, Island Breeze, and Cocoa Me Up, perfect for those who want a curated, guaranteed-delicious experience.
• Gourmet Milkshakes: The shop offers a variety of milkshakes inspired by popular flavors and combinations, including Taste The Rainbow Milkshake, Chocolate Haven Milkshake, Strawberry Fields Milkshake, Cookie Mill Milkshake, and Ivanilla Cinnamon Crunch Milkshake, which offer another indulgent way to enjoy their flavors.
• Specialty Beverage Options: A selection of classic and specialty coffee drinks is available, including Americano, Cappuccino, Espresso, and Hot Chocolate, providing the perfect counterpoint to the sweetness of the ice cream.
• Affogato Service: They offer the classic Italian dessert, the Affogato, a scoop of ice cream drowned in a shot of hot espresso, which is a sophisticated pairing option.
• Extensive Toppings Bar: Customers have a great choice of toppings, with the added benefit that extra toppings are available for only a small, additional charge (50 cents extra), encouraging customization.
• Ice Cream Sampling: Customers are happily permitted to Sample all of the ice cream flavors before choosing, ensuring they find the perfect scoop for their Wowfull creation.

Features / Highlights

The distinctive features of Wowfulls are what have made it an established, must-visit dessert spot in the New York food scene.

• The Authentic Hong Kong Egg Waffle: The use of the Gai Dàn Jai—a bubbly, spherical-patterned waffle that is made fresh in front of you—is the primary attraction, providing a warm, crisp, and chewy base unlike a traditional ice cream cone.
• Build-Your-Own Masterpiece: The extensive customization options allow every customer to design their own unique, photo-ready dessert, fulfilling the desire for both personalization and a visually stunning creation.
• Highly Instagrammable Creations: Wowfulls are frequently cited as a top pick for "Insta worthy enthusiasts," with their colorful, towering combinations of ice cream, unique waffle, and playful toppings (such as Fruity Pebbles and Pocky sticks) being a massive draw.
• Passionate and Friendly Staff: Customer reviews consistently highlight the staff’s enthusiasm, noting that everyone working there is passionate about the product, which contributes to the overall great vibe and fun, welcoming atmosphere.
• Gourmet Milkshake Selection: The menu extends beyond the waffle cone to offer a curated selection of gourmet milkshakes, including those inspired by their toppings and ice cream, providing an alternative liquid dessert option.
• Trendy and Casual Smorgasburg Setting: Located in Smorgasburg, the atmosphere is inherently Casual and Trendy, placing it in a premier food market that draws massive crowds, offering a fun, communal dining experience right on the Brooklyn waterfront.

Contact Information

For New Yorkers planning their visit to the Wowfulls location at Smorgasburg Williamsburg, here is the essential contact information:

Address: 90 Kent Ave, Brooklyn, NY 11249, USA (Located within the Smorgasburg market)

Phone: (516) 888-0293

What is Worth Choosing

To maximize the unique experience at Wowfulls, a blend of their signature items and customizable features is highly recommended.

The Essential Choice:

Without question, the most worthwhile choice is the Wowfulls Creation—the "build your own waffle ice cream masterpiece." This is the whole concept of the shop and what makes it famous. The key is choosing the fresh, warm waffle and pairing it with a generous scoop of ice cream. Do not be afraid to customize; with a great choice of toppings and extra toppings only costing 50 cents, this is the time to go all out and create a visually and texturally exciting dessert.

The Recommended Combination:

For a reliably fantastic experience that balances creativity and tradition, many first-timers find success with one of the pre-designed "Wowfulls Creation" combinations, such as Home Sweet Home, which represents a perfected balance of flavors and textures. Alternatively, if you are a chocolate enthusiast, the Cocoa Me Up is a guaranteed hit.

The Liquid Indulgence:

If you are looking for a dessert on the go, the Wowfulls Milkshakes are an excellent choice. The Taste The Rainbow Milkshake or the Fruity Pebbles Shake offers a playful, vibrant dessert that is easy to consume while strolling through the Smorgasburg market. For the coffee lover, ordering an Affogato is a sophisticated way to enjoy both a coffee fix and a cool dessert in one cup.

Wowfulls - Smorgasburg

90 Kent Ave, Brooklyn, NY 11249, USA