Attaboy

- 134 Eldridge St, New York, NY 10002

Welcome to the heart of New York City's vibrant cocktail scene. Amidst the bustling streets and endless options, some places stand out not just for what they serve, but for the entire experience they offer. Attaboy, located in the dynamic Lower East Side, is one such place. More than just a bar, it’s a destination that has redefined the art of the cocktail, offering a truly personal and memorable evening for locals and visitors alike. This guide is crafted to help you understand what makes Attaboy a legendary spot, from its unique approach to drinks to its celebrated atmosphere. Whether you’re a cocktail connoisseur or simply looking for a new place to unwind, Attaboy promises an experience that goes beyond the ordinary.

The concept of a "speakeasy" is not new to New York, but Attaboy perfects it with an air of exclusivity that feels welcoming rather than pretentious. Housed in a former tailor shop on Eldridge Street, it carries a sense of history and intimacy. The absence of a visible sign and the subtle entrance adds to the allure, creating a sense of discovery for first-time visitors. Its reputation precedes it, often resulting in a wait to get in, which only builds anticipation. This wait is a testament to the quality and unique experience that awaits inside. Attaboy is also a proud women-owned establishment, contributing to the diverse and inclusive business landscape of New York City. Its reputation is built on word of mouth and the consistently excellent service and creations from its expert bartenders. This is a place for those who appreciate the craft, the quiet conversation, and a drink made just for them.

Attaboy is a quintessential Lower East Side gem, nestled at 134 Eldridge St, New York, NY 10002. This neighborhood is known for its rich history, vibrant street art, and eclectic mix of shops and eateries. While there is no dedicated parking lot, street parking is available, though it is paid and can be challenging to find. Public transportation is highly recommended. The bar is easily accessible by several subway lines, including the F, M, J, and Z trains, with stations within a short walking distance. This makes it a convenient and stress-free option for a night out, allowing you to fully enjoy the experience without worrying about driving. The location also makes it an ideal starting or ending point for an evening exploring the area's other attractions.

The accessibility extends beyond transportation. The discreet entrance and welcoming staff make it a comfortable and accessible spot for all. However, it's worth noting that due to its intimate size and high demand, there is almost always a wait. Attaboy does not take reservations, so guests are encouraged to arrive early, even before opening time, especially on weekends. This queuing process is part of the experience, often bringing together a friendly crowd of people who are all in anticipation of the night ahead. This unique entry process, which a friendly neighboring bar occasionally assists with, adds to the communal and considerate atmosphere among patrons.

Services Offered:

• Dine-in service: Attaboy offers a full, in-person dining and drinking experience in its cozy and intimate setting.
• Table service: Once seated, guests receive attentive and personalized service from the skilled bar staff.
• Custom cocktail creation: Instead of a menu, bartenders engage with guests to create a unique, personalized drink based on their preferences.
• Fast service: Despite the personalized attention, the service is known to be efficient and timely.

Features & Highlights:

• Great Cocktails: The primary highlight is the exceptional quality and creativity of the cocktails. The no-menu approach ensures every drink is a one-of-a-kind creation tailored to the individual's taste.
• Fast Service: Patrons consistently praise the efficiency of the staff, who manage to provide prompt service even during busy hours.
• Intimate & Cozy Atmosphere: The bar's interior is described as casual, cozy, romantic, and upscale, making it perfect for a date night or a quiet evening with friends.
• No Menu Concept: This is the defining feature of Attaboy. Patrons describe their desired drink by taste, ingredients, or even mood, leading to a surprising and delightful final product.
• Women-Owned Business: The bar proudly identifies as a women-owned establishment.
• Unique Speakeasy Experience: From the hidden entrance to the personalized service, the entire experience feels special and exclusive, without being intimidating.
• Gender-Neutral Restroom: The bar is equipped with a gender-neutral restroom, highlighting its commitment to being an inclusive space for all.

Contact Information:

Address: 134 Eldridge St, New York, NY 10002, USA

Phone: Due to its unique business model and no-reservation policy, Attaboy does not typically publicize a contact number for reservations. It is best to visit in person to experience this renowned establishment.

Why is Attaboy worth choosing?

In a city filled with endless bars, what sets Attaboy apart is its unwavering commitment to the craft and the customer. It's not just about getting a drink; it's about the journey of discovery, the conversation with a knowledgeable bartender, and the pleasure of a cocktail created just for you. The no-menu concept is a bold choice that pays off immensely, transforming a simple order into a collaborative and engaging experience. This approach ensures that every visit is different and memorable. The bartenders are true artists, capable of translating even the most abstract descriptions into a perfectly balanced drink.

Furthermore, the atmosphere is a major draw. It strikes a perfect balance between being trendy and upscale while remaining casual and cozy. It’s an ideal spot for a romantic evening, a unique gathering with friends, or an impressive first date. The bar's popularity and the resulting wait are clear indicators of the high-quality experience it provides. While some might be put off by the wait, those who have experienced it agree that it's a small price to pay for the unparalleled service and drink quality. The a-la-carte pricing, with drinks typically around $23, reflects the premium ingredients and expert craftsmanship that go into each creation. The focus is strictly on the beverages, as no food is served, which encourages patrons to fully immerse themselves in the cocktail experience.

Attaboy represents the best of what New York's bar scene has to offer: a place of creativity, craftsmanship, and community. Its respectful and honest approach to service, even accommodating guests waiting in the rain, demonstrates a high level of care that goes beyond just mixing drinks. For anyone in New York looking for a bar that offers more than the standard fare—a place that values uniqueness, quality, and a personal touch—Attaboy is an essential visit. It is a true institution in the city's cocktail culture, a hidden gem that has been rightfully discovered and celebrated by those in the know.

Attaboy

134 Eldridge St, New York, NY 10002, USA