Bakery

- 51 E Railway Ave, Paterson, NJ 07503

Introduction / Overview

For nearly a century, one name has stood as a pillar of quality, tradition, and integrity in the New Jersey baking scene: Giannella Modern Baking Company. Established in 1927, this historic Paterson institution, simply known to many as Giannella's Bakery, has built its reputation on a straightforward and unwavering promise: to never compromise the quality of its products. This long-standing commitment ensures that every loaf of bread and every baked good that leaves their facility meets the highest standard, truly embodying their motto, "Our Breads Speak for Our Integrity."

Located in Paterson, Giannella Modern Baking Company successfully blends a rich history with dynamic tradition. Initially founded by the Giannella family, the bakery was purchased in 2003 by the Imparato family, who were the original owners of the famed Modern Baking Company of Brooklyn, New York. This acquisition and subsequent name alteration—Giannella Modern Baking Company—was a mindful decision to honor the bakery's historical significance within the Paterson community while simultaneously injecting a fresh "Brooklyn flavor" into the offerings. This unique heritage results in a menu that retains most of the original traditional recipes that the community loves, while also introducing new, beloved Brooklyn-style breads.

Giannella's is not merely a place for purchasing bread; it is a piece of New Jersey history and a beacon of traditional craftsmanship in the competitive modern food industry. The bakery is well-known throughout North Jersey for consistently providing high-quality, freshly baked goods at reasonable and fair prices. It is a preferred source for both individual consumers and local restaurants who demand superior bread products for their daily needs. The professional yet friendly tone of the business reflects its long-term dedication to the customer, making it a reliable and cherished part of the local food culture.

The bakery’s focus is clear: delivering products crafted with experience, tradition, and a deep respect for the art of baking. When New Jersey residents choose Giannella’s, they are choosing nearly 100 years of baking excellence, a legacy that continues to define quality in the region.

Location and Accessibility

Giannella Modern Baking Company is centrally situated in Paterson, making it a convenient destination for North Jersey customers. The physical location is a testament to its enduring presence in the community.

The official address for the bakery is:

• Address: 51 E Railway Ave, Paterson, NJ 07503, USA

This location places it approximately 15 miles from Midtown Manhattan, positioning it as an accessible point for those throughout Passaic County and beyond, including those commuting in and out of the city who want to pick up fresh bread on their way home. While comprehensive details on specific accessibility features like ramps or dedicated parking are not explicitly listed in public data, its long-standing operational history suggests a commitment to serving its community efficiently. The focus on “Takeout” as the core service option indicates a business model centered around quick, convenient collection of freshly prepared baked goods. Customers are encouraged to call ahead for more detailed information regarding logistics for larger orders or specific accessibility concerns.

Services Offered

The primary service model of Giannella Modern Baking Company is highly focused on providing efficient access to their high-volume, quality baked products.

• Takeout: The core service option, indicating that the bakery is set up for customers to quickly and conveniently pick up their bread and other goods.
• Wholesale & Retail: While primarily known for its consumer sales, the quality and production capacity suggest the bakery serves a significant role in supplying local restaurants and businesses who rely on premium bread products.
• Customer Service: The family-owned nature, even following the ownership transition, emphasizes a strong work ethic and a customer-first priority, inviting customers to call for more information or large-order inquiries.

The entire operational framework is built around getting the freshest product to the customer as quickly and directly as possible, maintaining high standards from the oven to the customer's hands.

Features / Highlights

Giannella Modern Baking Company stands out in the New Jersey market due to its unique history and unwavering commitment to product excellence.

• Historic Legacy: Established in 1927, the bakery is a Paterson institution with nearly a century of baking tradition, making it one of the oldest and most respected names in local bread production.
• High-Quality Products: The central feature is the consistent delivery of high-quality, freshly baked goods. The promise of not compromising on quality is the backbone of their business integrity.
• Fusion of Traditions: Following the acquisition by the Imparato family (of Brooklyn's Modern Baking Company), the bakery offers a unique blend of traditional Giannella family recipes alongside new, authentic "Brooklyn-style breads," providing a wider variety of specialized loaves for North Jersey residents.
• Reasonable Pricing: Despite the premium quality and fresh production methods, the baked goods are known to be offered at reasonable prices, providing great value to the community.
• Specialization in Bread: The business is highly focused on bread products, with their tagline "Our Breads Speak for Our Integrity" highlighting their mastery in this category.
• Community Focus: The decision by the new owners to retain the Giannella name reflects respect for the rich history and meaning the bakery holds for the Paterson community.

Contact Information

For New Jersey residents interested in placing an order, inquiring about product availability, or discussing large-volume needs, please use the following contact information:

• Address: 51 E Railway Ave, Paterson, NJ 07503, USA
• Phone: 973-523-9258

What is Worth Choosing

For New Jersey customers, choosing Giannella Modern Baking Company is an investment in both history and unparalleled quality. What is most worth choosing here is the integrity of the product itself. In a world of mass-produced goods, Giannella's commitment to using time-tested methods and high-quality ingredients for scratch-baked products sets it apart. The result is bread that is superior in flavor, texture, and freshness.

Specifically, customers should seek out their signature Traditional and Brooklyn-Style Breads. These loaves are the perfect staples for any New Jersey home, from crusty Italian loaves ideal for Sunday dinner to specialty Brooklyn-style varieties perfect for sandwiches or artisanal toasts. Their dedication to maintaining the original Giannella family recipes ensures that you are tasting a piece of Paterson's history with every bite. The price-to-quality ratio is another key reason to choose this bakery; getting top-tier, freshly baked bread at reasonable prices is a significant benefit to local families and businesses.

Furthermore, choosing Giannella's supports a local business that has been a cornerstone of the community since 1927. This deep-rooted history translates into a level of trust and expertise that simply cannot be matched by newer competitors. If you are a discerning North Jersey resident who understands and appreciates the difference that true baking craftsmanship makes, then Giannella Modern Baking Company is the definitive choice for your daily bread and baked goods. Their products don't just fill a pantry; they elevate every meal.

Bakery

51 E Railway Ave, Paterson, NJ 07503, USA