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Counter Service
- 54 W 14th St, New York, NY 10011

Restaurant ★5.0

54 W 14th St, New York, NY 10011, USA

5.0
Food here is so good and quick that I come here every day. All the sandwiches are delicious - my favorite is the Báhn Mì because the pork belly and fish sauce is *chefs kiss*.Also, they have the best cookies in NYC....and the nicest people ☺️ - Natalia Chen
Counter Service Overview Intro Detail Photos Location Reviews

Counter Service Introduce

In a city that moves as fast as New York, a restaurant that offers a combination of speed and high-quality, delicious food is a rare find. Counter Service, a standout eatery near Union Square, has mastered this balance, becoming a beloved spot for busy New Yorkers. The name itself speaks to its efficient, no-fuss model, where you can walk in, place your order, and have a fantastic meal ready in no time.

This isn't just a grab-and-go joint; Counter Service is a place where every item on the menu is crafted with care and a deep understanding of flavor. The focus is on a tightly curated menu of sandwiches, each one a thoughtful take on a classic or a completely unique creation. Everything from the meats to the sauces and even the hash browns is made in-house, ensuring a level of freshness and quality that is hard to come by. This commitment to detail is what transforms a simple meal into a memorable culinary experience.

Beyond the food, Counter Service has a reputation for its friendly and welcoming staff. In a city where quick transactions can sometimes feel impersonal, the people behind the counter make every visit a pleasant one. For a neighborhood that is constantly bustling with students, professionals, and tourists, Counter Service provides a comforting and reliable option for a satisfying meal, whether you're taking it to go or enjoying it at a table.

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Location and Accessibility

Counter Service is located at 54 W 14th St, New York, NY 10011, USA. Its position on West 14th Street places it right between Union Square and the Greenwich Village area, making it incredibly easy to get to from almost anywhere in Manhattan.

The restaurant's location is a hub of public transit, with the Union Square subway station (14th Street-Union Square) just a few blocks away, providing access to multiple train lines (4, 5, 6, L, N, Q, R, and W). This makes it a perfect stop for commuters grabbing a quick lunch or for anyone in the area for shopping or sightseeing. The area is highly walkable and easy to navigate on foot, making it a convenient destination for a quick bite.

Counter Service's storefront is a welcoming spot in a vibrant and accessible neighborhood. Its presence on a busy street ensures that it's an easy place to find for both regulars and first-time visitors looking for a delicious and efficient meal.

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Services Offered

  • Dine-in: The restaurant offers a limited dine-in option, allowing you to enjoy your meal in a clean and comfortable setting, perfect for a quick lunch break or a casual meal with friends.

  • Takeout: As the name suggests, this is a core service. The quick and efficient system makes it incredibly easy to grab your food and go, perfect for busy schedules.

  • Delivery: Counter Service provides delivery, including a no-contact option, so you can enjoy their delicious food from the comfort of your home or office. This makes it a go-to for many who work in the surrounding area.

  • Curbside Pickup: For even greater convenience, the restaurant offers curbside pickup, allowing you to get your order without having to leave your vehicle.

  • Quick Service: The restaurant is known for its speed. The service is incredibly quick and efficient, ensuring that you get your food without a long wait, even during peak hours.

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Features / Highlights

  • House-made Ingredients: A key highlight of Counter Service is its commitment to making nearly everything in-house. This includes roasting their own meats, making their own sauces, and even baking their own desserts. This dedication to quality is evident in every bite.

  • Exceptional Sandwiches: The core of their menu is a selection of expertly crafted sandwiches. From the classic Roast Beef to the unique Bánh Mì with pork belly and house-made pâté, each sandwich is a testament to the chefs' skill and creativity. They also have excellent vegetarian options, like the Mushroom Melt.

  • Best-in-NYC Desserts: Customers rave about the desserts, with many calling their Brown Butter Chocolate Chip Cookie the best in the city. The Burnt NY Cheesecake and other treats also receive high praise, making it a place you shouldn't skip dessert at.

  • All-Day Breakfast: For those who love breakfast food at any time of day, Counter Service offers a delicious and satisfying all-day breakfast menu, including a classic Bacon, Egg, + Cheese sandwich with a house-made hash brown.

  • Friendly Staff: The friendly and attentive staff are frequently mentioned in reviews, adding to the overall positive and welcoming experience of dining here.

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Contact Information

Address: 54 W 14th St, New York, NY 10011, USA
Phone: (917) 423-7377

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What is Worth Choosing

Counter Service is worth choosing for anyone in New York who appreciates quality food that is both delicious and delivered with speed. This is a place that proves that "fast food" can be made with high-quality, thoughtful ingredients and expert preparation.

The sandwiches are the star of the show and are a must-try. The Bánh Mì, in particular, has received glowing reviews for its perfect balance of textures and flavors, from the savory pork belly to the tangy pickled vegetables. The roast beef sandwich, "The Baron," is another fan favorite, celebrated for its thinly sliced, tender meat. For those who enjoy rich flavors, "The Cortese" with roast pork and broccoli rabe is a delicious Italian-inspired creation.

But the experience doesn't end with the main course. The desserts, especially the Brown Butter Chocolate Chip Cookie, are a highlight in their own right. Many people say it is the best cookie they have ever had, making it an essential part of your order. The convenience of all their service options, from dine-in to curbside pickup, makes Counter Service a seamless addition to a busy day. In a city with endless options, this restaurant stands out for its straightforward concept executed with remarkable quality and a friendly demeanor.

Counter Service Details

  • Service options

  • Curbside pickup
  • No-contact delivery
  • Delivery
  • Takeout
  • Dine-in

Counter Service Photos

No photos available at the moment.

Counter Service Location

Counter Service

54 W 14th St, New York, NY 10011, USA

Counter Service Reviews

An average rating of ★5 from 2 user reviews.★ 5★ 4★ 3★ 2★ 1

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