Dainobu Gourmet Deli Introduce
Tucked away on a bustling street in Midtown Manhattan, Dainobu Gourmet Deli is a true discovery for anyone with a passion for authentic Japanese food. This isn't your typical American-style deli; it's a vibrant and well-stocked Japanese market that offers a wide array of prepared foods and fresh groceries, making it a go-to destination for those in the know. Stepping inside, you're greeted with a world of Japanese culinary delights, from freshly made bento boxes and sushi to a vast selection of snacks, drinks, and imported condiments. The deli serves as a convenient and authentic alternative to a full-service restaurant, providing quick, high-quality, and delicious options for a meal on the go. Its reputation as a "hidden gem" is well-earned, as it provides a true taste of Japan without the fuss of a sit-down dining experience. The friendly atmosphere and organized layout make it a pleasant and efficient place to shop and eat.
Dainobu Gourmet Deli operates with the dual purpose of a prepared food counter and a specialized grocery store. This hybrid model is one of its greatest strengths, allowing customers to either grab a ready-to-eat meal or find the ingredients needed to create their own Japanese dishes at home. The selection of freshly prepared foods is a major draw, with items like bento boxes, onigiri (rice balls), and sushi rolls made daily. Customers rave about the freshness and authentic flavor of these items, highlighting that the quality is on par with what you would find in a grocery store in Japan. In addition to the prepared foods, the shelves are stocked with an extensive range of Japanese snacks, beverages, sauces, and other groceries that are often difficult to find elsewhere in the city. The fair prices and the sheer variety make it a standout option for anyone looking to explore Japanese cuisine. Whether you're in search of a specific brand of matcha tea powder or just want to try a new kind of snack, Dainobu is a place where you're sure to find something new and exciting.
Located at 135 W 36th St., New York, NY 10018, Dainobu Gourmet Deli benefits from an ideal position in the Midtown area. This address places it conveniently near major landmarks and a network of transit lines, making it easily accessible for a quick visit. The deli is just a short walk from both Penn Station and Herald Square, two of Manhattan's busiest transit hubs. This proximity provides excellent access to a multitude of subway lines, including the B, D, F, M, N, Q, R, W, and 1, 2, 3 lines, as well as various bus routes. For commuters and workers in the surrounding office buildings, its location is a major convenience.
The deli's location also makes it a great spot for tourists and shoppers exploring the area around Herald Square and Times Square. While street parking can be challenging in this dense neighborhood, the numerous public transit options mean that getting there is quick and straightforward. For those who do drive, there is paid street parking available, though it's often a bit of a hunt to find an open spot. The real magic of the location is its ability to serve as a convenient pit stop for a delicious and healthy meal in the midst of a busy day. The environment inside, with a seating area on the second floor and a microwave for heating up food, is designed for the modern, fast-paced urban lifestyle. Its central location solidifies its status as a valuable resource for anyone in the Midtown area looking for authentic Japanese food and groceries.
Dainobu Gourmet Deli focuses on providing quick and convenient services that cater to the on-the-go nature of its clientele.
- Takeout: The primary service, allowing customers to quickly grab their prepared meals, snacks, and groceries.
- Dine-in: There is a seating area available on the second floor for those who wish to eat their food on-site.
- Onsite Amenities: A microwave is available for customers to heat up their food, adding a layer of convenience to the dining experience.
The store's offerings are extensive, providing a comprehensive selection of Japanese items.
- Fresh Groceries: A wide selection of fresh vegetables, frozen meats and fish, and various Japanese household goods.
- Prepared Foods: Freshly made bento boxes, sushi, donburi, ramen, and a variety of deli foods.
- Snacks and Drinks: A huge selection of Japanese snacks and beverages, including rare finds and popular favorites.
- Quick Bite: All offerings are designed for a quick visit, making it an ideal spot for a fast, delicious meal.
Several key features and highlights make Dainobu Gourmet Deli a standout destination for Japanese food lovers in NYC.
- Vast Selection: The deli is known for its wide variety of Japanese products, from groceries to prepared meals.
- Freshness and Quality: Customers consistently praise the freshness of the sushi and bento boxes, noting that the food is a "true taste of Japan."
- Fair Prices: The pricing is considered fair for the quality and selection of imported goods.
- Convenience: The presence of a second-floor seating area and a microwave for heating food adds a layer of convenience not found in many similar spots.
- Hidden Gem: It is widely considered a "hidden gem" in Midtown, known to locals and appreciated for its authentic offerings.
For those who wish to visit or contact the deli, the following information is available.
Address: 135 W 36th St., New York, NY 10018
Phone: (516) 960-1407
What makes Dainobu Gourmet Deli a truly worthwhile choice is its status as an authentic and convenient one-stop-shop for Japanese food and groceries. In a city where finding genuine, high-quality international food can be a challenge, Dainobu delivers on every front. The prepared food section, with its fresh sushi, onigiri, and bento boxes, offers an exceptional option for a quick, healthy, and delicious meal. Customer reviews consistently highlight the freshness of the food and the wide variety of selections. This is particularly appealing for busy professionals and students in the area who need a fast, yet satisfying, lunch option. The fact that the deli also acts as a market for a huge selection of Japanese snacks, sauces, and other groceries adds incredible value, allowing you to stock up on unique items that are often hard to find.
The second-floor seating area, though not a full-service dining room, is a thoughtful amenity that makes it a much more comfortable option for a quick break. The availability of a microwave is a small but significant detail that shows a dedication to customer convenience. Furthermore, the location is a major benefit, placing it in a highly accessible part of Midtown that is connected to a vast transit network. This makes it a perfect place to pop in for a quick visit. Ultimately, Dainobu Gourmet Deli is more than just a deli; it's a valuable cultural and culinary resource that provides a slice of Japan in the middle of New York City, making it a place truly worth choosing for anyone who appreciates authentic Japanese cuisine.
Dainobu Gourmet Deli Details
Service options
- Takeout
Planning
- Quick visit
Payments
- Credit cards
- Debit cards
Parking
- Paid street parking
Dainobu Gourmet Deli Photos










Dainobu Gourmet Deli Location
Dainobu Gourmet Deli
135 W 36th St., New York, NY 10018, USA
Dainobu Gourmet Deli Reviews
japaneseselectiononigirisupermarketbento boxescashierrice
★ 5★ 4★ 3★ 2★ 1A hidden gem in midtown Manhattan if you like Japanese food.Huge selection of Japanese snacks and fresh groceries with fair prices.Seating area is on the second floor. There are also microwave available if you want to heat up the food.
July 13 · Emil YaoGreat Japanese supermarket with bento boxes, onirgiri, sauces and condiments, and more! They have the matcha tea powder here that I like. It's a great spot.
April 23 · Tiffany ChengFirst of its kind in the garment district since I’ve been working here, a decade now.It’s solid, for the most part. Some of their premade items are misses, but no one is perfect. Except, your sister.Pricey? For this area, it’s not bad.Seating up stairs- bonus.Their market area is great for grabbing essentials to take home. Convenient for the days when you don’t have time to hit up your fav Japanese/ Asian market further from the crib.
March 20 · Yür MůmzŶI stumbled into this place after dropping something off at the UPS next door. This is a real find—they’ve got kosher food I can’t find even in Chinatown, like brown rice noodles and vegetarian oyster sauce. I was on a schedule and didn’t have much time there, but I plan on coming back for a thorough investigation. Items bought: two cat-themed gel pens, dry soba noodles, brown rice noodles, onigiri mold.
April 30 · Lazer KaufmanI was really craving sushi rice, it was hardly seasoned. The texture was good but everything else was way short of satisfying.The pictures speak for itself.
April 09 · Bonnie
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