Friedman's Introduce
In a city overflowing with dining options, finding a restaurant that feels like a home away from home is a special discovery. Friedman's on the Upper West Side, a cherished American restaurant, has built its reputation on offering classic comfort food in a welcoming and accessible setting. This isn't a place for fussy, complicated dishes; it's a place for honest, delicious food that makes you feel good. From the moment you walk in, the atmosphere is designed to be casual, cozy, and trendy, a perfect fit for the neighborhood's relaxed yet sophisticated vibe. What truly sets Friedman's apart is its commitment to quality and inclusivity. While it serves up all the American classics you could crave, it is also well-known for being incredibly gluten-free friendly, with a significant portion of its menu either naturally gluten-free or adaptable. This focus on catering to diverse dietary needs, without sacrificing flavor, has made it a favorite among many New Yorkers. Whether you're a local looking for a quick bite or a tourist seeking a truly authentic and satisfying American meal, Friedman's provides a consistent and enjoyable dining experience.
Friedman's is located at 50 W 72nd St, New York, NY 10023, USA, placing it in a prime spot in the heart of the Upper West Side. This location is easily accessible by various subway lines and is just a short walk from Central Park, making it a convenient stop for a meal before or after a stroll. For those traveling by car, there is **paid street parking** available nearby, and the location is also one of the few in the city to offer a **free parking lot**, which is a huge bonus. The restaurant is designed to be welcoming to all, with clear information about its accessibility features. The entrance is **wheelchair-accessible**, ensuring that all visitors can enter without issue. The interior is also designed for easy navigation, with wide walkways that can accommodate mobility devices. The restaurant's thoughtful layout and accessibility make it a comfortable choice for a diverse crowd, from local groups to out-of-town tourists.
Friedman's offers a variety of services to make your dining experience convenient and enjoyable.
- **Dine-in and Table Service:** The restaurant is well-equipped for an in-person meal, offering table service in a casual and cozy atmosphere. It’s a great place for a full meal, whether you're with a group or dining solo.
- **Takeout:** For those on the go, Friedman's offers a convenient takeout service. You can call ahead or order in person and have your meal prepared quickly.
- **Reservations:** The restaurant **accepts reservations**, which is highly recommended, especially during peak hours. This ensures you can secure a table and avoid a wait, which is a great perk for a popular spot.
- **Happy Hour:** Friedman's has a great **happy hour**, with special deals on drinks and food. The **happy hour drinks** menu includes a variety of beers, wines, and signature cocktails.
- **Catering:** The restaurant offers catering services, allowing you to bring their delicious comfort food to your private events or parties.
Friedman's has a number of features and highlights that make it a favorite among its customers.
- **Fast Service:** As noted in reviews, the restaurant is known for its **fast service**, making it a great option for those on a tight schedule.
- **Gluten-Free Friendly:** A standout feature of Friedman's is its commitment to providing **gluten-free options**. As stated on their website, a majority of their menu can be prepared to be gluten-free, a rare and valuable find for those with dietary restrictions.
- **Diverse Menu:** The menu is extensive and caters to all tastes and times of the day. You’ll find everything from hearty sandwiches and burgers like the **Pastrami Reuben** and **Friedmans Burger** to lighter fare such as the **Asian Chicken Salad** and a variety of soups.
- **Great Cocktails:** The bar offers a wide selection of **great cocktails**, beers, and wines, making it a great spot for a casual drink.
- **Popular for All Meals:** The restaurant is popular for **breakfast**, **lunch**, and **dinner**, with a dedicated menu for each. The breakfast menu includes classic dishes like **Lemon Ricotta Pancakes** and **Pastrami Hash**, while dinner features favorites like **Fried Chicken & Cheddar Waffle** and **Braised Short Ribs**.
- **Amenities and Payments:** The restaurant provides **Wi-Fi** for its customers. For payment, they accept **credit cards** and **NFC mobile payments**, ensuring a smooth and easy checkout process.
For any inquiries or to make a reservation, you can contact Friedman's at 50 W 72nd St, New York, NY 10023, USA. Their phone number is (212) 932-0600, and their mobile number is +1 212-932-0600.
What is worth choosing about Friedman's is its consistent quality, fantastic service, and reputation for being a gluten-free friendly haven. One customer review perfectly encapsulates this, calling it a place to go for a "delicious Reuben sandwich" if you "do not want to wait in line at Katz's Delicatessen." This is a huge compliment and speaks to the high quality of their pastrami. The review also praises the "fantastic" service, noting that the server changed an order "without hesitation" and was "constantly checking" on the customers. This level of attentiveness and professionalism is a key reason for the restaurant's success. While some online reviews mention inconsistencies with delivery or specific dishes, the overwhelming positive feedback highlights the quality of the food and the speed of service, especially for dine-in. Dishes like the **Pastrami Reuben**, **Matzo Ball Soup**, and **Pastrami Hash** receive glowing reviews, with one person even saying they "almost order a second sandwich." The fast service, welcoming atmosphere, and diverse menu make Friedman's a reliable choice for a meal at any time of day. It is a place that feels like a cherished local gem, even to those who are just passing through. For anyone in New York looking for a delicious, satisfying, and accommodating American meal, Friedman's is an absolute must-visit.
Friedman's Menu
Starters, Salads & Soups (Dinner)
- Chicken Matzo Ball Soup
Our famous homemade chicken matzo ball soup! (Gluten-free without matzo balls)
- Tomato Soup
Gluten-free
- Spinach Artichoke Dip $17.00
Corn tortillas. (Gluten-free)
- Vegetable Potstickers $14.00
Sriracha aioli and ginger-soy dipping sauce. (Gluten-free)
- Korean Chicken Wings
Choose from Korean BBQ, Sweet Thai Chili or Buffalo Style (spicy). (All Gluten-free)
- Broccoli Falafel $14.00
Tzatziki. (Gluten-free)
- Crispy Rice $18.00
Spicy tuna, jalapeño, eel sauce, spicy mayo. (Gluten free)
- Mac N' Cheese $17.00
Gluten-free
- Asian Chicken Salad $21.00
Grilled chicken, romaine, peppers, green beans, peanuts, scallions, cilantro, sesame seeds, cabbage, hoisin dressing. (Gluten-free)
- Sesame Salmon Salad $25.00
Kale, grains, pickled beets, pickled carrots, avocado, edamame, sprouts, soy vinaigrette. (Gluten-free)
- Cobb Salad $22.00
Grilled chicken, bacon, avocado, blue cheese, cherry tomatoes, hard-boiled egg, buttermilk ranch dressing. (Gluten-free)
- Greek Chop Salad $18.00
Romaine, feta, tomatoes, cucumbers, pepperoncini, olives, red onion and oregano vinaigrette. (Gluten-free)
- Community Rice Bowl $19.00
Rice, bean sprouts, carrots, cucumber, radicchio, peanuts, cilantro, mint, sesame lime dressing. (Gluten-free)
- Small Side Salad $6.00
Sandwiches & Burgers (Dinner)
- Pastrami on Rye $24.00
Mustard, pickle, herb fries
- Pastrami Reuben $26.00
Sauerkraut, Gruyere and Russian dressing on grilled rye, herb fries
- Chicken Swisswich $22.00
Bacon jam, Gruyere, lettuce, avocado aioli on grilled ciabatta with herb fries.
- Buttermilk Fried Chicken Sandwich. $22.00
Boneless thigh, lettuce, tomato, pickle, sriracha aioli on a brioche bun with herb fries.
- B.L.A.T. $20.00
Bacon, lettuce, avocado, tomato, herb aioli on toasted sourdough bread with herb fries.
- Tuna Melt $20.00
Tomato, aged cheddar, toasted rye, herb fries
- Friedmans Club $21.00
Bacon, lettuce, tomato, turkey, pepper jack cheese, avocado, red onions, cranberry aioli on toasted sourdough with herb fries.
- French Dip $29.00
Thinly sliced roasted prime rib on a baguette served with au jus
- Salmon Burger $23.00
House made salmon patty, avocado aioli, butter lettuce, tomato, red onion on brioche roll. Served with herb fries.
- Friedmans Burger $24.00
All natural angus beef and herb fries.
- Grilled Cheese $19.00
Smoked gouda, cheddar, roasted tomato on rustic bread with herb fries
- Broccoli Reuben $20.00
Red kraut, swiss, Russian dressing, herb fries.
- Impossible Burger $21.00
Vegan Impossible meat, caramelized onion, sautéed mushrooms, brioche bun.
Entrees (Dinner)
- Fried Chicken & Cheddar Waffle $30.00
Habanero honey. (Gluten-free)
- 3 Piece Fried Chicken $30.00
Choice of two sides. (Gluten-free)
- Roasted Salmon $32.00
Mashed potatoes, sauteed spinach, Asian ginger jus. (Gluten-free)
- Meatloaf & Mash $27.00
Served with warm tomato relish, mashed potatoes and sautéed string beans. (Gluten-free)
- Brick Chicken $28.00
Mashed potatoes, sautéed brussel sprouts. (Gluten-free)
- Braised Short Ribs $30.00
Mashed potatoes and sauteed spinach.(Gluten-free)
- Fish and Chips $26.00
Beer battered, served with coleslaw and herb fries. (Gluten-free)
- Grain Bowl $18.00
Choice of rice or quinoa, bok choy, broccoli, carrots, bean sprouts, edamame, sesame-lime vinaigrette. (Gluten-free)
Sides (Dinner)
- Market Plate (Choose Any Three Sides) $23.00
Choice of three sides. (Gluten-free)
- Herb Fries $11.00
Gluten-free
- Sweet Potato Fries $11.00
Blue cheese aioli. (Gluten-free)
- Plain Fries $11.00
Gluten-free.
- Yuca Fries $11.00
Gluten-free
- Brussel Sprouts $11.00
Gluten-free
- Sauteed String Beans $11.00
Gluten-free
- Sauteed Spinach $11.00
Gluten-free
- Avocado $5.00
Gluten-free
- Toast $4.00
- Cheddar Waffle $14.00
Gluten-free
- Side 3PC Fried Chicken $18.00
Gluten-free
- Side 2PC Fried Chicken $12.00
Gluten-free
- Ketchup
Kids Menu (Dinner)
- Kids Burger $15.00
- Kids Chicken Fingers $15.00
- Kids Mac and Cheese $15.00
- Kids Pasta $15.00
Desserts (Dinner)
- New York Style Cheesecake $11.00
Gluten-free
- Creme Brulee $11.00
Gluten-free
- Chocolate Babka
Beverages (Dinner)
- Bottled Sparkling Water $8.00
- Bottled Still Water $8.00
- Orange Juice Bottle $5.00
- Cranberry Juice Bottle $5.00
- Apple Cider (16 oz.) $6.00
- Glass of Milk $4.00
- Chocolate Milk $4.00
- Can of Soda $3.00
- Iced Tea $6.00
- Lemonade $6.00
- Arnold Palmer $6.00
Coffee & Tea (Dinner)
- Drip Coffee by La Colombe (Deep Copy) $5.00
- Cold Brew $5.00
- Espresso $4.00
- Cappuccino $6.00
- Latte $6.00
- Macchiatto $6.00
- Americano $4.50
- Dirty Chai $7.00
- Chai Latte $6.00
- Hot Chocolate $6.00
- Hot Tea $4.50
Early Risers / Classics
- Steel Cut Oatmeal $15.00
Peanut Butter, Coconut Flakes, Berries and Maple Syrup. (Gluten-free)
- Banana Bread $15.00
Chocolate chips, Greek yogurt and fresh fruit. (Gluten-free)
- Bagel and Lox $21.00
Cream cheese, tomato, onion, capers.
- B.E.L.T. $20.00
Bacon, over easy eggs, lettuce, tomato and herb aioli on sourdough bread.
- Avocado Toast $19.00
Poached eggs, hemp seeds, ciabatta bread.
- Breakfast Burrito $19.00
Scrambled eggs, cheddar cheese, rice, black beans, pico de gallo, avocado. Served with salsa verde.
- Eggs With Style $21.00
Two eggs any style, potato hash, whole wheat toast and a choice of bacon, chicken sausage, or seasonal fruit.
- French Toast $20.00
Brioche bread, berry compote, Vermont maple syrup.
- Lemon Ricotta Pancakes $20.00
Homemade fluffy buttermilk pancakes, fresh berries, whipped cream, candied lemon zest. (Gluten-free)
- Farm Egg Omelette $20.00
Market veggies, avocado, potato hash, and whole wheat toast.
- Pastrami Hash $22.00
Sunny-side eggs, whole wheat toast.
- Nova Benny $22.00
Poached eggs, smoked salmon, potato potato latkes topped with hollandaise. (Gluten-free)
- Shakshuka $20.00
Feta, olives, and french baguette.
- Chicken Chilaquiles $20.00
Sunny-side eggs, fried tortillas, tomatillo salsa, avocado, cotija cheese, red onion and crema. (Gluten-free)
- Babka French Toast $22.00
Starters, Salads & Soups (Day)
- Asian Chicken Salad. $21.00
Grilled chicken, romaine, peppers, green beans, peanuts, scallions, cilantro, sesame seeds, cabbage, hoisin dressing. (Gluten-free)
- Sesame Salmon Salad. $23.00
Kale, wild rice, quinoa, pickled beets, pickled carrots, avocado, edamame, sprouts, soy vinaigrette. (Gluten-free)
- Cobb Salad. $22.00
Grilled chicken, bacon, avocado, blue cheese, cherry tomatoes, hard-boiled egg, buttermilk ranch dressing. (Gluten-free)
- Greek Chop Salad. $18.00
Romaine, feta, tomatoes, cucumbers, pepperoncini, olives, red onion and oregano vinaigrette. (Gluten-free)
- Community Rice Bowl. $19.00
Rice, bean sprouts, carrots, cucumber, radicchio, peanuts, cilantro, mint, sesame lime dressing. (Gluten-free)
- Small Side Salad. $6.00
- Tomato Soup.
Gluten-free
- Chicken Matzo Ball Soup.
Our famous homemade chicken matzo ball soup! (Gluten-free without matzo balls)
- Spinach Artichoke Dip. $17.00
Corn tortillas. (Gluten-free)
- Vegetable Potstickers. $14.00
Sriracha aioli and ginger-soy dipping sauce. (Gluten-free)
- Broccoli Falafel. $14.00
Tzatziki. (Gluten-free)
- Mac N' Cheese. $17.00
Gluten-free
- Korean Chicken Wings
Choose from Korean BBQ, Sweet Thai Chili or Buffalo Style (spicy). (All Gluten-free)
Sandwiches & Burgers (Day)
- Pastrami on Rye. $24.00
Mustard, pickle, herb fries
- Pastrami Reuben. $26.00
Sauerkraut, Gruyere and Russian dressing on grilled rye, herb fries
- Chicken Swisswich. $22.00
Bacon jam, Gruyere, lettuce, avocado aioli on grilled ciabatta with herb fries.
- Buttermilk Fried Chicken Sandwich. $22.00
Boneless thigh, lettuce, tomato, pickle, sriracha aioli on a brioche bun with herb fries.
- B.L.A.T.. $20.00
Bacon, lettuce, avocado, tomato, herb aioli on toasted sourdough bread with herb fries.
- Tuna Melt. $20.00
Tomato, aged cheddar, toasted rye, herb fries
- Friedmans Club. $21.00
Bacon, lettuce, tomato, turkey, pepper jack cheese, avocado, red onions, cranberry aioli on toasted sourdough with herb fries.
- French Dip. $29.00
Thinly sliced roasted prime rib on a baguette served with au jus
- Grilled Cheese. $19.00
Smoked gouda, cheddar, roasted tomato on rustic bread with herb fries
- Broccoli Reuben. $20.00
Red kraut, swiss, Russian dressing, herb fries.
- Salmon Burger. $23.00
House made salmon patty, avocado aioli, butter lettuce, tomato, red onion on brioche roll. Served with herb fries.
- Friedmans Burger. $24.00
All natural angus beef and herb fries.
- Impossible Burger. $21.00
Vegan Impossible meat, caramelized onion, sautéed mushrooms, brioche bun.
Entrees (Day)
- Fried Chicken & Cheddar Waffle. $30.00
Habanero honey. (Gluten-free)
- Fish and Chips. $26.00
Served with herb fries. (Gluten-free)
- Grain Bowl. $18.00
Choice of rice or quinoa, bok choy, broccoli, carrots, bean sprouts, edamame, sesame-lime vinaigrette. (Gluten-free)
Sides (Day)
- Market Plate (Choose Any Three Sides). $23.00
Choice of three sides. (Gluten-free)
- Herb Fries. $11.00
Gluten-free
- Sweet Potato Fries. $11.00
Blue cheese aioli. (Gluten-free)
- Plain Fries. $11.00
Gluten-free.
- Yuca Fries. $11.00
Gluten-free
- Brussel Sprouts. $11.00
Gluten-free
- Sautéed Broccoli. $11.00
Gluten-free
- Sautéed String Beans. $11.00
Gluten-free
- Sautéed Spinach. $11.00
Gluten-free
- Avocado. $9.00
Gluten-free
- Side Two Farm. Eggs $7.00
Gluten-free
- Toast. $4.00
- Cheddar Waffle. $14.00
Gluten-free
- Turkey Bacon. $9.00
Gluten-free
- Thick Cut Bacon. $9.00
Gluten-free
- Potato Latkes. $10.00
Gluten-free
- Potato Hash. $7.00
Gluten-free
- One Pancake. $6.00
Gluten-free
- SideTofu
- Side Fried Chicken.
Gluten-free
Kids Menu (Day)
- Kids French Toast. $15.00
- Kids Eggs. $15.00
- Kids Burger. $15.00
- Kids Chicken Fingers. $15.00
- Kids Mac N' Cheese. $15.00
- Kids Pasta. $15.00
Desserts (Day)
- Creme Brulee. $11.00
Gluten-free
Beverages (Day)
- Bottled Sparkling Water. $8.00
- Bottled Still Water. $8.00
- Orange Juice Bottle. $5.00
- Apple Juice Bottle. $5.00
- Cranberry Juice Bottle. $5.00
- Can of Soda. $3.00
- Apple Cider (16 oz.). $6.00
- Glass of Milk. $4.00
- Chocolate Milk. $4.00
- Iced Tea. $6.00
- Lemonade. $6.00
- Arnold Palmer. $6.00
Coffee & Tea (Day)
- Drip Coffee by La Colombe. $5.00
- Cold Brew. $5.00
- Espresso. $4.00
- Cappuccino. $6.00
- Latte. $6.00
- Macchiatto. $6.00
- Americano. $4.50
- Dirty Chai. $7.00
- Chai Latte. $6.00
- Hot Chocolate. $6.00
- Hot Tea. $4.50
To Drink
- HH Draft Beer IPA $6.00
- HH Lager $6.00
- HH Sav Blanc $10.00
- HH White Burgundy $10.00
- HH Pinot Grigio $10.00
- HH Chardonnay $10.00
- HH Rose $10.00
- HH Pinot Noir $10.00
- HH Côtes-du-Rhône $10.00
- HH Cabernet Sauvignon $10.00
- HH Sparkling Rose $10.00
- HH Prosecco $10.00
- HH Sparkling Wine $10.00
- HH French 72nd $10.00
- HH Aperol Spritz $10.00
- HH Hugo Spritz $10.00
- HH Margarita $10.00
To Eat
- Herb Fries $7.00
- Plain Fries $7.00
- Sweeties $7.00
- Yuca Fries $7.00
- Broccoli Falafel $9.00
- Potstickers $9.00
- Wings $12.00
Friedman's Details
Service options
- Takeout
- Delivery
- Dine-in
Highlights
- Fast service
- Great cocktails
Popular for
- Breakfast
- Lunch
- Dinner
- Solo dining
Accessibility
- Assistive hearing loop
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
- Wheelchair accessible restroom
- Wheelchair accessible seating
Offerings
- Alcohol
- Coffee
- Happy hour drinks
- Happy hour food
- Healthy options
- Quick bite
Dining options
- Breakfast
- Lunch
- Dinner
- Table service
Amenities
- Wi-Fi
- Restroom
Atmosphere
- Casual
- Cozy
- Trendy
Crowd
- Groups
- Tourists
Planning
- Accepts reservations
Payments
- Credit cards
- NFC mobile payments
- Credit cards
Parking
- Free parking lot
- Paid street parking
Friedman's Photos










Friedman's Location
Friedman's Reviews
brunchpastrami sandwichreubenshakshukablueberry pancakesyucca friesmatzo ball soupgluten free foodlemon ricotta pancakesbabka
★ 5★ 4★ 3★ 2★ 1Stopped by for lunch an August weekend at 12:15pm. The restaurant was relatively full, but still a few tables and bar seats available and I could get a table immediately. That was nice since I was in a hurry.Ordered the (brunch special) summer chicken salad, which came out within 10 minutes, which again was much appreciated.To my pleasant surprise, it was so very nice. Fresh and delicious. The peaches and apples, especially the peaches, added a lovely sweet touch, but not overwhelming. I know it's a chicken salad but chicken played only a supporting role, for the fruits and vegetables (and goat cheese) were the stars.5 ⭐ all around.
August 16 · Giang NguyenI wish this local NYC chain would open a restaurant in Miami!!!If you want a delicious Reuben sandwich and do not want to wait in line at Katz's Delicatessen, then this is your place! We came in on a Saturday around lunch time and luckily we did not have to wait in line! The food, the atmosphere and the service were amazing!We ordered the Reuben, Matzo ball soup, and the pastrami hash. Everything was delicious! The pastrami was so juicy and tasty that I almost order a second sandwich! The potatoes in the pastrami hash were crunchy on the outside and soft in the inside. Everything was so delicious. We liked it so much that we ended up going to their other location on West End.The service was fantastic as well. We accidentally order the broccoli reuben (broccoli instead of pastrami) and our server changed the sandwich for the reuben without hesitation! She was constantly checking on us as well.If you are in NYC area, please do yourself a favor and go to Friedman's!
September 03 · Rene FigueroaIt doesn’t get much better than this place, it’s easily one of our favorites. Even though Friedman’s is a chain throughout the city, this is the best one. It’s got that classic NY diner feel with an upscale atmosphere. Plus, they have lots of gluten free options. I always get the tuna melt and tomato soup which go perfect together. The only complaint we have is fitting it all in our mouth!
March 30 · Fat CampLovely place with some large selection of typical NY food. The service is quick and people are very friendly. We've been served by someone at the bar and she has been very nice.The place is cute and there are a good number of seats. The food was delicious.
May 29 · Cos SFood was awesome! Pancakes were fluffy and warm. Hand cut Pastrami is the bomb. Meat was tender and well seasoned.
April 15 · Adrian Lee
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