Ice & Vice Introduce
## A Culinary Adventure in a Scoop: Introducing Ice & Vice
For New Yorkers with a taste for the extraordinary, Ice & Vice is not just another ice cream shop—it's a destination for a true culinary adventure. Located on E Broadway in the vibrant Lower East Side, this establishment has carved out a niche for itself by daring to be different. Instead of serving the usual vanilla and chocolate, Ice & Vice specializes in crafting incredibly unique, inventive, and often surprising flavors that challenge and delight the palate. This is the place you go when you’re looking for a dessert experience that is anything but ordinary. It's a testament to the city's innovative spirit, where traditional concepts are reimagined with a creative and modern twist. The shop’s approach to ice cream is more akin to an artisan’s craft, with each flavor thoughtfully developed to showcase a blend of unexpected ingredients that somehow work together in perfect harmony. It’s no wonder that a visit here is often prompted by a recommendation from a friend, a feature on a popular food show, or a simple curiosity sparked by their intriguing menu.
The experience at Ice & Vice is deeply personal and interactive. Customers are not just offered a list of flavors; they are invited to explore them through unlimited samples. This allows you to embark on your own flavor journey, discovering new favorites with every spoonful. From the moment you step inside, you can tell this isn’t a run-of-the-mill establishment. The atmosphere is buzzing with a sense of discovery and a shared excitement among patrons as they try to choose from the many tempting options. Whether you’re a local looking for a sweet escape after a long day or a visitor keen to explore the city's unique culinary scene, Ice & Vice offers a memorable and delicious experience. Their commitment to creativity is what sets them apart, proving that ice cream can be both comforting and an exciting new frontier for your taste buds. It’s a place that turns a simple dessert into a memorable moment, and for that reason alone, it’s a must-visit in New York City.
---## Location and Accessibility
Ice & Vice is conveniently situated at 221 E Broadway, New York, NY 10002, in the heart of the bustling Lower East Side. This vibrant neighborhood is a hub of culture, history, and food, making it the perfect setting for a place that prides itself on creativity and uniqueness. The shop’s street-level location makes it easy to find and access. A major highlight of their location is its wheelchair accessibility, with a wheelchair accessible entrance that ensures everyone can enjoy their innovative treats. This commitment to inclusivity is a testament to the shop's welcoming nature. For those traveling by public transit, the location is a short walk from several subway stations, making it a convenient stop from various parts of the city. While street parking can be a challenge in this busy neighborhood, the ease of public transportation makes getting to Ice & Vice a breeze.
The proximity to local landmarks, parks, and other dining establishments adds to its appeal. You can easily grab a scoop to enjoy while exploring the neighborhood’s street art, galleries, or historic sites. The location on E Broadway provides a lively backdrop for your ice cream experience. It’s the kind of place you might stumble upon and be delighted by, or a specific destination you seek out after hearing about its reputation. Its position within one of New York’s most dynamic neighborhoods solidifies its status as a local favorite. The shop serves as a sweet and satisfying respite for anyone exploring the Lower East Side, whether it's a planned visit or a spontaneous treat to brighten your day.
---## Services Offered
In-Store Experience: Ice & Vice offers a delightful in-store experience where you can browse their full range of unique flavors. The highlight of this service is the ability to try unlimited samples, allowing you to taste and explore before making your final decision. This interactive approach ensures you find the perfect flavor to satisfy your craving.
Takeout: You can purchase your favorite scoops or pints to enjoy on the go or at home. This is perfect for those who want to savor their delicious treats later or share them with family and friends. The takeout option provides flexibility and convenience for customers with busy schedules.
Coffee: In addition to their innovative ice cream, Ice & Vice also serves coffee. This is a great feature for those looking for a warm beverage to complement their cold dessert or for a simple caffeine fix. It adds another layer to their menu, making the shop a destination for more than just ice cream.
## Features and Highlights
Uniquely Creative Flavors: Ice & Vice is renowned for its incredibly unique and imaginative flavor combinations. They move beyond the traditional, incorporating ingredients like poppy/sesame seeds, goat cheese, and rose jam to create truly one-of-a-kind ice cream. This dedication to innovation is their biggest draw.
Unlimited Samples: The shop’s policy of offering unlimited samples is a major highlight. This allows customers to explore their extensive range of flavors without any pressure, making the selection process a fun and stress-free adventure. It encourages discovery and helps you find a flavor you genuinely love.
Specialty Cones: Beyond the ice cream itself, Ice & Vice also offers unique cones. One customer mentioned a blue corn cone, which shows their attention to detail and commitment to a full, creative dessert experience. These special touches elevate the entire treat.
Culinary Inspiration: The flavors are often inspired by complex and sophisticated palates, yet they remain accessible and delicious. Names like "Opium Den" and "American Beauty" hint at the layers of flavor waiting to be discovered, such as the poppy seeds in the former or the rose jam in the latter. It's an experience that appeals to food enthusiasts and casual dessert lovers alike.
Convenient Payments: The shop accepts a variety of modern payment methods, including credit cards and NFC mobile payments, making the checkout process quick and easy for customers.
## Contact Information
For more information, you can contact Ice & Vice directly using the details below:
Address: 221 E Broadway, New York, NY 10002, USA
Phone: (646) 678-3687
---## What Is Worth Choosing at Ice & Vice?
At Ice & Vice, what is truly worth choosing is the adventure itself. It’s not about picking just one scoop of a familiar flavor; it’s about stepping out of your comfort zone and embracing a new taste experience. The unlimited samples are a game-changer, giving you the freedom to explore all the creative flavors without commitment. This is particularly valuable given the unique nature of their offerings. Customers consistently rave about their willingness to try multiple samples and finding delicious new favorites each time. The "Opium Den" with its delightful poppy/sesame seeds, the "Milk and Honey" with its surprising and delicious goat cheese, and the "American Beauty" with its hint of rose jam are all examples of flavors that have left a lasting impression on patrons.
Beyond the flavors, the entire concept of the shop is what makes it so appealing. It's for people who genuinely appreciate unique and well-crafted food. The fact that the ice cream is so delicious that it makes you forget about a stressful day or choose it over other treats is a powerful testament to its quality. The blue corn cone, and other unique cones, add an extra layer of texture and flavor that elevates the entire dessert. It’s clear that a lot of thought and passion go into every aspect of their creations. If you're a New Yorker who loves fancy, unique, and delicious ice cream, Ice & Vice is a destination that delivers. It’s a place where every visit feels like a discovery, and every scoop is a moment of pure, unadulterated delight. It’s not just an ice cream shop; it’s a sweet slice of New York’s innovative culinary scene, and that’s what makes it so truly worthwhile.
Ice & Vice Details
Accessibility
- Wheelchair accessible entrance
- Wheelchair accessible parking lot
Offerings
- Coffee
Payments
- Credit cards
- NFC mobile payments
Ice & Vice Photos










Ice & Vice Location
Ice & Vice Reviews
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★ 5★ 4★ 3★ 2★ 1We saw this on Somebody Feed Phil and knew we needed to try it.Every flavor they have is incredibly unique which is right up my alley. They let you try unlimited samples and every one I tried was delicious (I probably tried 8).We ended up getting Opium Den, Milk and Honey, and American Beauty. We loved them all. I couldn't pick a favorite. The poppy/sesame seeds in Opium Den were great. The goat cheese in milk and honey was my favorite. I loved the rose jam in the American Beauty.They also have unique cones. I forget exactly what ours was, but I think it was some kind of blue corn.If you like ice cream, you need to check this place out.
March 06 · Jacqueline TelljohannOh man I wish I hadn’t discovered how yum this ice cream is. I came in after a really long day of apartment hunting and thought to myself “do I wanna spend my calories on alcohol or ice cream?” Next thing I know I’m walking out the door with a delicious cup of ice cream. No regrets. If you like fancy ice cream and unique flavors, this place is for you. I can’t even remember what all was in the flavor I got I just know it was simply delicious. I’ll be back here! It was something chocolatey. :)
September 25 · Brooklyn SimmonsVictoria - you made our night! Thanks for treating us like old friends. The sorbet on the menu is vegan friendly and tasted just like cotton candy.. perfect tease for springtime. The shop is in a part of the neighborhood that doesn’t get much foot traffic, but is worth the trip. Next to the shop is a gorgeous historic apartment building called the Mayflower, and a lot of the architectural details can also be seen at Ice & Vice (check out the ceiling).
March 11 · Jasmin EscherThis location took a bit of navigating to find but was more than worth it. Came across it while watching a Netflix original series, Somebody Feed Phil. This shop has some of the most unique flavors I have ever seen or tasted. The willingness to let customers sample new and creative flavors really enhances the experiences. Each flavor takes you on a culinary journey as you try to figure out just how all the ingredients (which are listed) combine for a delicious creation. My personal favorites were “9 AM” and “Milk and Honey”. Do yourself a favor and treat yourself to some high quality ice cream.
September 26 · Damon St. ThomasThese flavors are fantastic! If you have a sugar craving (or addiction 😋) this place should be a no brainer. Surprised it wasn't crowded at all. Sad that they no longer serve the peanut butter pie slice at no fault of their own, but still worth going to!
October 03 · Caius
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