IT'SUGAR Herald Square

- 151 W 34th St., New York, NY 10001

In a city that is constantly buzzing with energy and ambition, sometimes all you need is a moment to indulge your inner child and escape into a world of pure fun. IT'SUGAR Herald Square provides exactly that. Located at 151 W 34th St, this vibrant candy store is more than just a place to buy sweets; it's an immersive experience designed to be a "retailtainer." With its bright colors, loud music, and a focus on humor and lighthearted rebellion, IT'SUGAR stands out as a unique destination in the heart of Midtown Manhattan. It's a place where the sun is always shining, and you're encouraged to break the rules, eat dessert before dinner, and give your senses permission to run wild. The moment you step inside, you are transported into a whimsical world filled with an outrageous array of sugary spectacles, from giant candies to novelty items and everything in between.

IT'SUGAR is on a mission to bring joy to everyone, and its Herald Square location is a prime example of its success. This store is a treasure trove for candy lovers of all ages, offering a selection that goes far beyond what you'd find in a typical grocery store. Patrons can find thousands of confections, including classic favorites and unique international treats that are hard to come by elsewhere. The store's "humorous and outlandish" approach is reflected in its products and displays, creating an atmosphere that is both playful and nostalgic. This focus on "sugartainment" is what makes a visit to IT'SUGAR a truly memorable outing. Whether you're a local looking for a fun gift or a tourist seeking a one-of-a-kind New York experience, this candy store promises to satisfy your sweet tooth and leave you with a smile.

IT'SUGAR Herald Square's location at 151 W 34th St, New York, NY 10001, is one of its most significant advantages. Situated in a prime spot across from Macy's, it is a bustling hub for shopping and tourism. The store is easily accessible from major subway lines (A, C, E, 1, 2, 3) that converge at Herald Square, as well as the nearby Penn Station. This makes it a convenient and easy stop for anyone navigating the city. Whether you're coming from work, shopping in the area, or exploring the city's famous landmarks, IT'SUGAR is just a short walk away. The accessibility of the location ensures that both New Yorkers on the go and visitors from around the world can easily find their way to this sweet sanctuary. Its presence in a high-traffic area solidifies its status as a must-visit destination for anyone with a love for candy.

IT'SUGAR Herald Square offers a variety of services centered around a fun and engaging shopping experience.

• In-Store Shopping: The primary service is providing an immersive retail environment where customers can explore a vast selection of candies. The store's vibrant design and extensive offerings are meant to be a destination in themselves.

• Onsite Services: The store provides a complete onsite experience, allowing patrons to browse the extensive collection of sweets, novelty items, and branded merchandise.

The features and highlights of IT'SUGAR are what make it an exceptional candy store and a popular destination.

• Immersive Atmosphere: The store is an "experience" with bright colors, loud music, and elaborate displays. It's known for its over-the-top design and is a spectacle that appeals to both kids and adults who are kids at heart.

• Vast Selection of Candy: IT'SUGAR offers thousands of types of candy, from classic favorites to unique and hard-to-find international sweets. This includes a bulk candy section where customers can fill bags with their favorite treats.

• Novelty and Humor: The store is famous for its "absurd sugar innovations," giant candies, and funny, quirky products. This focus on humor and novelty sets it apart from other candy retailers. The shop sells candy-themed merchandise such as t-shirts, accessories, and other memorabilia.

• Pop Culture and Brand Partnerships: IT'SUGAR features products and dedicated departments related to popular brands like Sour Patch Kids, Reese's, and Oreo, as well as other pop culture trends.

• Family-Friendly: The store is considered very kid-friendly, with a variety of sweets and a fun, whimsical atmosphere that appeals to children.

For those who want to visit or contact IT'SUGAR Herald Square, here is the essential information.

Address: 151 W 34th St., New York, NY 10001

Phone: (347) 977-8537 or +1 347-977-8537

When you're in New York and looking for a sweet treat or a unique shopping experience, IT'SUGAR Herald Square is worth choosing for its ability to blend candy with entertainment. Unlike a simple store, it is a destination in itself, offering a joyful and immersive atmosphere that is unparalleled. The sheer variety of candy, from bulk bins to novelty items and exclusive products, ensures that there is something to delight every kind of sweet tooth. The store's focus on creating an experience—or "sugartainment"—makes a visit feel less like a shopping trip and more like a fun, memorable outing. Its prime location in the heart of Herald Square makes it incredibly easy to access, whether you're a local or a tourist. Ultimately, IT'SUGAR provides a much-needed dose of happiness and lightheartedness in a city that is always on the move. For a taste of fun and a world of sugar, this is the place to be.

IT'SUGAR Herald Square

151 W 34th St., New York, NY 10001, USA